Missouri Auto Auction

What Missouri Auto Auction does

Missouri Auto Auction (MAA) is a privately held, family-owned independent auto auction headquartered at 421 N. Rangeline Rd., Columbia, Missouri, positioned geographically between St. Louis and Kansas City. The company operates Missouri's only independent auto auction, holding weekly dealer-only auctions every Friday beginning at 9:00 am (9:00 am Inop & DG, 9:30 am Lease/Repo, 9:50 am Dealer) across five physical auction lanes, supplemented by quarterly public equipment auctions featuring Ameren Missouri. MAA serves independent and franchise vehicle dealers, lease and repossession companies, commercial fleet operators, and public equipment buyers, running an average of 400 in-lane and online bidders per auction with 500-600 vehicles offered weekly and a 70% consignment sell-through rate.

MAA's core technology is the Pipeline Simulcast platform, which simulcasts all five auction lanes in real time to online bidders through three integrated third-party platforms: AuctionEDGE, OVE.COM, and SmartAuction. The company has built a vertically integrated service stack around the auction, including a state-of-the-art reconditioning facility with a full-service automated car wash, a six-truck in-house logistics fleet operating as MAA Logistics, NAAA-policy-compliant 7- and 14-day post-sale inspection and arbitration services, and in-house title processing that submits applications to the Missouri Department of Revenue. Storage fees of $25 per week apply to vehicles left on site beyond two weeks.

The business model is primarily transaction-fee based: MAA earns commission on consigned vehicles (approximately 70% of units run through the lanes are dealer consignment) and generates supplemental professional-services revenue from reconditioning, transportation, title processing, post-sale inspection, and equipment auction commissions. Customer acquisition is relationship-driven through a dedicated sales organization including a Sales Manager, Commercial Accounts Manager, Fleet/Lease Sales Representative, Business Development Manager, and Sales Representative, supported by a separate Spanish-language business contact. Ownership rests with the Boswell family, with Cody Boswell serving as Vice President and ARA/CAR-certified owner, and the company has operated continuously for over 25 years without disclosed institutional investment.

Name

Missouri Auto Auction

Legal name

Missouri Auto Auction

Website

https://missouriautoauction.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Missouri Auto Auction is an independent, family-owned dealer-only auto auction in Columbia, Missouri, operating weekly Friday in-lane and online simulcast sales across five lanes for dealers, lease/repo firms, fleet accounts, and equipment buyers.

Ownership category

akta.pro rank

Product category

Auto Auction Services

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (42311)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro industry

PRIMARYTLABAKAA

Wholesale Vehicle Auctions (Physical & Online)

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Remarketing & Vehicle Disposal (Auctions, Buyback, Resale)

Keywords

• Vehicle auction services
• Used car auctions
• Auto remarketing
• Dealer auctions
• Vehicle transportation logistics

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Auction Transaction Fees / Commission: Revenue generated from vehicle auction sales. Dealers consign vehicles (70% average consignment rate) and MAA takes a transaction fee or commission on each vehicle sold through the auction lanes.
2. Reconditioning Services: State-of-the-art reconditioning facility with full-service automated car wash for consigned vehicles
3. Transportation & Logistics: MAA Logistics fleet of trucks assists with transportation needs for auction vehicles
4. Title Services: Title processing services through Missouri Department of Revenue with title processing fees
5. Post-Sale Inspections: 7 and 14-day post-sale inspections following NAAA policy guidelines
6. Equipment Auctions: Quarterly public equipment sales featuring Ameren Missouri and other equipment

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Missouri Auto Auction operates a weekly dealer-only auto auction held every Friday in Columbia, Missouri, offering in-lane and online simulcast bidding across five auction lanes with 500-600 vehicles weekly. The company provides supporting remarketing services including vehicle reconditioning, transportation via its own MAA Logistics fleet of 6 OTR trucks, post-sale inspections and arbitration under NAAA policy, and title processing through the Missouri Department of Revenue.

Product overview

Missouri Auto Auction operates as an independent, dealer-only auto auction offering both in-lane and online bidding every Friday. The core product is the Weekly Dealer Auction system with 5 simulcast lanes processing 500-600 units weekly. Supporting modules include Reconditioning Services (full-service car wash), MAA Logistics (fleet of 6 OTR trucks), Post-Sale Inspections & Arbitration (NAAA-compliant), and Title Support Services. The company also hosts quarterly public Equipment Auctions featuring Ameren Missouri equipment. All lanes are simulcasted via Pipeline Simulcast across AuctionEDGE, OVE.COM, and SmartAuction platforms.

Differentiator

Problem solved

Functional benefit

Brands

• MAA Logistics: Transportation and logistics division with a fleet of trucks assisting with transportation needs.

Products and services

• Weekly Dealer Auctions
• Quarterly Equipment Auctions
• Reconditioning Services
• MAA Logistics Transportation
• Post-Sale Inspections and Arbitration
• Title Support Services

Quantifiable outcome

• 70% consignment sales rate
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Bree's GiftminorOthersMissouri Auto Auction hosts an annual charity sale benefiting Bree's Gift, a non-profit organization raising money to provide funding to qualified families seeking adoption. The charity honors Bree Isabel Johnley (2015-2019), daughter of former MAA employee Jennie Johnley who founded the organization.
• Burns RecoveredminorOthersBurns Recovered serves burn and smoke inhalation survivors and their families with support and recovery resources. Missouri Auto Auction has close ties to this mission as owner Cody Boswell is a burn survivor. The auction supports the organization through awareness and community engagement.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• America's Auto Auction: Mid-sized U.S. auto auction chain with multiple physical sites and online simulcast, providing dealer, fleet, lease, and salvage remarketing. Comparable to MAA as a multi-lane dealer auction operator with reconditioning and transportation add-on services.
• SmartAuction: Online dealer-only auto auction platform originally launched by Ford Motor Credit and now operated within the KAR/OPENLANE ecosystem. Comparable to MAA as a technology platform MAA itself integrates with for simulcast — and a competitive platform that Missouri dealers already access.

Regional players

• CarsArrive Network: Auto auction and logistics network serving dealers across multiple U.S. regions with vehicle transport, reconditioning, and online auction tools. Comparable to MAA's integrated auction-plus-logistics model, particularly relevant to the MAA Logistics transportation offering.

Broad incumbents

• CarMax: Largest U.S. retailer of used vehicles, also operating wholesale auctions (CarMax Auto Auction) supplying dealer inventory. Comparable to MAA on the dealer inventory sourcing side, though CarMax's primary business is consumer used-vehicle retail.
• Adesa: Wholesale auto auction company operating multiple physical auction sites across North America (now owned by Cox Automotive alongside Manheim). Comparable to MAA as a multi-lane dealer auction venue with simulcast capabilities and fleet/lease remarketing services.
• Copart: National online auto auction platform primarily focused on salvage and insurance total-loss vehicles, with hundreds of physical lots across the U.S. Comparable to MAA in core auction mechanics (live simulcast, dealer bidding, vehicle disposition) but oriented toward insurance and salvage supply rather than dealer/lease consignment.
• Manheim: The largest wholesale auto auction operator in the U.S., owned by Cox Automotive, with dozens of physical auction sites and a national simulcast platform. Directly comparable to MAA as a vehicle remarketing venue, though operating at vastly greater scale and geographic reach, and already accessible to Missouri dealers online.
• Kar Auction Services / OPENLANE: Wholesale auto auction and digital remarketing platform (formerly KAR Global, now part of Cox Automotive). Comparable to MAA across the full remarketing stack — physical lanes, online simulcast, fleet/lease programs — and competes with MAA's dealer and lease consignors.
• IAA (Insurance Auto Auctions, now part of Ritchie Bros.): Major U.S. auto auction operator specializing in salvage and total-loss vehicle sales, acquired by RB Global. Comparable to MAA in operating physical auction lanes with simulcast online bidding, though concentrated in insurance-driven supply.

Emerging players

• ACV Auctions: Digital-first wholesale auto auction platform connecting dealers via mobile inspection-based listings, without requiring physical lanes. Comparable to MAA's dealer-only auction motion but operates with a fundamentally different cost structure and is increasingly competing for the same dealer-to-dealer inventory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/maacomo
• Facebookfacebook.com/MissouriAutoAuction
• LinkedInlinkedin.com/company/missouriautoauction

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Missouri Auto Auction