Easton Town Center II, LLC

What Easton Town Center II, LLC does

Easton Town Center II, LLC operates a 1.7-million-square-foot open-air, pedestrian-friendly lifestyle center in Columbus, Ohio, comprising the core retail, dining, entertainment, and hotel components of the larger 1,300-acre master-planned Easton development. The center hosts over 200 retailers (including 40 brands exclusive to the Columbus market and luxury tenants such as Nordstrom, Macy's, Gucci, Louis Vuitton, and Tiffany & Co.), 60+ restaurants spanning fine dining to quick service, and entertainment venues including AMC (Ohio's largest movie theater), Funny Bone Comedy Club, LEGOLAND Discovery Center, and Pins Mechanical Company. On-site infrastructure includes four hotels with 727 rooms and over 8,000 parking spaces provided at no charge.

The property was originally developed in 1999 through a partnership between L Brands (formerly Limited Brands), The Georgetown Company, and Steiner + Associates as an intentional departure from the enclosed-mall template, featuring town squares, fountains, parks, and rigorous design standards. It has expanded periodically — most notably in 2019 — and celebrated its 25th anniversary in 2024 while maintaining 99% leased occupancy and drawing more than 18 million visitors annually. Supporting products and services include the Easton Gift Card (issued via Pathward, N.A.), the Easton Work Perks corporate employee discount program, and a mobile app for center information, events, and offers.

Revenue is generated primarily through leasing economics (base rent, common-area maintenance reimbursements, and percentage rent) on the 1.7M sq ft footprint, supplemented by ancillary streams from gift cards (including corporate bulk orders), event sponsorships, parking operations, and guest services. The center serves two principal customer types: end consumers in the Midwest seeking premium shopping, dining, and entertainment in a single open-air destination, and national luxury and lifestyle retail tenants seeking high-visibility placement within a top-ranked retail property. The entity is privately held, domiciled in Ohio, and the broader ownership and management structure remains undisclosed beyond the original development partnership.

Name

Easton Town Center II, LLC

Legal name

Easton Town Center II, LLC

Website

https://eastontowncenter.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Easton Town Center II, LLC operates a 1.7-million-square-foot open-air lifestyle center in Columbus, Ohio, hosting 200+ retailers, 60+ restaurants, entertainment venues, and 727 hotel rooms across the 1,300-acre Easton master-planned development, serving Midwest consumers seeking premium shopping and dining.

Ownership category

akta.pro rank

Product category

Retail Real Estate / Shopping Center Operations

NAICS

Traveler Accommodation (7211)

SIC

Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

Keywords

• Mixed-use retail center
• Open-air shopping destination
• Retail property leasing
• Shopping dining entertainment
• Lifestyle center operations

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain, Others

Distribution channels5 records

Marketing channels8 records

Core offering

Easton Town Center II, LLC operates Easton Town Center, a 1.7-million-square-foot open-air, mixed-use shopping, dining, and entertainment destination in Columbus, Ohio, housing over 200 retailers, 60+ restaurants, entertainment venues, and four hotels, and generating revenue primarily through leasing space to retail and dining tenants. The company also offers consumer-facing products and services, including the Easton Gift Card, the Easton Work Perks discount program, and on-site guest services, to drive 18 million+ annual visitors to the property.

Product overview

Easton Town Center is a single, unified lifestyle center offering an integrated mix of shopping, dining, and entertainment experiences. The core product is the physical destination itself—a 1.7-million square foot mixed-use open-air retail center in Columbus, Ohio. Supporting the physical destination are digital products including the Easton Gift Card (issued by Pathward, enabling purchases at 200+ retailers), the Easton Work Perks Card (employee discount program), and the Easton Town Center mobile app. The center features distinct areas including the Easton Station Building (enclosed), North District with Central Park Fountain, South District with Town Square, and The Yard outdoor entertainment venue. Key retail anchors include Nordstrom, Macy's, and over 40 first-to-Columbus retailers, alongside 60+ restaurants and entertainment venues like LEGOLAND Discovery Center and Pins Mechanical Company.

Differentiator

Problem solved

Functional benefit

Products and services

• Easton Gift Card A prepaid stored-value card issued by Pathward, N.A. that unlocks spending at 200+ Easton Town Center and Easton Gateway retailers and restaurants, available for individual or corporate purchase.
• Easton Work Perks Card A digital employee discount program that provides registered cardholders with discounts and perks at participating Easton Town Center retailers and restaurants.
• Easton Town Center App Mobile application that provides Easton Town Center visitors with center information, event updates, offers, and on-site navigation tools.
• Easton Guest Services On-site guest services providing parking assistance, information, 24/7 public safety, lost and found, and accessibility support to visitors.
• The Yard at Easton Town Center An outdoor entertainment venue at Easton hosting live music events such as "Groove is at The Yard," seasonal programming, and social gatherings.

Quantifiable outcome

• 18 million+ visitors annually
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• South Coast Plaza: Luxury destination shopping center in Costa Mesa, CA with 250+ retailers including the highest concentration of luxury brands in the US; directly comparable to Easton on premium positioning and luxury tenant mix.
• Mall of America: Iconic entertainment-focused mega-destination in Bloomington, MN with ~5.6M sq ft of retail/dining/entertainment and on-site attractions (Nickelodeon Universe, aquarium); comparable as a regional tourist-draw lifestyle center.
• Brookfield Properties: Operates major destination retail properties in the US (including legacy GGP portfolio such as Ala Moana, Water Tower Place) with comparable mixed-use, high-traffic, luxury-anchored positioning.
• Steiner + Associates: Original co-developer of Easton Town Center and ongoing property manager/lessee; develops and operates lifestyle and town-center mixed-use projects in the US with directly comparable business model and tenant mix expertise.
• Simon Property Group: Largest US mall REIT, operates premier lifestyle and destination centers (King of Prussia, The Galleria, The Forum Shops) directly comparable to Easton's upscale mixed-use positioning and luxury tenant base.
• Macerich: US mall REIT owning destination shopping centers (Tysons Corner Center, Scottsdale Fashion Square) with similar upscale retail mix and entertainment-anchored positioning to Easton.
• Taubman Centers: Specialist operator of luxury and upscale US malls (now part of Simon) such as Tysons Galleria and Beverly Center; directly comparable portfolio focus on high-end tenants and destination retail.

Emerging players

• American Dream: Entertainment-anchored mega-destination in East Rutherford, NJ combining retail with theme-park style attractions (DreamWorks water park, Nickelodeon Universe, indoor skiing); comparable as a retail-plus-experience hybrid competing for tourist visits.
• Destiny USA: Large entertainment-focused destination mall in Syracuse, NY combining outlet and traditional retail with Go-Karting, mirror maze, and other attractions; comparable entertainment-anchored positioning to Easton's experience-driven model.

Broad incumbents

• Unibail-Rodamco-Westfield: Global shopping center operator with flagship 'Westfield' destination centers; comparable in operating premium retail destinations with luxury tenants and entertainment offerings, though at much larger global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EastonTownCenter
• Instagraminstagram.com/eastontownctr
• TikToktiktok.com/@eastontownctr
• Xx.com/EastonTownCtr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easton Town Center II, LLC