MEFO Sport

Name

MEFO Sport

Legal name

MEFO Sport GmbH

Website

https://mefo.de

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Motorcycle Tires & Accessories

NAICS

Tire Manufacturing (32621), Tire and Tube Merchant Wholesalers (423130)

SIC

Tires & Inner Tubes (3011), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Motorcycle & Scooter Tires Manufacturing (IMANAKAF)

akta.pro secondary industry

Tires Manufacturing (IMACAIAK)

Keywords

• Motorcycle tire wholesale
• Off-road motorcycle tires
• Mousse tire inserts
• Motocross enduro tires
• Motorcycle accessories distribution

Headquarters

HQ city

Röthlein

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Own-brand tire and mousse sales: MEFO Sport generates revenue primarily from the sale of proprietary tire brands (MEFO Sport Motorradreifen) and its signature MEFO Mousse (MOM) foam tire inserts, sold to dealers and end consumers through its own e-commerce platform and dealer network.
2. Import/distribution of branded accessories: As a Großhändler (wholesale distributor), MEFO Sport earns margin on the resale of imported branded accessories and parts including Acerbis, Ariete, Kenda, Shinko, Polisport, UFO Plast, Kite, No-Toil, and others.
3. General import/distributor revenue: Revenue from acting as German/European general importeur (general importer) and distributor for multiple international brands including Kenda, Shinko, Progrip, Acerbis, UFO Plast, Kite, and Ariete.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

MEFO Sport GmbH develops, manufactures, and distributes its own MEFO Sport brand motorcycle tires and proprietary MEFO Mousse (MOM) foam tire inserts for off-road use. In parallel, the company operates as a wholesale distributor and general importer for more than 25 international motorcycle tire and accessory brands (including Kenda, Shinko, Acerbis, Ariete, UFO Plast, Polisport, and No-Toil), serving specialist dealers across DACH, Central Europe, and selected export markets.

Product overview

MEFO Sport GmbH is a motorcycle tire wholesale and motorcycle accessories distributor based in Röthlein, Germany, with over 30 years of industry experience. Founded in 1977, the company operates as both a distributor of international tire and accessory brands and a manufacturer of its own branded products. The core product portfolio consists of MEFO Sport's own motorcycle tires (launched 1997) and the proprietary MEFO Mousse (MOM) foam tire inserts for tubeless off-road riding, available in multiple generations including the 2019 BEAD & GROOVE-MOUSSE SYSTEM. The company distributes over 20 international tire brands including Shinko, Kenda, Dunlop, Maxxis, and Heidenau, and distributes accessory brands such as Acerbis (MX gear), Ariete (goggles/grips), Polisport (plastics), UFO Plast, and No-Toil (chain lube). The Q-One brand represents the company's own accessories line including goggles and tear-offs. Products are targeted at motorcycling enthusiasts, racing teams, and dealers across motorsport disciplines including motocross, enduro, ice speedway, and dual-sport riding.

Differentiator

Problem solved

Functional benefit

Products and services

• MEFO Sport Motorradreifen (Own-brand motorcycle tires) MEFO Sport's proprietary motorcycle tire brand launched in 1997, covering enduro, motocross, extreme enduro, dual-sport, and ice speedway applications. Distributed internationally via the company's dealer network and direct export.
• MEFO Mousse (MOM) Proprietary foam tire insert (mousse) for tubeless off-road motorcycle tires. Provides puncture protection and maintains tire performance without air. Includes the 2019 BEAD & GROOVE-MOUSSE SYSTEM and Grooved Super Cool Running Mousse generations. World-championship-proven with reported 80% market share in the 65cc class of the World Championship Open category in 2015.
• MEFO Sport Enduro Master MFC 15 (Front) / I.S.D.E. MASTER F99 (Rear)

Quantifiable outcome

• 80% market share in 65cc class of World Championship Open category in 2015
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

21 partnerships are on record, tiered minor and core.

• No-ToilminorChannel Partner/ Reseller/ Distributor · 1 January 2014No-Toil biodegradable chain lube and care products distributed by MEFO Sport. Marketed as an innovative, environmentally friendly product for chain maintenance.
• UFO PlastcoreChannel Partner/ Reseller/ Distributor · 1 January 2012Since mid-2012, MEFO Sport has been the official importer of UFO Plast for the MTB/BMX sector. At Intermot 2012, the relationship was expanded to the motorcycle sector, making MEFO Sport a co-importer alongside SM-Sport.
• KitecoreChannel Partner/ Reseller/ Distributor · 1 January 2011MEFO Sport became the Generalimporteur (general importer) for Kite in Germany and Austria in 2011. Kite is known for high-quality aluminum parts.
• SaxessminorChannel Partner/ Reseller/ Distributor · 1 January 2011The Saxess brand from Behr Industrie Motorcycle Comp. GmbH expanded the MEFO portfolio from 2011.
• DirtboyminorChannel Partner/ Reseller/ Distributor · 1 January 2010American lifestyle brand armbands added to the product range in 2010. Achieved great success especially among the younger generation.
• ArietecoreChannel Partner/ Reseller/ Distributor · 1 January 2009MEFO Sport became the Generalimporteur (general importer) of Italian brand Ariete in 2009, known for extreme quality in the goggle and grip sector. Described as an 'absolute lucky grab' following the cooling of the Progrip relationship. Ariete is now a core brand in the MEFO portfolio.
• Leatt BraceminorChannel Partner/ Reseller/ Distributor · 1 January 2008In 2008, MEFO Sport became an importer of Leatt Brace neck protectors for the kart segment and a wholesaler for the motorcycle sport sector.
• AcerbiscoreChannel Partner/ Reseller/ Distributor · 1 January 2007Top brand added to the portfolio in 2007. MEFO Sport distributes the full Acerbis range including plastics, protection gear, and accessories. Core focus brand in the accessory program.
• Douglas WheelsminorChannel Partner/ Reseller/ Distributor · 1 January 2007Added to the portfolio in 2007 as part of the expansion of the accessory program.
• Factory EffexminorChannel Partner/ Reseller/ Distributor · 1 January 2007Added to the portfolio in 2007. Part of the brand concentration strategy to focus on top brands.
• MEFO Sport PolskacoreChannel Partner/ Reseller/ Distributor · 1 January 2005Independently established subsidiary company in Poland for product distribution. Founded in 2005 to serve the Polish market.
• KendacoreChannel Partner/ Reseller/ Distributor · 1 January 2003MEFO Sport became the Kenda importer for Germany in 2003, a significant gain particularly for ATV, Quad, and motocross tire sales. Kenda remains a core brand in the MEFO portfolio.
• ShinkocoreChannel Partner/ Reseller/ Distributor · 1 January 2003Shinko proved to be a strong partner for the scooter and motorcycle tire sector. MEFO Sport serves as the primary distribution partner for Shinko tires in Europe.
• ProgripminorChannel Partner/ Reseller/ Distributor · 1 January 2001MEFO Sport became the German general importer of Italian brand Progrip in 2001. The business relationship cooled over time, leading to the addition of Ariete as a replacement import brand.
• MEFO Sport Centrum CZcoreChannel Partner/ Reseller/ Distributor · 1 January 1989Daughter company established in 1989 after the fall of the Berlin Wall (Wende) for product distribution in the Czech Republic. Fully owned by MEFO Sport GmbH.
• DHLminorOthersPrimary shipping partner for parcel deliveries. Customer address data shared for order fulfillment purposes.
• DPDminorOthersSecondary parcel shipping provider used for order delivery.
• GLS (General Logistics Systems)minorOthersLogistics partner for package shipments.
• Spedition SchäfleinminorOthersFreight carrier for larger shipments. Local to Röthlein (based at Am Etzberg 7, 97520 Röthlein). Used for palletized or heavy freight shipments.
• Spedition LeupoldminorOthersFreight carrier for larger shipments. Based in Gochsheim, Germany.
• ADAC MX MasterscoreStrategic or Co-development PartnerLong-term official partnership with the ADAC MX Masters motocross series. MEFO Sport is a partner and sponsor of the series, providing tire support and marketing presence. The partnership is characterized as professional and friendly, with a shared focus on sporting objectives.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Mitas (Trelleborg Wheel Systems): Mitas is a Czech-based motorcycle and specialty tire manufacturer (now part of Trelleborg), with a strong motocross/enduro/off-road line. Comparable to MEFO because both produce motocross and enduro motorcycle tires and serve European off-road racing markets from a Central European base.
• IRC Tire: IRC is a Japanese specialty motorcycle tire manufacturer with a strong motocross, enduro, and dual-sport range. Comparable to MEFO as a niche motorcycle tire competitor; MEFO also distributes IRC in its German/European portfolio.
• Heidenau Reifenwerke: Heidenau is a German specialty motorcycle tire manufacturer focused on scooter, moped, and small-displacement motorcycle tires. Comparable to MEFO because both are independent German specialty motorcycle tire makers with deep European dealer networks and a focus on non-mainstream segments where global tire majors underinvest.
• Kenda Rubber Industrial: Kenda is a Taiwanese tire manufacturer with a strong motorcycle, ATV, and motocross tire range. Comparable to MEFO because MEFO is Kenda's German general importer since 2003 and the brands compete in the same motocross/ATV tire category at dealer level.
• Shinko Tire International: Shinko is a Korean motorcycle tire brand distributed in Europe primarily through MEFO Sport. Comparable to MEFO because Shinko tires sit alongside MEFO's own-brand products on the same dealer shelves in the sport and dual-sport motorcycle category.

Broad incumbents

• Dunlop Motorcycle Tires: Dunlop is a major motorcycle tire manufacturer (now part of Sumitomo Rubber Industries) with a strong off-road and motocross heritage. Comparable to MEFO as a motocross tire competitor; ironically MEFO also distributes Dunlop in its wholesale portfolio.
• Michelin Motorcycle Tires: Michelin is a global tire major with a full motorcycle tire range including the off-road/competition lines. Comparable to MEFO as a competitor in the enduro/motocross tire segment, though operating at a fundamentally different scale.
• Bridgestone Motorcycle Tires: Bridgestone is a global tire major with a full motorcycle tire range including the off-road Battlecross line. Comparable to MEFO as a competitor in the motocross/enduro tire segment, but operating at vastly greater scale and R&D budget.
• Metzeler (Continental): Metzeler is a German-origin motorcycle tire brand now owned by Continental AG, producing on-road, off-road, and racing motorcycle tires. Comparable to MEFO as a motorcycle tire specialist with German engineering heritage and strong European dealer presence, but operating at much larger scale as part of Continental's portfolio.

Emerging players

• Polisport: Polisport is a Portuguese manufacturer of motorcycle plastics, replica parts, and accessories with strong motocross and off-road presence. Comparable to MEFO because MEFO distributes Polisport products and the two operate in the same motorcycle accessories category serving European off-road dealers.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3mNrvaIGP_dG0kdDxWBk-A
• Facebookfacebook.com/MefoSport
• Instagraminstagram.com/mefo_sport
• LinkedInlinkedin.com/company/mefo-sport

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEFO Sport