Classix
CLASSIX Inc. is a Japan-based DX company offering AI business solutions (Natsume AI phone agent, SMART SALES AI generative AI, WeUP! and Job Rule 365 HR tools) alongside regional revitalization services including Machi-Tele local video platform, VR experiences, and memorial services.
- Company typePrivate
- Founded2012
- HeadquartersOsaka, Japan
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Classix does
CLASSIX Inc. (CLASSIX株式会社) is a Japan-based digital transformation company founded in October 2012 (originally as Real Estate Online, Inc., rebranded in December 2020) and headquartered in Osaka with a Tokyo satellite office. The company operates a bifurcated product portfolio spanning enterprise AI Process Improvement Solutions and Regional Revitalization DX, targeting Japanese enterprises, HR departments, local governments, communities, and end-of-life service consumers.
The AI/HR division includes four subscription products: Natsume AI, an autonomous voice agent that handles phone operations (inbound calls, telemarketing, recruitment) on a 24/7 basis; SMART SALES AI, a generative AI solution that auto-generates sales proposals and quotes from customer conversations; WeUP!, a manzai-style seminar and eNPS-measured LMS e-learning platform targeting turnover reduction (launched March 2025); and Job Rule 365, a video-based HR compliance and employment-rule communication system with e-signing capability (launched July 2024). The Regional Revitalization division comprises Machi-Tele (a network of local video media stations across Osaka, Kyoto, and Hyogo), Forest of Recollection (memorial and temple-interment services), and the Kurashi VR Platform for area information transmission. Underlying technologies include proprietary AI agents spanning audio and text modalities, video content management infrastructure, and VR scanning/production capabilities.
The revenue model is primarily subscription-based recurring revenue across AI and HR DX offerings, supplemented by professional services for VR scanning and content creation. Go-to-market combines direct enterprise sales (for Natsume AI, SMART SALES AI, Job Rule 365), self-service web channels with freemium content (Machi-Tele coaching course), event-driven demand generation (e.g., 8th Ending Industry Exhibition), and government subsidy partnership channels (IT Introduction Subsidy 2021 supporting-business designation). Total equity funding raised is approximately 205 million yen (45.2M angel round in 2020; 160M Series A in January 2022), supplemented by a capital loan from Japan Finance Corporation in October 2022. The company holds ISO 27001:2022 certification (Intertek/UKAS accredited) and reports capital stock of 300.2 million yen.
Classix firmographics
Firmographics- Name
- Classix
- Legal name
- CLASSIX株式会社
- Website
- https://classix.life
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Short description
- CLASSIX Inc. is a Japan-based DX company offering AI business solutions (Natsume AI phone agent, SMART SALES AI generative AI, WeUP! and Job Rule 365 HR tools) alongside regional revitalization services including Machi-Tele local video platform, VR experiences, and memorial services.
- Ownership category
- akta.pro rank
Classix industry classification
Industry- Product category
- Enterprise AI Software and Digital Transformation Solutions
- NAICS
- Software Publishers (51321), Custom Computer Programming Services (541511), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
- akta.pro secondary industry
- Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL)
Keywords
Where Classix is headquartered
LocationHeadquarters
- HQ city
- Osaka
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Classix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- AI Business Solutions (Natsume AI, SMART SALES AI): Subscription-based AI agent services providing phone operations, sales automation, and business process improvement for enterprise clients.
- HR DX Solutions (Job Rule 365, WeUP!): Training and HR compliance solutions provided as subscription services with video-based content delivery and e-signing capabilities.
- Regional Media Platform (Machi-Tele): Local video television station platform providing community-based information, with content creation and advertising opportunities for local businesses and governments.
- Memorial Services (Forest of Recollection): End-of-life services including temple burial guidance and perpetual memorial services for traditional temples and memorial facilities.
- VR Scanning and Content Services: VR scanning services for museums, shopping districts, and cultural facilities; creation of VR experiences for regional revitalization projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | General product pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Classix product offering
Product offeringCore offering
CLASSIX Inc. develops and sells AI-powered business process improvement solutions and regional revitalization digital transformation services. Its primary offerings include AI agents (Natsume AI for phone operations, SMART SALES AI for generative sales automation), HR DX solutions (Job Rule 365 video-based employment rule communication, WeUP! eNPS and e-learning), local video media (Machi-Tele), memorial/end-of-life services (Forest of Recollection), and a VR platform (Kurashi VR Platform) for community engagement.
Product overview
CLASSIX offers a dual-division product portfolio: AI Process Improvement Solutions (Natsume AI, SMART SALES AI, WeUP!, Job Rule 365) for enterprise operational efficiency, and Regional Revitalization DX (Machi-Tele local video media, Forest of Recollection memorial services) for community engagement. The company also provides VR platform services (Kurashi VR Platform, VR Kyobashi Sakura-dori) for immersive area experiences. The AI solutions range from autonomous phone agents (Natsume AI) to generative AI for sales automation (SMART SALES AI), while the regional DX offerings focus on local video content distribution and memorial/temple services.
Differentiator
Problem solved
Functional benefit
Brands
- Natsume AI (ナツメアイ): AI agent handling phone operations including inbound calls, telemarketing, and recruitment, providing 24/7 service at reduced costs.
- SMART SALES AI
- WeUP!
- Job Rule 365 (ジョブルール365)
- Machi-Tele (まちテレ)
- Forest of Recollection / 追憶の木立
- Kurashi VR Platform (くらしVRプラットフォーム)
Products and services
- Natsume AI (ナツメAI) AI agent that autonomously handles phone operations including inbound calls, telemarketing, and recruitment for enterprises. Provides 24/7 service while reducing costs and maintaining quality.
- SMART SALES AI Generative AI solution that automatically generates sales proposals and quotes from customer conversations, handling entire complex sales processes for enterprise sales teams.
- WeUP! (ウィアップ) Communication improvement program combining manzai-style seminars by W Makoto, eNPS workplace atmosphere measurement, and LMS e-learning platform for laughter-based training aimed at reducing employee turnover.
- Job Rule 365 (ジョブルール365) HR DX solution that communicates work notifications and employment rules via video within organizations, with e-signing capability for employment contracts. Aims to reduce employment disputes and lighten HR workload.
- Machi-Tele (まちテレ) Local video media platform where station directors curate, research and post videos covering local events, news, business updates, government interviews, and disaster preparedness information for community engagement.
- Forest of Recollection / 追憶の木立 Memorial service platform offering guidance for interment in traditional temples and perpetual memorial services for graves and memorial concerns.
- Kurashi VR Platform (くらしVRプラットフォーム) VR platform provider for area information and lifestyle services, enabling real estate and community content in virtual reality for regional revitalization.
- AI Business Improvement Solutions (combined offering) Combined AI solution category offering AI-powered business efficiency improvements through tools including Natsume AI and SMART SALES AI, designed to significantly improve business operations through AI utilization.
Quantifiable outcome
- Reduced employment disputes through video-based rule communication
- +2 more outcomes
Companies that use Classix
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Classix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Classix partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 京橋地域活性化機構 (Kyobashi Area Revitalization Organization)coreCollaboration with the Kyobashi Area Revitalization Organization to promote area revitalization using VR technology. CLASSIX provided VR scanning of Kyobashi Sakura-dori shopping district to transmit local charm globally and support post-COVID regional recovery.
Scale indicators5 records
Recent moves10 records
Expansion highlights6 records
Classix competitors and assessment
Company assessmentDirect peers
- Money Forward: Money Forward is a Tokyo Stock Exchange-listed Japanese SaaS platform offering HR, accounting, and business automation tools — directly competing with CLASSIX's HR DX and AI business automation offerings for Japanese enterprise customers.
- freee K.K. freee is a major Japanese SaaS provider for HR, finance, and back-office automation for SMBs and enterprises — a direct competitor in the Japanese HR DX and business automation market where CLASSIX operates Job Rule 365 and WeUP!.
- SmartHR: SmartHR is a leading Japanese HR DX/SaaS company focused on employment contract management, employee information, and HR compliance — directly comparable to CLASSIX's Job Rule 365 product targeting the same Japanese HR compliance use case.
- ELYZA: ELYZA is a Japanese LLM and enterprise AI company offering generative AI platforms for Japanese businesses — directly comparable to CLASSIX's SMART SALES AI as a Japanese-focused generative AI startup serving enterprise customers.
- PKSHA Technology: PKSHA Technology is a Japanese AI/ML company specializing in natural language processing, machine learning algorithms, and enterprise AI solutions — directly comparable to CLASSIX's Natsume AI and SMART SALES AI as a Japanese AI-native enterprise software peer.
Broad incumbents
- AI inside: AI inside is a Tokyo Stock Exchange-listed Japanese AI platform provider offering AI-OCR, document processing, and AI infrastructure — a broader incumbent operating in the same Japanese enterprise AI/automation space as CLASSIX's AI solutions.
- Benefit One: Benefit One is a large Japanese employee benefits and HR services company under the Consolidated Credit Holdings group — a broad incumbent in the Japanese HR/corporate wellness space where CLASSIX's WeUP! employee engagement and training products compete.
- Recruit Holdings: Recruit Holdings is a major Japanese conglomerate with HR, recruitment, and workforce solutions businesses (Indeed, AirWORK) — a broad incumbent that competes across multiple CLASSIX verticals including HR DX, regional media, and AI-driven business solutions.
Emerging players
- Hennge: Hennge is a Japanese SaaS company providing cloud security and email distribution SaaS for enterprises — an emerging peer operating in the same Japanese enterprise SaaS ecosystem where CLASSIX sells its DX and AI products.
- Sapeet: Sapeet is a Japanese AI solutions startup specializing in AI sales support and conversational AI — an emerging player with partial overlap to CLASSIX's SMART SALES AI and Natsume AI conversational agent products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Classix social profiles
Digital presenceClassix compliance and trust
Trust signalCompliance1 record
Classix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Classix leadership team
Management profileNumber of profiles
Profiles7 records
Classix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Classix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Classix
What does Classix do?
CLASSIX Inc. develops and sells AI-powered business process improvement solutions and regional revitalization digital transformation services. Its primary offerings include AI agents (Natsume AI for phone operations, SMART SALES AI for generative sales automation), HR DX solutions (Job Rule 365 video-based employment rule communication, WeUP! eNPS and e-learning), local video media (Machi-Tele), memorial/end-of-life services (Forest of Recollection), and a VR platform (Kurashi VR Platform) for community engagement.
Is Classix a public or private company?
Classix is a private company. It is classified as venture growth investor backed and is currently operating.
When was Classix founded?
Classix was founded in 2012.
Where is Classix based?
Classix is headquartered in Osaka, Japan, in the Asia region.
How does Classix make money?
Five revenue lines are on record. AI Business Solutions (Natsume AI, SMART SALES AI) is the primary driver. The others are HR DX Solutions (Job Rule 365, WeUP!), regional Media Platform (Machi-Tele), memorial Services (Forest of Recollection) and VR Scanning and Content Services.
Who are Classix's main competitors?
Direct peers on record are Money Forward, freee K.K., SmartHR, ELYZA and PKSHA Technology. Broad incumbents are AI inside, Benefit One and Recruit Holdings. Emerging players are Hennge and Sapeet.
Does Classix have an API?
No public API is recorded for Classix.
What industry is Classix in?
Classix's product category is Enterprise AI Software and Digital Transformation Solutions. Its primary akta.pro industry code is BPAEAHAF, AI/ML Engineering & Model Development Services, with a secondary code of EDAFAJAL, Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows). Its NAICS code is 51321 and its SIC code is 7372.