Africa Due Diligence

What Africa Due Diligence does

Africa Due Diligence Limited (ADD™) is a London-headquartered, privately held company founded in 2024 that operates an AI-powered due diligence and KYC/KYB verification platform covering all 54 African countries. The platform connects three user types: Seekers (international investors, corporations, and financial institutions wanting to enter or expand within Africa), Providers (African businesses, entrepreneurs, and service entities seeking to demonstrate legitimacy), and Verifiers (independent Master Verifiers and sub-verifiers, organized in up to four tiers per country, who conduct physical and documentary checks). Core verification capabilities include biometric and liveness checks, AML screening, PEP screening, sanctions and adverse media screening, bankruptcy and director disqualification checks, and optional site visits, delivered through a web platform plus native iOS and Android applications.

The technology stack combines automated digital KYC/KYB (powered through a strategic partnership with Danish RegTech firm Muinmos, which also holds an equity stake) with manual local verification by Master Verifiers, addressing the structural absence of uniform address systems and the country-by-country variation in KYC requirements across the continent. Tiered verification is offered at four escalating levels: Basic (free registration), Standard ($20 — identity and address), Advanced ($100 — statutory business verification plus referee confirmation), and Enhanced ($1,000 — PEP, AML, sanctions, adverse media plus optional site visits). Additional product offerings include KYC/AML Compliance monitoring, AI-driven credit risk assessment, and ownership structure mapping services.

The commercial model is anchored on pay-per-verification fees across the four tiers, with a customised/tailor-made verification stream for strategic partners and enterprise clients; distribution combines self-serve product-led growth on web and mobile with an enterprise field-sales motion via a 'Request A Demo' call to action and a community-led Master Verifiers recruitment portal. The company is early-stage, with 11-50 employees, no public revenue disclosure, an operational base at 85 Great Portland Street in London, and is registered in England and Wales under company number 15614872.

Name

Africa Due Diligence

Legal name

Africa Due Diligence Limited

Website

https://africaduediligence.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Africa Due Diligence (ADD™) is a London-headquartered AI-powered due diligence and KYC/KYB verification platform operating across all 54 African countries, connecting international investors and corporations seeking African partnerships with verified African businesses through a three-sided marketplace of on-the-ground Master Verifiers, with tiered verification services priced from free to $1,000.

Ownership category

akta.pro rank

Product category

Due Diligence & Risk Intelligence

NAICS

Investigation and Personal Background Check Services (561611), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Finance Services (6199)

akta.pro primary industry

KYC/KYB & Customer Onboarding (CIP, beneficial ownership, screening) (FSAGAFAB)

akta.pro secondary industries

KYC/KYB, Identity Verification & Customer Due Diligence (FSAFAOAE), Data, Evidence & Document Verification (IDV) for KYC (FSAMAMAN), Beneficial Ownership (UBO) & Corporate Registry Verification (KYB) (FSAMAMAK), Third-Party/Vendor Risk Management (TPRM) & Due Diligence (BPAKADAH)

Keywords

• Due diligence services
• KYC verification
• AML compliance
• Risk intelligence
• Business verification

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Verification Fees (Tiered Subscription): Four-tiered verification service priced at $0 (Basic), $20 (Standard), $100 (Advanced), and $1,000 (Enhanced). Fees are non-refundable once the verification process commences. Process timeframe varies from 30 minutes to one week depending on verification level and user cooperation.
2. Customised/Tailor-Made Verification Solutions: Customized verifications based on specific requests from seekers or providers beyond standard tier packages. Strategic partners can receive promoted offerings through the platform.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Africa Due Diligence operates an AI-powered due diligence and risk intelligence platform that delivers tiered KYC/KYB verification services across all 54 African countries. The platform connects international investors and corporations (Seekers) with African businesses (Providers) via a distributed network of independent on-the-ground Master Verifiers, offering Basic, Standard, Advanced, and Enhanced verification tiers at price points ranging from free to $1,000.

Product overview

Africa Due Diligence (ADD™) is an AI-powered due diligence and risk intelligence platform operating across all 54 African countries. The core product is the ADD Platform, which connects three user types: Seekers (businesses/investors seeking partnerships), Providers (African businesses offering products/services), and Verifiers (independent due diligence professionals). The platform offers four verification tiers: Basic (free), Standard ($20), Advanced ($100), and Enhanced ($1000). Supporting products include a mobile app for iOS/Android, the Master Verifiers Portal for on-the-ground verification networks, and specialized services including KYC/AML Compliance, Credit Risk Assessment, and Ownership Structure Mapping. The platform recently launched Africa's first universal verification platform and partners with Muinmos for advanced onboarding and KYC technology.

Differentiator

Problem solved

Functional benefit

Products and services

• ADD Platform (ADD™) AI-powered due diligence platform connecting Seekers (international investors/corporations), Providers (African businesses), and Verifiers (independent due diligence professionals) across 54 African countries, with tiered KYC/KYB verification.
• ADD Mobile App Native iOS and Android application enabling users to get verified, request verification from others, upload photo ID, record liveness videos, and verify identities for secure transactions.
• KYC/AML Compliance AI-driven KYC/AML services that verify identities and monitor transactions to detect and prevent suspicious activities, supporting regulatory adherence for businesses operating in or with African counterparties.
• Credit Risk Assessment AI-powered credit risk assessment providing precise evaluations of creditworthiness to support informed lending and investment decisions regarding African counterparties.
• Ownership Structure Mapping Advanced AI-powered service to uncover and analyze complex ownership hierarchies and relationships, ensuring complete transparency in business structures across African markets.

Quantifiable outcome

• 65% increase in client verification rates compared to market standards, powered by Muinmos KYC technology
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

One partnership is on record.

• MuinmoscoreTechnology or Integration · 20 March 2025Muinmos, a Danish client onboarding and KYC solutions provider, has acquired an equity stake in Africa Due Diligence (ADD™) as part of a strategic partnership. Muinmos is powering ADD™ with its automated verification technology and KYC solution to address onboarding challenges in the African financial market, helping ADD™ improve its investor approval rates by 65%. The partnership aims to enhance trust and compliance across all 54 African countries. McKinsey values the African financial market opportunity at $230 billion.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Jumio: Established global identity verification and KYC/AML platform serving enterprises and financial institutions. Comparable core offering for compliance-driven onboarding; serves many of the same institutional customers ADD targets.
• Sumsub: Global all-in-one verification platform (KYC, KYB, AML, fraud) with active expansion across African markets. Much broader portfolio but directly comparable KYC/KYB offerings and overlapping FI/investor customer base.
• Veriff: AI-powered identity verification platform offering biometric KYC, AML screening, and fraud prevention. Comparable technology stack and serves overlapping regulated-industry customers; expanding internationally including emerging markets.
• Trulioo: Global identity verification platform with extensive country coverage including African markets. Comparable in cross-border KYC/KYB scope; competing for the same institutional clients seeking pan-African onboarding capability.
• Onfido (Entrust): AI-based identity verification provider (now part of Entrust) offering KYC, KYB, and AML screening globally. Competes with ADD for enterprise compliance budgets with broader geographic coverage but less Africa-specific localization.

Direct peers

• Dojah: African identity verification and AML compliance API platform offering KYC, KYB, biometric, and fraud-prevention checks. Overlaps with ADD on tiered KYC/KYB verification for African businesses and consumers.
• Smile Identity: Africa-focused identity verification provider offering KYC, biometric authentication, and AML screening across the continent. Closest direct competitor targeting the same African-market gap and similar customer base of fintechs and FIs operating in Africa.
• Youverify: Nigeria-headquartered identity verification and AML/PEP screening platform serving African fintechs and businesses. Directly competes with ADD for the same provider-side verification use case across West and East Africa.
• Muinmos: Danish RegTech providing automated client onboarding and KYC solutions. Now both a technology partner AND equity stakeholder in ADD; directly comparable as a KYC/AML vendor with overlapping customer base of financial institutions and regulated entities.

Others

• Moody's / Bureau van Dijk: Provides business verification, beneficial ownership data (Orbis), and due diligence tools used by investors and corporations for African and global counterparty checks. Adjacent rather than directly competitive — overlaps on KYB/ownership mapping products ADD offers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AfrDueDiligence?s=08
• Facebookfacebook.com/share/167fJt7EAU
• LinkedInlinkedin.com/company/about
• Instagraminstagram.com/africaduediligence

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Africa Due Diligence