What GreenDozer does

GreenDozer ApS, headquartered in Aarhus, Denmark, operates a B2B online marketplace for reclaimed and surplus building materials, serving professional contractors, developers, architects, engineering consultants, housing associations, and Danish municipalities. The platform was originally launched in 2017 as ProffOutlet by founder Jan Rohde to sell surplus goods from building material wholesalers, then rebranded and pivoted in 2021 to focus exclusively on circular building materials, becoming Denmark's first online B2B marketplace where professional suppliers (demolition contractors, craftsmen, distributors) can sell reclaimed goods (genbrugsvarer) and unused surplus goods (overskudsvarer) directly to professional buyers for new construction and renovation projects.

The platform catalogs roughly 382+ products across building materials, electrical supplies, plumbing, and interior furnishings, with inventory shipped directly from individual supplier warehouses to buyers' addresses across Denmark (Greenland and Faroe Islands excluded). Notable technical and service components include a Click & Collect option at the Åbyhøj location, EAN invoicing for institutions, PCB testing documentation and full traceability per product, and a distinctive product liability insurance product providing up to DKK 25M coverage for personal and property damage and DKK 5M for builder liability, designed to reduce buyer risk around reclaimed materials. The company also runs the Villa GreenDozer demonstration project with architectural and academic partners to validate circular construction at scale.

GreenDozer generates revenue through transaction-based marketplace sales, with individual products priced per unit (piece, m²) in DKK excluding or including 25% Danish VAT, and shipping fees charged separately based on parcel weight, bulk goods, and destination within Denmark. The company is privately held and wholly founder-controlled, with no institutional investors or parent company disclosed, and operates with a small team (1-10 employees). Its customer base is anchored by marquee logos including MT Højgaard Danmark, JDH-BYG, Aarhus Kommune, Gentofte Kommune, and XL Byg Vorup Gruppen, alongside a Trustpilot rating of 4.8 from over 1,400 reviews.

Name

GreenDozer

Legal name

GreenDozer ApS

Website

https://greendozer.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

GreenDozer is a Denmark-based B2B online marketplace where professional suppliers sell reclaimed and surplus building materials directly to contractors, developers, architects, housing associations, and municipalities for new construction and renovation projects.

Ownership category

akta.pro rank

Product category

Reclaimed Building Materials Marketplace

NAICS

Materials Recovery Facilities (562920)

akta.pro primary industry

C&D Recycling Brokerage, Compliance & Reporting (LEED diversion, documentation) (EUAIAHAM)

akta.pro secondary industries

Asset Recovery, Surplus & Decommissioning Services (EUAIANAD), Material Reuse & Upcycling Services (Non-recycling Transformation) (EUAIANAJ), Secondary Materials Brokerage & Trading (Recovered Commodities) (BPALADAJ)

Keywords

• B2B building materials
• Reclaimed construction materials
• Circular construction marketplace
• Surplus building supplies
• Danish building materials platform

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Others

Revenue model

1. Transaction-based marketplace sales: GreenDozer operates as a digital B2B marketplace connecting sellers of reclaimed building materials (demolition contractors, suppliers) with professional buyers (contractors, developers, architects, public institutions). Revenue is generated through the sale of reclaimed materials and surplus goods on a per-transaction basis, with goods shipped directly from suppliers to buyers with no intermediaries. The platform also generates revenue from supplier aggregation and logistics coordination services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

GreenDozer runs Denmark's first online B2B marketplace for reclaimed (Genbrugsvarer) and surplus (Overskudsvarer) building materials, where professional demolition contractors, craftsmen, and wholesalers list used or unused construction products and ship them directly to professional buyers (contractors, developers, architects, public institutions). The platform adds product liability insurance on reclaimed goods, PCB testing and CO2/LCA documentation per product, and handles VAT/EAN invoicing for institutional buyers, with delivery coordinated across Denmark.

Product overview

GreenDozer operates as a B2B digital marketplace platform for circular building materials in Denmark. The platform offers two core product categories: Genbrugsvarer (recycled goods from demolition projects such as bricks, flooring, windows, doors, and facade elements) and Overskudsvarer (surplus goods from construction sites that were never used). These are supplemented by comprehensive building material subcategories including electrical supplies, plumbing, and interior furnishings. The platform also provides a Click & Collect service for local pickup and a Product Liability Insurance for recycled materials. GreenDozer is the first online platform in Denmark for professional circular building materials, evolved from ProffOutlet founded in 2017.

Differentiator

Problem solved

Functional benefit

Products and services

• Genbrugsvarer (Recycled Building Materials) Used building materials recovered from demolition projects — including bricks, flooring, windows, doors, and facade elements — processed to remove hazardous substances such as PCB and documented to count as zero in building LCA calculations. Sold to professional contractors, developers, architects, and public institutions across Denmark.
• Overskudsvarer (Surplus Building Materials) New but unused construction materials returned from building sites or excess inventory from wholesalers and building markets, never previously installed. Available for purchase and listing by professional sellers and buyers.
• Junckers Solid Beech Parquet Flooring (reclaimed) Reclaimed 21mm solid Junckers beech parquet flooring recovered from demolition projects, processed with new tongue-and-groove for easy installation, and sold with PCB testing and full documentation. Listed at 536.25 DKK/m2 ex. VAT.
• Tagplader (Reclaimed Roofing Sheets) Reclaimed B9 fiber cement roofing sheets in various colors, sold for weatherproofing and roof construction in renovation and new-build projects.
• Facadebeklædning (Reclaimed Facade Cladding) External reclaimed facade cladding, screen tiles, and terracotta elements including reclaimed NBK Architectural Terracotta (e.g., NBK screen tiles at 1,236.25 DKK/m2 ex. VAT) and Cerámical Tempio facade elements, supporting LEED, BREEAM, and DGNB certified buildings.
• Click & Collect Online ordering and pickup service allowing professional buyers to purchase selected reclaimed and surplus products and collect them in person at the Åbyhøj location (Elkjærvej 8, 8230 Åbyhøj, Denmark) by appointment, by contacting [email protected].
• Produktansvarsforsikring (Product Liability Insurance on Reclaimed Materials) Embedded product liability insurance covering recycled building materials and surplus goods sold through the platform, with coverage up to DKK 25,000,000 for personal injury and property damage, and DKK 5,000,000 for builder liability and sudden pollution, provided to buyers automatically on reclaimed-material orders.

Named customers19 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Center for Bæredygtigt Byggeri, Aarhus Universitet / Arkitektskolen AarhuscoreStrategic or Co-development Partner · 1 January 2024The Villa GreenDozer project is being monitored and analyzed by researchers from the Center for Sustainable Building at Aarhus University and the Aarhus School of Architecture. The research partnership tracks the systemic, legislative, and craft challenges of sustainable building using reclaimed materials, providing academic validation of the circular construction approach.
• SLETHcoreStrategic or Co-development Partner · 1 January 2024SLETH is the architecture firm designing Villa GreenDozer, the demonstration project showcasing how a modern family home can be built primarily with reclaimed materials. SLETH works with the 'materials before pencil' design principle to integrate reclaimed building products into the architectural vision.
• Søren Jensen (Engineering)coreStrategic or Co-development Partner · 1 January 2024Søren Jensen is the engineering firm collaborating on Villa GreenDozer, providing structural and technical engineering expertise for the sustainable building project that utilizes reclaimed materials throughout the construction.
• JDH-BYG A/ScoreStrategic or Co-development Partner · 1 January 2024JDH-BYG A/S is the main contractor for Villa GreenDozer, responsible for constructing the demonstration home using reclaimed materials. As a repeat customer of GreenDozer, JDH-BYG exemplifies how contractors can integrate reclaimed materials into professional building projects.
• NBK Architectural TerracottaminorOthersNBK Architectural Terracotta is an internationally recognized German manufacturer of terracotta facade elements with over 90 years of experience. GreenDozer sells reclaimed and surplus NBK facade materials sourced from demolition and construction projects. NBK's products support LEED, BREEAM, and DGNB certified buildings.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The ReUse People: US nonprofit that salvages building materials from deconstruction projects and resells them to the public and trade. Comparable supplier-side activity in collecting and reselling reclaimed materials, although operating as a non-profit rather than a for-profit marketplace.
• Planet Reuse: US-based platform connecting suppliers of reclaimed building materials with architects, contractors and developers, with an emphasis on LEED-aligned projects. Directly comparable in marketplace model and in targeting sustainability-conscious construction professionals.
• Material Trader: US-based online marketplace focused on surplus and reclaimed construction materials, allowing suppliers to list excess stock and buyers to source discounted building products. Closest US peer in two-sided B2B marketplace model and product taxonomy.
• Salvo: UK-based online directory and marketplace connecting trade and consumer buyers with suppliers of reclaimed and salvaged building materials. Closest European analogue to GreenDozer in marketplace model, product scope (bricks, timber, flooring, fixtures), and emphasis on sustainability, although it predates GreenDozer by decades.

Broad incumbents

• Bauhaus: Major pan-European DIY and building materials retailer with a Danish footprint that sells both new and surplus building materials. Adjacent in product scope (surplus goods in particular) and customer overlap, but operates through physical retail rather than a B2B marketplace.
• Stark: Major Danish distributor of building materials to professional contractors, part of the broader Saint-Gobain distribution network. Represents the established incumbent model of B2B building materials supply that GreenDozer's reclaimed marketplace overlaps with at the buyer level.
• XL Byg: Danish building materials dealer network serving professional trades and contractors; notably, one of its member dealers (XL Byg Vorup Gruppen) is already a GreenDozer customer. The overlap in B2B contractor customers makes XL Byg the most directly adjacent incumbent channel.
• Bygma: Denmark's largest specialized building materials retailer, serving professional contractors across the country. Competes for the same Danish B2B contractor wallet as GreenDozer but with a full-line new-build inventory rather than a reclaimed/surplus focus.

Regional players

• i-did: Italian digital marketplace specializing in recycled and reclaimed building materials from demolition projects. Operates a similar B2B model in a different European geography and serves as a comparable Southern-European circular-construction platform.

Others

• Build Reuse: US national network supporting organizations that salvage and resell used building materials. Functions as an industry association rather than a marketplace, but is comparable as a category-shaping organization promoting the same circular-construction agenda that GreenDozer addresses commercially.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GreenDozer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenDozer