Name

Fleishmanhillard Korea

Legal name

FleishmanHillard

Website

https://fleishmanhillard.co.kr

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Public Relations and Strategic Communications Consulting

NAICS

Public Relations Agencies (541820)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industries

Media Relations & Press Office Services (BPAFADAF), Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Public relations services
• Strategic communications consulting
• Crisis management advisory
• Corporate reputation management
• Stakeholder engagement consulting

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Communications Consulting: Professional consulting services for corporate reputation management, crisis communication, stakeholder engagement, public affairs, M&A communications, ESG strategy, and change management. Revenue is generated through retainer arrangements and project-based engagements with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

FleishmanHillard Korea is a strategic communications and public relations consultancy that delivers crisis and issues management, public affairs, stakeholder engagement, brand marketing, media relations, reputation management, digital/social content, and sector-specific advisory services to enterprise clients in Korea. The firm sells professional consulting engagements to corporate leadership, boards of directors, and government clients facing special situations such as M&A, shareholder activism, ESG, change management, and crisis events.

Product overview

FleishmanHillard Korea operates as a strategic communications and public relations consultancy offering an integrated portfolio of service lines organized around core practice areas and industry sectors. The offering is structured as a unified service portfolio rather than a software product, encompassing 18 distinct service areas including Crisis & Issues Management (with the proprietary A.R.C. methodology), Public Affairs, Stakeholder Engagement, Brand Marketing, Consumer Products & Services, Digital, Social & Content (including FH ContentWorks), Energy & Utilities, Financial & Professional Services, Food Beverage & Agriculture, Healthcare, Manufacturing & Industrials, Media Relations, Public Sector, Reputation Management, Research Analytics & Measurement, Strategic Integration, and Technology. FH ContentWorks functions as a distinct creative content studio within the Digital, Social & Content service. The portfolio serves management and boards of directors in special situations affecting corporate reputation and business, with expertise in stakeholder management, change management, ESG, deal communication, M&A, and shareholder activism communication.

Differentiator

Problem solved

Functional benefit

Products and services

• Crisis & Issues Management Crisis and issues management service employing the proprietary A.R.C. methodology to help CEOs and leadership protect brand reputation during crisis situations, spanning fatal workplace accidents, management-labor disputes, litigation, government investigations, product failures and recalls, natural disasters, workforce reductions, and activism.
• Public Affairs Policy analysis, government audience reputation building, and issue advocacy services delivered by a team of former senior government officials, journalists, campaign professionals, and corporate and NGO veterans, backed by the firm's global communications network.
• Stakeholder Engagement Service focused on understanding and building sincere relationships with diverse stakeholders including employees, consumers, media, shareholders, business partners, industry, academia, government, law enforcement agencies, and civil society, encompassing media monitoring, stakeholder audit and mapping, response strategy development, and third-party group support.
• Brand Marketing Brand marketing service aimed at creating transformative outcomes by harnessing insights and creativity to develop ideas that generate positive marketplace momentum, focusing on product launches, repositioning, and leadership expansion.
• Consumer Products & Services Communications Consumer products communications service addressing fundamental shifts in stakeholder communication driven by economic uncertainty, digital and social transformation, emerging markets, and global consumer culture.
• Digital, Social & Content Services Service leveraging technologies, platforms, and channels to help clients measurably improve business outcomes, featuring FH ContentWorks for data-driven digital and social content development, delivery, and amplification worldwide.
• Energy & Utilities Communications Energy sector advisory service helping clients manage stakeholder expectations around competing demands for security, sustainability, and affordability, operating in environments requiring transparency and accountability.
• FH ContentWorks Globally connected network of content studios and creators that develop, deliver, and amplify data-driven digital and social content, operating integrated studios against an always-on news and creative cycle.
• Financial & Professional Services Communications Financial and professional services communications service helping organizations navigate regulation, industry complexity, and economic uncertainty to strengthen reputation, advance policy, and connect with diverse audiences.
• Food, Beverage & Agriculture Communications Food, beverage and agribusiness communications service addressing topics from farm to fork including nutrition, public health, hunger, obesity, safety, sustainability, organics, biotechnology, food waste, and water.
• Healthcare Communications Healthcare communications service addressing challenges from aging populations, health product demand, budget pressures, government reform, and global health threats, providing curiosity, experience, and confidence to push boundaries.
• Manufacturing & Industrials Communications Manufacturing and industrial communications service helping companies communicate complex situations strategically across diverse environments while addressing sustainability, operational efficiency, workforce relationships, and regulatory oversight.
• Media Relations Media relations service leveraging a Global Media Council of senior practitioners and trusted journalist relationships to secure top-tier placements, serving as a trusted and valued information source.
• Public Sector Communications Public sector communications service supporting obligations as stewards of public funds, promoting healthy behaviors, explaining change, engaging citizens, and building positive country reputation through public diplomacy, trade, investment, tourism, and public health initiatives.
• Reputation Management Reputation management service addressing the disconnect between brand and reputation, enabling meaningful, productive, progressive exchange with stakeholders through authentic engagement.
• Research, Analytics & Measurement Research and analytics service providing below-the-surface analytics, measurement, and insights discovery capabilities to help companies accomplish business objectives by assessing audiences, channels, content, and their interplay.
• Strategic Integration Strategic integration service developing holistic marketing communications plans connecting paid, earned, shared, and owned channels by building and leading interdisciplinary teams across the firm, parent company Omnicom Group network, and outside partners.
• Technology Sector Communications Technology sector communications service blending brand marketing and reputation management with tech sector knowledge, representing brands in consumer technology, B2B, cybersecurity, healthcare IT, and telecommunications sectors.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Omnicom GroupflagshipOthersFleishmanHillard operates as one of the flagship agencies within the Omnicom Group, a major global advertising and communications holding company. The firm leverages Omnicom's integrated network resources and collaborates with affiliated agencies within the group for multidisciplinary client engagements.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Edelman Korea: Korean office of Edelman, the world's largest independently owned PR firm. Directly comparable as a global full-service strategic communications consultancy serving enterprise and government clients in Korea with similar crisis, public affairs, and brand capabilities.
• MSL Korea: Korean office of MSL (Publicis Groupe). A directly comparable global PR network offering strategic communications, public affairs, and brand marketing services, often pitching against FleishmanHillard for multinational clients operating in Korea.
• Ketchum Korea: Korean office of Ketchum (also part of Omnicom Group via the Omnicom PR Group alongside FleishmanHillard). A sister agency in the same holding-company PR network offering overlapping communications services, brand marketing, and public affairs to Korean clients.
• Weber Shandwick Korea: Korean office of Weber Shandwick (Interpublic Group). A directly competing global PR network offering strategic communications, public affairs, and crisis services to enterprise clients in Korea, very similar in scope and positioning to FleishmanHillard Korea.
• Burson Korea: Korean office of Burson (WPP, following the BCW merger). A global public relations and communications consultancy offering directly overlapping crisis, public affairs, and corporate reputation services to enterprise clients in Korea.
• Ogilvy PR Korea: Korean public relations arm of Ogilvy (WPP). A directly competing integrated communications agency offering brand PR, public affairs, and crisis services, particularly strong in consumer and technology sectors in Korea.
• Hill+Knowlton Korea: Korean operations of Hill+Knowlton (WPP). A directly competing global PR consultancy offering crisis communications, public affairs, and corporate reputation services to enterprise and government clients in the Korean market.

Regional players

• Innocean Worldwide: Major Korean marketing communications group (affiliated with Hyundai Motor Group). Operates a regional integrated communications business with capabilities overlapping PR, brand marketing, and crisis communications for Korean enterprise clients.

Broad incumbents

• Cheil Worldwide: Korea's largest homegrown marketing and communications group (affiliated with Samsung). Comparable as a broad incumbent offering integrated marketing communications including PR, brand, and digital services to enterprise clients across Korea and globally.

Emerging players

• The Hoffman Agency Korea: Korean office of The Hoffman Agency, a global PR firm with technology and B2B focus. Comparable as a competing international PR consultancy serving enterprise technology and B2B clients in Korea with similar integrated communications offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/fleishmanhillard
• YouTubeyoutube.com/fleishmanhillard
• Facebookfacebook.com/FleishmanHillard
• LinkedInlinkedin.com/company/fleishmanhillard-korea

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fleishmanhillard Korea