Pendse's PhysiTech

What Pendse's PhysiTech does

Pendse's PhysiTech Pvt. Ltd. is a Pune, India-based multidisciplinary health, fitness, and sports performance company incorporated in 2020 (CIN U92412PN2020OPTC194194) and operating under the leadership of Managing Director Dr. Rahul Vijay Pendse, Director of Training Parag Pendse, and Director Operations Manjushree Kulkarni Pendse. The company delivers integrated sports medicine, physiotherapy, ayurvedic treatment, sports psychology, martial arts, yoga, personal training, and corporate wellness services from its primary Baner-Pune clinic, with a secondary by-appointment site at Navi Sadashiv Peth and an associate-partner network across Jalgaon, Kalyan Thane, Aurangabad, and Mumbai.

The underlying model is a tiered, professional-services business anchored on credentialed practitioners (NSCA-CSCS, ACSM, ACE, IHRSA, SPEFLSC affiliations) combined into a one-stop sports-medicine and conditioning offering under the P3L Strength & Conditioning sub-brand. On the clinical side, the company operates on a direct-pay appointment model via phone, WhatsApp, and website enquiry forms. On the education side, it offers a portfolio of certification courses (CPFT Basic INR 15K, CPFT Advanced INR 33K, Martial Arts Trainer INR 35K, ACSM/ACE prep INR 55K, NSCA-CSCS prep INR 60K, Master Trainer INR 60K, Fitness & Sports Nutrition) delivered in online lectures plus offline practicals, with international exam-prep credentials issued directly by ACSM, ACE, and NSCA.

The company makes money through three streams: B2C clinical consultation fees, B2C certification course tuition, and B2B corporate wellness contracts. Distribution is sales-led and direct-to-consumer, supplemented by a lightweight associate-partner reseller channel and digital marketing (Facebook, Instagram, website content, WhatsApp). The company's stated vision is to scale certified sports and fitness professionals across multiple Indian states; however, the operation remains concentrated in Maharashtra with no disclosed external funding, limited geographic footprint, and an employee/practitioner base estimated in the low tens of full-time staff plus a wider extended network.

Name

Pendse's PhysiTech

Legal name

Pendse's PhysiTech Pvt. Ltd.

Website

https://drrahulvijaypendse.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Pendse's PhysiTech is a Pune-based, founder-led multidisciplinary clinic and fitness-education company delivering sports medicine, physiotherapy, martial arts, yoga, psychology, and corporate wellness services, plus a tiered catalog of certification courses (CPFT, ACSM/ACE, NSCA-CSCS prep) to individual patients, athletes, students, and corporate clients across India.

Ownership category

akta.pro rank

Product category

Sports Medicine and Fitness Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Educational Services (8200)

akta.pro primary industry

Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO)

akta.pro secondary industries

Coach Education, Certification & Clinics (HSADAEAO), Strength & Conditioning / Athletic Performance Training (HSADAEAB), Pain Management (Spine & Musculoskeletal) (HLAKALAM), Nutrition & Dietetics Services (EDALAFAH)

Keywords

• Sports physiotherapy services
• Fitness certification courses
• Martial arts training
• Corporate wellness programs
• Integrative sports medicine

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Clinical Services: Direct patient consultation fees for sports medicine, physiotherapy, ayurvedic treatments, psychology services, and rehabilitation. B2C model with individual patients.
2. Fitness & Sports Education Programs: Certification courses in fitness and sports conditioning including CPFT Basic (INR 15K), Advanced Personal Trainer (INR 33K), Martial Arts Trainer (INR 35K), ACSM/ACE Exam Prep (INR 55K), NSCA-CSCS Exam Prep (INR 60K), and Master Trainer (INR 60K).
3. Corporate Wellness Programs: Customized wellness programs for corporate clients as listed in treatment options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pendse's PhysiTech Pvt. Ltd. delivers clinical health and sports medicine services (sports physiotherapy, injury rehabilitation, sports psychology, ayurvedic consultations, nutrition counseling) alongside fitness and conditioning services (personal training, martial arts training, yoga, corporate wellness) and fee-based fitness/sports certification courses (CPFT Basic, CPFT Advanced, Master Trainer, ACSM/ACE/NSCA exam prep, Martial Arts Trainer, Sports Nutrition). The company primarily sells professional services rendered by its multidisciplinary team of doctors, physiotherapists, sports scientists, nutritionists, and certified fitness trainers at its Pune clinic, through online/offline courses, and via an associate partner network across India.

Product overview

Pendse's PhysiTech Pvt. Ltd. is a multi-disciplinary health, fitness, and sports performance company offering a unified service portfolio centered around P3L Strength & Conditioning. The company operates across clinical services (sports physiotherapy, injury rehabilitation, sports psychology) and fitness services (personal training, martial arts, yoga, corporate wellness). Education is a major pillar, with certification programs including CPFT Basic, CPFT Advanced, Master Trainer in Fitness & Sports Conditioning, NSCA-CSCS Exam Prep, ACSM/ACE Exam Prep, Fitness Martial Arts Trainer, and Fitness & Sports Nutrition courses. The organization differentiates through its team of doctors, physiotherapists, sports scientists, and certified fitness professionals providing integrated sports medicine and performance training services aligned with the Fit India Movement.

Differentiator

Problem solved

Functional benefit

Brands

• P3L Strength & Conditioning: Sports and athletic strength and conditioning program offering training for various sports and track and field events

Products and services

• P3L Strength & Conditioning Sports-specific strength and conditioning program providing athlete testing, assessment, and training for table tennis, track & field, and various sports disciplines, delivered by Dr. Rahul Pendse and team.
• Sports Physiotherapy & Injury Rehabilitation Clinical physiotherapy services for sports injuries, musculoskeletal conditions, and rehabilitation, including dry needling, wet cupping, and specialized sports rehab programs, offered to athletes and patients.
• Martial Arts & Self Defense Training Training programs in Taekwondo, traditional Okinawa Karate, Wing Chun, Jeet Kune Do, Tai Chi, Jiu Jitsu, and children's fitness, offered by certified black belt instructors under the PMFTA brand.
• Sports Psychology & Mental Conditioning Psychological counseling and mental training services for athletes including cognitive behavioral therapy, strategy coaching, and emotional wellness support delivered by sports psychologists.
• Corporate Wellness Programs Customized health and fitness programs designed for corporate clients to improve employee wellness and productivity.
• Yoga Training & Education Yoga therapy and instruction including advanced sports yoga, traditional yoga practices, and specialized yoga programs for athletes and general wellness.
• Personal Training for Health & Fitness One-on-one customized personal training programs covering bodybuilding, weightlifting, functional fitness, physique training, and general health and fitness goals.
• Sports & Athletes Training Performance training programs for competitive athletes across multiple sports disciplines with focus on strength, conditioning, and sports-specific skill development.
• Fitness & Sports Nutrition Consultation Nutritional counseling and sports nutrition programs to support athletic performance, weight management, and overall health goals.
• Certified Personal Fitness Trainer (CPFT) - Basic 1-month certification program with 8 sessions (4 theory, 4 practicals), 3 hours per session, covering fundamental fitness training knowledge for aspiring trainers. Fee: INR 15K.
• Certified Personal Fitness Trainer (Advanced) 3-month certification program with 24 sessions (16 theory, 8 practicals), 3 hours each session, covering advanced fitness training concepts for aspiring and existing trainers. Fee: INR 33K.
• Master Trainer in Fitness & Sports Conditioning 6-month certification program with 48 sessions (36 theory, 12 practicals), 3 hours each session, providing comprehensive training for fitness and sports conditioning. Fee: INR 60K. Live interactive online lectures with offline batches on request above 10 students in Pune & Mumbai.
• NSCA-CSCS Strength & Conditioning Coach Exam Prep Course 5-month exam preparation course for NSCA-CSCS certification with 40 sessions (32 theory, 8 practicals), combining online lectures and offline practicals. Fee: INR 60K plus separate exam fee to NSCA.
• Certified Fitness Martial Arts Trainer 3-month certification with 24 sessions (12 theory, 12 practicals), 3 hours each session, covering martial arts instruction for fitness. Fee: INR 35K.
• ACSM & ACE Certified Personal Trainer Examination Preparatory Course 5-month exam prep course for ACSM/ACE certifications with 40 sessions (32 theory, 8 practicals), combining online lectures with offline practicals. Fee: INR 55K plus separate exam fees to ACSM/ACE.
• Certification in Fitness & Sports Nutrition 3-month certification program with 24 sessions (2 hours each), offered in weekday/weekend batches with online lectures covering sports nutrition principles.
• Correspondence Courses from P3L Strength & Conditioning Distance learning programs for fitness and sports conditioning education, allowing remote participation in the P3L curriculum.
• Practical Application Workshop in Pune Hands-on workshop for practical application of fitness and sports conditioning techniques held in Pune.
• Anti Ageing Therapy Specialized therapeutic programs focused on anti-ageing interventions and wellness optimization.
• Personality Development & Confidence Building Programs designed to enhance personal development, communication skills, and self-confidence through structured training.
• Sports Events Management Organization and management of sports events and competitions.
• Consultation & Therapy for Health-Fitness-Weight Management Medical and fitness consultations combining exercise prescription with nutritional guidance for weight management and overall health.

Quantifiable outcome

• First Asian and Indian to swim Ocean Seven
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• SPEFLSC (Sports Physical Education Fitness & Leisure Skills Council) - Govt. of IndiacoreStrategic or Co-development PartnerPendse's PhysiTech is affiliated to SPEFLSC as a training partner. This government body operates under the Ministry of Skill Development and Entrepreneurship, Government of India. The affiliation validates the organization's credentials in fitness and sports education.
• Nitrro Fitness AcademycoreStrategic or Co-development PartnerPendse's PhysiTech is an education partner with Nitrro Fitness Academy, enabling delivery of professional fitness certification and training programs.
• United Health & Fitness Federation (UHFF)minorOthersProfessional membership organization in the health and fitness domain.
• International Health & Racquet Sports Association (IHRSA)minorOthersInternational trade association for the health and fitness industry.
• Fitness Professionals Association (FPA)minorOthersProfessional membership organization for fitness professionals.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• HealthifyMe: Leading Indian health and fitness platform combining AI-driven nutrition coaching with trainer consultations. Overlaps with Pendse's nutrition consultation and fitness tracking services, but operates at venture-backed national scale.
• Cult.fit (Cure.fit): India's largest tech-enabled fitness chain offering gyms, online classes, personal training, and wellness products. Overlaps with Pendse's personal training and corporate wellness services but at much greater scale and with broader portfolio.
• Gold's Gym India: International fitness franchise operating extensively in India with personal training and conditioning services. Comparable in offering strength and conditioning but as part of a wider gym portfolio rather than sports-science specialization.
• Talwalkars Better Value Fitness: Established Indian gym chain with personal training and group fitness services. Comparable in personal training delivery but lacks sports medicine, certification, and integrative medicine positioning.
• VLCC India: Large Indian wellness services company offering fitness, slimming, and beauty services across India. Comparable as a multi-disciplinary wellness provider but focused on slimming/beauty rather than sports conditioning.

Direct peers

• K11 Fitness Academy: India-based fitness education company offering personal training certification courses (similar to CPFT programs) and gym management training. Directly comparable as a competing certification provider in the Indian market.
• Nitrro Fitness Academy: Indian fitness education provider offering personal trainer certification programs. Pendse's PhysiTech is already an education partner with Nitrro, indicating direct overlap in the fitness certification market in India.
• Sports Medicine India: Indian sports medicine and physiotherapy provider. Directly comparable as a clinical sports rehabilitation service for athletes and active individuals, though typically without Pendse's integrated education and conditioning layer.

Regional players

• Any Time Fitness India: International 24/7 gym franchise with growing presence across India. Comparable as a personal training and conditioning provider but primarily serving western/global markets outside of Pendse's deep Pune base.

Others

• Decathlon India: Global sports retailer with growing India footprint, offering sports equipment and increasingly in-store fitness/sports services. Comparable as an ecosystem participant serving Indian athletes, though not a direct service competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC
• Facebookfacebook.com/PMFTA
• Instagraminstagram.com/pmfta?r=nametag
• LinkedInlinkedin.com/company/pendse-s-physitech-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pendse's PhysiTech