Digital Happiness
Digital Happiness is a Bandung, Indonesia-based independent video game studio that develops and publishes horror games built around Indonesian folklore and urban legends, distributed globally across PC and major console platforms under the DreadOut and DreadHaunt franchises.
- Company typePrivate
- Founded2013
- HeadquartersBandung, Indonesia
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Digital Happiness does
Digital Happiness, operating under PT Digital Semantika Indonesia, is a privately-held video game entertainment studio founded in mid-2013 and headquartered in Bandung, West Java, Indonesia. The studio specializes in horror games built around Indonesian folklore, urban legends, and supernatural mythology, with its flagship DreadOut IP spanning third-person single-player adventures (DreadOut, DreadOut 2, DreadOut 3, DreadOut: Keepers of the Dark), a VR experience (DreadEye VR), a 4v1 asymmetrical multiplayer game (DreadHaunt), a narrative horror title (Jurnal Risa: Dark Destiny), and a 2.5D beat-em-up prototype (Broomstick Exorcist). DreadOut became the first Indonesian horror video game to surpass one million downloads across all platforms, and the franchise has been adapted into a web comic and a live-action film released in Indonesian theaters and on Netflix.
The studio develops all titles using Unreal Engine and distributes them globally through Steam, PlayStation Store, Xbox Store, Nintendo Switch eShop, and Epic Games Store, with console publishing handled in partnership with Singapore-based Soft Source Publishing for select releases. Games are sold as one-time purchases (no subscription or free-to-play model), with pricing flexibility demonstrated through discount events such as the DHXP 2025 sale offering up to 80% off. Revenue is supplemented by film licensing income from the DreadOut Movie on Netflix SEA. Primary customer segments are individual horror-game enthusiasts and franchise fans across global markets, with no enterprise or B2B revenue exposure.
Digital Happiness maintains a small team of 11-50 employees led by founder Rachmad Imron (President Director and Game Producer). The company is bootstrapped aside from a $25,000 Indiegogo crowdfunding round in 2013, supplemented by an Epic Games Unreal MegaGrant in 2020. It has expanded production capacity for DreadOut 3 by contracting external co-development partners (EXP, Morfosic, Roleplay Studio, Anwita Citriya), and it sustains community engagement through annual DHXP showcase events, Discord, and social media channels. The studio has received industry recognition including Forbes Indonesia's 20 Rising Global Stars (2016), SXSW Best VR Games finalist (2017), and two Baparekraf Game Prime 2020 awards for DreadOut 2.
Digital Happiness firmographics
Firmographics- Name
- Digital Happiness
- Legal name
- PT Digital Semantika Indonesia
- Website
- https://digitalhappiness.net
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Digital Happiness is a Bandung, Indonesia-based independent video game studio that develops and publishes horror games built around Indonesian folklore and urban legends, distributed globally across PC and major console platforms under the DreadOut and DreadHaunt franchises.
- Ownership category
- akta.pro rank
Digital Happiness industry classification
Industry- Product category
- Video game development and publishing
- NAICS
- Amusement, Gambling, and Recreation Industries (713), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Social/UGC & Sandbox Game Studios (Roblox-like) (MPAFAAAF)
- akta.pro secondary industries
- VR/AR Gaming Platforms (BPAMAKAG), Gaming & Virtual World Social Platforms (MPACAJAG)
Keywords
Where Digital Happiness is headquartered
LocationHeadquarters
- HQ city
- Bandung
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Digital Happiness business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Game Sales (Direct): Digital game sales through owned storefronts and direct platform relationships. Games are sold as one-time purchases with no subscription required.
- Platform Distribution: Distribution through major gaming platforms including Steam, PlayStation, Xbox, Nintendo Switch, and Epic Games Store with platform revenue sharing.
- Console Publishing Partnerships: Partnership with Soft Source Publishing for console release distribution, where the publisher handles regional distribution and marketing for a revenue share.
- DLC and Expansions: Future downloadable content for games including new game modes, characters, maps, and ghosts. DreadHaunt explicitly states future DLC plans for more content.
- Film/Media Licensing: DreadOut Movie was released theatrically in Indonesia and internationally on Netflix, representing licensing revenue from the IP adaptation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | DreadHaunt Full Game (Planned) |
| One time/ perpetual license | Pay-as-you-go | Standard Game Purchase |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels6 records
Digital Happiness product offering
Product offeringCore offering
Digital Happiness develops and publishes horror video games built around Indonesian folklore and urban legends, anchored by the DreadOut franchise. The studio produces single-player third-person horror adventures, an asymmetrical multiplayer horror game (DreadHaunt), a VR horror experience (DreadEye VR), and has expanded the DreadOut IP into a film and web comic. Games are distributed digitally across Steam, PlayStation, Xbox, Nintendo Switch, and Epic Games Store.
Product overview
Digital Happiness is a video game entertainment company based in Bandung, West Java, Indonesia, operating under PT Digital Semantika Indonesia. Established in mid-2013, the company pioneered as the first Indonesian game developer to succeed in an international crowdfunding campaign. Their flagship IP is the DreadOut franchise, which has expanded into a multi-title portfolio spanning horror adventure games, a VR experience, and cross-media adaptations. The core portfolio includes DreadOut (original), DreadOut 2, DreadOut 3, DreadOut Remastered Collection, DreadHaunt, Broomstick Exorcist, DreadEye VR, DreadOut: Keepers of the Dark, and Jurnal Risa: Dark Destiny. Beyond games, the DreadOut universe encompasses a live-action film released theatrically and on Netflix, and a web comic. Games are developed primarily using Unreal Engine and are distributed across Steam, Epic Games Store, PlayStation, Xbox, and Nintendo Switch platforms.
Differentiator
Problem solved
Functional benefit
Brands
- DreadOut Universe: A horror game franchise spanning multiple titles including DreadOut, DreadOut 2, DreadOut 3, DreadHaunt, Jurnal Risa: Dark Destiny, and DreadOut: Keepers of the Dark.
- DreadOut
- DreadOut 2
- DreadHaunt
- DreadOut 3
- DreadEye VR
- Keepers of The Dark
Products and services
- DreadOut Third-person supernatural horror game where the player controls Linda, a high school student trapped in an abandoned town, using a smartphone and SLR camera to battle ghosts and solve puzzles across Acts 0, 1, and 2.
- DreadOut 2 Third-person horror adventure game sequel inspired by Indonesian folklore with melee combat, exploration of Linda's hometown, smartphone ghost hunting, and a Ghostpedia app. Supports English, Japanese, Traditional Chinese, Simplified Chinese, Spanish, and Russian subtitles.
- DreadOut 3 Third-person horror adventure inspired by Asian-Indonesian urban legend following Linda as a Keeper of the Dark into an interdimensional realm. Features non-linear survival horror, Iris Phone gameplay switching between first-person and third-person views, and a Ghostpedia app.
- DreadOut Remastered Collection Remastered collection of the original DreadOut games with updated visuals, quality-of-life improvements, and Steam Deck Verified status.
- DreadHaunt 4v1 asymmetrical multiplayer horror and deception game with co-op and PVP modes where one player becomes possessed and turns into a ghost. Features Indonesian-Asian themed exorcisms, retro ghost-hunting tools, and no microtransactions. Built on Unreal Engine.
- Broomstick Exorcist Hand-drawn manga-style 2.5D beat-em-up game set in a mystical Asia-Indonesia inspired theme, showcasing new approaches to local supernatural themes beyond traditional horror.
- DreadEye VR Virtual reality experience where players become an Indonesian shaman (dukun), combining and crafting ingredients to perform ancient rituals and commune with the dead in haunted rural Indonesia. Compatible with HTC Vive and Oculus CV1.
- DreadOut: Keepers of the Dark Standalone horror game set in the DreadOut universe where Linda faces dangers in The Mirror Realm, battling 13+ ghosts across 8 supernatural realms in a nonlinear fashion with two brand-new levels.
- Jurnal Risa: Dark Destiny Narrative horror adventure following Risa's supernatural journey, released on PlayStation 4, PlayStation 5, Xbox Series X|S, and Nintendo Switch with a PlayStation 5 physical edition.
- DreadOut Movie Live-action feature film adaptation of the DreadOut video game, set as a prequel to the original game. International collaboration between Indonesia, Korea, and Japan, directed by Kimo Stamboel and produced by GoodHouse with CJ Entertainment, Sky Media, Nimpuna Sinema, and Lyto Games. Released theatrically in Indonesia and on Netflix SEA.
Quantifiable outcome
- First Indonesian horror video game to surpass 1 million downloads across all platforms
- +3 more outcomes
Companies that use Digital Happiness
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Digital Happiness technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Digital Happiness partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- Soft Source PublishingcoreSingapore-based publisher Soft Source Publishing partners with Digital Happiness for DreadOut 2 global Nintendo Switch release (January 2024) and handles retail distribution on Epic Games Store for DreadOut Remastered Collection (May 2026).
- GoodHouse (Production Company)coreGoodHouse is the production house for DreadOut Movie, directing and producing the first Indonesian video game-to-film adaptation. Directed by Kimo Stamboel.
- Kimo Stamboel (Director)coreKimo Stamboel directed DreadOut Movie, known for Netflix's The Night Comes For Us (2018), Headshot (2016), Killers (2014), and Macabre (2013) under The Mo brothers.
- CJ EntertainmentmajorKorean co-producer of DreadOut Movie, bringing international production collaboration between Indonesia, Korea, and Japan.
- Sky MediamajorCo-producer of DreadOut Movie as part of the international collaboration project.
- Nimpuna SinemaminorIndonesian co-producer of DreadOut Movie.
- Lyto GamesminorIndonesian co-producer of DreadOut Movie, contributing to the cross-media DreadOut franchise expansion.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Digital Happiness competitors and assessment
Company assessmentDirect peers
- Red Barrels: Canadian indie studio behind the Outlast survival horror franchise. Directly comparable to Digital Happiness as an independent horror studio building a multi-title IP across PC and consoles without publisher ownership.
- Frictional Games: Swedish indie developer of Amnesia and SOMA, narrative horror titles using unusual first-person perspectives. Comparable to Digital Happiness as a small-team horror studio leveraging atmospheric gameplay and unique cultural/mythological framing.
- Kinetic Games: UK indie studio behind Phasmophobia, a multiplayer/cooperative horror game. Directly comparable to Digital Happiness' DreadHaunt as a small studio developing asymmetric multiplayer horror with a strong community-driven model.
- Bloober Team: Polish developer of Layers of Fear, Observer, The Medium, and the Silent Hill 2 remake. Closely comparable as a horror-focused studio that has scaled from indie titles to multi-platform AAA horror releases.
Broad incumbents
- Behaviour Interactive: Canadian developer of Dead by Daylight, the dominant asymmetric multiplayer horror game. Comparable to Digital Happiness' DreadHaunt in the asymmetric multiplayer horror category, but at much greater scale and with continuous live-service revenue.
- Supermassive Games: UK developer of Until Dawn and The Dark Pictures Anthology. Comparable in horror game production at scale, but operates as a much larger studio (subsidiary of Nordisk Games) producing cinematic narrative horror across consoles.
Others
- Devolver Digital: Independent games publisher behind many indie horror and action titles. Comparable as a partner/distributor archetype that Digital Happiness could leverage more aggressively; Soft Source currently plays this role at smaller scale.
- Annapurna Interactive: Independent games publisher known for narrative and creative indie titles. Comparable as a publishing/partner option that could amplify Digital Happiness' reach if a strategic partnership replaced or supplemented Soft Source.
Regional players
- Agate International: Indonesia's largest game developer (Valthirian Arc, Garuda Legends). Comparable as a leading Indonesian game studio, with broader genre coverage and significantly larger scale than Digital Happiness.
- Toge Productions: Indonesian game publisher and developer (Afterlove EP, Hello Good Boy). Closely comparable as a fellow Indonesian game studio operating in the same domestic ecosystem and market access, though focused on narrative/indie titles rather than horror.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Digital Happiness social profiles
Digital presenceDigital Happiness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Happiness leadership team
Management profileNumber of profiles
Profiles1 record
Digital Happiness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Happiness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Happiness
What does Digital Happiness do?
Digital Happiness develops and publishes horror video games built around Indonesian folklore and urban legends, anchored by the DreadOut franchise. The studio produces single-player third-person horror adventures, an asymmetrical multiplayer horror game (DreadHaunt), a VR horror experience (DreadEye VR), and has expanded the DreadOut IP into a film and web comic. Games are distributed digitally across Steam, PlayStation, Xbox, Nintendo Switch, and Epic Games Store.
Is Digital Happiness a public or private company?
Digital Happiness is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Digital Happiness founded?
Digital Happiness was founded in 2013. It employs 11 to 50 people.
Where is Digital Happiness based?
Digital Happiness is headquartered in Bandung, Indonesia, in the Asia region.
How does Digital Happiness make money?
Five revenue lines are on record. Game Sales (Direct) is the primary driver. The others are platform Distribution, console Publishing Partnerships, DLC and Expansions and film/Media Licensing.
Who are Digital Happiness's main competitors?
Direct peers on record are Red Barrels, Frictional Games, Kinetic Games and Bloober Team. Broad incumbents are Behaviour Interactive and Supermassive Games. Others are Devolver Digital and Annapurna Interactive. Regional players are Agate International and Toge Productions.
Does Digital Happiness have an API?
No public API is recorded for Digital Happiness.
What industry is Digital Happiness in?
Digital Happiness's product category is Video game development and publishing. Its primary akta.pro industry code is MPAFAAAF, Social/UGC & Sandbox Game Studios (Roblox-like), with a secondary code of BPAMAKAG, VR/AR Gaming Platforms. Its NAICS code is 713 and its SIC code is 7990.