Your Reformer

Name

Your Reformer

Legal name

U Be Fit Pty Ltd ACN 129 190 450 as trustee for the Stallworthy Business Trust trading as Your Reformer

Website

https://yourreformer.com.au

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Pilates reformer equipment and digital fitness

akta.pro primary industry

Pilates Instruction (Mat & Reformer) (HSADACAB)

akta.pro secondary industries

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Online/Remote Personal Training & Programming (HSADAAAM), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Pilates reformer machines
• Commercial reformer equipment
• Reformer pilates accessories
• On-demand pilates content
• Reformer teacher training

Headquarters

HQ city

Mornington

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Hardware Sales: One-time sale of Pilates reformer machines (Original, Original Folding, Studio models) ranging from $2,795 to $4,495 AUD. Accessories include mats, socks, bands, balls sold as add-on purchases. Revenue recognized at point of sale.
2. OnDemand App Subscription: Subscription-based access to 1,000+ virtual workout classes. Complimentary 3-month access included with reformer purchase. Recurring subscription model generates predictable revenue from engaged customers.
3. Equipment Rental: Weekly rental at $39 AUD with $300 refundable deposit. 12-week minimum term. Generates recurring revenue while enabling try-before-you-buy conversion. Includes OnDemand app access during rental period.
4. Education and Certification: Reformer Pilates Teacher Training Certification at $1,495 AUD (reduced from $1,995). 150-hour online program with AusActive recognition. Additional revenue stream from fitness professionals seeking certification.
5. Commercial B2B Equipment and Software: Sale of commercial-grade reformers and digital solutions (KioskPro, ClassPro, InstructorPro) to fitness studios, gyms, hotels, and other commercial partners. Volume-based enterprise contracts with dedicated account management.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

Your Reformer designs, manufactures, and sells premium Maple wood-frame Pilates reformer machines for home and commercial use, complemented by a digital fitness ecosystem. The consumer line includes The Original, The Original Folding, and The Studio models, paired with the OnDemand app containing 1,000+ virtual classes. The commercial division delivers turnkey Pilates studio solutions through proprietary KioskPro, ClassPro, and InstructorPro platforms alongside commercial-grade reformer equipment, an AusActive-recognized 150-hour teacher training certification program, and a full range of Pilates accessories sold via DTC e-commerce and wholesale channels.

Product overview

Your Reformer is an Australia-based company offering a portfolio of Pilates reformer machines and digital fitness solutions. The core product lineup includes four home reformer models: The Original (entry-level Maple Wood frame), The Original Folding (space-saving foldable design), The Studio (commercial-grade permanent installation), and YR Rental (try-before-you-buy weekly subscription). These are complemented by the Your Reformer OnDemand digital platform providing over 1,000 virtual workouts. For commercial fitness operators, Your Reformer offers specialized equipment (The Envy, The Studio X, Wunda Chair, Barrel, Cadillac) paired with digital solutions including KioskPro (24/7 touchscreen class delivery), ClassPro (virtual class streaming), and InstructorPro (instructor class planning software). The company also provides a 150-hour online Reformer Pilates Teacher Training Certification recognized by AusActive, and sells a comprehensive range of Pilates accessories including Grip Socks, resistance bands, balls, mats, and workout props. The commercial division serves over 1,000 businesses across 50+ countries including major gym chains.

Differentiator

Problem solved

Functional benefit

Brands

• KioskPro: Digital platform offering 24/7 on-demand Reformer Pilates classes delivered through mobile kiosks and headphones.
• ClassPro
• InstructorPro

Products and services

• The Original Reformer Home Pilates reformer priced at $2,795 AUD for individual consumers seeking studio-quality Pilates at home, with interest-free installment plan ($795 deposit + $232.40/month for 9 months). Includes bundled accessories and 3-month OnDemand access.
• The Original Folding Reformer Space-saving foldable home Pilates reformer for apartment dwellers and small-space users, with the same specs as The Original plus folding capability.
• The Studio Reformer Commercial-grade home Pilates reformer for permanent home studio installation or premium commercial use, with reinforced construction, wider carriage, and 160kg weight rating. Priced at $3,995 AUD with installment plan ($1,295 deposit + $310.60/month for 9 months).
• YR Reformer Rental Try-before-you-buy weekly rental of the studio-quality reformer at $39/week with a $300 refundable deposit, 12-week minimum term, no-interest conversion to purchase at end of term, and complimentary OnDemand app access during the rental period.
• Your Reformer OnDemand App Subscription-based digital fitness platform providing on-demand streaming of 1,000+ Reformer and Mat Pilates workouts, with complimentary 3-month access for hardware buyers and a standalone subscription option.
• KioskPro Commercial on-demand Reformer Pilates delivery platform with 21-inch touchscreen kiosks and headphone streaming for 24/7 member access in studios, gyms, hotels, and allied health settings without requiring an instructor to be present.
• ClassPro Virtual group Reformer Pilates class hosting platform that streams live or on-demand classes to digital displays in studios, supporting hybrid instructor and on-demand member engagement models.
• InstructorPro Class planning and teaching platform for Reformer Pilates instructors that allows sequences to be built in minutes and streamed directly to studio screens, including a Lite version for teacher training program students.
• The Envy Commercial Reformer Commercial Pilates reformer designed for boutique studios and commercial fitness facilities, part of the commercial reformer lineup.
• The Studio X Commercial Reformer Commercial-grade Pilates reformer engineered for high-volume studio environments with reinforced construction suitable for continuous professional use.
• Commercial Pilates Equipment (Wunda Chair, Barrel, Cadillac) Specialized commercial Pilates equipment lineup (The Wunda Chair, The Barrel, The Cadillac) complementing reformer-based workouts in studios.
• Reformer Pilates Teacher Training Certification 150-hour online Reformer Pilates teacher training certification recognized by AusActive, providing qualified instructor credentials to fitness professionals and aspiring instructors, with Professional Starter Pack and bundled InstructorPro Lite / OnDemand access.
• Grip Socks Non-slip Pilates grip socks for Reformer and Mat workouts, sold in multiple styles (Crew, Ankle, Ballet, Scrunch) and 30+ colors/patterns.
• Pilates Jumpboard & Box Reformer add-on accessories (Jumpboard and Box) for seated and jumping movement variations, available in matching upholstery colors and sold together with reformers or as add-ons.
• Prop Starter Kit Bundled Pilates accessory set including a Pilates Ring, Ball, and Hand Weights, available in 11 colors, for diversified workout options.
• Curved Weighted Bands Curved-design resistance bands for ankle and wrist use during Pilates workouts, available in 10 colors.
• Pilates Ball Soft Pilates ball for core work and balance exercises, available in Beige, Blush, Sage, Mocha, and Dusty Rose.
• Reformer Double Loop Straps Premium Reformer hand/foot straps with plush cotton padding and ribbon cotton weave, available in Ivory, Mocha, and Black.
• Reformer Mats Microfibre Pilates Reformer mats available in Beige Wash, Black Wash, Blush, Mocha, Sage, and Dusty Rose.

Quantifiable outcome

• 84% increase in bookings for Reformer Pilates classes year-on-year in fitness industry
• +2 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• World Gym CorporationflagshipStrategic or Co-development Partner · 12 March 2026Exclusive partnership to launch 'My Pilates @ World Gym' across World Gym's 140 corporate locations in Taiwan. Your Reformer becomes the exclusive approved vendor for Pilates training systems across World Gym's global network. Program leverages Your Reformer's Kiosk Pro digital platform offering 1,000+ classes, delivered through World Gym's 3,100 personal trainers to approximately 180,000 personal training clients. Announcement coincides with World Gym's strong fiscal 2025 performance (net profit NT$409.1 million, up 16.3% YoY).
• The Well Studio (Tri-Valley, California)coreStrategic or Co-development Partner · 11 February 2026The Well Studio in Dublin, California became the first and only wellness destination in the Tri-Valley to offer on-demand reformer Pilates system via KioskPro by Your Reformer. The KioskPro features a 21-inch touchscreen integrated with reformers, providing members with hundreds of professionally-led classes accessible outside traditional class schedules. Partnership expands offerings for members focused on functional longevity and mid-life wellness.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• AeroPilates: Mass-market home Pilates reformer brand focused on affordable, foldable consumer units. Comparable as a home-channel reformer competitor though positioned at lower price points and without a commercial B2B or teacher training ecosystem.
• Club Pilates: Largest Pilates studio franchise in the US with hundreds of locations, a major buyer of commercial reformers. Comparable as a scaled studio operator and equipment purchaser that anchors demand for the commercial Pilates equipment category Your Reformer serves.
• SPX Pilates: Fast-growing reformer-focused boutique Pilates studio franchise. Comparable as a downstream consumer of reformer equipment that shapes commercial demand and validates the KioskPro-style on-demand class delivery model Your Reformer sells to studios.

Direct peers

• Balanced Body: Long-established US-based manufacturer of Pilates reformers, chairs, barrels and cadillacs serving both commercial studios and home users. Most direct comparable given overlapping reformer product lines, commercial studio channel, and education programming.
• Gratz Industries: Heritage US Pilates apparatus maker producing classic-style reformers and Cadillac equipment. Direct comparable for the heritage/premium reformer category and the studio-grade hardware segment Your Reformer targets with the Studio model.
• Merrithew (STOTT PILATES): Toronto-based Pilates equipment maker and educator offering reformer apparatus alongside instructor certification programs. Comparable business model combining premium hardware with structured teacher training, directly mirroring Your Reformer's hardware-plus-education approach.
• BASI Systems: Designer and manufacturer of premium Pilates reformers and accessories with global distribution to studios and home users. Direct competitor in the commercial reformer segment with overlapping aesthetic and quality positioning.
• Elina Pilates: European manufacturer of professional-grade Pilates reformers and studio equipment. Comparable as a commercial-grade reformer vendor targeting boutique studios and high-end home consumers.

Broad incumbents

• Life Fitness: Global commercial fitness equipment incumbent serving health clubs, hotels, and studios with cardio and strength portfolios. Comparable as an enterprise sales channel incumbent that could bundle or compete for the same gym chain procurement budgets as Your Reformer's commercial division.
• Technogym: Premium global fitness equipment and connected wellness platform vendor with deep enterprise relationships across hotel, residential, and gym chain segments. Comparable as a broad incumbent competing for the same commercial B2B accounts, particularly in hotels and premium residential developments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJWB9LQS9fk_s_-oGbWhBuw
• Facebookfacebook.com/yourreformer
• LinkedInlinkedin.com/company/your-reformer
• Instagraminstagram.com/yourreformer
• TikToktiktok.com/@yourreformerpilates?lang=en
• Pinterestpinterest.com.au/yourreformer
• Xx.com/yourreformer

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Reformer