Acerbis
Acerbis Italia S.p.A., founded in 1973 and headquartered in Albino, Italy, manufactures and retails motorbike plastics, fuel tanks, riding gear, helmets, goggles, mountain bike equipment, and team sportswear through e-commerce, global dealers, and OEM supply contracts.
- Company typePrivate
- Founded1973
- HeadquartersAlbino, Italy
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Acerbis does
Acerbis Italia S.p.A. is an Italian manufacturer and retailer of motorsport, mountain bike, and team sports equipment, founded in 1973 and headquartered in Albino (Bergamo), Italy. The company is privately held under Yellow Holding S.r.l. and operates a wholly-owned Czech subsidiary (ACERBIS CZECH s.r.o.). Acerbis designs and manufactures motorbike plastics, oversized and auxiliary fuel tanks, handguards, frame and engine protection, helmets, goggles, riding apparel (off-road and dual-road/adventure), and a growing line of mountain bike clothing and protections, plus team sportswear and bespoke team uniforms.
The core technology centers on durable plastic component manufacturing, including high-density shock-proof polymer fuel tanks (e.g., 20L auxiliary tanks compatible with E5/E10 fuels) and quick-fill systems, alongside safety-certified protective gear and helmets. Acerbis maintains model-specific fitment coverage across 30+ motorcycle OEMs (KTM, Yamaha, Honda, Kawasaki, Suzuki, Husqvarna, Beta, Gas Gas, Triumph, Royal Enfield, and others), and runs an OEM division supplying original equipment to manufacturers.
Acerbis monetizes through direct-to-consumer e-commerce via acerbis.com (with regional storefronts for Italy, the EU, and Acerbis USA) and a global authorized dealer network, supplemented by racing sponsorships and OEM supply contracts. Pricing is unit-based across hardware SKUs, with fuel tanks ranging from €299.95 to €449.95 and accessories starting at €12.95; free shipping thresholds apply in Italy (€49.95) and the EU (€99). The customer base is fragmented across individual off-road/dual-road motorbike riders, mountain bikers, and team sports clubs, with brand marketing concentrated in motorsport sponsorships and digital channels.
Acerbis firmographics
Firmographics- Name
- Acerbis
- Legal name
- Acerbis Italia Spa
- Website
- https://acerbis.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Acerbis Italia S.p.A., founded in 1973 and headquartered in Albino, Italy, manufactures and retails motorbike plastics, fuel tanks, riding gear, helmets, goggles, mountain bike equipment, and team sportswear through e-commerce, global dealers, and OEM supply contracts.
- Ownership category
- akta.pro rank
Acerbis industry classification
Industry- Product category
- Motorcycle Parts and Accessories
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Parts Manufacturing (3363), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)
- akta.pro secondary industries
- Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG), Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)
Keywords
Where Acerbis is headquartered
LocationHeadquarters
- HQ city
- Albino
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Acerbis business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales (E-commerce): Direct-to-consumer online sales of motorsport and sport products including plastics, fuel tanks, helmets, goggles, clothing and accessories. One-time purchase model with optional accessory add-ons.
- Dealer/Retail Network: Products distributed through authorized dealer network globally. Dealers purchase products wholesale and resell to end consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Oversized Fuel Tanks - €299.95 to €449.95 |
| Unit Pricing | Pay-as-you-go | Quick Fill/Container Systems - €99.95 |
| Unit Pricing | Pay-as-you-go | Accessories - €12.95+ |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Acerbis product offering
Product offeringCore offering
Acerbis manufactures and retails motorcycle plastic components (frame, engine, fork and disc protection; fuel tanks; handguards; lights; seats; chain guides), riding apparel for dual-road and off-road use, helmets, goggles, and accessories. Beyond motorsport, the company also sells mountain bike gear and team sports apparel and equipment for football, basketball, volleyball, handball, rugby, and running/rackets.
Product overview
Acerbis is a manufacturer and online retailer of motorbike and sports equipment founded in 1973. The company offers a diversified portfolio of products organized into three main divisions: Motorsport (plastic components, riding gear, helmets, goggles, accessories for motorbikes), MTB (mountain bike clothing, protections, helmets, and accessories), and Sport (competition equipment for team sports like football, basketball, volleyball, handball, rugby; total look sportswear; and bespoke/custom team uniforms). The Motorsport division is the core business, featuring specialized fuel tanks (oversized, speedy, auxiliary), handguards, plastics and kits, along with comprehensive riding apparel for dualroad and offroad use. The company also operates an outlet store for discounted products.
Differentiator
Problem solved
Functional benefit
Brands
- X-Team: Off-road boots and protective gear line
- X-Flex
- Levante
- Vulcan
- Vortex
- Vitrion
Products and services
- Motorsport Plastics Motorbike plastic components including fuel tanks (oversized, speedy, auxiliary), handguards, frame protection, engine protection, plastics and kits, disc protection, lights, chain guides, seats, fork protection, air filters, and swingarm protection, sold to off-road and dual-road riders.
- Dual-Road Riding Apparel Gear for dual-road/adventure motorcycling including jackets, pants, rain gear, gloves, boots, body protection, underwear, travel bags, backpacks, waistpacks, and casual wear, aimed at adventure and touring riders.
- Off-Road Riding Apparel Off-road motorcycling apparel including off-road jackets, jerseys, pants, rain gear, gloves, boots, body armour and limb protections, underwear, bags, casual wear, and accessories, targeting motocross and enduro riders.
- Motorcycle Helmets Motorcycle helmets for dual-road, off-road, and kids categories, along with spare parts and accessories, including the Levante dual-road helmet brand.
- Off-Road Goggles Off-road goggles and goggle lens and accessories, including Vulcan (roll-off), Vortex (mirror), and Vitrion collections.
- Motorsport Accessories Additional motorbike accessories including bike accessories, race materials, paddock and garage equipment, transport gear, and merchandising items for riders and teams.
- Acerbis Casual/Apparel Casual clothing line including jackets, sweatshirts, shirts, trousers, shoes and socks, hats, accessories, underwear, and bags/backpacks.
- Kids Motorcycling Gear Children's motorcycling gear including jerseys, pants, gloves, boots, protection, rain gear, and accessories.
- Mountain Bike (MTB) Gear Mountain biking equipment including clothes (socks, gloves, jerseys, pants, shorts), protections (knee guards, elbow guards, body armour), helmets, and plastics and accessories (bike stand, lights, handguards, fork cover, mudguard, backpacks).
- Team Sport Competition Equipment Team sports equipment for football, basketball, volleyball, handball, rugby, and running and rackets.
- Total Look Sportswear Lines Complete sportswear collections including Harpaston, Kemari, Belatrix, Atlantis, Blok, and Shadow product lines for team and individual sport athletes.
- Bespoke/Custom Sportswear Custom-made sportswear and team uniforms for clubs and teams seeking coordinated, branded apparel.
Companies that use Acerbis
Customer profileSegments3 records
Ideal customer profiles3 records
Acerbis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Acerbis partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Acerbis competitors and assessment
Company assessmentBroad incumbents
- Scott Sports: Multi-sport brand covering motocross goggles, MTB helmets, and protection. Directly comparable to Acerbis's Vulcan/Vitrion goggle lines and MTB protection category.
- AGV: Italian motorcycle helmet manufacturer with broader road and off-road range. Comparable as a fellow Italian helmet specialist with overlapping dealer channels.
- Fox Racing: Global leader in motocross and MTB apparel, helmets, and protection with significantly larger scale. Comparable product range but broader geographic reach and stronger brand pull.
- Alpinestars: Major motorcycle riding gear and protection brand spanning road, off-road, and motorsport. Overlaps with Acerbis on dual-road and off-road riding apparel and protection categories.
Direct peers
- Leatt: Manufacturer of body protection, neck braces, helmets, and apparel for motocross, MTB, and off-road. Directly overlaps with Acerbis's X-Flex body armor and protection line.
- Airoh: Italian motorcycle helmet manufacturer serving motocross, enduro, and road segments. Comparable as a fellow Italian off-road helmet specialist competing in the same dealer channel.
- Polisport: Portuguese manufacturer of aftermarket plastic kits, protectors, and accessories for motocross and off-road motorcycles. Most directly comparable to Acerbis in plastics, with similar OEM and aftermarket customer base.
- Sidi: Italian manufacturer of motorcycle boots for road, off-road, and motocross. Comparable as a fellow Italian specialist in off-road riding footwear sold through the same dealer channels.
- UFO Plast: Italian manufacturer of replacement plastics and accessories for motocross, enduro, and off-road motorcycles. Direct competitor in the same product category with overlapping distribution channels.
- Troy Lee Designs: Specialist in motocross and MTB helmets, goggles, and apparel. Closely comparable to Acerbis across both motorsport and MTB divisions with similar premium brand positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Acerbis social profiles
Digital presenceAcerbis compliance and trust
Trust signalCompliance1 record
Acerbis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Acerbis leadership team
Management profileNumber of profiles
Acerbis subsidiaries and ownership
Company hierarchySubsidiaries1 record
Acerbis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Acerbis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Acerbis
What does Acerbis do?
Acerbis manufactures and retails motorcycle plastic components (frame, engine, fork and disc protection; fuel tanks; handguards; lights; seats; chain guides), riding apparel for dual-road and off-road use, helmets, goggles, and accessories. Beyond motorsport, the company also sells mountain bike gear and team sports apparel and equipment for football, basketball, volleyball, handball, rugby, and running/rackets.
Is Acerbis a public or private company?
Acerbis is a private company. It is classified as corporate owned and is currently operating.
When was Acerbis founded?
Acerbis was founded in 1973. It employs 251 to 500 people.
Where is Acerbis based?
Acerbis is headquartered in Albino, Italy, in the Europe region.
How does Acerbis make money?
Two revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are dealer/Retail Network.
Who are Acerbis's main competitors?
Broad incumbents on record are Scott Sports, AGV, Fox Racing and Alpinestars. Direct peers are Leatt, Airoh, Polisport, Sidi, UFO Plast and Troy Lee Designs.
Does Acerbis have an API?
No public API is recorded for Acerbis.
What industry is Acerbis in?
Acerbis's product category is Motorcycle Parts and Accessories. Its primary akta.pro industry code is IMACAEAH, Dirt Bike / Motocross / Enduro Motorcycle Manufacturing, with a secondary code of CRAMANAG, Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro). Its NAICS code is 336991 and its SIC code is 3751.