Carretillas Astigarraga

What Carretillas Astigarraga does

Carretillas Astigarraga, S.L. is a privately held Spanish forklift and material handling equipment distributor and service provider headquartered in Hernani, Gipuzkoa. Founded around 1980 as a family business and now in its second generation of ownership, the company operates as an authorized distributor for three principal OEM brands — Crown (its anchor line, covering pallet trucks, stackers, reach trucks, order pickers, trilateral trucks, and counterbalance forklifts), Doosan/Bobcat (electric 1.3–5.0 tonne and diesel/gas 2.0–16.0 tonne forklifts), and Kalmar (heavy-duty 5–72 tonne units for port and heavy-industry applications). The company sells new and reconditioned used equipment, offers short- and long-term rentals (including full-service renting with fixed monthly fees covering financing and preventive maintenance), provides after-sales maintenance and repair with mobile on-site service, and delivers internal logistics consulting covering warehouse layout and equipment specification.

The business operates a single office in the Ibaiondo industrial estate in Hernani and serves a regional customer base within Gipuzkoa. Revenue is generated across multiple streams: one-time equipment sales (new and used), recurring rental/renting subscriptions, recurring preventive maintenance contracts, and professional consulting fees. Pricing is quote-based and not publicly disclosed. The company reaches customers through its website, a broad social media presence (Facebook, X, LinkedIn, WhatsApp, Telegram, Pinterest, VK, Xing, and email), and direct phone/email contact. Reported headcount is in the 11–50 range, consistent with a regional multi-brand dealer rather than a large national distributor.

Carretillas Astigarraga's core technology is distribution and service of industrial forklifts rather than proprietary software or hardware. Its competitive positioning rests on multi-brand OEM authorization, four decades of regional operating history, in-house specialized technical personnel (mechanics, electronics, painting), and a mobile emergency service capability. No proprietary AI, software products, patents, awards, regulatory actions, acquisitions, or external investors are evidenced in the available data; the company operates as an independent family-owned S.L. with no disclosed parent or subsidiary entities.

Name

Carretillas Astigarraga

Legal name

CARRETILLAS ASTIGARRAGA, S.L.

Website

https://carretillasastigarragasl.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Carretillas Astigarraga is a second-generation family-owned distributor in Hernani, Spain, selling, renting, and maintaining Crown, Doosan/Bobcat, and Kalmar forklifts for industrial, logistics, and heavy-industry customers in Gipuzkoa.

Ownership category

akta.pro rank

Product category

Material Handling Equipment

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)

Keywords

• Forklift distribution
• Material handling equipment
• Warehouse equipment sales
• Forklift rental and renting
• Forklift maintenance services

Headquarters

HQ city

Hernani

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Forklift Sales: Sale of new forklifts and material handling equipment from Crown, Doosan/Bobcat, and Kalmar brands.
2. Equipment Rental: Short-term and long-term rental of forklifts and handling equipment, including full-service maintenance packages.
3. Long-term Rental/Renting: Long-term rental with fixed monthly fees including financing and preventive maintenance. Full service coverage includes wheels and batteries.
4. Maintenance and Repair Services: Preventive maintenance and repair services for forklift fleets, including on-site emergency assistance with mobile workshops.
5. Consulting Services: Advisory services for internal logistics processes, helping customers with warehouse design, shelving selection, and equipment specifications.
6. Used Equipment Sales: Sale of reconditioned and second-hand forklifts and warehouse equipment at competitive prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Carretillas Astigarraga is an authorized regional distributor in Gipuzkoa, Spain, selling, renting (short-term and long-term/renting), and maintaining forklift trucks and material handling equipment from Crown, Doosan/Bobcat, and Kalmar. The company also supplies inspected second-hand forklifts and provides logistics consulting for warehouse layout, shelving, and equipment selection. Its full-service model combines equipment sales, recurring rental subscriptions, preventive maintenance with mobile workshops, and advisory services for industrial and logistics customers.

Product overview

Carretillas Astigarraga is a distributor and service provider of forklift trucks and warehouse handling equipment, operating a multi-brand portfolio. The company serves as an official Crown distributor in Gipuzkoa, while also representing Doosan/Bobcat and Kalmar brands. Its product portfolio spans electric and diesel counterbalance forklifts, specialized equipment (reach trucks, order pickers, pallet trucks, stackers, heavy-duty Kalmar units), and a selection of inspected second-hand machines. The company complements its equipment sales with a full service offering that includes short- and long-term rentals/renting, after-sales maintenance and repair, and logistics consulting. Crown products (transpaletas, apiladores, retráctiles, recogepedidos, trilaterales, carretillas) form the primary sub-brand under the main distribution partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Crown Electric Pallet Trucks (Transpaletas) Electric pallet trucks for horizontal transport of pallets, a core warehouse handling equipment sold to industrial and logistics customers.
• Crown Electric Stackers (Apiladores) Electric stackers for lifting and stacking pallets to moderate heights in warehouse environments.
• Crown Reach Trucks (Retráctiles) Reach trucks for high-lift operations in narrow aisles, maximizing warehouse storage density.
• Crown Order Pickers (Recogepedidos) Order pickers for selecting individual items from warehouse shelving at various heights.
• Crown Three-Sided Reach Trucks (Trilaterales) Three-sided reach trucks for handling pallets in very narrow aisle (VNA) racking systems.
• Crown Counterbalance Forklift Trucks (Carretillas) Counterbalance forklift trucks for general-purpose lifting and transporting of goods in warehouses and yards.
• Doosan/Bobcat Electric Forklifts Electric forklift trucks available in 3-wheel and 4-wheel configurations with capacities from 1.3 to 5.0 tonnes, featuring electric motors, precise handling, and advanced ergonomics.
• Doosan/Bobcat Diesel and Gas Forklifts Diesel and gas forklift trucks with capacities ranging from 2.0 to 16.0 tonnes, powered by Doosan's proprietary high-performance engines with low emissions.
• Kalmar Heavy-Duty Forklift Trucks Heavy-duty forklift trucks for moving large loads with handling capacities from 5 to 72 tonnes, an industry reference for port operations and heavy industry applications.
• Second-Hand Forklifts (Carretillas de Segunda Mano) Reconditioned second-hand forklifts and warehouse equipment including pallet trucks, stackers, reach trucks, and electric forklifts, inspected and certified by the technical team.
• Short-Term Forklift Rental (Alquiler Corto Plazo) Short-term rental of forklifts and handling equipment for temporary needs such as peak work periods or equipment breakdowns.
• Long-Term Rental and Renting (Alquiler Largo Plazo / Renting) Long-term rental and renting services with fixed monthly payments that include financing and preventive maintenance (full service with wheels and battery included).
• After-Sales Maintenance and Repair Service Preventive and corrective maintenance services for forklift fleets including on-site mobile workshop repairs, periodic maintenance contracts, and emergency assistance.
• Internal Logistics Consulting Advisory services for internal logistics processes, helping clients design optimal warehouse layouts, select appropriate equipment, and plan racking systems and aisle dimensions.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CrowncoreChannel Partner/ Reseller/ DistributorCarretillas Astigarraga is an official authorized distributor of Crown forklifts and material handling equipment in Gipuzkoa, Spain. They offer the full range of Crown products including electric pallet trucks, stackers, reach trucks, order pickers, trilateral trucks, and counterbalanced forklifts, along with Crown technology solutions.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Toyota Material Handling: World's largest forklift manufacturer with extensive European and Spanish distribution covering electric and IC counterbalance trucks, reach trucks, and pallet handling equipment. Toyota's broad multi-brand dealer network directly contests Carretillas Astigarraga in the Gipuzkoa industrial customer base.
• Kalmar: Carretillas Astigarraga's third principal brand — Cargotec-owned global leader in heavy port and heavy-industry material handling (5–72 tonne range). Kalmar's direct-sales and large-dealer model competes for premium port and heavy-industry accounts overlapping with Carretillas Astigarraga's Kalmar distribution business.
• Manitou Group: French-based material handling and aerial work platform manufacturer with established Spanish operations. Manitou's industrial handling and rough-terrain forklift ranges compete for similar B2B customers in industrial and logistics settings.
• Doosan Bobcat: Carretillas Astigarraga's second principal brand — global material handling and compact equipment manufacturer. Doosan's industrial vehicle division competes across electric and IC counterbalance categories, with its own dealer networks in adjacent Spanish regions.
• Jungheinrich AG: Hamburg-based global intralogistics provider manufacturing forklifts, pallet trucks, and warehouse equipment. Jungheinrich operates its own direct sales and service network across Iberia, offering directly competing product categories (electric counterbalance, reach trucks, stackers, order pickers) to Carretillas Astigarraga's Crown-led portfolio.
• Crown Equipment Corporation: Carretillas Astigarraga's primary principal brand — global fourth-generation family-owned forklift manufacturer. While Crown relies on independent distributors like Carretillas in some markets, the manufacturer's own direct-sales operations in larger regions create parallel competition for industrial forklift accounts.
• Hyster-Yale Group: Global manufacturer of Hyster and Yale forklift brands serving warehousing, ports, and heavy industry. Operates independent dealer networks in Spain competing in counterbalance, reach, and heavy-lift categories overlapping with Carretillas Astigarraga's Crown/Doosan/Kalmar offering.
• Linde Material Handling: KION Group subsidiary and one of Europe's leading forklift and warehouse equipment brands. Linde operates its own dealer and direct-sales network in Spain, overlapping substantially with Carretillas Astigarraga's counterbalance, reach truck, and stacker segments.
• STILL GmbH: KION Group sister brand to Linde, specializing in intralogistics forklifts and warehouse equipment with a strong European dealer footprint. Competes head-on in counterbalance trucks, pallet trucks, and tow tractors across the Iberian industrial market.

Direct peers

• Riwal: Netherlands-based international specialist in aerial work platforms and material handling equipment rental. Riwal's multi-brand rental fleet and integrated maintenance service model closely mirrors Carretillas Astigarraga's long-term renting and service offering, with a comparable mix of own-brand and third-party equipment supply.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/carretillas-astigarraga

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carretillas Astigarraga