The Well Studio

What The Well Studio does

The Well Studio is a privately held boutique fitness studio (legally AZO Fitness, Inc.) operating from a single location at 7151 Regional Street, Dublin, California, in the Tri-Valley area of the San Francisco Bay Area. Founded in 2021 by Ron J. Kodl and Stacy M., the studio combines three disciplines — yoga, Pilates Reformer, and strength training — under one roof, with additional 1:1 and Buddy+ personal training, a Wellness Recovery Suite (Sunlighten infrared sauna, Biomat, and Lumebox red light therapy), and a monthly online community subscription. Its primary customer segments are mid-life adults focused on functional longevity and graceful aging, and holistic wellness seekers looking for an integrated approach that addresses strength, flexibility, mindfulness, nutrition, and recovery in a single boutique environment rather than at a contract-heavy, category-narrow gym.

The studio's product stack is anchored on three core group class formats — yoga, Pilates Reformer using Balanced Body Allegro Reformers, and strength training via the Queenax Functional Training System and Precor equipment — all included in a single month-to-month membership alongside gym and infrared sauna access. A 2026 product differentiator is KioskPro by Your Reformer, a 21-inch touchscreen integrated with the Allegro Reformers that enables members to book 50-minute self-directed reformer sessions outside scheduled class times, making the studio the first and only Tri-Valley operator with this on-demand capability. All scheduling, membership registration, payment processing, and mobile booking run on the Wellness Living platform (with the Achieve App on iOS and Android), and additional revenue is generated through yoga teacher training programs (200-hour and 300-hour), workshops, retreats, recovery add-ons, and out-of-area online community subscriptions.

Revenue is generated across five streams: recurring month-to-month memberships with no enrollment, initiation, annual, or facilities fees; one-on-one and Buddy+ personal training sessions; usage-based recovery add-ons; an online community subscription for remote and out-of-area members; and transactional sales of workshops, retreats, and teacher trainings. GTM combines a low-friction $50 two-week unlimited trial and a no-contract month-to-month model with content marketing, email newsletters, social media, member referral, and the WEll Connections cross-promotional partner network (Wellness Partners, Healthcare Partners, Trusted Products). The company is founder-owned with no disclosed institutional capital and a single physical site serving the Tri-Valley market.

Name

The Well Studio

Legal name

AZO Fitness, Inc

Website

https://wellstudiodublin.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

The Well Studio is a boutique fitness studio in Dublin, California, offering yoga, Pilates Reformer, strength training, personal training, and recovery services under one roof. It serves mid-life adults and holistic wellness seekers in the Tri-Valley area via month-to-month memberships.

Ownership category

akta.pro rank

Product category

Boutique Fitness and Wellness Studio Services

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Boutique fitness studio
• Yoga pilates strength
• Pilates reformer classes
• Personal training services
• Wellness recovery services

Headquarters

HQ city

Dublin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Membership Subscriptions: Month-to-month recurring memberships providing unlimited access to yoga, pilates reformer, group fitness classes, gym and sauna visits. No enrollment, initiation, annual or facilities fees. Cancel anytime with 30-day written notice.
2. Personal Training Sessions: One-on-one private training and Buddy+ training (2-5 participants) with certified trainers. 60-minute sessions matched to individual goals, personality, and availability.
3. Recovery Services: Drop-in or monthly add-on fees for infrared sauna sessions, Biomat, and Lumebox red light therapy treatments.
4. Online Community Subscription: Monthly subscription for virtual members receiving healthy themes, live weekly classes, library of recordings, book/podcast suggestions, and monthly Sacred Sunday sessions.
5. Class and Event Purchases: Individual class bookings, workshops, teacher trainings, and retreat purchases through the e-commerce platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Well Studio is a boutique wellness studio that combines three fitness modalities — Yoga, Pilates Reformer, and Strength Training — under a single month-to-month membership, with gym and sauna access included. It layers on personal training (1:1 and Buddy+), recovery services (infrared sauna, Biomat, red light therapy), an on-demand reformer Pilates system (KioskPro), and an online community subscription offering monthly themes, live classes, and recorded content.

Product overview

The Well Studio is a boutique fitness studio offering a unified multi-discipline membership model that combines three core in-studio offerings — Yoga Classes, Pilates Reformer Classes, and Strength Classes — under one roof. All three are included in a single month-to-month membership alongside gym and sauna access. On top of the core studio offerings, the company sells add-on recovery services including a Sunlighten Infrared Sauna, Biomat (whole-body infrared mat), and Lumebox Red Light Therapy (available as drop-ins or monthly add-ons), plus an On-Demand Pilates Reformer service (KioskPro by YourReformer) that lets members book reformer time outside class schedules via a touchscreen kiosk. An Online Community subscription extends the brand digitally with monthly live classes, recorded content libraries, and wellness resources, while Workshops, Trainings & Retreats round out the portfolio. Personal Training (1:1 private and Buddy+ group) is available as a premium upsell. All scheduling, membership management, and payments are powered by the Wellness Living platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga Classes Group yoga classes combining yoga basics with a full-body strength workout using hand weights and body weight, aimed at improving flexibility, mental focus, stress relief, and endurance.
• Pilates Reformer Classes Low-impact group Pilates Reformer classes targeting core strength, postural alignment, and flexibility using Balanced Body Allegro Reformers and accessories.
• Strength Classes Group strength training classes using weights, kettlebells, dumbbells, racks, a Queenax Functional Training System, and Precor circuit equipment to build muscle mass, bone density, and metabolic health.
• Personal Training One-on-one and Buddy+ (2–5 participants) personal training sessions with NASM-certified trainers offering 100% personalized programs, corrective exercise, postural assessment, and consistent lifestyle guidance; available in strength, Pilates, or yoga formats.
• KioskPro by Your Reformer (On-Demand Pilates Reformer) On-demand reformer Pilates service featuring a 21-inch touchscreen integrated with Balanced Body Allegro Reformers; members book 50-minute rental sessions to take professionally-led classes outside scheduled class times.
• Infrared Sauna (Sunlighten) Sunlighten infrared sauna sessions at 130–150°F offering detoxification, heart health, muscle recovery, anti-aging, relaxation, immunity, sleep, and weight-loss benefits; available as a drop-in fee or monthly add-on to membership.
• Biomat Whole-Body Infrared Mat Whole-body infrared mat providing deep, passive heating and relaxation using infrared technology; available as a drop-in fee or monthly add-on.
• Lumebox Red Light Therapy Targeted handheld red light therapy device optimized for skin health and localized recovery using infrared technology; available as a drop-in fee or monthly add-on.
• Online Community Subscription Monthly subscription providing a healthy wellness theme, live weekly class schedule, a library of class recordings, monthly book and podcast suggestions, and a monthly Sacred Sunday live online session with Stacy and guest teachers.
• Workshops, Trainings & Retreats Specialty classes, workshops, 200-hour and 300-hour yoga teacher training programs, and yoga retreats designed to expand skills and deepen community connection.

Quantifiable outcome

• Meta-analysis of 16 studies with 1.5+ million subjects found muscle-strengthening activities associated with ~20% lower risk of cardiovascular disease, cancer, diabetes, lung cancer and all-cause mortality
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Your Reformer (KioskPro)coreTechnology or Integration · 11 February 2026Launched KioskPro on-demand reformer Pilates system, the first and only such offering in the Tri-Valley. The 21-inch touchscreen integrated with Balanced Body Allegro Reformers provides hundreds of professionally-led classes accessible outside traditional class schedules, enabling members to take reformer Pilates when classes are not in session.
• Wellness LivingcoreTechnology or IntegrationLeading fitness industry software provider handling all class schedules, appointments, membership registration, and payments. Also provides the Achieve mobile app for both iPhone and Android, enabling members to book classes anytime.
• Jill Daniels MS, RD, CSSDcoreStrategic or Co-development PartnerRegistered dietitian and board-certified specialist in sports dietetics providing expert, individualized nutrition guidance to members. Nutrition counseling offered as part of comprehensive wellness programs.
• SunlightencoreOthersProvider of state-of-the-art infrared sauna (Sunlighten brand) with temps in 130-150 degree range. The sauna provides detoxification, heart health, muscle recovery, anti-aging, relaxation, immunity, sleep, and weight loss benefits.
• National Academy of Sports Medicine (NASM)supportingOthersGold standard fitness authority. The Well Studio is a certified fitness facility with NASM, and all trainers hold NASM-CPT certifications.
• Athletics and Fitness Association of America (AFAA)supportingOthersGold standard fitness authority. The Well Studio is a certified fitness facility with AFAA, and instructors hold AFAA Group Fitness certifications.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• F45 Training: Global boutique fitness franchise offering functional 45-minute group strength and conditioning classes. Comparable in group-class boutique format and personal-training upsell, though narrower modality set than The Well Studio.
• Life Time Fitness: Large premium health club operator offering group fitness, personal training, recovery and wellness amenities. Comparable in offering yoga, pilates, strength, recovery services, and integrated wellness under one membership.
• Orangetheory Fitness: National boutique fitness chain offering coached strength and conditioning group workouts with heart-rate-based tracking. Overlaps The Well Studio in group strength classes, personal training, and member-recovery services.

Direct peers

• Barre3: Boutique barre, pilates, and strength-focused studio chain combining low-impact movement with strength training. Highly comparable in boutique studio format, multi-modality class offering, and holistic wellness positioning.
• StretchLab: Boutique assisted-stretching and mobility franchise delivering 1:1 and small-group sessions. Comparable to The Well Studio's personal training, Buddy+ groups, and emphasis on mobility/flexibility for mid-life adults.
• CorePower Yoga: Large yoga-focused boutique fitness chain combining heated yoga with strength components in tiered memberships. Closely comparable to The Well Studio's Yoga + Strength blend and month-to-month multi-discipline positioning.
• Club Pilates: National Pilates Reformer-focused franchise offering group reformer classes at affordable monthly memberships. Directly comparable to The Well Studio's Pilates Reformer and on-demand reformer offerings in mid-life and general adult segments.
• YogaWorks: Multi-location yoga and fitness studio chain offering yoga, Pilates, and group fitness, including teacher training programs. Directly parallel to The Well Studio's Yoga classes, Pilates Reformer, and Yoga Teacher Training offerings.
• Pilates Plus: Boutique studio chain combining Pilates Reformer with cardio intervals and strength components. Direct comparison point for The Well Studio's Pilates Reformer + Strength integrated offering.

Regional players

• Hot 8 Yoga: Premium heated yoga studio chain with lifestyle and recovery amenities. Comparable to The Well Studio's yoga studio focus, premium boutique positioning, and recovery/sauna add-ons.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/wellstudiodublin
• LinkedInlinkedin.com/company/the-well-studio

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Well Studio