Omaishoitajaliitto

What Omaishoitajaliitto does

Omaishoitajaliitto (legal entity: Omaishoitajat ry) is a Finnish non-profit association headquartered at Hämeentie 105 A 18, Helsinki, that serves informal caregivers — family members and loved ones who provide unpaid care for relatives with illness, disability, or age-related needs. The organization operates a national network of local member associations through which it delivers peer support, advisory services, training, and policy advocacy on behalf of caregivers in Finland. Its service portfolio includes a phone advisory line (0800 390 229) and a chat service available Tue–Thu 9–12, recurring webinars and peer support groups, the Lähellä magazine, and digital well-being content covering resilience, stress management, and daily safety. The organization is governed as a non-stock non-profit association (yhdistys) and is Finland's national umbrella body in this category.

The funding model is built on recurring membership fees ("Liity jäseneksi") and donations ("Lahjoita"), with all advisory services provided free of charge to caregivers. The go-to-market motion is community-led, anchored by local member associations, direct advisory channels (phone and chat), events and training programs, and digital content distributed through the website and social channels (Facebook, Instagram, YouTube, LinkedIn). Cross-promotional partnerships with Tena (incontinence products) and Oima (informal care services) extend reach. The organization also engages in formal policy advocacy ("Vaikuttamistyö") and participates in the Finnish Caregiving Network ("Suomen omaishoidon verkosto"). Customer segments are horizontal: primarily individual informal caregivers, with a secondary segment of healthcare and social-care professionals who interface with caregivers.

Omaishoitajaliitto does not operate a proprietary technology platform. Its underlying technology stack is a standard content-managed website, social media presence, and synchronous text/voice advisory channels. Reported product surfaces are service- and community-based — counseling, peer communities, publications, and educational events — rather than software or AI-driven offerings. The organization employs 51–100 people, sits within a single-country Finnish geographic footprint, and operates with no disclosed subsidiaries, funding rounds, patents, certifications, or M&A activity.

Name

Omaishoitajaliitto

Legal name

Omaishoitajat ry

Website

https://omaishoitajat.fi

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Caregiver Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Family Caregiver Coaching, Education & Support (HSABAIAI)

akta.pro secondary industry

Recreational Outings, Community Participation & Mobility Support (Non-Clinical) (HSABAAAI)

Keywords

• Family caregiver support
• Caregiver advocacy
• Peer support services
• Caregiver counseling
• Nonprofit caregiving association

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: Omaishoitajaliitto operates as a membership organization where caregivers can join as members through local associations to receive support, advice, and peer connections.
2. Donations: The organization accepts donations to support their work helping informal caregivers, as indicated by the 'Lahjoita' (Donate) call-to-action on their website.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Omaishoitajaliitto (Omaishoitajat ry) is a Finnish national non-profit association that supports informal/family caregivers (omaishoitajat) through advisory and counseling services (phone and chat), peer support networks via local member associations, training events and webinars, well-being content and resources, the Lähellä magazine, and advocacy for caregiver rights and benefits.

Product overview

Omaishoitajaliitto is a Finnish non-profit organization providing support services for family caregivers rather than a technology product company. Their offering consists of counseling and advice services, a member magazine (Lähellä-lehti), peer support communities, educational events and training, and digital well-being content covering topics like resilience, stress management, and daily safety. The organization also provides resources on assistive technology for caregivers but does not develop or sell technology products themselves.

Differentiator

Problem solved

Functional benefit

Brands

• Lähellä: The official magazine of Omaishoitajaliitto, covering topics related to informal caregiving, technology, mental health, and well-being.

Products and services

• Omaishoidon neuvonta (Family Care Counseling) Professional guidance and advice service for family caregivers, available by phone and chat during specified hours (Tue-Thu 9-12) at 0800 390 229, helping caregivers navigate rights, services, and daily challenges.
• Lähellä-lehti (Lähellä Magazine) The organization's official magazine published multiple times per year, covering themes such as technology, mental health, and family caregiving topics for members and the wider caregiver community.
• Omaishoitoyhteisö (Family Caregiver Community) Peer support networks connecting family caregivers with others in similar situations through local associations, support groups, and community engagement activities.
• Tapahtumat ja koulutukset (Events and Training) Organized webinars, peer support groups, and educational sessions for family caregivers, including topics like wellness, stress management, and accessing services.
• Membership in Local Member Associations Membership-based access to a national network of local member associations across Finland, providing caregivers with localized peer support, advice, information, and social connection.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• TenaminorGTM or Marketing PartnerTena is advertised on Omaishoitajaliitto's website as a partner supporting the organization's mission. Tena is a brand providing incontinence products.
• OimaminorGTM or Marketing PartnerOima is advertised on Omaishoitajaliitto's website as a partner supporting informal caregivers. Oima provides services related to informal care.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Carers Australia: Australia's national peak body for unpaid carers, delivering advocacy, information, and member association services. Directly comparable to Omaishoitajaliitto in scope, federated structure, and policy-driven operating model.
• Carers UK: The UK's national membership and advocacy organization for unpaid/family carers, offering advice lines, peer support, policy influence, and employer-facing services. Closely mirrors Omaishoitajaliitto's mission, multi-channel service model, and advocacy-driven funding mix.
• Carers Trust: A UK federation of local carer services providing information, peer support, and advocacy, with a strong network of regional partners. Highly comparable to Omaishoitajaliitto's federated association model and caregiver support portfolio.

Regional players

• Familie og Sundhed / Pårørende i Danmark: Denmark's national caregiver/relative support organization providing advice, peer communities, and advocacy. Comparable as a Nordic welfare-state caregiver body serving informal family carers through a multi-channel support model.
• Vanhustyön keskusliitto (Central Association for the Aged in Finland): A Finnish national NGO focused on older adults' wellbeing, advocacy, and member association services. Adjacent peer sharing the Finnish national-association, member-driven, and advocacy-led model, although targeted at older adults rather than informal caregivers specifically.
• Suomen Mielenterveys ry (Finnish Mental Health Association): A Finnish national health-focused NGO providing advice, peer support, advocacy, and public awareness. Comparable operating model (membership federation, advisory line, public campaigns) though focused on mental health rather than informal caregiving.
• Anhörigas Riksförbund (Swedish Association of Relatives): Sweden's national association for relatives of people with illness, disability, or age-related needs. Directly comparable Nordic peer operating with a similar advocacy, peer support, and information mission in a neighboring welfare-state context.

Broad incumbents

• Eurocarers: The European umbrella organization representing informal carers and caregiver organizations across EU member states. Relevant as a supranational peer that supports national caregiver federations like Omaishoitajaliitto with EU-level policy advocacy and research.
• Family Caregiver Alliance (FCA): A long-established US national nonprofit providing services, education, research, and policy work for family caregivers of adults with chronic, disabling health conditions. Comparable in mission (information, peer support, advocacy) though broader in scope and digitally more developed.

Emerging players

• Oima: A Finnish services provider specifically focused on informal care (omaishoito), listed as a partner of Omaishoitajaliitto. Comparable as a Finland-based, mission-aligned player in the informal caregiver space, though operating as a service provider rather than a membership federation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/omaishoito
• YouTubeyoutube.com/watch?v=jM6zdvCEUaE
• Facebookfacebook.com/omaishoitajaliitto
• LinkedInlinkedin.com/company/omaishoitajat
• Instagraminstagram.com/omaishoitajat

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omaishoitajaliitto