Rich Roll Enterprises
Rich Roll Enterprises is a privately held media and wellness company operating The Rich Roll Podcast, the Plantpower Meal Planner subscription, and the Voicing Change book series, serving plant-based wellness-minded adults and endurance athletes through sponsorships, subscriptions, and book sales.
- Company typePrivate
- Founded-
- HeadquartersNot specified, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Rich Roll Enterprises does
Rich Roll Enterprises, LLC is a privately held California-based media and wellness company operating as the commercial vehicle for Rich Roll's personal brand. The company's flagship product is The Rich Roll Podcast, a long-form interview show with over 900 episodes featuring guests across wellness, athletics, neuroscience, creativity, and personal development. The podcast distributes across Apple Podcasts, Spotify, YouTube, and additional social platforms, with individual flagship episodes reaching audiences in the tens of millions of views on YouTube alone.
Supporting products include the Voicing Change multi-volume book series and earlier bestselling titles (Finding Ultra, The Plantpower Way, The Plantpower Way: Italia), and The Plantpower Meal Planner, a subscription-based digital tool providing thousands of customizable plant-based recipes accessible via meals.richroll.com. Revenue is generated through podcast sponsorships from a roster of wellness and consumer brands (AG1, LMNT, Momentous, Whoop, Eight Sleep, BetterHelp), book sales through Amazon affiliate and direct channels, and subscription fees from the Meal Planner.
The company's underlying technology footprint is modest: standard podcast hosting, a WordPress-based website CMS, and the subscription meal planning tool, with no proprietary technology platform disclosed. The customer base consists primarily of wellness-minded adults seeking personal transformation, plant-based nutrition guidance, and performance optimization, alongside endurance athletes interested in plant-based fueling. In February 2026, the company expanded beyond its core media business by participating as an investor in Go Brewing, a non-alcoholic craft beer manufacturer.
Rich Roll Enterprises firmographics
Firmographics- Name
- Rich Roll Enterprises
- Legal name
- Rich Roll Enterprises, LLC
- Website
- https://richroll.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Rich Roll Enterprises is a privately held media and wellness company operating The Rich Roll Podcast, the Plantpower Meal Planner subscription, and the Voicing Change book series, serving plant-based wellness-minded adults and endurance athletes through sponsorships, subscriptions, and book sales.
- Ownership category
- akta.pro rank
Rich Roll Enterprises industry classification
Industry- Product category
- Wellness Media and Content
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Software Publishers (51321), Periodical Publishers (513120)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Health, Wellness & Fitness Trade Publishing (MPAJAAAL)
- akta.pro secondary industry
- Nutrition & Dietetics Services (EDALAFAH)
Keywords
Where Rich Roll Enterprises is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rich Roll Enterprises business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Podcast Sponsorships: The Rich Roll Podcast features sponsored episodes with wellness and lifestyle brands including AG1, LMNT, Momentous, Whoop, Eight Sleep, BetterHelp, and others. Sponsors receive promotional mentions and discount codes distributed to the podcast audience.
- Book Sales: Rich Roll has authored multiple bestselling books including Finding Ultra, The Plantpower Way, The Plantpower Way: Italia, and the Voicing Change book series. Books are sold through direct channels and Amazon affiliate links.
- Meal Planner Subscription: The Plantpower Meal Planner provides access to thousands of customizable, plant-based recipes for an annual subscription fee, with promotional discounts offered to podcast listeners.
- Affiliate Revenue: The company participates in the Amazon Services LLC Associates Program, earning fees by linking to Amazon.com and affiliated sites for books and products referenced in content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Plantpower Meal Planner Annual Subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Rich Roll Enterprises product offering
Product offeringCore offering
Rich Roll Enterprises produces and distributes The Rich Roll Podcast, a long-form wellness interview series available on Apple Podcasts, Spotify, and YouTube, focusing on plant-based nutrition, ultra-endurance athletics, and personal transformation. The company also publishes bestselling books authored by Rich Roll (Finding Ultra, The Plantpower Way, The Plantpower Way: Italia, and the Voicing Change series) and operates The Plantpower Meal Planner, a paid subscription meal-planning and recipe platform hosted at meals.richroll.com.
Product overview
Rich Roll Enterprises operates as a media and publishing company centered on the Rich Roll Podcast, a chart-topping wellness interview show. The core offering is the podcast distributed across Apple Podcasts, Spotify, and YouTube. Supporting products include The Plantpower Meal Planner subscription service and the Voicing Change book series. The company also operates a newsletter subscription. The portfolio is unified around plant-based nutrition, ultra-endurance athletics, and personal transformation themes.
Differentiator
Problem solved
Functional benefit
Products and services
- The Rich Roll Podcast Weekly long-form interview podcast featuring conversations with wellness experts, athletes, artists, and thought leaders on plant-based nutrition, ultra-endurance athletics, personal transformation, and holistic health, distributed on Apple Podcasts, Spotify, and YouTube.
- The Plantpower Meal Planner Online subscription meal planning service offering thousands of customizable plant-based recipes, nutrition analysis, expert support 7 days a week, and exclusive tips for transforming eating habits, intended for individuals pursuing plant-based nutrition.
- Voicing Change Book Series Multi-volume book series by Rich Roll featuring interviews and conversations with notable podcast guests, exploring themes of transformation, plant-based living, and personal growth, sold through Amazon and direct channels.
- Finding Ultra, The Plantpower Way, and The Plantpower Way: Italia books Bestselling authored book titles by Rich Roll covering his personal transformation story, plant-based cooking and lifestyle, and plant-based Italian cooking, sold through Amazon and direct channels.
- Rich Roll Newsletter Recurring email newsletter delivered via Substack that shares updates on podcast episodes, new content, exclusive offers, and plant-based wellness insights with the Rich Roll audience.
Companies that use Rich Roll Enterprises
Customer profileSegments2 records
Ideal customer profiles2 records
Rich Roll Enterprises technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rich Roll Enterprises partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Rich Roll Enterprises competitors and assessment
Company assessmentEmerging players
- MindBodyGreen: MindBodyGreen is a wellness-focused digital media publisher producing editorial content, podcasts, and e-commerce content around plant-based nutrition, movement, and mental health. Overlaps with Rich Roll's wellness brand for audience and premium sponsors.
- Well+Good: Well+Good is a wellness media brand covering plant-based nutrition, fitness, and self-improvement. They operate a podcast and editorial site aimed at the same consumer persona as Rich Roll's audience.
Others
- AG1 (Athletic Greens): AG1 is a premium nutrition supplement brand and recurring sponsor on Rich Roll's podcast alongside similar competitor podcasts. Represents the sponsor category that monetizes wellness podcast audiences and is a key commercial partner for Rich Roll.
Direct peers
- Tom Bilyeu / Impact Theory: Tom Bilyeu founded Impact Theory, a personal-development and wellness media company combining podcast, YouTube, and subscription products (Impact Theory University). Operates the same multi-channel podcast + subscription + content flywheel as Rich Roll.
- Tim Ferriss: Tim Ferriss hosts The Tim Ferriss Show, a chart-topping long-form interview podcast covering performance, health, and personal development with bestselling books (The 4-Hour Workweek). Sells the 4-Hour Body and adjacent wellness content alongside podcast sponsorships, mirroring Rich Roll's book + podcast + sponsorship model.
- Dr. Mark Hyman (The Doctor's Pharmacy): Dr. Mark Hyman hosts The Doctor's Pharmacy podcast combined with bestselling functional-medicine books and the UltraWellness supplement brand. Overlaps with Rich Roll in plant-based nutrition advocacy, premium wellness sponsorships, and premium book sales.
- Ben Greenfield Fitness: Ben Greenfield hosts a top-ranked health, fitness, and longevity podcast with premium sponsor relationships and his own supplement and Kion branded product lines. Directly competes for the same wellness-oriented podcast listener and CPM sponsor pool as Rich Roll.
- Lewis Howes (School of Greatness): Lewis Howes hosts The School of Greatness podcast with bestselling books and a personal development course offering. Competes for the same personal-development / wellness podcast chart rankings and similar wellness/D2C sponsor relationships.
- Dave Asprey (Bulletproof): Dave Asprey built Bulletproof around a personal brand combining podcast (The Human Upgrade), books, and a premium coffee/supplement product line. Operates the same founder-led media + podcast + CPG monetization model as Rich Roll.
Regional players
- Plant-Based News: Plant-Based News is a UK-based plant-based media outlet with editorial content, podcasts, and a strong vegan advocacy angle. Targets the same plant-based nutrition audience as Rich Roll, though primarily in the UK/European market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rich Roll Enterprises social profiles
Digital presenceRich Roll Enterprises financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rich Roll Enterprises leadership team
Management profileNumber of profiles
Profiles1 record
Rich Roll Enterprises funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rich Roll Enterprises M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rich Roll Enterprises
What does Rich Roll Enterprises do?
Rich Roll Enterprises produces and distributes The Rich Roll Podcast, a long-form wellness interview series available on Apple Podcasts, Spotify, and YouTube, focusing on plant-based nutrition, ultra-endurance athletics, and personal transformation. The company also publishes bestselling books authored by Rich Roll (Finding Ultra, The Plantpower Way, The Plantpower Way: Italia, and the Voicing Change series) and operates The Plantpower Meal Planner, a paid subscription meal-planning and recipe platform hosted at meals.richroll.com.
Is Rich Roll Enterprises a public or private company?
Rich Roll Enterprises is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rich Roll Enterprises founded?
Rich Roll Enterprises was founded in -1.
Where is Rich Roll Enterprises based?
Rich Roll Enterprises is headquartered in Not specified, United States, in the North America region.
How does Rich Roll Enterprises make money?
Four revenue lines are on record. Podcast Sponsorships are the primary driver. The others are book Sales, meal Planner Subscription and affiliate Revenue.
Who are Rich Roll Enterprises's main competitors?
Emerging players on record are MindBodyGreen and Well+Good. AG1 (Athletic Greens) is listed as an others. Direct peers are Tom Bilyeu / Impact Theory, Tim Ferriss, Dr. Mark Hyman (The Doctor's Pharmacy), Ben Greenfield Fitness, Lewis Howes (School of Greatness) and Dave Asprey (Bulletproof). Plant-Based News is listed as a regional player.
Does Rich Roll Enterprises have an API?
No public API is recorded for Rich Roll Enterprises.
What industry is Rich Roll Enterprises in?
Rich Roll Enterprises's product category is Wellness Media and Content. Its primary akta.pro industry code is MPAJAAAL, Health, Wellness & Fitness Trade Publishing, with a secondary code of EDALAFAH, Nutrition & Dietetics Services. Its NAICS code is 516210 and its SIC code is 7372.