Good Life Project

What Good Life Project does

Good Life Project is a privately held, for-profit company headquartered in New York, United States, founded in 2012. The company's own self-description identifies it as "a community that creates media, tools, programs," indicating its core function is the production and curation of content-based products — likely spanning podcasting, digital courses, and community programs — delivered to a consumer audience seeking personal development or lifestyle-oriented material. The firm operates at micro-enterprise scale with a stated headcount of 1–10 employees, consistent with a founder-led creator economy or lifestyle business rather than a venture-backed scale-stage company.

Operationally, the company maintains a direct web presence at goodlifeproject.com and distributes through that single primary channel. No product catalog, pricing schedule, customer segments, technology stack, integrations, or distribution partners are disclosed in the available data; the third-party firmographic enrichment sources returned only a loading/verification screen with no substantive content. There are no reported funding rounds, no named management team, no offices beyond the New York headquarters, no certifications, no regulatory actions, and no M&A activity on record. The revenue model is not disclosed, but the structural profile (sub-10 employees, 12+ years in operation, private, no external funding) is consistent with a bootstrap or self-funded creator/community business monetized through brand partnerships, events, premium content, or memberships.

The available evidence base is thin. Most enrichment sources failed to return substantive company information, and a rigorous assessment would require primary research: direct site audits, podcast/DTC platform revenue proxies (downloads, subscriber counts), and confirmation of any program or membership tier pricing. Investors and acquirers evaluating Good Life Project should treat the public record as a minimal skeleton and rely on direct management outreach for material diligence items including revenue, customer base, IP, and team composition.

Name

Good Life Project

Website

https://goodlifeproject.com

Company type

Private

Founded year

2012

Headcount range

1–10 employees

Short description

Good Life Project is a privately held, for-profit New York-based company founded in 2012 that operates as a community producing media content, tools, and programs, with 1–10 employees and no disclosed revenue, funding, or customer data.

Ownership category

akta.pro rank

Product category

Lifestyle Digital Media

NAICS

Arts, Entertainment, and Recreation (71), Information (51), Other Individual and Family Services (624190)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

akta.pro secondary industry

Nonprofit & Cause Communications (BPAFADAK)

Keywords

• Online media community
• Lifestyle content
• Personal development media
• Digital wellness programs
• Creator-led content

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Good Life Project operates as a community that creates media, tools, and programs. The company produces content-based offerings and distributes them through its web platform, targeting an audience interested in lifestyle, personal development, or related subject matter.

Differentiator

Problem solved

Functional benefit

Products and services

• Good Life Project Community An online community that creates and distributes media, tools, and programs for individual consumers interested in lifestyle content.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• The School of Greatness (Lewis Howes): Creator-led personal development media brand built around a long-running podcast, online courses, and community. Directly comparable business model — founder-driven media-to-programs funnel in the self-improvement space.
• Mindbodygreen: Wellness media brand producing articles, podcasts, and courses on mindfulness, personal growth, and holistic health. Closely comparable as a digital-first wellness media + programs business targeting similar lifestyle-seeking audiences.
• Mindvalley: Online learning and personal development platform offering courses, community, and events across wellness, mindset, and spirituality. Comparable business model combining media, structured programs, and community.
• Sounds True: Multimedia publisher offering books, audio programs, online courses, and events on spirituality, mindfulness, and personal growth. Closely comparable media + tools + programs model in the same category.
• Ten Percent Happier: Meditation app and podcast founded by Dan Harris, blending media content (podcast, books) with paid mindfulness tools and courses. Directly comparable as creator-led mindfulness media + tools offering.
• Rich Roll Podcast: Creator-led wellness and personal growth podcast with associated community, content, and live events. Highly comparable on the wellness-podcast-to-community trajectory.

Broad incumbents

• Goop: Larger lifestyle and wellness media brand spanning editorial content, podcasts, products, and live events. Overlaps with Good Life Project's wellness/lifestyle media positioning but operates at significantly greater scale across more verticals.
• Headspace: Well-funded mindfulness and meditation app producing original media content alongside its core subscription product. Comparable on the mindfulness content dimension though much larger and tool/app-led.
• Calm: Major mindfulness and wellness app producing original media (Sleep Stories, Daily Calm) and structured programs. Comparable content verticals but operates at much larger scale as a venture-backed app-first business.

Others

• Optimal Living Daily / Optimal Beginnings: Network of curated personal-development and wellness podcasts. Related as adjacent ecosystem participants in the wellness/self-improvement audio media category, useful as a distribution and content-format comparable.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Life Project