Heliar

What Heliar does

Heliar, founded in 1931 and headquartered in Sorocaba, Brazil, is a leading South American automotive battery brand operated as a wholly-owned subsidiary of the US-based energy storage company Clarios, LLC. The company manufactures and distributes lead-acid batteries across the full automotive spectrum—passenger vehicles, motorcycles, commercial trucks and buses, agricultural and construction machinery, and stationary applications—under product lines that include conventional SLI batteries, motorcycle batteries, and commercial fleet batteries branded "Heliar Frota." Its portfolio incorporates Clarios' patented PowerFrame grid technology alongside two advanced chemistries: EFB (Enhanced Flooded Battery) and AGM (Absorbent Glass Mat), both engineered for vehicles with start-stop systems and regenerative braking. Heliar was the first battery producer in Brazil to manufacture EFB technology and launched EFB Generation 2 in 2021 to meet Rota 2030 efficiency and emissions requirements.

Heliar operates a dual go-to-market: an OEM-embedded motion supplying more than 40 vehicle and equipment manufacturers (Fiat, Toyota, Honda, Mercedes-Benz, BMW, Scania, Volvo, John Deere, GM, Caterpillar, Yamaha) under which Heliar batteries equip roughly 2 of every 3 vehicles and 9 of every 10 motorcycles produced in Brazil; and a vast aftermarket channel served through a distribution network of 70+ units spanning Brazil, Argentina, Paraguay, and Uruguay, reaching more than 30,000 retail points. The company has extended its aftermarket reach via Heliar Express, a direct-to-consumer e-commerce platform offering battery delivery and professional installation within one hour, and via the Heliar Service authorized workshop network. Manufacturing is consolidated at two ISO 14001-certified plants in Sorocaba and Betim, with Sorocaba producing more than 10 million batteries per year.

Revenue is generated almost exclusively through hardware sales via OEM supply contracts and B2B/B2C aftermarket distribution; pricing is quote-based and not publicly disclosed, but the company supports retail purchases with up to six interest-free installments. Sustainability and quality positioning is anchored by the Clarios Ecosteps recycling program (98% global, 100% in Brazil), ISO 14001 and ISO 45001 certifications, an up-to-24-month warranty claimed as the longest in the Brazilian market, and external recognition including the Ethisphere World's Most Ethical Companies designation (2023), General Motors' Supplier Quality Excellence Award (received six times, most recently in 2024), and the Prêmio Reclame AQUI (2024). Marketing channels span content, organic social, SEO-driven battery-finder tools, and motorsport sponsorship including a 2025 Stock Car partnership with driver Átila Abreu.

Name

Heliar

Legal name

Clarios, LLC

Website

https://heliar.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Short description

Heliar is a Brazilian automotive battery brand (founded 1931, Clarios-owned) that manufactures lead-acid batteries for passenger vehicles, motorcycles, commercial trucks, and agricultural equipment, supplying 40+ OEMs and distributing through 30,000+ retail points across Brazil, Argentina, Paraguay, and Uruguay.

Ownership category

akta.pro rank

Product category

Automotive Batteries

NAICS

Battery Manufacturing (33591), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motorcycle, Bicycle, and Parts Manufacturing (336991), Electrical Equipment, Appliance, and Component Manufacturing (335)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Battery Cells (Li-ion, LFP, Sodium-ion, Lead-acid, NiMH) (IMAGAHAA)

akta.pro secondary industries

Automotive Batteries & 12V/Low-Voltage Energy Storage Manufacturing (IMACAJAJ), Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL), Battery Pack Manufacturing & Module Assembly (EUAFABAI), Battery Recycling & Management (Lithium-ion, Lead-acid) (BPALAIAF)

Keywords

• Automotive batteries
• Motorcycle batteries
• Fleet batteries
• Lead-acid batteries
• OEM battery supply

Headquarters

HQ city

Sorocaba

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Automotive Battery Sales: Primary revenue from manufacturing and selling lead-acid batteries for automotive, motorcycle, commercial vehicle, and agricultural machinery applications. Batteries are sold through OEM supply agreements with vehicle manufacturers and through the aftermarket via distributors and retailers.
2. Aftermarket Sales: Replacement battery sales through a network of over 30,000 retail points across South America, including independent auto parts stores, service centers, and the Heliar Express direct-to-consumer e-commerce platform.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Heliar manufactures and distributes lead-acid batteries for automotive, motorcycle, commercial vehicle, and agricultural equipment applications, supplying batteries both as Original Equipment to vehicle manufacturers and through the aftermarket. The portfolio includes conventional SLI automotive batteries, Enhanced Flooded Batteries (EFB) and Absorbent Glass Mat (AGM) batteries for vehicles with start-stop systems, motorcycle batteries, and commercial fleet batteries, complemented by direct-to-consumer delivery/installation (Heliar Express) and authorized service workshops (Heliar Service).

Product overview

Heliar is a Clarios brand offering a comprehensive portfolio of automotive batteries. The product line consists of three main categories: conventional SLI batteries for standard automobiles, motorcycle batteries, and commercial fleet batteries. The portfolio includes advanced technologies such as AGM (Absorbent Glass Mat) batteries for advanced start-stop systems with regenerative braking, and EFB (Enhanced Flooded Battery) for simple start-stop applications. Both advanced technologies incorporate the proprietary PowerFrame grid technology for superior durability. The company also offers complementary services including Heliar Express (battery delivery and installation in up to 1 hour) and Heliar Service (maintenance and free battery inspections).

Differentiator

Problem solved

Functional benefit

Products and services

• Heliar AGM Absorbent Glass Mat (AGM) batteries for vehicles with advanced start-stop systems, featuring PowerFrame grid technology. Offers up to 3x the durability of conventional batteries and is designed for regenerative braking and highly equipped vehicles.
• Heliar EFB Enhanced Flooded Battery (EFB) technology for vehicles with simple start-stop systems or smart alternators. Offers double the cycles of conventional batteries with special treatment on positive plates, reinforced active material, and synthetic film coating. Generation 2 features thicker stamped grids using PowerFrame technology.
• Heliar SLI (Automotive Batteries) Conventional flooded batteries for automobiles designed to provide energy for starting and all other electrical systems of the vehicle, with PowerFrame technology for superior durability. Sold through OEM supply and aftermarket channels.
• Heliar Motocicletas (Motorcycle Batteries) Motorcycle batteries that are maintenance-free with high resistance, equipping 9 out of 10 motorcycles produced in Brazil. Ranked #1 in the motorcycle battery category.
• Heliar Frota (Commercial Fleet Batteries) Commercial fleet batteries prepared for high-performance trucks, buses, and commercial vehicles, featuring a block anchoring system that provides up to 3x more resistance.
• Heliar Express Direct-to-consumer e-commerce service offering battery delivery and installation within 1 hour, with installment payment options up to 6 times without interest. Operates via heliarexpress.com.br.
• Heliar Service Authorized service workshop network offering battery and electrical system installations, free battery and electrical system inspections, and professional support staffed by trained technicians.

Quantifiable outcome

• Batteries last up to 3x longer than conventional batteries
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• General Motors (GM)coreStrategic or Co-development PartnerClarios maintains a partnership with GM spanning over 20 years, supplying batteries for vehicles produced in Brazil. Heliar equips GM vehicles with high-quality batteries that meet strict technical and quality requirements. GM has awarded Clarios the Supplier Quality Excellence Award for the 6th time.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• EnerSys: EnerSys is a global industrial battery manufacturer with a portfolio that includes automotive and commercial vehicle batteries, partially overlapping with Heliar's commercial fleet and stationary battery offerings in South America.
• East Penn Manufacturing: East Penn is a large privately-held US lead-acid battery manufacturer producing Deka batteries, competing with Heliar/Clarios in OEM and aftermarket channels across the Americas in automotive, commercial, and industrial segments.
• Bosch Automotive Batteries: Bosch offers automotive batteries as part of its broad automotive components portfolio, competing with Heliar in OEM supply and aftermarket across Latin America with comparable SLI and AGM products.
• Johnson Controls (Legacy / Clarios): Clarios is Heliar's direct parent and the global market leader in lead-acid batteries, producing ~150M batteries annually across 100+ countries. While not a competitor per se, its global portfolio (Varta, Optima, LTH) defines the competitive set against which Heliar is benchmarked.

Direct peers

• Moura: Moura is a leading Brazilian automotive battery manufacturer and Heliar's principal domestic competitor in OEM and aftermarket channels across Brazil, with overlapping SLI, AGM, and EFB product lines and similar distribution breadth.
• Varta: Varta is a Clarios-owned premium battery brand competing in SLI, EFB, and AGM globally; it is a sister brand to Heliar but competes in adjacent geographies and premium vehicle segments with comparable AGM/EFB technology.
• ACDelco: ACDelco is General Motors' parts brand and a direct competitor to Heliar in OEM battery fitments and the independent aftermarket across Latin America, with overlapping SLI and premium battery offerings.
• GS Yuasa: GS Yuasa is a major Japanese battery manufacturer competing with Heliar in automotive and motorcycle batteries globally, with particular strength in motorcycle batteries where Heliar dominates Brazil.
• Exide Technologies: Exide is a global lead-acid battery manufacturer (including the Tudor brand) competing with Heliar/Clarios in automotive SLI batteries across the Americas and Europe, with comparable OEM and aftermarket channels.
• Optima Batteries: Optima is a Clarios-owned premium AGM battery brand serving automotive and performance segments; as a sister brand to Heliar under the same parent, it shares comparable technology but targets premium consumer and enthusiast channels.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/BateriasHeliar
• Facebookfacebook.com/bateriasheliar
• Instagraminstagram.com/bateriasheliar
• Xx.com/baterias_heliar
• LinkedInlinkedin.com/company/baterias-heliar

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heliar