Mind Work Productions

What Mind Work Productions does

Mind Work Productions (MWP) is a privately held Dutch organizational development and change-management consultancy headquartered in Amsterdam, KvK-registered as Mind Work Productions (KvK 63701561, BTW NL855361396B01), and self-described as "The Change Agency." The firm operates an integrated four-module practice — Cultuurontwikkeling (Culture Development), Leiderschapsontwikkeling (Leadership Development), Teamontwikkeling (Team Development) and Persoonlijke ontwikkeling (Personal Development) — bound together by a single proprietary "Diamond" framework that treats every organization as a diamond whose facets (Mission, Culture, Leadership, Personal development, Team development, Structure) must be aligned for change to stick. Delivery follows a standardized four-phase methodology (Analyse → Design → Implementatie → Advies) and is supported by a reusable catalog of experiential interventions (Hackathons, Dragathons, Flipped classroom with walking podcasts and AI, "The Camp" outdoor retreats, serious games). All services are delivered by MWP's own bench of 65+ change agents, trainers and project managers, the majority with psychology, behavioral and organizational science backgrounds.

The company's revenue model is professional-services based: bespoke, multi-month to multi-year organizational development programs priced per engagement, with no publicly disclosed price list, no online purchase path, and clients acquired through a consultative enterprise field-sales motion anchored in the "Challenge us" contact form, named senior consultants (e.g., Stan for events), whitepapers and recurring events such as "Make change matter." A meaningful share of revenue is recurring and cohort-based, coming from long-running co-developed academies such as KPMG's Audit Academy (running since 2017, ~18 cohorts × 10-12 trainees per year) and Ordina's two-year young-professionals program (since 2019, ~100 young professionals per year). The client base is heavily concentrated in large Dutch and multinational enterprises and government agencies, including Heineken, KPMG, Nestlé, Rituals, BDO, Belastingdienst, TenneT, ABN AMRO, Pon, Talpa Media, de Bijenkorf, Turner & Townsend, Essent, Gemeente Almere and UWV, with marquee engagements reaching 1,100+ managers at a single client (UWV Risicoleiderschap). Mind Work Productions is part of a Mind Work family of brands that includes sister entities Mind Work Institute and Mind Work Broadcasting, holds ISO 9001 certification from TÜV Nederland, and uses AI in a narrowly scoped "Leren middels AI" personal-development format alongside walking podcasts and video.

Name

Mind Work Productions

Legal name

Mind Work Productions

Website

https://mindworkproductions.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Mind Work Productions is a private Amsterdam-based organizational development and change-management consultancy that delivers bespoke culture, leadership, team and personal development programs to large Dutch and multinational enterprises and government agencies, using its proprietary "Diamond" framework and a 65+ in-house consultant bench.

Ownership category

akta.pro rank

Product category

Organizational Development Consulting

NAICS

Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

akta.pro secondary industry

Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG)

Keywords

• Organizational development consulting
• Leadership development programs
• Culture change management
• Executive coaching services
• Team development training

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Custom organizational development programs: Primary revenue stream: bespoke, multi-month culture, leadership, team and personal development programs designed and delivered in co-creation with the client, scoped to each organization's needs. Engagements combine training weeks, individual coaching, intervision, and learning interventions. Revenue is project-based, tied to the number of participants and program length.
2. Coaching and executive coaching services: Individual and executive coaching delivered as part of culture and leadership trajectories, including individual coaching between training weeks (e.g., Pon management traineeship) and coaching for new managers.
3. Recurring multi-year academy / talent programs: Long-running, multi-year learning academies co-produced with clients such as KPMG's Audit Academy (running since 2017, four-year traineeship) and Ordina's two-year young-professionals program (running since 2019), providing recurring, multi-cohort revenue.
4. Events and content-led demand generation (lead source): Free/paid events such as the "Make change matter" event generate leads and pipeline that feed into custom program sales; whitepapers and social content support this funnel. Not a primary revenue line but a GTM enabler.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Mind Work Productions is a Dutch organizational development consultancy ("The Change Agency") that designs and delivers bespoke culture, leadership, team, and personal development programs for large enterprises and public-sector organizations. Each engagement is co-created with the client and structured around the proprietary "Diamond" (De Diamant) framework, which aligns six organizational facets (Mission, Culture, Leadership, Personal development, Team development, Structure), and is delivered through a four-step Analyse-Design-Implement-Advise method. Programs combine training weeks, individual coaching, intervision, hackathons/dragathons, serious games, outdoor "Camp" retreats, walking-podcast flipped-classroom formats, and AI-augmented learning, typically sold as multi-month to multi-year engagements.

Product overview

Mind Work Productions is a Dutch organisational development consultancy — 'The Change Agency' — that offers a single integrated practice built on its proprietary 'Diamond' (De Diamant) methodology rather than a SaaS platform. The Diamond connects four core service modules: Cultuurontwikkeling (Culture Development), Leiderschapsontwikkeling (Leadership Development), Teamontwikkeling (Team Development) and Persoonlijke ontwikkeling (Personal Development), all delivered through a four-step method (Analyse → Design → Implementatie → Advies). On top of this core offering the company runs client-specific co-created programmes such as the KPMG Audit Academy, the Rituals Advanced Leadership Program, Nestlé's Leadership Adventure Program (LEAP), Talpa Media's Management Development Programme, the Heineken Grensverleggers talent programme, BDO's 'Horizon in de Regio', the UWV Baanbrekers and Risicoleiderschap trajectories, and the Belastingdienst Vitality offering, plus recurring community events (Make change matter) and thought-leadership whitepapers. The 'Flipped classroom' format (walking podcasts + AI + video) and the 'Leren middels AI' line within Personal development are the only explicit AI-enabled components of the offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Cultuurontwikkeling (Culture Development) Bespoke organization-wide culture development module for enterprises and public-sector clients, including culture analysis, culture strategy, training, onboarding, coaching, organization-wide events and storytelling sessions to align culture with mission, leadership and team functioning.
• Leiderschapsontwikkeling (Leadership Development) Bespoke leadership programs for new and seasoned managers, including executive coaching, personal leadership development, leading change, coachend leidinggeven, leadership bootcamps, hackathons, dragathons and a leadership scan.
• Teamontwikkeling (Team Development) Service module for building high-performing, purpose-driven teams, covering psychological safety, conflict resolution, feedback, deep democracy, outdoor team experiences (The Camp, Team Challenge, The Game Changer), team scans and skills training.
• Persoonlijke ontwikkeling (Personal Development) Service module focusing on individual growth as the foundation of the Diamond, offering skills training, blended coaching, talent development, emotional intelligence, career guidance, leadership, personality tests, serious games, AI-enabled learning, feedback and effect measurement.
• KPMG Audit Academy (co-created program) Long-running co-created learning program for KPMG audit trainees, covering the first four years of their career with focus on personal leadership, hard skills, soft skills, self-reflection and breaking limiting beliefs; ~18 cohorts of 10–12 trainees per year, delivered via physical training days and online intervision.
• Ordina Young Professionals Traineeship (co-created program) Two-year co-produced development program for ~100 young professionals per year at Ordina, combining technical-functional knowledge with personal and professional skill development.
• UWV Baanbrekers Leadership Programme Year-long new-leader development program for new UWV managers combining masterclasses, work visits, hackathons, dragathons, serious gaming, walking podcasts, flipped classroom techniques, personal change assignments and coaching.
• UWV Risicoleiderschap (Risk Leadership) Learning Trajectory Large-scale learning trajectory for more than 1,100 UWV managers and leaders, based on Martin van Staveren's "Risicoleiderschap" concept, addressing culture, skills and beliefs through a creative TV-style introduction and intensive training program.
• Rituals Advanced Leadership Program Custom mid-level leadership program for Rituals leaders with 5–15 years of experience, organized around three themes: be an authentic leader, empower your team to grow, and impact the organization; delivered via group modules, intervision, business case work, personal coaching and leadership style assessment.
• Nestlé Leadership Adventure Program (LEAP) Leadership program for new people managers at Nestlé built around "the adventurer's journey" and "the road of trial," designed to strengthen leadership skills, develop personal change capacity, and confront resistance and emotions; participants are guided by Mind Work Productions change agents.
• Heineken Grensverleggers Talent Programme Heineken talent development program focused on unlocking the full potential of each participant, beginning with a selection round, an energetic kick-off, and a follow-up leadership development trajectory.
• BDO Horizon in de Regio Programme Culture development program for BDO, designed to bridge the gap between current and desired culture, strengthen BDO's core values, and create a workplace where employees feel ownership and can continuously develop.
• Belastingdienst Vitality Learning Offering Co-created vitality learning offering for the Dutch Tax Authority (Belastingdienst) covering nearly 27,000 employees, equipping managers to increase sustainable employability and reduce absenteeism by focusing on energy sources and the "movement to the front."
• Make change matter Event Recurring interactive in-person event (latest edition 24 October 2024, Amsterdam) focused on adaptability and Learning Agility, featuring an experiential keynote by Johan Veneman, practical assignments and interactive sessions for senior decision-makers across organizations.

Quantifiable outcome

• Organizations with a strong culture are up to 2.5x more productive (industry stat cited by MWP)
• +14 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and minor.

• Mind Work InstituteflagshipStrategic or Co-development PartnerSister brand within the Mind Work family, linked from the Mind Work Productions website footer. Listed as a separate entity (mindworkinstitute.com) and described via its own logo on the MWP site, suggesting shared DNA, cross-promotion and likely shared content/IP between MWP (organizational development) and Mind Work Institute (education/training).
• Mind Work BroadcastingflagshipStrategic or Co-development PartnerSister brand within the Mind Work family, linked from the Mind Work Productions website footer (mindworkbroadcasting.com). Co-branded alongside Mind Work Institute, indicating shared parent/holding and cross-promotion between organizational development (MWP), education (MWI) and media/broadcasting (MWB).
• Salty WorksminorImplementation/ SI/ Consulting PartnerSalty Works is credited in the website footer as the builder of the Mind Work Productions website ("Website by Salty Works"), making it the implementation partner for MWP's web presence.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Schouten & Nelissen: Dutch training, coaching and organizational development provider offering leadership, team and personal development programs to enterprise clients across the Netherlands — directly overlapping with MWP's core service modules.
• Twynstra Gudde: Dutch management and organizational development consultancy advising public and corporate clients on change, leadership and team effectiveness — directly comparable to MWP's Dutch public-sector and enterprise work.
• VODW: Dutch change and brand consultancy that works on culture, leadership and transformation programs for major Dutch brands — closely comparable in mission and target buyer to MWP.
• GITP: Dutch consultancy specializing in assessment, leadership development and organizational change for large employers; competes with MWP in culture, leadership and team diagnostics and development.
• Berenschot: Large Dutch management consultancy with strong organizational development, change and leadership practices serving government and corporate clients — overlapping buyer set and service mix with MWP.

Broad incumbents

• Center for Creative Leadership: Non-profit leadership development research and education provider offering open-enrollment and custom leadership programs — adjacent to MWP's leadership development module and methodology-driven positioning.
• Korn Ferry: Global organizational consulting firm with a large leadership development and talent practice — competes for the same enterprise leadership and culture budgets as MWP but from a much broader, global portfolio.
• DDI (Development Dimensions International): Global leadership development and talent management firm offering diagnostic-led leadership and culture programs — overlaps with MWP's leadership development module at multinational scale.
• McKinsey & Company (Organization Practice): Global management consulting firm with a dedicated Organization practice advising on culture, leadership and change — competes for top-of-house OD mandates at the same Dutch enterprise and government accounts MWP serves.
• FranklinCovey: Global leadership and performance consultancy providing standardized leadership, culture and execution programs — competes for the same L&D budgets as MWP, particularly with multinational Dutch clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mind-work-productions
• Instagraminstagram.com/mindworkproductions
• Xx.com/johanmwp
• Facebookfacebook.com/Mindworkproductions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mind Work Productions