UltraSignup
- Company typePrivate
- Founded2007
- HeadquartersHampstead, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
UltraSignup firmographics
Firmographics- Name
- UltraSignup
- Legal name
- UltraSignup
- Website
- https://ultrasignup.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
UltraSignup industry classification
Industry- Product category
- Endurance Sports Marketplace
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Services-Racing, Including Track Operation (7948), Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD)
- akta.pro secondary industry
- Trail Running & Outdoor Performance Accessories Retail (CRAMAAAH)
Keywords
Where UltraSignup is headquartered
LocationHeadquarters
- HQ city
- Hampstead
- HQ country
- United States
- HQ region
- North America
Markets served
UltraSignup business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Event Registration Marketplace: Platform connects race directors with participants. Race directors pay for the service to list events and manage registrations. Participants register and pay for events through the platform.
- Merchandise Store: Online store selling UltraSignup branded merchandise including apparel, accessories, and hats. Products include items from Craft Sportswear brand partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Participant event registration - price varies by event |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
UltraSignup product offering
Product offeringCore offering
UltraSignup is a two-sided online marketplace connecting independent race directors who organize ultra and trail running events with participants who register for them. The platform provides race directors with tools to set up events, manage registrations, run a proprietary low-cost timing system, and upload results, while participants can search events by location, distance, and difficulty and complete registration and payment through the site. Revenue is earned through a take rate on registration transactions and through a branded merchandise store.
Product overview
UltraSignup is a unified marketplace platform for endurance events that connects independent race directors with participants seeking to register for trail running and ultra events. The core product is UltraSignup.com, which provides event registration, results management, and race director tools including a proprietary timing system. The platform is complemented by the UltraSignup Store for branded merchandise, Trailhead Media for news and podcasts, and gift card functionality. The company positions itself as a marketplace connecting race directors (who organize events) with participants (who register for them), rather than as a direct event organizer.
Differentiator
Problem solved
Functional benefit
Brands
- UltraSignup Store: E-commerce platform selling performance running apparel and merchandise including shirts, accessories, hats, and footwear
Products and services
- UltraSignup.com Platform Web-based two-sided marketplace that connects independent race directors with endurance athletes for trail running and ultra events. Provides event setup, registration processing, results tracking, race director tools, and a proprietary timing system for smaller races that cannot afford chip timing. Includes advanced event search with location, distance, month, difficulty, and duration filters plus grid and map views.
- UltraSignup Store E-commerce storefront selling UltraSignup-branded performance apparel, accessories, and hats in partnership with Craft Sportswear (including a 'Shop UltraSignup by Craft' collection).
Companies that use UltraSignup
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
UltraSignup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
UltraSignup partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Craft SportswearminorUltraSignup partners with Craft Sportswear to sell branded merchandise. The store features a 'Shop UltraSignup by Craft' collection featuring performance sportswear. Craft is described as having a genuine heritage in Swedish elements and endurance-specific sports.
- Oddstory Brewing CompanyminorOddstory Brewing Company provides beer for evening celebrations at the Chattanooga Mountains Stage Race. This is a local vendor partnership for event amenities rather than a strategic business partnership.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
UltraSignup competitors and assessment
Company assessmentDirect peers
- RunSignup: RunSignup is the largest race registration and timing platform in the US, serving marathons, triathlons, and trail races. It directly competes with UltraSignup across registration, timing, and results management, but at a significantly larger scale and broader category footprint.
- Race Roster: Race Roster is an online registration platform for endurance events with built-in timing, marketing, and fundraising tools. It competes head-to-head with UltraSignup for race director mindshare, particularly in road running and endurance events.
- Athlinks: Athlinks aggregates endurance race results and athlete profiles, providing a results database and discovery platform for runners. It overlaps with UltraSignup's results/search functionality and serves a similar endurance athlete user base.
Broad incumbents
- Strava: Strava is the dominant endurance athlete tracking and social platform, used heavily by trail and ultra runners. While not a registration marketplace, it overlaps in athlete community, event discovery, and brand sponsorships relevant to UltraSignup's audience.
- Eventbrite: Eventbrite is a general-purpose ticketing and registration platform used by many endurance and outdoor races. While not specialized for trail/ultra running, it overlaps as an alternative registration channel that race directors evaluate.
- Active.com: Active.com is a long-standing online registration platform for races, sports, and outdoor activities. It competes for race director registrations in the broader endurance and outdoor recreation market.
Regional players
- Trail Sisters: Trail Sisters is a community and media brand focused on women in trail running, with event listings and community-driven race discovery. It overlaps with UltraSignup's audience and the discovery side of its marketplace.
Others
- Craft Sportswear: Craft Sportswear is a performance apparel brand and UltraSignup's merchandising partner for branded running apparel. It is comparable as a participant in the trail/ultra running consumer ecosystem, supplying the merchandise vertical.
Emerging players
- BibRave: BibRave is a running-focused content and race review community that connects runners with events and brands. It overlaps with UltraSignup's audience and content/media assets (news, podcast) targeting endurance athletes.
- iRace.life: iRace.life is an emerging event technology platform offering registration and event-day services for endurance races. It competes with UltraSignup in the SMB race director segment with modern tooling.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
UltraSignup social profiles
Digital presenceUltraSignup financial estimates
Financial estimateRevenue estimate
Valuation estimate
UltraSignup leadership team
Management profileNumber of profiles
Profiles1 record
UltraSignup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UltraSignup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UltraSignup
What does UltraSignup do?
UltraSignup is a two-sided online marketplace connecting independent race directors who organize ultra and trail running events with participants who register for them. The platform provides race directors with tools to set up events, manage registrations, run a proprietary low-cost timing system, and upload results, while participants can search events by location, distance, and difficulty and complete registration and payment through the site. Revenue is earned through a take rate on registration transactions and through a branded merchandise store.
Is UltraSignup a public or private company?
UltraSignup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UltraSignup founded?
UltraSignup was founded in 2007. It employs 1 to 10 people.
Where is UltraSignup based?
UltraSignup is headquartered in Hampstead, United States, in the North America region.
How does UltraSignup make money?
Two revenue lines are on record. Event Registration Marketplace is the primary driver. The others are merchandise Store.
Who are UltraSignup's main competitors?
Direct peers on record are RunSignup, Race Roster and Athlinks. Broad incumbents are Strava, Eventbrite and Active.com. Trail Sisters is listed as a regional player. Craft Sportswear is listed as an others. Emerging players are BibRave and iRace.life.
Does UltraSignup have an API?
No public API is recorded for UltraSignup.
What industry is UltraSignup in?
UltraSignup's product category is Endurance Sports Marketplace. Its primary akta.pro industry code is MPAKAIAD, Trail Running & Ultra-Endurance Events (Trail Races, Ultras), with a secondary code of CRAMAAAH, Trail Running & Outdoor Performance Accessories Retail. Its NAICS code is 45811 and its SIC code is 7948.