What Dolly Dimple's does

Dolly Dimples is a Norwegian pizza operator founded in 1986, headquartered at Luramyrveien 71, 4300 Sandnes, Norway (organization number 926579622). The company sells pizza and related food items to Norwegian consumers through a combination of physical franchise storefronts and a web-based online ordering platform (dolly.no) that supports both pickup and delivery. Distribution is exclusively domestic, with no international footprint indicated in the available data.

The product surface spans a core online ordering platform, gift cards (GAVEKORT) sold through a Susoft-powered portal, a loyalty program (SPIS & SPAR) under which members accrue "Dolly Points," promotional offers (DOLLY DEALS) covering family bundles and student discounts, a corporate customer channel (BEDRIFTSKUNDE) for business accounts and bulk orders, and a franchise program (DOLLY DIMPLES FRANCHISE) through which new physical locations are licensed. Technology infrastructure is supplied primarily by the Norwegian vendor Susoft, which provides the e-commerce storefront, online ordering, and gift card system; the company itself does not disclose proprietary technology development.

Revenue mechanics are entirely transactional, driven by per-order food sales at retail pricing, with supplementary revenue from gift card issuance and corporate agreements. The customer base is segmented horizontally across individual consumers, families, students, and business customers, with no public disclosure of pricing tiers, average order value, or unit economics. The company operates as a private entity with no parent company, no disclosed investors, and no reported funding rounds.

Name

Dolly Dimple's

Legal name

Dolly Dimples

Website

https://dolly.no

Company type

Private

Founded year

1986

Operating status

Operating

Short description

Dolly Dimples is a Norwegian pizza chain founded in 1986 that operates franchise storefronts across Norway, supported by an online ordering platform, loyalty program, gift cards, and corporate customer services for consumers, families, students, and businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Sandnes

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Pizza and food sales: Revenue generated from direct pizza and food sales to consumers through physical storefronts and online ordering platform. Orders can be placed for pickup or delivery.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Dolly Dimple's sells pizza and food products to Norwegian consumers through a network of physical franchise storefronts and a web-based online ordering platform supporting both pickup and delivery. The company complements its core food offering with a loyalty program (Dolly Points), gift cards, promotional deals for families, students, and corporate customers, and a franchise program that enables multi-location presence across Norway.

Product overview

Dolly Dimple's is a Norwegian pizza delivery and pick-up restaurant chain offering online ordering through its unified e-commerce platform. The core product is the online ordering system for pizza, complemented by gift cards (GAVEKORT), a loyalty program (SPIS & SPAR), promotional deals (DOLLY DEALS), corporate customer services (BEDRIFTSKUNDE), and franchise opportunities (DOLLY DIMPLES FRANCHISE).

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza and food (pickup and delivery) Core pizza and food offering sold to consumers for pickup or delivery through physical franchise storefronts across Norway and the online ordering platform at dolly.no.
• GAVEKORT (Gift Cards) Gift card program that allows customers to purchase prepaid cards redeemable at Dolly Dimples' online stores and physical store locations across Norway.
• BEDRIFTSKUNDE (Corporate Customer Program) Dedicated corporate customer service for businesses that order pizza for corporate events, meetings, or as part of formal company agreements.
• DOLLY DIMPLES FRANCHISE Franchise program that enables entrepreneurs and operators to open and operate Dolly Dimples pizza restaurant locations under the brand.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Papa John's Norway: Papa John's operates delivery-led pizza locations in Norway, sharing Dolly Dimple's focus on pickup/delivery, online ordering, and promotional deals aimed at families and groups.
• Domino's Pizza Norway: Domino's operates a franchise-led delivery and pickup pizza model in Norway, directly competing with Dolly Dimple's on online ordering, delivery logistics, and family/group meal deals.
• Peppes Pizza: Peppes Pizza is one of Norway's largest and most established pizza chains, operating dine-in, pickup, and delivery. It is directly comparable as a domestic Norwegian pizza franchise operator targeting similar consumer and family segments.
• Pizza Hut Norway: Pizza Hut Norway is a global pizza brand with dine-in, delivery, and takeaway in the same Norwegian market. Comparable as a multi-channel pizza operator with brand-driven marketing and loyalty mechanics.
• Pizza Baker: Pizza Baker is a Norwegian pizza takeaway/delivery chain with a focus on online ordering and family deals — directly comparable to Dolly Dimple's positioning.

Others

• Just Eat (Norway): Just Eat is a major food delivery marketplace in Norway. Comparable as an ecosystem enabler — Dolly Dimple's may list on Just Eat for incremental delivery reach, making it adjacent/thematic rather than a direct competitor.

Regional players

• Telepizza: Telepizza is a European delivery-focused pizza chain with presence in Spain and other markets. Comparable as a multi-market delivery pizza operator, though not currently focused on Norway.

Broad incumbents

• Burger King Norway: Burger King is a major QSR chain in Norway with dine-in, pickup, and delivery. It is comparable as a multi-location fast-food operator competing for the same consumer meal occasions, though not pizza-specific.
• Subway Norway: Subway operates a Norwegian franchise network with pickup and delivery. Comparable as a domestic franchise foodservice operator targeting similar everyday-meal occasions.
• McDonald's Norway: McDonald's operates the largest QSR footprint in Norway with strong delivery and digital ordering infrastructure. Comparable as a franchise-style multi-location operator with loyalty/digital ordering, though broader menu than Dolly Dimple's.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dollypizza

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dolly Dimple's