DÉFI

What DÉFI does

Procamed AG, operating under the consumer-facing DÉFI brand, is a Swiss Aktiengesellschaft founded in 1995 and headquartered in Aadorf, Thurgau. The company is the Generalimporter (general importer) of ZOLL Medical AED products in Switzerland and an official partner of Mindray and Brayden-Innosonian, distributing automated external defibrillators (AEDs) such as the ZOLL AED 3, AED 3 BLS, AED Plus, AED Pro and the Mindray BeneHeart C2, C1A, and L1. Its portfolio spans consumer-grade devices for laypersons, professional-grade units for emergency medical services, complementary accessories (electrode pads, batteries, wall cabinets, first-responder backpacks, CPR training mannequins), and SRC-certified BLS-AED training courses (Komplettkurs, Kompaktkurs, Quickkurs, plus first aid and technical introductions). Devices feature real-time CPR feedback on compression depth and rate and intelligent shock delivery that only fires when clinically indicated.

The business model is a hybrid of hardware distribution, professional services, and managed services. Revenue is generated across five streams: AED device sales, accessories and consumables (a recurring-revenue line tied to electrode and battery replacement cycles), certified BLS-AED-SRC training courses, short-term AED rental for events, and certified maintenance contracts. Go-to-market is a multi-channel sales-led motion combining expert consultation (phone, website inquiry forms, online Beratung), direct e-commerce via shop.procamed.ch, a physical AED showroom at the Aadorf headquarters, on-site training delivery, and a dedicated business in Defibrillator demand from Flughafen Zürich (Zurich Airport) for safety-critical deployments. Marketing channels span a content hub (news/Blog, digital toolkit on Highspot, downloadable brochures), organic social (Facebook, LinkedIn, Instagram, YouTube), and events.

Customers are segmented across four verticals: companies (workplace safety compliance), schools (student and staff safety), public institutions / municipalities, and individual households. Procamed claims to have deployed more than 30,000 ZOLL defibrillators across Switzerland over its 30+ year operating history, making it the self-described Swiss market leader. Regulatory alignment is provided through its official BLS-AED-SRC training partnership with the Swiss Resuscitation Council. In July 2025, ownership transitioned generationally when Sascha Prohaska took over as Geschäftsführer from Liz Prohaska. The firm operates exclusively in Switzerland with no disclosed geographic expansion, acquisition activity, or institutional ownership.

Name

DÉFI

Legal name

Procamed AG

Website

https://defi.ch

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Procamed AG (branded DÉFI) is the Swiss Generalimporter of ZOLL Medical AED defibrillators and official Mindray partner, distributing AED devices, accessories, certified BLS-AED-SRC training courses, rental, and maintenance services to companies, schools, municipalities, and households across Switzerland.

Ownership category

akta.pro rank

Product category

Automated External Defibrillators

NAICS

Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Cardiac Rhythm Management (Pacemakers, ICDs, CRT) (HLAHAFAC)

akta.pro secondary industry

Emergency Medical Response & On-Campus EMS/AED Programs (EDAEACAO)

Keywords

• Automated external defibrillators
• Cardiac emergency equipment
• BLS AED training courses
• Medical device distribution
• CPR certification services

Headquarters

HQ city

Zug

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. AED Device Sales: Sale of automated external defibrillators including ZOLL AED 3, ZOLL AED Plus, ZOLL AED Pro, ZOLL AED 3 BLS, and Mindray BeneHeart series devices
2. Accessories and Consumables: Sale of replacement electrodes (pads), batteries, wall cabinets, wall brackets, and carrying cases for AED devices
3. Training Courses: BLS-AED-SRC certified training including complete courses, compact courses, quick courses, and technical introductions for CPR and AED usage
4. Equipment Rental: Short-term and event-based AED rental services for temporary deployment needs
5. Maintenance and Service: Certified maintenance and servicing by qualified professionals to ensure device functionality and compliance

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Procamed AG (DÉFI) distributes and services automated external defibrillators (AEDs) from ZOLL Medical and Mindray across Switzerland, supplying devices ranging from layperson models (ZOLL AED 3, AED Plus, Mindray BeneHeart C1A/C2/L1) to professional-grade units (ZOLL AED 3 BLS, AED Pro). The company also sells AED accessories and consumables (electrode pads, batteries, wall cabinets, first responder backpacks, training manikins), delivers SRC-certified BLS-AED training courses, and provides certified AED maintenance and short-term rental services for events.

Product overview

Procamed AG (operating as DÉFI) is a Swiss company specializing in automated external defibrillator (AED) sales, training, and services. The company serves as the general importer of ZOLL Medical products and official partner of Mindray in Switzerland, offering a portfolio of AED devices (ZOLL AED 3, AED 3 BLS, AED Plus, AED Pro; Mindray BeneHeart C2, C1A, L1) alongside accessories (electrode pads, batteries, wall cabinets, first responder backpacks, training mannequins) and BLS-AED training courses. Services include AED rental, professional maintenance, and on-site training programs. The product portfolio spans from layperson-friendly devices to professional-grade equipment for emergency medical services, with complementary accessories and educational offerings forming an integrated emergency response ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• ZOLL AED 3 Automated External Defibrillator for laypersons and professionals, providing step-by-step audio/visual guidance through resuscitation and delivering shocks only when clinically necessary. Real-time CPR feedback guides compression depth and rate.
• ZOLL AED 3 BLS Professional-grade defibrillator designed for Basic Life Support (BLS) applications, targeted at emergency medical services and professional rescuers.
• ZOLL AED Plus Automated External Defibrillator offering real-time CPR guidance for laypersons and professionals during resuscitation emergencies.
• ZOLL AED Pro Professional-grade defibrillator designed for professional rescuers and emergency medical services.
• Mindray BeneHeart C2 Cost-effective automated external defibrillator suitable for various settings and user types, distributed in Switzerland as part of Procamed's Mindray partnership.
• Mindray BeneHeart C1A Automated external defibrillator designed for laypersons, providing easy-to-use emergency cardiac care with intuitive operation.
• Mindray BeneHeart L1 Automated external defibrillator designed for universal use across different user skill levels, from laypersons to professionals.
• AED Trainer Training device for practicing defibrillator use and CPR techniques in educational settings without delivering real shocks.
• AED Accessories and Consumables Supporting equipment including electrode pads (Elektroden), replacement batteries, wall cabinets, wall brackets, and carrying cases for AED devices.
• First Responder Backpack Specialized backpack for first responders containing emergency medical equipment for on-scene resuscitation response.
• CPR Training Mannequins CPR training mannequins (Reanimationspuppen) for practicing resuscitation techniques, sourced from partner Brayden-Innosonian.
• BLS-AED-SRC Komplettkurs (Complete Course) Comprehensive 4-hour SRC-certified BLS-AED course covering adult and child resuscitation, conducted on-site at customer premises for maximum 8 participants.
• BLS-AED-SRC Kompaktkurs (Compact Course) 2-hour condensed BLS-AED course covering CPR fundamentals and AED operation, ideal for clubs and businesses; up to 8 participants delivered on-site.
• BLS-AED Quickkurs (Refresher Course) Approximately 70-minute refresher course for up to 16 participants to update existing BLS-AED knowledge and certification.
• Erste Hilfe Kurs Grundkurs (First Aid Basic Course) 2-hour general first aid course teaching emergency assessment and life-saving measures including CPR and recovery position, for groups of up to 8 participants.
• Technische Einführung (Technical Introduction) Technical introduction training for AED devices and equipment operation, delivered to customers purchasing Procamed AED hardware.
• AED Rental Service Flexible short-term AED rental solutions for temporary needs such as events, providing access to AED equipment without purchase commitment.
• AED Showroom Physical showroom facility at Procamed headquarters in Aadorf for hands-on AED product demonstrations and expert consultations.
• Professional Maintenance and Servicing Certified technician services for professional device introduction and ongoing AED maintenance to ensure long-term functionality and regulatory compliance.

Quantifiable outcome

• Over 30,000 ZOLL defibrillators deployed across Switzerland
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and secondary.

• ZOLL MedicalcoreTechnology or IntegrationZOLL Medical Corporation is the primary technology partner and supplier of AED defibrillator products. Procamed AG serves as Generalimporteur (General Importer) and Authorized Distributor Elite Partner for ZOLL Medical products in Switzerland. Products include ZOLL AED 3, ZOLL AED Plus, ZOLL AED Pro, and ZOLL AED 3 BLS devices.
• MindraycoreTechnology or IntegrationMindray is an official partner and supplier of AED defibrillator products including the BeneHeart series (C2, C1A, L1). Procamed AG serves as official partner distributing Mindray AED devices in the Swiss market.
• Brayden-InnosoniansecondaryTechnology or IntegrationBrayden-Innosonian is a partner providing CPR training manikins (Reanimationspuppen/Trainingspuppen) for BLS-AED training courses and certifications.
• SRC (Swiss Resuscitation Council)coreStrategic or Co-development PartnerProcamed AG is an official BLS-AED training partner of the Swiss Resuscitation Council (SRC). The company offers SRC-certified BLS-AED courses including Komplettkurs, Kompaktkurs, and Quickkurs.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nihon Kohden: Nihon Kohden is a Japanese medical device maker with AED products (e.g., Cardiolife) competing in international tenders. A direct peer in the AED distribution and emergency-response device category.
• Mindray: Mindray is a global medical device manufacturer whose BeneHeart AED series Procamed distributes in Switzerland. Comparable as a direct supplier and a global competitor in the AED category.
• Schiller AG: Schiller AG is a Swiss-headquartered manufacturer of defibrillators (Reanibex series) and other cardiac diagnostics. It is a direct Swiss-domiciled competitor to Procamed in both the AED and broader cardiology/emergency market.
• Philips HeartStart: Philips HeartStart is one of the world's leading AED brands (HeartStart FRx, FR3, HS1). It directly competes with the ZOLL/Mindray portfolio Procamed distributes in Switzerland and is a frequent alternative in institutional tenders.
• ZOLL Medical Corporation: ZOLL Medical is the global AED manufacturer (AED 3, AED Plus, AED Pro) whose products Procamed distributes as Generalimporteur in Switzerland. Directly comparable as both supplier and competitor in the underlying AED device market Procamed serves.
• Cardiac Science: Cardiac Science manufactures Powerheart AEDs and is a global AED competitor. Comparable as an alternative AED brand competing for the same institutional and public-access deployment contracts Procamed addresses.
• Stryker (Physio-Control LIFEPAK): Stryker's Physio-Control division manufactures the LIFEPAK CR2 and other AEDs widely used by emergency services globally. A direct competitor to Procamed's AED portfolio, particularly in EMS and professional-tier accounts.

Emerging players

• Bexen Cardio: Bexen Cardio is a Spanish manufacturer of defibrillators and resuscitation equipment. Comparable as an emerging European AED player whose products compete for European institutional and public-access deployments.
• CU Medical Systems: CU Medical Systems is a Korean AED manufacturer (i-PAD, Defibtech heritage products) gaining share in Europe. An emerging global AED competitor that Procamed may increasingly face in price-sensitive Swiss tenders.

Broad incumbents

• Weinmann Emergency: Weinmann Emergency (part of Löwenstein Medical) is a German manufacturer of emergency medical equipment including defibrillators and ventilation. Comparable as a broader emergency-medical incumbent that overlaps with Procamed's emergency-response offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOt_7kOKTFInbxUqXOFlYIg
• Facebookfacebook.com/DecentralizedFinanceAG
• LinkedInlinkedin.com/company/decentralized-finance-ag
• Instagraminstagram.com/procamedag
• Xx.com/defi_ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DÉFI