Frisco Dentistry For Kids

What Frisco Dentistry For Kids does

Frisco Dentistry for Kids is a privately held, single-location pediatric dental practice founded in February 2002 by Dr. Kelli Ettelbrick in Frisco, Texas. The firm is led by two ABPD Board Certified pediatric dentists—founder Dr. Kelli Ettelbrick (DDS, MS) and Dr. Ty Hinze (DDS, MS, who joined in 2007 after residency training at Baylor College of Dentistry, Children's Medical Center, and Texas Scottish Rite Hospital)—supported by approximately 16-18 staff members including hygienists, dental assistants, and front-office personnel. The practice delivers comprehensive pediatric oral health services from infancy through adolescence, including preventive care (exams, cleanings, sealants, fluoride), restorative procedures, pediatric dental emergencies, sedation dentistry (nitrous oxide, oral, IV), special needs dentistry, digital X-rays, and laser-based treatments via the BIOLASE WaterLase MD™ YSGG system and the Healthy Start® early orthodontic intervention system for sleep-disordered breathing.

The business operates on a direct-to-consumer, appointment-based professional services model, with revenue generated primarily from fee-for-service dental care reimbursed through major commercial insurance plans plus an emerging line of Healthy Start® appliance revenue. Marketing is predominantly organic and community-led, relying on long-tenured patient testimonials, professional credentialing (AAPD, ABPD, ADA, TDA, SWSPD), and local sports sponsorships rather than paid digital acquisition. The practice serves a four-community catchment—Frisco, Plano, McKinney, and Little Elm—via a single office at 8380 Warren Pkwy #400, with operating hours Monday-Thursday 8:30am-5:00pm and Friday 8:00am-1:00pm.

Operational tooling includes a Sesame Communications-hosted website with online appointment requests and patient intake forms (forms.wv3.io), Liquid Payments for online bill pay, embedded Google Maps for directions, and basic digital recordkeeping; the practice maintains HIPAA-compliant privacy practices. No parent company, institutional investor, or private equity backing is disclosed, and the business has not raised external capital, pursued acquisitions, or opened additional locations since inception.

Name

Frisco Dentistry For Kids

Legal name

Frisco Dentistry for Kids

Website

https://friscodentistryforkids.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Frisco Dentistry for Kids is a privately held, single-location pediatric dental practice in Frisco, TX, founded in 2002, delivering preventive, restorative, sedation, laser, special needs, and early orthodontic dental care to infants through adolescents across Frisco, Plano, McKinney, and Little Elm.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industries

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Special Needs Pediatric Dentistry (HLABAGAD)

Keywords

• Pediatric dental services
• Preventive dental care
• Sedation dentistry
• Laser dentistry
• Special needs dentistry

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Dental Services Revenue: Revenue generated from comprehensive pediatric dental services including preventive care (exams, cleanings, sealants, fluoride treatments), restorative procedures (fillings, crowns, root canals, extractions), cosmetic procedures (bonding, veneers), and specialized services (sedation dentistry, laser dentistry, special needs dentistry). Accepts most major credit cards and insurance plans.
2. Healthy Start® Orthodontic Appliances: Sale of orthodontic appliances for early intervention treatment. Non-invasive approach to straightening teeth without braces, offering an alternative to traditional orthodontic treatment.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Frisco Dentistry for Kids is a pediatric dental practice providing comprehensive dental care for infants, children, and adolescents, including preventive care (exams, cleanings, fluoride, sealants), restorative procedures (fillings, crowns, root canals, extractions), sedation dentistry (nitrous oxide, oral, IV), WaterLase MD™ laser dentistry, digital X-rays, special needs dentistry, and Healthy Start® early orthodontic intervention. Services are delivered in-person at a single office in Frisco, TX, with appointment-based scheduling, insurance billing, and a kid-friendly, family-centered environment.

Product overview

Frisco Dentistry For Kids is a pediatric dental practice offering a comprehensive suite of dental services for children from infancy through adolescence. The practice operates as a single-location pediatric dental office led by Dr. Kelli Ettelbrick and Dr. Ty Hinze. Core services include preventive care, restorative procedures, sedation dentistry, and specialized treatments. The practice distinguishes itself through advanced technology including Waterlase MD™ laser dentistry for minimally invasive procedures and the Healthy Start® early orthodontic intervention system. Additional services encompass digital X-rays, emergency dental care, and special needs dentistry. The practice has been serving the Frisco, TX community since 2002.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Dentistry Comprehensive dental care for infants, children, and adolescents, including exams, cleanings, fillings, extractions, and routine preventive care, delivered in a kid-friendly, family-centered environment.
• Preventive Care Regular dental checkups, professional cleanings, fluoride treatments, and dental sealants to prevent tooth decay and maintain children's oral health.
• Common Procedures General pediatric dental procedures including exams and cleanings, dental bonding, crowns, extractions, fillings, fluoride treatments, mouthguards, nightguards, root canals, sealants, veneers, and wisdom teeth management for children.
• Sedation Dentistry Anxiety-free pediatric dental procedures using mild sedation (nitrous oxide), moderate sedation (oral sedation), and deep sedation (IV sedation) for children with dental anxiety or who require complex treatment.
• Digital X-rays Advanced digital radiography for pediatric patients that reduces radiation exposure by up to 80% compared to traditional film X-rays, providing immediate, manipulable images for diagnosis.
• Pediatric Dental Emergencies Urgent dental care for knocked-out teeth, broken teeth, severe toothaches, and other pediatric dental injuries.
• Special Needs Dentistry Specialized pediatric dental care for children with physical, developmental, mental, sensory, behavioral, or emotional impairments requiring medical management and modified treatment approaches.
• Healthy Start® Non-invasive, non-pharmaceutical early orthodontic intervention system for straightening teeth without braces and addressing Sleep Disordered Breathing issues in children.
• Waterlase MD™ Laser Dentistry Minimally invasive pediatric dental treatments using BIOLASE WaterLase laser (YSGG yttrium-scandium-gallium-garnet) combined with water, reducing the need for anesthesia, bleeding, and post-operative swelling without heat, vibration, or drilling.
• Laser Dentistry Precise laser dental treatments for children, including hard tissue procedures (cavity detection, fillings, tooth sensitivity) and soft tissue procedures (gum reshaping, frenectomy) with minimal recovery time.

Quantifiable outcome

• Digital X-rays reduce radiation exposure by up to 80%
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and regional.

• American Academy of Pediatric Dentistry (AAPD)coreOthersProfessional membership organization representing the specialty of pediatric dentistry. Promotes guidelines for oral health care for infants, children, and adolescents. Frisco Dentistry for Kids displays AAPD membership logo indicating alignment with organization's standards and guidelines.
• American Board of Pediatric Dentistry (ABPD)coreOthersThe only ADA-recognized certifying board for pediatric dentistry specialty. Sets standards of excellence for board certification of pediatric dentists. Both Dr. Ettelbrick and Dr. Hinze are Board Certified through ABPD.
• American Dental Association (ADA)coreOthersProfessional organization representing dentists nationwide. Provides standards for dental practice and continuing education. Practice displays ADA membership logo.
• Texas Dental Association (TDA)regionalOthersState-level professional organization for dentists in Texas. Represents and advocates for Texas dentists at state level.
• Southwestern Society of Pediatric Dentistry (SWSPD)regionalOthersRegional professional society for pediatric dentists in the southwestern United States. Dr. Ettelbrick served as former president of this organization.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lone Star Pediatric Dental & Braces: DFW-area pediatric dental and orthodontic group with multiple locations, offering similar preventive, restorative, and early orthodontic services to the same family demographic.
• North Texas Pediatric Dentistry: Pediatric dental practice serving the North Texas/Frisco area with a comparable service mix including preventive care, laser dentistry, and special needs accommodations.
• Children's Dental Center of Texas: Pediatric dental practice operating in the DFW/North Texas region with a similar full-scope service offering for children including those with special healthcare needs.
• iKids Pediatric Dentistry: Multi-location pediatric dental group in the DFW metroplex offering preventive, restorative, sedation, and special needs care. Direct competitor for the same Frisco/suburban North Texas patient base.
• Pediatric Dental Associates: Multi-location pediatric dental group in the DFW area offering general pediatric dentistry, sedation, and orthodontics to children from infancy through adolescence.
• Windhaven Pediatric Dentistry: Plano, TX-based pediatric dental practice providing comprehensive preventive and restorative care for children in the same North Texas trade area as Frisco Dentistry for Kids.

Others

• Biolase: Manufacturer of the Waterlase MD laser system used by Frisco Dentistry for Kids. As the technology partner, it represents an enabling supplier rather than a competitor, but its broader adoption by other practices influences the practice's technology differentiation.

Broad incumbents

• Heartland Dental: One of the largest DSOs in the U.S. providing non-clinical administrative support to dental practices. Increasingly active in pediatric and family dentistry, representing a competitive and consolidation threat to independent pediatric practices.
• Pacific Dental Services (PDS): Large DSO supporting hundreds of dental practices including pediatric and family practices across the U.S. Active in the Texas market and a likely consolidator of independent practices like Frisco Dentistry for Kids.
• Aspen Dental: Nationally recognized DSO and dental practice brand offering general and specialty dentistry. While primarily adult-focused, its scale and marketing investment set the competitive benchmark for multi-location dental care in suburban markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/friscodds4kids

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frisco Dentistry For Kids