What Destination Trail does

Destination Trail is a privately held endurance race organization that operates supported, multi-day ultramarathon trail races ranging from 20 miles to 300+ miles across the western United States. Founded in 2013 by Candice Burt and operated as a single-member LLC, the company built the portfolio around point-to-point and single-loop 200+ mile formats, claiming to have pioneered the first such U.S. events beginning with the Tahoe 200. The current portfolio includes four flagship 200+ mile races (Arizona Monster 300, Tahoe 200, Bigfoot 200, Moab 240), shorter-distance events (Tahoe 100K, Bigfoot 20M, El Jefe 100 debuting 2027), and two multi-race series products (Triple Crown of 200s and Grand Slam).

The operational technology stack is composed of third-party integrations rather than proprietary platform infrastructure: UltraSignup for race registration, lottery, and payment processing; CalTopo for course mapping; SPOT satellite devices rented to runners for live GPS tracking during 200+ mile events; HAM radio communications and medical teams for safety; and YouTube, Instagram, and email newsletter channels for community engagement. Differentiation rests on course design, permitting access to National Forest Lands and BLM areas, the founder's ultrarunning profile, and a returning-runner and volunteer community ecosystem.

Revenue is generated entirely through one-time race registration fees, with lottery-based entry for high-demand 200+ mile events and optional installment payment plans. Distribution is direct-to-consumer through UltraSignup. The customer base is individual consumer-participants (B2C), with named athlete relationships (HOKA, Mount to Coast) functioning as marketing assets rather than commercial accounts. Marketing is primarily community-driven via bi-monthly newsletter, Instagram, blog content, and YouTube course preview videos. No external institutional funding or revenue disclosure is available.

Name

Destination Trail

Legal name

Destination Trail LLC

Website

https://destinationtrailrun.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Destination Trail is a privately held endurance race organization founded in 2013 by Candice Burt that operates supported multi-day ultramarathons ranging from 20 to 300+ miles across the western United States. The company serves individual ultra-endurance athletes through flagship 200+ mile events, series bundles, and lottery-based registration via UltraSignup.

Ownership category

akta.pro rank

Product category

Ultramarathon Race Events

NAICS

Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD)

Keywords

• Ultramarathon race events
• Trail running organization
• Endurance sports events
• 200-mile ultramarathons
• Runner registration services

Headquarters

HQ city

Leavenworth

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Race Registration Fees: One-time registration fees for ultramarathon events ranging from 20 miles to 300 miles. Registration is handled through UltraSignup platform with lottery system for popular 200+ mile events. Payment plans available for 200+ mile runs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Destination Trail produces and operates a portfolio of long-distance trail ultramarathon races for individual runners, including the Tahoe 200 (200.4-mile loop), Tahoe 100K, Bigfoot 200 (207.9-mile point-to-point), Bigfoot 20M, Moab 240 (241.8-mile single-loop), and Arizona Monster 300 (300.5-mile) events, plus bundled series such as the Triple Crown of 200s and Grand Slam of Ultrarunning. The company sells race entry registrations directly via its website and through UltraSignup, supporting runners with on-course aid stations, medical and volunteer staffing, and satellite tracking throughout multi-day competitions held across U.S. states including Washington, California, Utah, and Arizona.

Product overview

Destination Trail is an endurance race organization specializing in ultramarathons ranging from 20 miles to 300+ miles. The core portfolio includes individual race events: Arizona Monster 300 (300.5-mile point-to-point desert ultramarathon), Tahoe 200 (200.4-mile alpine loop), Bigfoot 200 (207.9-mile mountain ultramarathon), Moab 240 (241.8-mile desert loop), and shorter-distance events including Tahoe 100K, Bigfoot 20M, and the debuting El Jefe 100. Two series programs bundle multiple events: the Triple Crown of 200s (Tahoe 200, Bigfoot 200, and Moab 240 run consecutively over four months) and the Grand Slam (all four 200+ mile races plus the Arizona Monster 300 over eight months). Supporting services include volunteer programs and payment plan options for race entries.

Differentiator

Problem solved

Functional benefit

Products and services

• Tahoe 200 A 200.4-mile loop-format ultramarathon circumnavigating Lake Tahoe, limited to approximately 200 runners, targeting experienced ultrarunners seeking a multi-day destination event.
• Tahoe 100K A 100K ultramarathon in the Tahoe region, providing a shorter entry point into the Tahoe race experience for endurance runners.
• Bigfoot 200 A 207.9-mile point-to-point ultramarathon through the Pacific Northwest Cascade terrain, targeting advanced endurance runners seeking a destination-level race.
• Bigfoot 20M A 20-mile trail race pairing with the Bigfoot 200, providing a lower-distance option for runners to join the Bigfoot race experience.
• Moab 240 A 241.8-mile single-loop ultramarathon in the Moab, Utah desert landscape, attracting experienced ultrarunners seeking a multi-day desert race.
• Arizona Monster 300 A 300.5-mile ultra-endurance event through Arizona's mountainous terrain, positioned as one of the longest point-to-point races in the Destination Trail portfolio.
• Triple Crown of 200s A bundled challenge series in which runners complete the Tahoe 200, Moab 240, and Bigfoot 200 within three years to earn Triple Crown recognition, sold as a package with a roughly $300 bundle savings.
• Grand Slam of Ultrarunning A premium bundled series across multiple Destination Trail ultramarathon events, marketed as the company's flagship challenge series with a substantial bundle savings versus à la carte entry.

Quantifiable outcome

• Over $50,000 contributed to Stephen Jones Memorial Scholarship since 2017
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• NeversecondcoreGTM or Marketing PartnerEndurance fuel sponsor providing scientifically formulated nutrition products (C30 Gels and Drink Mix) at all 200+ mile events. Exclusive 35% discount provided to all registered Destination Trail athletes. Pre-race webinars on race-day nutrition optimization hosted jointly.
• RNNRcoreGTM or Marketing PartnerOfficial headwear sponsor of all Destination Trail events. Lightweight, performance running hats brand targeting the running community.
• Arizona Trail Association (AZTA)coreStrategic or Co-development PartnerPartnership with Arizona Trail Association for trail maintenance and preservation. $15,000 donated following inaugural Arizona Monster 300 to fund trail maintenance projects along the race route.
• Tahoe Rim Trail AssociationcoreStrategic or Co-development PartnerNonprofit partner receiving proceeds from Art raffle at Tahoe 200 race. Supports the Tahoe Rim Trail maintenance and preservation efforts.
• White Pass High School Athletics ProgramminorStrategic or Co-development PartnerLocal nonprofit partner receiving Art raffle proceeds from Bigfoot 200 race, supporting high school athletics in the Randle, WA area.
• Grand County Search and RescuecoreStrategic or Co-development PartnerLocal nonprofit partner receiving Art raffle proceeds from Moab 240 race, supporting search and rescue operations in Grand County, Utah.
• Patagonia Youth Enrichment CenterminorStrategic or Co-development PartnerLocal youth organization receiving $2,000 donation following 2025 Arizona Monster 300. Provides after-school programs, meals, and recreation for local children in Patagonia, AZ.
• Patagonia Youth Enrichment Center & Food BankminorStrategic or Co-development PartnerFood bank recipient for leftover food donations from Arizona Monster 300 race.
• White Pass Community Food BankminorStrategic or Co-development PartnerFood bank recipient for leftover food donations from Bigfoot 200 race serving the Randle/Packwood, WA area.
• Carson Valley Community Food ClosetminorStrategic or Co-development PartnerFood bank recipient for leftover food donations from Tahoe 200 race.
• Grand County Food BankminorStrategic or Co-development PartnerFood bank recipient for leftover food donations from Moab 240 race.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Badwater 135: 135-mile ultramarathon through Death Valley and Mt. Whitney. Comparable as a niche, prestige-driven extreme-distance ultra with limited field size, dedicated following, and similar brand-led founder-driven operating model.
• Barkley Marathons: Notorious 100+ mile ultra in Frozen Head State Park, Tennessee. Comparable as a niche, lottery-constrained, extreme-distance event with strong cult following, though fundamentally smaller scale.
• UTMB Group: The UTMB Group operates the world's largest trail running event series (UTMB Mont-Blanc, UTMB World Series) and has acquired multiple ultra-endurance race brands globally. Directly comparable as a multi-day ultramarathon organizer targeting elite and destination trail runners with comparable pricing and series products.
• Hardrock Hundred Mile Endurance Run: A 100-mile ultra through the San Juan Mountains of Colorado known for extreme altitude and a lottery-based entry system. Directly comparable as a destination-based, permit-constrained ultra emphasizing wilderness experience and elite endurance challenge.
• Western States 100: Iconic 100-mile ultramarathon from Squaw Valley to Auburn, California, operated by the Western States Endurance Run Foundation. Comparable as a high-demand, permit-constrained point-to-point ultra with a lottery entry system, premium positioning, and devoted ultrarunning community.
• Vol State 300K: 314-mile point-to-point ultra across Tennessee. Comparable multi-day, distance-extreme event with similar logistical complexity and a small, dedicated runner base.

Broad incumbents

• Ironman (World Triathlon Corporation): Owns Ironman triathlons and a portfolio of endurance event brands globally. Comparable as a mass-participation endurance event organizer with series products, registration platforms, and destination-based race portfolio, but broader scope across triathlon and run.

Regional players

• TransRockies Run: Multi-day trail running stage races in the Canadian Rockies. Comparable multi-day trail running event organizer with a stage-race model and destination-based experience positioning.
• Grand to Grand Ultra: Self-supported multi-day ultra through the Grand Canyon and Utah. Comparable as a multi-day destination wilderness ultra, though focused on a different geography and self-supported format.

Others

• UltraSignup: Dedicated ultra running registration and results platform that Destination Trail uses for race registration and lottery management. Comparable as ecosystem infrastructure provider rather than a competing event organizer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@destinationtrail
• Facebookfacebook.com/destinationtrail
• Instagraminstagram.com/destinationtrailraces

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Destination Trail