BARS
BARS (Bold Augmented Reality Systems) is an Italy-based AR/XR systems integrator that designs and deploys enterprise wearable solutions, built on TeamViewer Frontline and Hololight with deep ERP integration, serving industrial clients in logistics, field service, manufacturing, and retail.
- Company typePrivate
- Founded2020
- HeadquartersBenevento, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BARS does
BARS (Bold Augmented Reality Systems), founded in 2020 as a spin-off of an Italian Business Process Reengineering and IT system integration consultancy, is an Italy-based AR/XR solutions provider and systems integrator. The company designs, configures, and deploys enterprise AR/XR workflows built primarily on the TeamViewer Frontline platform, complemented by Hololight XR for industrial visualization, and pairs these with hardware supply (smart glasses including Microsoft HoloLens 2, Magic Leap 2, Meta Quest 2/3, and Apple iPad Pro) and bidirectional integrations into SAP, Oracle, and WMS backends. Its flagship sub-product, QRA (Quick Remote Assistance), is a three-layer architecture for remote machine connectivity and predictive assistance, recognized with Digital360 Awards 2024 and the Digital Transformation Award.
BARS targets industrial and enterprise customers across logistics and warehousing (vision picking), field service management (remote assistance), manufacturing and inspection (guided workflows), retail and visual merchandising, and industrial training. Named deployments include TecnoGen (power systems), Marposs (metrology, 5 sites plus 10 distributors), Liu Jo (fashion retail, 70 stores with 150+ smart glasses), and Nadro (pharmaceutical distribution, 14 warehouse locations in Mexico), with reported outcomes such as up to 50% downtime reduction, 30% picking-time improvement, and 93% onboarding time reduction.
The business model blends subscription/recurring licensing for TeamViewer Frontline and DocuSign, hardware resale, and project-based professional services for ERP integration and deployment. BARS is a TeamViewer Gold Solution Partner, an SAP Champion Partner, a Hololight strategic partner, and an authorized DocuSign partner, and it monetizes partly through co-marketing and channel access via these ecosystems. Geographically the company is headquartered in Benevento with registered offices in Naples and a business premises in Dublin, serving Italy and Southern Europe as its primary market while pursuing select international enterprise wins.
BARS firmographics
Firmographics- Name
- BARS
- Legal name
- Bars Systems
- Website
- https://barsystems.it
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BARS (Bold Augmented Reality Systems) is an Italy-based AR/XR systems integrator that designs and deploys enterprise wearable solutions, built on TeamViewer Frontline and Hololight with deep ERP integration, serving industrial clients in logistics, field service, manufacturing, and retail.
- Ownership category
- akta.pro rank
BARS industry classification
Industry- Product category
- Enterprise Augmented Reality Software
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
- akta.pro secondary industry
- Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount) (HDACALAH)
Keywords
Where BARS is headquartered
LocationHeadquarters
- HQ city
- Benevento
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
BARS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations
Revenue model
- AR/XR Software Solutions: Licensing and deployment of TeamViewer Frontline platform and Hololight XR solutions. Solutions delivered through smart glasses with pre-installed software, configured for specific industry use cases.
- ERP Integration Services: Professional services for integrating AR/XR workflows with enterprise ERP systems (SAP, Oracle). Includes workshop, consulting, configuration, deployment, and training.
- Hardware Sales: Supply of AR/MR devices including smart glasses, wearables, and assisted reality devices (Microsoft HoloLens 2, Magic Leap 2, Meta Quest 2&3, Apple iPad Pro).
- DocuSign/DTM Solutions: Digital Transaction Management and eSignature services through DocuSign partnership. DocuSAP connector for SAP ERP integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | No pricing tiers disclosed - quote-based enterprise pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
BARS product offering
Product offeringCore offering
BARS designs, configures, and deploys enterprise Augmented Reality (AR), Mixed Reality (MR), and Extended Reality (XR) solutions built on the TeamViewer Frontline platform and Hololight XR technologies. The company sells hands-free smart glasses-based workflows for logistics vision picking, field service remote assistance (QRA), after-sales support, retail visual merchandising, and industrial training, together with ERP integration services connecting AR workflows to SAP, Oracle, and WMS systems.
Product overview
BARS (Bold Augmented Reality Systems) is an AR/XR solutions provider offering a platform-plus-solutions architecture. The core offering is built on TeamViewer Frontline, providing hands-free AR solutions through smart glasses for logistics (Vision Picking), field service (QRA), manufacturing, and retail operations. Supporting modules include Hololight Industrial XR for 3D visualization, DocuSign/DocuSAP for digital transaction management, and specialized ERP integration services connecting AR workflows with SAP and other enterprise systems. The portfolio spans industry verticals including after-sales support, field service, logistics, retail, and training, with AI-powered capabilities for predictive maintenance, quality assessment, and real-time data synchronization. BARS operates as both a solutions provider and systems integrator, combining hardware, software, and consulting services for end-to-end AR deployment.
Differentiator
Problem solved
Functional benefit
Brands
- QRA (Quick Remote Assistance): An innovative three-layer Augmented and Mixed Reality technology enabling remote machine connectivity, improving reactive and predictive assistance, and providing real-time technical support through smart glasses, smartphones, or tablets.
Products and services
- TeamViewer Frontline Enterprise productivity platform with fully integrated AR/XR solutions using wearable computing technology. Includes Frontline Pick (logistics), Frontline Make (manufacturing), Frontline Inspect (maintenance), and Frontline Assist (remote support). Targeted at enterprise industrial customers.
- Hololight Industrial XR Industrial VR and AR visualization software for engineering and product development workflows. Includes Hololight Hub (data management), Hololight Stream (XR rendering), and Hololight Space (immersive visualization). Supports Microsoft HoloLens 2, Magic Leap 2, Meta Quest, and Apple iPad Pro. Targeted at manufacturing, aerospace and defense, engineering, and smart industry customers.
- QRA (Quick Remote Assistance) An Augmented and Mixed Reality solution with three-layer technology enabling remote machine connectivity, real-time technical support, and predictive assistance. Uses smart glasses, smartphones, or tablets to overlay digital instructions directly onto physical equipment. Targeted at industrial field service operators and technicians.
- DocuSign and DocuSAP Digital transaction management and eSignature solution offering electronic signatures, document generation, web forms, and electronic notarization. DocuSAP connector integrates DocuSign with SAP ERP for eIDAS-compliant digital signatures. Targeted at enterprises needing paperless agreement workflows.
- AR/XR Consulting Services Consulting services for AR/XR implementation including use case ROI definition, solution design, integration, deployment, and optimization. Covers process analysis, feasibility studies, process redesign, implementation and support, and ROI measurement. Targeted at enterprises evaluating or scaling industrial metaverse applications.
- After-Sales AR Support AR-powered after-sales support solution reducing resolution time and increasing support efficiency through remote assistance, guided repairs, and real-time technical support using smart glasses or mobile devices. Targeted at manufacturers and equipment providers with installed-base service obligations.
- Field Service AR AR solution for field service management enabling real-time collaboration, faster interventions, and operational cost reduction. Integrates IoT, automation, AI, and data analytics for improved customer satisfaction. Targeted at companies with distributed field service operations.
- Logistics Vision Picking Vision picking solution using AR smart glasses for warehouse operations. Provides real-time picking instructions, hands-free interaction, enhanced navigation, and inventory management to reduce errors and improve efficiency. Targeted at large warehouses and distribution centers.
- Retail AR Solutions AR solution for retail enabling real-time communication between headquarters and stores, centralized activity management, consistent customer experience, and AR-driven marketing campaigns based on customer behavior. Targeted at fashion and retail brands with international store networks.
- Training and Education AR AR training solutions for industrial sectors providing immersive, hands-on learning experiences, real-time guidance, and safety simulations. Reduces training time and costs while improving knowledge retention. Targeted at manufacturing and industrial companies training workers on complex assembly, maintenance, and safety procedures.
- ERP Integration Services Integration services connecting AR/XR workflows with enterprise ERP systems (SAP, Oracle, SQL Server, PostgreSQL, MySQL) and WMS. Enables bidirectional data flow between field operations and backend systems for real-time tracking, reporting, and audit trails. Targeted at enterprises seeking to connect AR operations with ERP backends.
Quantifiable outcome
- 30% improved picking time
- +7 more outcomes
Companies that use BARS
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
BARS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability11 records
Feature4 records
BARS partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- HololightcoreStrategic partnership announced February 2025 to bring augmented and virtual reality to industry. BARS integrates Hololight Hub, Stream, and Space solutions for efficient data management, high-performance XR rendering, and immersive visualization. Targets manufacturing, aerospace & defense, engineering, and smart industry sectors.
- SAPcoreChampion Partner within SAP ecosystem since 2023. Helps customers extend and integrate on-premise and cloud SAP applications. Developed DocuSAP connector enabling DocuSign and SAP ERP integration with eIDAS compliance for secure electronic signatures.
- TeamViewercoreReference partner and Gold Solution Partner for TeamViewer in Italy. Designs, configures, and markets advanced AR solutions based on the Frontline platform. Gold partner status for both AR Frontline solutions and AR integrations with TeamViewer IoT Platform, Analytics, and Core applications. Partnership since 2020, Gold status achieved in 2021.
- DocuSignsupportingAuthorized DocuSign services partner offering eSignature, Payments, Identify, Document Generation, Web Forms, Electronic Notarization, Multi-channel Delivery, and APIs. DocuSAP connector enables DocuSign and SAP integration with fully compliant digital signature management.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
BARS competitors and assessment
Company assessmentDirect peers
- Scope AR: Sold industrial AR collaboration platform (WorkLink) for knowledge sharing and remote assistance directly competing with BARS's Frontline Assist and QRA use cases in manufacturing and field service.
- RealWear: Provider of ruggedized industrial AR smart glasses and a managed solution ecosystem targeting the same field service, inspection and training use cases that BARS addresses with Frontline + Hololight.
- RE'FLEKT: Enterprise AR/MR solutions provider offering remote assistance, training and service applications for industrial customers, directly comparable to BARS's remote assistance and training product lines.
- Augmentir: AI-connected workforce operations platform for industrial teams; competes in the same AI-enabled AR support, training, and maintenance workflows that BARS markets to manufacturers.
- Atheer (acquired by PTC): Originally an industrial AR service and collaboration platform now part of PTC; competes head-to-head with BARS's remote assistance and AR-guided workflows for field service technicians.
Broad incumbents
- TeamViewer: Vendor of the Frontline platform that BARS resells and configures; also sells directly via its own enterprise channel, creating both a partnership and partial competitive overlap for large accounts.
- PTC: Enterprise software incumbent with Vuforia AR and ThingWorx IIoT platforms serving industrial AR and operational use cases; broad portfolio overlaps BARS's solutions across manufacturing and service.
- Lenovo ThinkReality: Lenovo's industrial XR hardware and software ecosystem (including ThinkReality A3) competes for the same industrial AR smart glasses deployments that BARS configures on customer devices.
- Vuzix: Established manufacturer of AR smart glasses and waveguide optics; competes with the hardware portion of BARS's offering (HoloLens 2, Magic Leap 2) for enterprise rollouts.
Emerging players
- GridRaster: Cloud XR rendering and collaboration platform for industrial training and field service; emerging player with overlapping focus on high-fidelity AR for industrial workflows that BARS covers with Hololight.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
BARS social profiles
Digital presenceBARS financial estimates
Financial estimateRevenue estimate
Valuation estimate
BARS leadership team
Management profileNumber of profiles
BARS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BARS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BARS
What does BARS do?
BARS designs, configures, and deploys enterprise Augmented Reality (AR), Mixed Reality (MR), and Extended Reality (XR) solutions built on the TeamViewer Frontline platform and Hololight XR technologies. The company sells hands-free smart glasses-based workflows for logistics vision picking, field service remote assistance (QRA), after-sales support, retail visual merchandising, and industrial training, together with ERP integration services connecting AR workflows to SAP, Oracle, and WMS systems.
Is BARS a public or private company?
BARS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BARS founded?
BARS was founded in 2020. It employs 11 to 50 people.
Where is BARS based?
BARS is headquartered in Benevento, Italy, in the Europe region.
How does BARS make money?
Four revenue lines are on record. AR/XR Software Solutions are the primary driver. The others are ERP Integration Services, hardware Sales and docuSign/DTM Solutions.
Who are BARS's main competitors?
Direct peers on record are Scope AR, RealWear, RE'FLEKT, Augmentir and Atheer (acquired by PTC). Broad incumbents are TeamViewer, PTC, Lenovo ThinkReality and Vuzix. GridRaster is listed as an emerging player.
Does BARS have an API?
No public API is recorded for BARS.
What industry is BARS in?
BARS's product category is Enterprise Augmented Reality Software. Its primary akta.pro industry code is MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains, with a secondary code of HDACALAH, Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount). Its NAICS code is 541512 and its SIC code is 7373.