Aqua Art
Aqua Art is a Belgian specialty contractor based in Kalmthout that designs and builds natural swimming ponds, bio-baths, and hybrid baths for affluent private homeowners in Belgium and the Netherlands, using a patented chemical-free biological filtration system delivered as turnkey projects starting at €50,000.
- Company typePrivate
- Founded1995
- HeadquartersKalmthout, Belgium
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Aqua Art does
Aqua Art is a Belgian specialty contractor that designs and constructs natural swimming ponds (zwemvijvers), bio-baths (biobaden), and hybrid baths (hybride baden) for private residential clients, headquartered in Kalmthout, Belgium, with project activity extending into the Netherlands. The company was founded around 1995 and self-describes as one of the pioneers in the swimming-pond sector, leveraging three decades of design and build experience. Its core technology is a chemical-free, biological water-filtration architecture using ecological filtration zones and a patented semi-automatic water treatment system, supplemented by add-on modules including sand and glass filters, water heating for year-round use, and robot cleaning systems.
The business model is project-based and direct-to-consumer: each engagement is a custom turnkey build priced from approximately €50,000 for a ~12 m² entry project up to €70,000-€80,000+ for larger 32-48 m²+ premium builds with natural stone finishes, terraces, custom oak pool houses, and full landscaping. Aqua Art runs a sales-led GTM with free on-site consultations, garden-architect coordination, and prospective-customer visits to completed project sites as its primary conversion mechanism. Demand generation relies on a content portfolio and editorial coverage in niche Benelux home, garden, and pool publications rather than paid performance channels.
The company also captures renovation and conversion revenue by retrofitting existing chemical-treated pools into natural swimming ponds using its patented treatment system, providing a secondary revenue stream alongside new builds. With 11-50 employees and no disclosed funding, parent entity, or institutional investors, Aqua Art operates as an independent privately held specialist contractor focused on a narrow, high-ticket residential niche in the Flemish-Dutch premium landscaping market.
Aqua Art firmographics
Firmographics- Name
- Aqua Art
- Legal name
- AQUA ART
- Website
- https://aqua-art.be
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aqua Art is a Belgian specialty contractor based in Kalmthout that designs and builds natural swimming ponds, bio-baths, and hybrid baths for affluent private homeowners in Belgium and the Netherlands, using a patented chemical-free biological filtration system delivered as turnkey projects starting at €50,000.
- Ownership category
- akta.pro rank
Aqua Art industry classification
Industry- Product category
- Custom Swimming Pond and Bio-Pool Construction Services
- NAICS
- Landscape Architectural Services (541320)
- akta.pro primary industry
- Water Features Design & Installation (Ponds, Fountains, Waterfalls) (HSAIABAE)
- akta.pro secondary industry
- Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ)
Keywords
Where Aqua Art is headquartered
LocationHeadquarters
- HQ city
- Kalmthout
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Aqua Art business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Custom Swimming Pond Construction: Project-based revenue from design, construction, and installation of natural swimming ponds and bio-pools. Includes full project management from concept to completion, with complementary services for surrounding landscaping, terraces, and pool houses. Pricing starts at €50,000 and above.
- Renovation and Conversion Services: Conversion and renovation of existing swimming pools/vijvers into natural swimming ponds using the company's patented water treatment system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Entry-level projects starting from €50,000+ |
| Unit Pricing | Multi-year contract | Mid-range projects €60,000+ |
| Unit Pricing | Multi-year contract | Premium projects €70,000+ to €80,000+ |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Aqua Art product offering
Product offeringCore offering
Aqua Art designs, constructs, and renovates natural swimming ponds (zwemvijvers), bio-baths (biobaden), and hybrid pools using ecological filtration systems that eliminate chemical additives. Projects are delivered as turnkey solutions starting at €50,000, covering water-feature construction, complementary landscaping, terraces in natural materials, custom oak pool houses, and optional heating and robotic cleaning systems.
Product overview
Aqua Art is a swimming pond and bio-pool construction company based in Kalmthout, Belgium, with 30 years of experience. Their core product portfolio centers on natural swimming ponds (zwemvijvers), bio-baths (biobaden), and hybrid baths. These products use ecological filtration systems instead of chemicals, filtering water naturally with 80% less maintenance and no algae. Add-on modules include patented semi-automatic water treatment systems with sand or glass filters, water heating systems for year-round use, and robot cleaning systems. The company also offers comprehensive construction services including terrace building (using blue hard stone, granite, oak), custom oak pool houses, garden design and landscaping, and renovation of existing pools. Their offering is a unified service model where they handle design, construction, and complete project execution from start to finish.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 80% less maintenance required compared to traditional swimming pools
- +1 more outcomes
Companies that use Aqua Art
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Aqua Art technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Aqua Art partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Aqua Art competitors and assessment
Company assessmentBroad incumbents
- Compass Pools: Established European manufacturer and installer of premium pools with operations across multiple countries. Represents the broader incumbent pool industry against which Aqua Art's natural positioning differentiates.
- AstralPool: Large international pool equipment manufacturer and supplier. Operates in the broader residential pool value chain where Aqua Art also sources filtration and pool technology components.
- Desjoyaux Pools: Major French pool manufacturer and installer with broad European presence. While traditionally focused on conventional pools, Desjoyaux is an incumbent competitor in the broader residential pool market where Aqua Art also competes for renovation and premium outdoor projects.
Direct peers
- BioNova Belgium: Belgian peer operating in the natural pool and bio-pool segment in the same Belgian market. Represents direct local competition for Aqua Art in the Flanders region with overlapping ecological swimming offerings.
- Biotop Naturnahe Schwimmteiche: Austrian pioneer and European leader in natural swimming pond (Naturschwimmteich) design and construction. Closely comparable specialist in chemical-free natural filtration pools for affluent residential customers, with a comparable craft-based premium model.
- Wasserwerk GmbH: German specialist in natural swimming ponds (Naturteich/Schwimmteich) and water gardens. Comparable specialist serving affluent residential customers in a neighboring Western European market with similar ecological positioning.
- Clear Water Revival: UK-based specialist in natural swimming pool and pond design and construction. Directly comparable in offering chemical-free natural swimming ponds to affluent residential customers using biological filtration.
- Natural Pools UK: UK-based natural swimming pool specialist providing design and construction of chemical-free pools. Directly comparable niche competitor serving affluent homeowners with ecological swimming solutions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Aqua Art social profiles
Digital presenceAqua Art financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aqua Art leadership team
Management profileNumber of profiles
Aqua Art funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aqua Art M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aqua Art
What does Aqua Art do?
Aqua Art designs, constructs, and renovates natural swimming ponds (zwemvijvers), bio-baths (biobaden), and hybrid pools using ecological filtration systems that eliminate chemical additives. Projects are delivered as turnkey solutions starting at €50,000, covering water-feature construction, complementary landscaping, terraces in natural materials, custom oak pool houses, and optional heating and robotic cleaning systems.
Is Aqua Art a public or private company?
Aqua Art is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aqua Art founded?
Aqua Art was founded in 1995. It employs 11 to 50 people.
Where is Aqua Art based?
Aqua Art is headquartered in Kalmthout, Belgium, in the Europe region.
How does Aqua Art make money?
Two revenue lines are on record. Custom Swimming Pond Construction is the primary driver. The others are renovation and Conversion Services.
Who are Aqua Art's main competitors?
Broad incumbents on record are Compass Pools, AstralPool and Desjoyaux Pools. Direct peers are BioNova Belgium, Biotop Naturnahe Schwimmteiche, Wasserwerk GmbH, Clear Water Revival and Natural Pools UK.
Does Aqua Art have an API?
No public API is recorded for Aqua Art.
What industry is Aqua Art in?
Aqua Art's product category is Custom Swimming Pond and Bio-Pool Construction Services. Its primary akta.pro industry code is HSAIABAE, Water Features Design & Installation (Ponds, Fountains, Waterfalls), with a secondary code of HSAPALAJ, Water Features (Ponds, Fountains & Waterfalls). Its NAICS code is 541320.