Astralpool
Astralpool is the Russian subsidiary of Spanish pool-equipment group Fluidra, distributing swimming pool equipment, chemicals, lighting, and accessories under the AstralPool, Zodiac, Cepex, CTX, and other brands to residential and commercial pool operators across Russia and CIS via warehouses, a dealer network, and a Cash & Carry store.
- Company typePrivate
- Founded2000
- HeadquartersMoscow, Russia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Astralpool does
Astralpool (legal entity АО «Астрал СНГ» / Astral SNG JSC) is the Russian operating subsidiary of Fluidra, the Spanish global pool and wellness group (Fluidra reported €2.2B in worldwide sales, 135+ trading branches, 40+ manufacturing sites and presence in 45+ countries). Astralpool was founded on March 30, 2000 and has been active in Russia under the AstralPool brand since the early 2000s; it now operates a headquarters in Moscow, regional branch offices with adjacent warehouses in Krasnodar (2002), St. Petersburg (2003) and Novosibirsk (2022), a representative office with warehouse in Minsk (Belarus), and Russia's first Cash & Carry pool equipment store in St. Petersburg (opened 2016), complemented by a dealer network across Russia.
The company's core business is wholesale and direct distribution of swimming pool equipment and consumables in Russia and CIS. Its product portfolio spans 13 categories — filtration, pumps, disinfection (UV, salt electrolysis, neolysis combined UV+electrolysis, ozonation), dosing and water-quality control, heating (heat exchangers, electric heaters, heat pumps, chillers, dehumidifiers), LED and halogen lighting with DMX control, embedded elements (skimmers, drains, nozzles), surrounding equipment (grating, ladders, showers, covers), PVC pipes/fittings/valves, manual and automatic cleaning robots, finishing materials (ceramic tiles, PVC liners), water attractions and countercurrent systems, FINA-grade sports equipment, hydromassage/SPA baths, and spare parts — distributed under the flagship AstralPool brand alongside Fluidra portfolio brands Zodiac, Cepex, CTX, Laghetto, Idrania, and third-party brands Saci Pumps, ExaGres, Neisco, Aiper, Rain Bird, Baracuda, and Aquavia SPA. The company also provides pool design and engineering documentation services sufficient for expert examination of construction projects.
Astralpool makes money via B2B and B2C one-time equipment sales (priced per unit in RUB and EUR, with wholesale/dealer tiers), recurring chemical-reagent sales, and fee-based pool design services. It executes a multi-channel go-to-market: direct e-commerce at astralpool.ru, regional branch warehouses serving B2B customers, a dealer network across Russia including Official Partners in Rostov-on-Don and Samara, and a physical Cash & Carry store in St. Petersburg. Customer segments are split horizontally between private/residential pool owners and commercial/public pool operators (municipal pools, sports facilities, hotels, sanatoriums, malls — e.g., Sanatorium Sputnik, Flagshtok Space and FOK SKA Arena 2025 projects), with pool builders/contractors as a secondary channel. The fountain/pond business was carved out into a separate entity Astral Aquadesign in 2020 to sharpen the focus on pools and SPA.
Astralpool firmographics
Firmographics- Name
- Astralpool
- Legal name
- АО «Астрал СНГ»
- Website
- https://astralpool.ru
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Astralpool is the Russian subsidiary of Spanish pool-equipment group Fluidra, distributing swimming pool equipment, chemicals, lighting, and accessories under the AstralPool, Zodiac, Cepex, CTX, and other brands to residential and commercial pool operators across Russia and CIS via warehouses, a dealer network, and a Cash & Carry store.
- Ownership category
- akta.pro rank
Astralpool industry classification
Industry- Product category
- Swimming Pool Equipment
- NAICS
- Pump and Compressor Manufacturing (33391), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)
- SIC
- Pumps & Pumping Equipment (3561), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
- akta.pro secondary industries
- Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL), Filter, Pump & Heater Maintenance/Repair (HSAIALAC), Water Testing & Chemical Balancing (HSAIALAB), Pool Opening & Seasonal Startup (HSAIALAD)
Keywords
Where Astralpool is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices6 records
Markets served
Astralpool business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Equipment Sales: Sale of pool equipment including filtration systems, pumps, disinfection equipment, heating, lighting, and accessories under multiple brands (AstralPool, Zodiac, Cepex, CTX, Idrania, Baracuda, Saci Pumps, ExaGres). Products are sold to both private and public pool operators.
- Pool Design Services: Provides pool design services with documentation sufficient for expert examination. Services include engineering design for pool construction projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pool Equipment - Various categories |
| Unit Pricing | Pay-as-you-go | Chemical Reagents - Water Treatment |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Astralpool product offering
Product offeringCore offering
Astralpool (АО "Астрал СНГ") manufactures, distributes, and supplies swimming pool equipment and chemicals across Russia and the CIS as a subsidiary of Fluidra. The company offers a multi-brand portfolio (AstralPool, Zodiac, Cepex, CTX, Idrania, Baracuda, Saci Pumps, ExaGres, Aquavia SPA, Laghetto, Aiper) covering filtration, pumping, water disinfection and treatment, heating, LED and halogen lighting, automatic cleaning robots, embedded elements, fittings, finishing materials, water attractions, sports equipment, SPA baths, and spare parts, complemented by pool design services.
Product overview
Astralpool (АО «Астрал СНГ») operates as a subsidiary of Fluidra (founded 1969) and is Russia's leading distributor of pool and wellness equipment. The product portfolio is organized as a multi-brand distribution model under the Fluidra umbrella, primarily featuring the core AstralPool brand alongside acquired brands (Zodiac, Cepex, Idrania, CTX, Laghetto) and distributed third-party brands (Baracuda, Saci Pumps, ExaGres, Aquavia SPA, Aiper). The core offering spans 13 product categories: pool equipment (filtration, pumping, disinfection, heating, automation), pool chemicals, LED and halogen lighting, embedded elements (skimmers, drains, nozzles, pipes), surrounding equipment (grating, railings, ladders, showers), PVC pipes/fittings/valves, cleaning equipment (manual tools and automatic robots), finishing materials (ceramic tiles, PVC liners), water attractions and countercurrents, sports equipment, hydromassage/SPA baths, spare parts, and pool design services. This comprehensive portfolio serves both private and commercial pool markets with equipment sourced from Fluidra factories and European partners.
Differentiator
Problem solved
Functional benefit
Brands
- AstralPool: Flagship brand of Fluidra, established in 1969 in Spain. Most well-known brand on international pool market.
- Cepex
- Zodiac
- Idrania
- CTX
- Laghetto
- Baracuda
Products and services
- Pool Equipment (Filtration, Pumping, Disinfection, Heating, Dosing) Complete pool equipment portfolio under the AstralPool brand covering filtration systems, pumps, UV and ozone disinfection units, salt electrolysis chlorinators, automated dosing and control systems, heat exchangers, electric heaters, heat pumps, chillers, air dehumidifiers, and automation cabinets for both private and commercial pools.
- Pool Chemicals Pool water treatment chemicals including disinfection agents, pH balancers, algae and turbidity treatments, pool surface cleaners, auxiliary reagents, and winterization products, plus manual testers, electronic analyzers, and electronic photometers.
- Pool Lighting (LED and Halogen) Wide range of LED and halogen underwater pool lighting including LumiPlus fixtures, niches and bushings, lamps, decorative rings, glasses, transformers, control systems, and underwater music systems with speakers and amplifiers.
- Embedded Pool Elements (Zakladnye Elementy) Structural pool components installed during construction including Unik-brand skimmers, bottom drains, drainage grates, nozzles, embedded pipes, and accessories for concrete, film, panel, and polyester pools.
- Grating, Railings, and Ladders Surrounding pool equipment including standard and overflow grating, corner elements, handrails, ladders, pool lifts, showers with mixing faucets, boards and diving boards, lifeguard chairs, rescue rings, water trainers, and thermal cover rollers.
- Pipes, Fittings, and Valves PVC fittings, shut-off valves, ball valves, butterfly valves, membrane valves, Cepex screen and disc filters, and installation tools from Neisco and Cepex brands for pool installations.
- Pool Cleaning Equipment Manual and automatic pool cleaners including wireless Zodiac Freerider robots, Aiper Scuba S1 cordless cleaners, manual brushes and nets, automatic and semi-automatic cleaners, and Net'N'Clean built-in cleaning systems.
- Finishing Materials (Tiles and Liners) Pool finishing materials including ExaGres Spanish ceramic porcelain tiles, PVC liners with acrylic coating and anti-slip variants, sealants, adhesives, corners/sheets/strips, lane markings, and geotextile.
- Water Attractions and Countercurrent Systems Pool water features including slides, cascades, fountains, mushroom and umbrella features, children's attractions, countercurrent systems with nozzles, niches, handrails, and Idrania-brand attraction control units.
- Sports Equipment for Pools Competition-grade sports equipment including starting blocks, turn panels, podiums, Moscow-brand lane dividers meeting FINA requirements, floats, false-start ropes, buoys, and turn indicators.
- Hydromassage Baths (SPA) AstralPool and Aquavia SPA hydromassage baths including wooden-cased, built-in overflow, embedded SPA elements, monoblocks, compressors, and SPA accessories.
- Spare Parts Comprehensive spare parts catalog covering pumps, filters, valves, skimmers, nozzles, lighting, cleaners, and other pool equipment components across all categories.
- Pool Design Services Engineering design services for swimming pool construction projects, providing complete documentation packages sufficient for expert examination and supporting pool builders and contractors.
Companies that use Astralpool
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Astralpool technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Astralpool partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship, premium and growth.
- FluidracoreParent company. Fluidra, founded in 1969, is a world leader in pools and wellness industry with €2.2 billion in worldwide sales, 135+ trading branches, 40+ manufacturing sites, and presence in 45+ countries. Astralpool is the Russian subsidiary of Fluidra.
- AstralPool BrandflagshipMain brand under Fluidra portfolio. Established 1969 in Spain, it is the most well-known brand in the international pool market.
- ZodiaccorePremium pool equipment brand, part of Fluidra portfolio since 2018. Zodiac is a leading global manufacturer of premium pool equipment based in the USA. Products include pool cleaners and water treatment systems.
- CepexcoreBrand dating to 1985, specializing in valve and fitting production. Part of Fluidra portfolio since acquisition of Spanish factory.
- LaghettopremiumPremium above-ground pools brand founded 1974 in Italy. Produces premium-class above-ground pools.
- CTXcoreBrand primarily known in Russian market for high-quality pool chemicals. Part of Fluidra portfolio.
- IdraniagrowthYoung European brand focused on private pool segment. Present in Russian market since 2017.
- BaracudacorePool equipment brand founded in 1970s by engineer Helmut Hoffmann in South Africa. Popular in Australia, New Zealand, and South Africa, expanding to new markets.
- Aquavia SPApremiumHydromassage bathtubs and wellness products. Website: aquaviaspa.com/ru/
- Saci PumpspremiumPremium-level pumps brand added to assortment in 2023. Key value is product quality - all materials and components are highest quality and of European origin.
- ExaGresgrowthSpanish ceramic granite tile manufacturer for pools. Cooperation started in 2024.
- AipergrowthBrand specializing in wireless pool cleaners. Advantages: no cables, autonomy, ease of management. Innovative models like Scuba S1 being introduced.
Scale indicators5 records
Recent moves12 records
Expansion highlights5 records
Astralpool competitors and assessment
Company assessmentBroad incumbents
- Pentair: US-listed water-treatment and pool-equipment conglomerate (Pool segment includes pumps, filters, heaters, automation). Comparable as a broad incumbent with overlapping capabilities across pool water treatment and circulation equipment, although Pentair also serves industrial water markets.
- Intex: Asia-headquartered mass-market above-ground pools, spas and pool accessories brand. Overlaps with Astralpool's residential pool segment (Laghetto above-ground premium line) and competes for the same consumer, but operates at a different price tier.
Others
- Fluidra: Spanish-listed parent company of Astralpool SNG. Operates globally in the pool and wellness industry (€2.2B sales, 45+ countries) and owns the core brands Astralpool distributes in Russia, including AstralPool, Zodiac, Cepex, and CTX. Comparable as the upstream manufacturer/supplier Astralpool resells.
- Zodiac Pool Care: Premium US-originated pool equipment brand (cleaners, heaters, automation) now part of the Fluidra group since 2018. Sister brand to AstralPool under the same parent; comparable product portfolio across multiple categories Astralpool distributes in Russia.
Direct peers
- Maytronics: Israel-based global leader in robotic pool cleaners (Dolphin brand). Comparable as a premium-priced pool equipment brand competing in Astralpool's automation and cleaning category, with similar global distribution strategy.
- Bestway: China-headquartered global leader in above-ground pools, inflatable pools and pool accessories. Comparable on broad multi-category pool product portfolio and price-competitive mass-market positioning, although Astralpool competes more at the premium tier.
- Pool Technologie: France-based specialist in automatic pool water treatment (salt electrolysis, pH control, dosing, UV). Comparable in Astralpool's disinfection and dosing equipment category, particularly for residential and small commercial pools in Europe.
- Hayward Pool Products: US-headquartered global manufacturer and distributor of pool equipment (pumps, filters, heaters, automation, lighting, cleaners). Directly comparable on multi-category pool equipment offering, B2B distribution model, and broad residential-plus-commercial customer base.
- Emaux: Hong Kong-based manufacturer and OEM supplier of pool equipment (filters, pumps, lights, fittings, cleaners). Comparable as an Asia-based rival competing on price in the same equipment categories Astralpool distributes in Russia.
Regional players
- Pahlen: Swedish manufacturer of pool heaters, heat exchangers and water-treatment equipment. Comparable as a European specialist serving commercial pools with similar product categories (heating, filtration) distributed by Astralpool.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Astralpool social profiles
Digital presenceAstralpool financial estimates
Financial estimateRevenue estimate
Valuation estimate
Astralpool leadership team
Management profileNumber of profiles
Astralpool funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Astralpool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Astralpool
What does Astralpool do?
Astralpool (АО "Астрал СНГ") manufactures, distributes, and supplies swimming pool equipment and chemicals across Russia and the CIS as a subsidiary of Fluidra. The company offers a multi-brand portfolio (AstralPool, Zodiac, Cepex, CTX, Idrania, Baracuda, Saci Pumps, ExaGres, Aquavia SPA, Laghetto, Aiper) covering filtration, pumping, water disinfection and treatment, heating, LED and halogen lighting, automatic cleaning robots, embedded elements, fittings, finishing materials, water attractions, sports equipment, SPA baths, and spare parts, complemented by pool design services.
Is Astralpool a public or private company?
Astralpool is a private company. It is classified as corporate owned and is currently operating.
When was Astralpool founded?
Astralpool was founded in 2000. It employs 11 to 50 people.
Where is Astralpool based?
Astralpool is headquartered in Moscow, Russia, in the Europe region.
How does Astralpool make money?
Two revenue lines are on record. Equipment Sales are the primary driver. The others are pool Design Services.
Who are Astralpool's main competitors?
Broad incumbents on record are Pentair and Intex. Others are Fluidra and Zodiac Pool Care. Direct peers are Maytronics, Bestway, Pool Technologie, Hayward Pool Products and Emaux. Pahlen is listed as a regional player.
Does Astralpool have an API?
No public API is recorded for Astralpool.
What industry is Astralpool in?
Astralpool's product category is Swimming Pool Equipment. Its primary akta.pro industry code is HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers), with a secondary code of CRAJAKAL, Pool & Spa Chemicals (Chlorination, pH Control, Algaecides). Its NAICS code is 33391 and its SIC code is 3561.