Mind Work Broadcasting

What Mind Work Broadcasting does

Mind Work Broadcasting B.V. is an Amsterdam-headquartered professional services firm that delivers psychological support services to the Dutch television and online media production industry. Founded in November 2018 as a spin-off from parent company Mind Work Productions (the Change Agency), the company is registered as a Dutch B.V. under Chamber of Commerce number 63703653 and operates from Haarlemmerweg 317F, Amsterdam. Its service portfolio is organized into eight integrated modules spanning the full production lifecycle: candidate selection (psychological screening using interviews and personality assessments), format development consulting, cast guidance, crew support, expert on-screen appearances, coaching for artists (presenters, actors, journalists, athletes), online video content creation, and post-participation aftercare addressing viewing experience and social media fallout.

The company's core technology is the integration of clinical psychology expertise with media-production domain knowledge — there is no software platform, AI system, or proprietary tooling disclosed; value is delivered through qualified psychologists (clinical psychologists, psychotherapists, and GZ-psychologists) applying manual screening, counseling, and advisory processes. The team comprises approximately 14 named professionals including co-founder Kas Stuyf (clinical psychologist, formerly of the University of Amsterdam) and Director Joanna Reichart – Schouten van der Velden (social psychologist focused on TV program psychology since 2013). Customer concentration is heavily skewed toward Dutch broadcasters and production houses, with named relationships including KRO-NCRV, BNN VARA, Talpa, IDTV, ITV Studios, Fremantle, Banijay, and Strix, and a program portfolio covering 25+ flagship Dutch productions such as Expeditie Robinson, Wie is de Mol, Big Brother, De Verraders, Dreamschool, and Married at First Sight.

Mind Work Broadcasting operates a sales-led, enterprise B2B professional services model. Revenue is generated through project-based contracts with production companies and broadcasters; pricing is custom and not publicly disclosed, with multi-year contract cadence. The go-to-market is relationship-driven via direct engagement with producers and broadcast network executives, supplemented by industry reputation and PR (e.g., coverage in Nederlands MediaNieuws). The company does not disclose revenue, has no external institutional investors or PE/VC backing, and operates solely in the Dutch market with no disclosed international expansion, M&A activity, or capital raises.

Name

Mind Work Broadcasting

Legal name

Mind Work Broadcasting B.V.

Website

https://mindworkbroadcasting.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Mind Work Broadcasting B.V. is an Amsterdam-based psychological services firm providing candidate screening, cast and crew guidance, format consulting, and aftercare for Dutch television and online media productions, serving major broadcasters and production companies including Talpa, KRO-NCRV, Banijay, ITV Studios, and Fremantle.

Ownership category

akta.pro rank

Product category

Media Production Psychological Services

NAICS

Motion Picture and Video Industries (5121), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Allied To Motion Picture Production (7819), Services-Management Consulting Services (8742)

akta.pro primary industry

Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF)

Keywords

• Media psychology consulting
• Television casting services
• Production crew guidance
• Reality TV psychological screening
• Television format development

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Psychological Services: Project-based professional services including psychological screening, cast and crew support, and aftercare for television productions. Services are contracted to production companies and broadcasters.
2. Consulting and Advisory Services: Format development consultation and expert-on-screen services for television programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Mind Work Broadcasting provides professional psychological services for Dutch television and media productions. Its offerings span the full production lifecycle — psychological candidate selection and screening, on-set cast guidance, crew support, format development consultation, expert on-screen appearances, and post-participation aftercare — delivered by a team of clinical psychologists and media-trained coaches to production companies and broadcasters.

Product overview

Mind Work Broadcasting is a psychological media consultancy that offers a unified service portfolio centered around the psychological well-being of people involved in television and media productions. The core offering consists of eight integrated service modules: Candidate Selection (psychological screening and personality assessments), Crew Guidance (team support during production), Cast Guidance (psychological support for cast members), Coaching the Stars (artist coaching), Format Development (program design consulting), Online Video Content Creation, Expert On-Screen appearances, and Aftercare (post-participation support). These services work together to provide comprehensive psychological support throughout the entire production lifecycle - from format development and casting through production to post-airing care. The company operates under Mind Work Productions (The Change Agency) and has worked with major Dutch television programs including Expeditie Robinson, Wie is de mol, De Verraders, Big Brother, Utopia, and many others.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychological Candidate Selection (Selectie kandidaten)

Quantifiable outcome

• Comprehensive psychological support from selection through aftercare

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Mind Work ProductionscoreOthersParent company and Change Agency. Mind Work Broadcasting was established as a spin-off from Mind Work Productions in 2018 to focus specifically on media psychological services, separating corporate world services from media industry services. Mind Work Productions remains the parent organization.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Strix Television: Dutch-based production company and Mind Work client (Kroongetuige since 2017). Comparable because Strix is a buyer of these psychological services in the Dutch market and a potential competitor if it internalized these capabilities.
• IDTV: Dutch production company and Mind Work client producing reality programming. Comparable as a buyer of Mind Work's services and a candidate to internalize the participant-welfare function for its own productions.
• KRO-NCRV: Dutch public broadcaster and Mind Work client. Comparable as a Dutch broadcaster that commissions reality programming and currently outsources the psychological-support function to Mind Work, with the option to bring it in-house.
• BNN VARA: Dutch public broadcaster and Mind Work client. Comparable as a Dutch buyer of these psychological services for reality programming, with the same internalization risk as other major broadcasters.

Broad incumbents

• Creative Artists Agency (CAA): Premier global talent and entertainment agency. Comparable for the same reason as UTA — CAA's artist management, coaching, and brand-support services overlap with Mind Work's media-talent coaching offering, even though CAA operates at a vastly larger scale.
• Fremantle: Global production company behind numerous reality formats. Comparable as both a current client and a potential integrator of in-house participant-welfare capabilities, competing with Mind Work's specialist service.
• Talpa Network: Major Dutch broadcaster/producer and Mind Work client. Comparable as both a buyer of these psychological services and a potential consolidator that could develop in-house participant-welfare capabilities.
• United Talent Agency (UTA): Global talent agency representing artists, athletes, and media figures. Comparable because UTA performs artist management/coaching functions analogous to Mind Work's 'Coaching the Stars' and 'Balancing Art & Industry' service lines, though at much larger scale and broader scope.
• ITV Studios: International format producer and current Mind Work client. Comparable because ITV Studios produces many of the same reality franchises and could choose to internalize or substitute the psychological-screening role Mind Work plays.
• Endemol Shine Group / Banijay: Largest global independent content producer. Comparable because Banijay produces many of the same reality formats that Mind Work Broadcasting services, and could in principle internalize the psychological-services function Mind Work currently provides.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mind Work Broadcasting