What Bexen Cardio does

Bexen Cardio is the defibrillator division of Spanish cooperative Bexen (legal entity Osatu S. Coop, founded 1978, headquartered in Ermúa, Basque Country) and the only national manufacturer of defibrillators in Spain. The company designs, manufactures, and sells the Reanibex product line — spanning public-access AEDs (Reanibex 100, 300), professional EMS monitor-defibrillators (Reanibex 500 EMS, 700, 800), and a Bluetooth-connected training device (Reanibex 100 Trainer). Differentiating technical features include multilingual voice guidance (Spanish, Basque, Galician, English, French), WiFi 2.0 episode transmission for RD 365/2009 compliance, geolocation and 112 emergency-services integration, and Sigfox/ROTAID cabinet interoperability. Reanibex 300 and 500 hold CE certification under EU MDR 2017/745 as Class III medical devices, and the group holds ISO 13485, ISO 9001, and ISO 14001 certifications.

The company sells primarily through public procurement tenders to municipal governments, provincial councils, and public transport operators, supplemented by direct sales to hospitals, ambulance providers, and emergency services. Revenue mechanics combine hardware sales with multi-year (typically five-year) maintenance and remote-monitoring service contracts. The flagship €2.9M, 2,200-unit contract with EMT Madrid for the city's municipal bus fleet illustrates the contract profile, with comparable wins in Alcobendas (315 units), Burgos, Las Palmas, and Arrasate. Bexen Cardio is integrated into the MONDRAGON Corporation, which provides access to a distribution network spanning 100+ countries across Europe, Africa, Asia, and South America, and is actively extending into hospitality and pharmacy-network channels through the MONDRAGON Hospitality cluster and a partnership with the Colegio Oficial de Farmacéuticos de Gipuzkoa.

The broader Bexen group reports €10.6M in total revenue and 110+ employees across its Medical, Cardio, and Bioservices divisions, though Cardio-specific revenue is not separately disclosed. Recent strategic activity (2024–2026) includes leadership transition to a PhD-led R&D director, MDR certification of flagship products, three new product launches, and a step-change contract win with Madrid EMT, positioning Bexen Cardio for above-market expansion in a global AED market projected to grow at a 7.54% CAGR.

Name

Bexen Cardio

Legal name

Osatu S. Coop

Website

https://bexencardio.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

Bexen Cardio is the only national Spanish manufacturer of automated external defibrillators and professional monitor-defibrillators (Reanibex line), serving Spanish municipalities, EMS providers, hospitals, and public transport operators through direct sales and government tenders, with multi-year maintenance and remote-monitoring service contracts.

Ownership category

akta.pro rank

Product category

Defibrillator Manufacturing

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Cardiac Rhythm Management (Pacemakers, ICDs, CRT) (HLAHAFAC)

akta.pro secondary industries

Electrophysiology Mapping & Ablation Systems (HLAHAFAD), EKG/ECG Technician & Cardiac Monitoring (EDAOAJAD)

Keywords

• Automated external defibrillators
• Monitor defibrillators
• Cardiac emergency devices
• Medical device manufacturing
• Emergency medical equipment

Headquarters

HQ city

Ermúa

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Defibrillator Hardware Sales: Sale of automated external defibrillators (AEDs) and professional monitor-defibrillators. Includes Reanibex product line (100, 300, 500 EMS, 700, 800). Revenue from major government contract: €2.9M for 2,200 units for EMT Madrid.
2. Maintenance and Support Services: Five-year maintenance contracts included with device installations, such as the EMT Madrid contract covering supply, installation, and maintenance.
3. Cardioprotection Solutions Integration: Complete cardioprotection solutions including device installation, training services, CPR formation, and ongoing monitoring services for municipalities and institutions.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bexen Cardio designs, manufactures, and services automated external defibrillators (AEDs) and monitor-defibrillators under the Reanibex brand, addressing public-access defibrillation, emergency medical services, and hospital cardiology. The company also provides training units, preventive maintenance, and technical/integration services to its installed base.

Product overview

Bexen Cardio is a Spanish manufacturer of automated external defibrillators (AEDs) and professional-grade monitor-defibrillators, and the only national manufacturer of defibrillators in Spain, integrated into the MONDRAGON corporation. The product portfolio centers on the Reanibex family of devices spanning from public-access AEDs (Reanibex 100, 300) to professional EMS and hospital monitor-defibrillators (Reanibex 500 EMS, 700, 800). The Reanibex 100 Trainer complements the offering for CPR training. Bexen Cardio also provides integrated cardioprotection services including equipment supply, installation, remote monitoring, and maintenance for municipal and institutional deployments such as the Madrid EMT bus fleet (2,200 units) and Las Palmas de Gran Canaria sports facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Reanibex: Brand of automated external defibrillators (AED) and monitor-defibrillators manufactured by Bexen Cardio. Product line includes Reanibex 100 (semi-automatic AED), Reanibex 300 (AED with voice guidance), Reanibex 500 EMS (advanced monitor-defibrillator for emergency medical services), Reanibex 700, Reanibex 800 (professional monitor-defibrillator), and Reanibex 100 Trainer (training device).
• Reanibex Trainer App

Products and services

• Reanibex 100 Entry-level public-access AED designed for bystander use in sudden cardiac arrest, targeting public spaces, workplaces, and non-clinical responders.
• Reanibex 300 Mid-tier AED positioned for broader public-access and semi-professional deployment, including facilities and responder teams needing intuitive operation.
• Reanibex 500 EMS Professional-grade monitor-defibrillator designed for emergency medical services use, with monitoring and defibrillation capabilities for ambulance and rapid-response deployments.
• Reanibex 700 Advanced monitor-defibrillator for professional users, combining defibrillation with extended monitoring features for clinical and emergency environments.
• Reanibex 800 High-end monitor-defibrillator aimed at hospital cardiology, ICU, and advanced clinical settings, providing full monitoring, pacing, and defibrillation functionality.
• Reanibex 100 Trainer Dedicated training unit mirroring the Reanibex 100 for AED and CPR instruction, sold to training centres and first-aid instructors.
• Defibrillator maintenance and technical service Preventive maintenance, repair, and technical support service for the installed base of Reanibex defibrillators, sold to public EMS, hospitals, and large AED deployment customers.

Quantifiable outcome

• 2,200 connected defibrillators deployed in Madrid bus fleet creating mobile cardioprotection network
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MONDRAGON HealthcoreStrategic or Co-development Partner · 1 January 2025Strategic alliance within the MONDRAGON cooperative corporation for healthcare and medical device businesses. Bexen Cardio is integrated alongside Bexen Medical and Bexen Bioservices under this umbrella. MONDRAGON is the 10th largest business group in Spain with operations on five continents.
• MONDRAGON HospitalitycoreStrategic or Co-development Partner · 1 January 2025Bexen Cardio joined the MONDRAGON Hospitality cluster focused on hospitality and healthcare sectors. The cluster includes companies like Ausolan, Enea, Erreka, Fagor Electrónica, Gerodan, Kide, Krean, LABORAL Kutxa, Ondoan, and Onnera Contract with over 15,000 employees and 750M€ revenue. Aims to promote cardioprotection in hotels, student residences, and healthcare facilities.
• EuroGaza EmergenciascoreTechnology or IntegrationCollaboration for prehospital emergency care improvement. EuroGaza operates Type C advanced life support ambulances equipped with Reanibex 800 monitor-defibrillators from Bexen Cardio. Partnership showcases integration of Spanish emergency medical technology in ambulance systems.
• Foro Vasco de ElectromedicinaminorStrategic or Co-development PartnerStrategic collaboration agreement with the Basque Electromedicine Forum. Bexen Cardio participated in the 19th Forum Jornada and attended board meetings held at Bexen Cardio facilities.
• Colegio Oficial de Farmacéuticos de Gipuzkoa (COFG)coreStrategic or Co-development PartnerJoint initiative to create the first Cardioprotected Pharmacy Network (Red de Farmacias Cardioprotegidas) in Spain using Reanibex 100 devices. Pioneering community health partnership expanding cardioprotection accessibility through pharmacy network.
• EMT Madrid (Empresa Municipal de Transportes)coreChannel Partner/ Reseller/ DistributorMajor public contract: €2.9M supply, installation, and 5-year maintenance of 2,200 defibrillators for Madrid municipal bus fleet. Creates largest connected mobile cardioprotection network in Spain.
• Mondragon UnibertsitateaminorStrategic or Co-development PartnerAcademic collaboration with Master's program in Strategic Product and Service Design. Students developed solutions for rescuer retention in cardioprotection projects, with Bexen Cardio representatives participating in project reviews.

Scale indicators7 records

Recent moves18 records

Expansion highlights12 records

Direct peers

• ZOLL Medical: US-based medical device company specializing in defibrillators (AED Plus, R Series), monitor-defibrillators, and CPR feedback devices. Direct competitor to Bexen Cardio across both public-access AED and professional EMS/hospital monitor-defibrillator segments.
• Defibtech: US-based AED specialist (Lifeline VIEW, CR2) focused on public-access defibrillation. Direct niche competitor to Reanibex 100/300 in public-access AED deployments for municipalities, schools, and workplaces.
• Corpuls (GS Elektromedizinische Geräte): German manufacturer of professional defibrillators and patient monitors for EMS and hospital use. Directly competes with Bexen Cardio's Reanibex 500/700/800 in the European EMS monitor-defibrillator segment.
• Schiller: Swiss manufacturer of defibrillators (FRED Easy, DEFIGARD) and cardiac monitoring equipment. Direct European competitor to Bexen Cardio, particularly in professional monitor-defibrillators and EMS markets across DACH and Southern Europe.

Emerging players

• CU Medical Systems: Korean AED manufacturer (i-PAD) competing in European public tenders with lower-priced alternatives. Represents the commoditizing pressure on AED pricing that Bexen Cardio must defend against in cost-sensitive tenders.
• Mindray: Chinese medical device company with growing AED (BeneHeart) and patient monitoring portfolio. Competes with Bexen Cardio particularly in cost-sensitive public tenders and emerging markets where MONDRAGON distribution overlaps.
• AMI Italia (Saver One): Italian AED manufacturer with Saver One product line targeting European public-access and EMS markets. Regional competitor with similar focus on European municipal tenders and cardioprotection networks.

Broad incumbents

• Philips (HeartStart): Philips HeartStart AED line (FRx, FR3) and professional defibrillators compete directly with Reanibex products. As a global incumbent with vastly larger R&D and sales infrastructure, Philips competes in the same public-access and EMS segments worldwide.
• Nihon Kohden: Japanese manufacturer of AEDs, defibrillators, and patient monitors. Competes with Bexen Cardio in professional cardiac monitoring and EMS segments, particularly across Asian and European hospital markets.
• Stryker (Physio-Control / HeartSine): Stryker owns LifePak monitor-defibrillators (Physio-Control) and HeartSine AEDs (samaritan PAD). Directly competes with Bexen Cardio's Reanibex 500/700/800 professional monitor-defibrillators and AED product lines across global markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bexen-cardio
• Xx.com/bexencardio

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bexen Cardio