What Sapeet does

Sapeet Co., Ltd. is a Tokyo-based AI company founded in 2016 as a venture originating from the University of Tokyo, listed on the Tokyo Stock Exchange Growth Market under ticker tyo:269A since October 29, 2024, and operating as part of the PKSHA Technology group. The company employs 11-50 staff and develops AI technology to analyze and visualize human physicality, mentality, and behavior, with two distinct product lines: (1) a human body analysis stack anchored by proprietary 33-point skeletal tracking from images and video (Shisei Karte / AI Posture & Motion Analysis), supporting healthcare, wellness, fitness, and retail/OMO applications; and (2) a generative AI stack for sales and customer-service transformation, including SAPI Role-Playing (formerly Karte Roleplay), Kartie Cloud (Multi Karte and Shisei Karte), Sales AI Agents, AI Briefing, and Real-time Business Negotiation Support, which codify veteran tacit knowledge into organizational AI assets.

The company generates revenue primarily through enterprise B2B subscriptions and project-based AI transformation engagements sold via direct sales, supplemented by professional services (generative AI consulting, store DX/OMO implementation, healthcare new-business support) and a hardware-rental stream (Karte Device). Pricing is quote-based with annual billing cadence; no public pricing tiers are disclosed. Go-to-market is enterprise field sales supported by demo events, webinars, and earned media coverage (Nikkei Shimbun, Forbes JAPAN web, Nikkin). Target customers are large Japanese enterprises with substantial sales forces (100+ representatives) and select healthcare/wellness and retail verticals; named customers include Meiji, Nomura Real Estate Solutions (150-seat deployment), Levatec, Forval, FANCL, Aiful, Daytona International, and regional banks. Sapeet reports a 70% generative AI POC-to-production continuation rate and customer-outcome metrics (93% skill improvement, 87% enhanced product explanation, 90%+ AI feedback satisfaction, research time reduced to ~1/10) that suggest a working repeatable enterprise AI motion, though revenue figures are not publicly disclosed.

Name

Sapeet

Legal name

Sapeet Co., Ltd.

Website

https://sapeet.com

Company type

Public

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Sapeet is a Tokyo-based AI company that provides generative AI-powered sales training (SAPI Role-Playing), AI posture analysis (Shisei Karte/Kartie Cloud), and enterprise AI transformation services to large Japanese corporations, and is listed on the TSE Growth Market.

Ownership category

akta.pro rank

Product category

Enterprise AI Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industries

AI/ML Engineering & Model Development Services (BPAEAHAF), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Enterprise AI transformation
• Sales training software
• AI posture analysis
• Generative AI role-play
• Customer service platform

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. AI Solutions and Consulting Services: The company provides AI transformation and consulting services to enterprise clients, including AX support for sales organizations, generative AI consulting, and implementation support. These are typically subscription-based or project-based engagements.
2. SaaS Products (Kartie Cloud, SAPI Role-Play): Cloud-based SaaS products including Kartie Cloud (customer experience platform) and SAPI Role-Play (role-playing training service). These are delivered as subscription services with recurring revenue.
3. AI System Development Services: Custom AI and system development services for new business launches in healthcare and wellness fields, including smart mirrors, OMO store solutions, and health management applications.
4. Device Rental (Karte Device): Tablet and smartphone rental service with data communication included and warranty provisions. Provides device rental revenue separate from software services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sapeet develops and sells AI-powered SaaS products and consulting services focused on enterprise sales transformation and human body analysis. Its primary commercial offerings are SAPI Role-Playing (generative AI-powered sales training SaaS), Kartie Cloud (customer service and posture analysis platform), Sales AI Agents (organizational knowledge capture AI), and AI Briefing (automated sales research). Supporting service lines include Generative AI consulting and implementation, Store DX/OMO planning, customer service standardization, AI Posture & Motion Analysis, and healthcare/wellness new business support.

Product overview

Sapeet is an AI company offering a portfolio of products and services centered on human body analysis and sales/business transformation. The core products include SAPI Role-Playing (generative AI-powered sales training SaaS, formerly Karte Roleplay) and Kartie Cloud (which encompasses Multi Karte for customer service and Shisei Karte for AI posture analysis). Supporting services include Sales AI Agents for organizational transformation, AI Briefing for sales preparation, AI Posture & Motion Analysis for physical evaluation, and consulting services for generative AI implementation and store DX/OMO. The company operates as a venture from the University of Tokyo and is listed on the Tokyo Stock Exchange Growth Market.

Differentiator

Problem solved

Functional benefit

Brands

• SAPI Role-Playing: A human resource development SaaS that innovates sales and customer service training through practical role-playing with AI. Formerly known as Karte Roleplay.
• Kartie Cloud

Products and services

• SAPI Role-Playing Human resource development SaaS that innovates sales and customer service training through practical role-playing with generative AI. Enables practice with AI avatars anytime without scheduling constraints and provides objective, consistent feedback with video analysis. Targeted at enterprise sales and customer service teams; formerly known as Karte Roleplay.
• Kartie Cloud Cloud service enabling smooth communication between business owners and customers; encompasses Multi Karte (next-generation customer service platform) and Shisei Karte (AI posture analysis). Designed for retailers, healthcare providers, and service businesses seeking unified customer communication.
• Sales AI Agents (AX Support Service) Organization-specific AI agent service for sales organizations that incorporates top salesperson success patterns and company-specific tacit knowledge. Provides optimization of sales actions, automatic data accumulation, autonomous analysis, and real-time negotiation support for enterprise sales teams.
• Real-time Business Negotiation Support Real-time negotiation support service that helps sales professionals complete winning patterns during live business negotiations and improve contract close rates.
• AI Briefing Sales preparation support service using AI trained on company-specific expertise to reduce research and analysis task time. Designed for enterprise sales organizations including the 150-person sales force at Nomura Real Estate Solutions.
• Generative AI Consulting and Development Support Consulting service from business inventory through optimal AI application identification, requirement definition, demonstration development, and on-site implementation. Includes automatic AI email generation and top sales analysis capabilities. Targeted at enterprises evaluating or implementing generative AI.
• AI Posture & Motion Analysis Module estimating human skeletal and postural information from images and videos using computer vision. Supports 33 skeletal points estimation and 2D/3D analysis without special sensors, using only smartphone or webcam cameras. Used in healthcare, fitness, wellness, and training contexts.
• Store DX/OMO Planning and Support One-stop service for store DX and OMO-type store implementation, from real store issue organization and requirement definition through vendor selection, AI/system development, operation, and maintenance. Includes smart mirror deployments for OMO retail.
• Customer Service Standardization DX Support Service that enhances customer service skills of sales representatives and staff where communication with customers and patients is critical. Includes visualization, modeling, and AI systemization of ideal customer service for industry-standard training.
• Healthcare/Wellness New Business Support Service supporting launch of new businesses in healthcare and wellness fields including frailty care, health management, and physical analysis. Engages with large companies including Tokyo Stock Exchange prime-section listed enterprises.
• AX Solutions for Regional Banks AX transformation solution specifically tailored for regional banks, supporting the shift from traditional sales operations to corporate sales organizations that address modern management challenges with cross-sector AI-enabled advisory capabilities.
• Karte Device (Tablet and Smartphone Rental Service) Rental service for tablets and smartphones bundled with data communication, warranty coverage, and replacement delivery. Designed to reduce upfront device acquisition costs for clients adopting Sapeet AI posture and customer service solutions.

Quantifiable outcome

• 93% of sales representatives reported improved skills in understanding medical staff needs after AI role-playing training
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature5 records

Partnerships

One partnership is on record.

• PKSHA Technology GroupcoreTechnology or IntegrationSapeet belongs to PKSHA Technology group and has ample technical exchanges within the group. This affiliation provides high technical ability and access to shared technology resources and expertise.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Second Nature: AI sales training platform offering role-play simulations with virtual buyers for sales rep onboarding and coaching. Direct comparable to Sapeet's SAPI Role-Play product in functionality and target user.
• Mindtickle: Sales readiness and training SaaS with role-play, coaching, and knowledge reinforcement. Competes head-to-head with Sapeet's SAPI Role-Play for enterprise sales training budgets.
• Quantified AI: AI-driven sales role-play and coaching platform for practicing seller-AI conversations. Closely aligned with Sapeet's SAPI Role-Play offering and customer segment.
• DeepMotion: AI motion capture and skeletal tracking technology using video input. Directly comparable to Sapeet's AI Posture & Motion Analysis module on the computer-vision/posture-estimation capability.

Broad incumbents

• PKSHA Technology: Parent company and broader Japanese AI platform with multiple SaaS products spanning NLP, computer vision, and machine learning. Comparable in technology stack and Japanese enterprise go-to-market.
• Gong.io: Sales conversation intelligence platform that records, transcribes, and analyzes sales calls. Adjacent to Sapeet's Sales AI Agents offering but at a much larger scale.
• Showpad: Sales enablement platform providing training, content, and coaching tools for sales teams. Overlaps with Sapeet's sales training and customer service standardization offerings at enterprise scale.

Emerging players

• Hyperbound: AI sales training and role-play platform that simulates buyer-seller conversations. Emerging direct competitor to SAPI Role-Play with narrower geographic focus.
• Move.ai: AI motion-capture technology using standard video cameras, producing markerless skeletal tracking. Comparable to Sapeet's 33-point skeletal estimation on technology approach.

Regional players

• AI inside: Japanese AI company offering computer vision and OCR products to enterprise customers. Comparable in Japanese enterprise AI go-to-market and similar customer profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sapeet