Atacadao Day by Day

Name

Atacadao Day by Day

Legal name

Rede Dia a Dia

Website

https://atacadaodiaadia.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Wholesale Retail Grocery

NAICS

Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521), Food and Beverage Retailers (445), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Food Stores (5400), Retail-Grocery Stores (5411)

akta.pro primary industry

Bulk & Case-Lot Food Retailers (Non-membership) (CRAHACAF)

akta.pro secondary industries

Value-Oriented Traditional Supermarkets (Non-Club) (CRAHAAAF), Convenience Retail with Quick-Service Foodservice (Hot Food/Prepared) (CRANAJAI)

Keywords

• Wholesale retail stores
• Atacadista grocery chain
• Food beverage retail
• Household goods wholesale
• Consumer loyalty programs

Headquarters

HQ city

Brasilândia

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: The company generates revenue through direct retail and wholesale sales of food, beverages, household items, and other consumer goods across its physical store network and online platforms.
2. Clube DD+ Loyalty Program: Subscription-based loyalty program offering exclusive deals and offers to members, generating recurring revenue from membership engagement and driving customer retention.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Atacadao Day by Day operates an atacadista (wholesale-retail hybrid) chain of over 35 physical stores across four Brazilian states, selling food, beverages, household goods, and consumer essentials. The core retail offering is complemented by the Clube DD+ subscription loyalty program (with mobile app), DD Express delivery service, and an Adega de Vinhos wine cellar section, plus in-store fresh services such as bakery and rotisserie chicken counters.

Product overview

Dia a Dia (Atacadao Day by Day) operates a network of wholesale retail stores across Brazil, offering a comprehensive one-stop shopping experience. The core offering consists of physical retail stores with a wide product range including food, household items, and everyday essentials. The company complements its retail operations with DD Express delivery service, an Adega (wine cellar) specialty section, and in-store services like bakery and roasted chicken counters. Its Clube DD+ loyalty program provides exclusive offers through a dedicated mobile app. The business also maintains a supplier portal for B2B partnerships and publishes weekly promotional offers. The company has pursued sustainability initiatives including 100% Cupom Fiscal Reduzido implementation and solar energy partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Clube DD+: Loyalty rewards program offering selected deals and exclusive offers to members.
• DD Express
• Adega de Vinhos

Quantifiable outcome

• 100% of stores operating with Cupom Fiscal Reduzido (Reduced Fiscal Coupon) as of 2026
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• GreenYellowcoreStrategic or Co-development Partner · 12 June 2026GreenYellow agreed to install 38 MWp of solar photovoltaic capacity across Atacadao, Carrefour, and Sam's Club stores in Brazil under an Energy as a Service model. The project, valued at over BRL 100 million (USD 19.6m), will operate on a grid-zero basis generating approximately 56 GWh annually, meeting about 30% of the stores' energy needs without requiring initial capital expenditure from the client. This partnership positions Atacadao stores as leaders in retail sustainability in Brazil.
• Mesa Brasil (Food Bank Network)coreStrategic or Co-development Partner · 1 January 2025Partnership with Mesa Brasil, the food bank network of the Brazilian Retail Association (ABRAS), for food donation programs. In 2025, Dia a Dia donated 370 tonnes of food through this partnership, contributing to food waste reduction and community welfare.
• CarrefourcoreOthersAtacadao is part of the Carrefour Group in Brazil. GreenYellow's solar installation project includes Atacadao stores alongside other Carrefour Group entities (Carrefour and Sam's Club) under a unified energy services agreement.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tenda Atacado: Brazilian regional atacadista chain focused on the Southeast and Central regions, with the wholesale-retail hybrid model. Comparable in target customer (B2B and B2C) and product assortment, and competes in adjacent geographies to Dia a Dia.
• Maxxi Atacado: Mid-sized Brazilian atacadista chain operating in several states with the cash-and-carry format. Directly comparable in store format, customer base, and product mix to Dia a Dia's wholesale-retail hybrid.
• DIA Brasil: Brazilian arm of Spanish hard-discount chain DIA, operating small-format proximity stores. Comparable to Dia a Dia in the value-oriented grocery retail segment, though DIA focuses on smaller store formats and discount positioning rather than the atacadista model.
• Fort Atacadista: Brazilian atacadista chain with operations in the South and expanding to other regions. Operates the same wholesale-retail hybrid format as Dia a Dia, with comparable in-store bakery and fresh food offerings.
• Assaí Atacadista: Brazil's largest atacadista (cash-and-carry) chain, operated by GPA. Directly comparable to Dia a Dia in the wholesale-retail hybrid format, serving both B2B and B2C customers with bulk food and household essentials. As a national-scale operator, it represents the most direct competitive peer.
• Atacadão (Carrefour Brasil): Carrefour Group's wholesale retail banner in Brazil. Operates the same atacadista format as Dia a Dia with a national footprint; cited in the GreenYellow solar partnership data as a co-participant. Most directly comparable in operating model and product mix.

Broad incumbents

• Sam's Club (Carrefour Brasil): Membership-based warehouse club operated by Carrefour in Brazil. Co-participant in the GreenYellow solar partnership and the most direct U.S. analog of the atacadista format that Dia a Dia operates. Comparable in product mix and bulk-retail concept, though membership-gated.

Regional players

• Savegnago Supermercados: Regional Brazilian supermarket and atacarejo chain based in São Paulo state. Comparable to Dia a Dia in the wholesale-retail hybrid format, in-store bakery/fresh offerings, and regional density strategy, though operating in a different geography.
• Mateus Supermercados: Large regional supermarket and atacarejo chain based in Maranhão with expanding national presence. Comparable to Dia a Dia in the atacarejo wholesale-retail format and regional consolidation strategy, though it primarily serves the North/Northeast.
• Sonda Supermercados: Regional Brazilian supermarket chain with operations in São Paulo, Paraná, and Santa Catarina. Comparable to Dia a Dia in multi-store regional retailing of food and household essentials, though primarily serving the Southeast/South.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/@diaadiaoficial
• Facebookfacebook.com/atacadaodiaadia
• Instagraminstagram.com/atacadaodiaadia
• LinkedInlinkedin.com/company/atacadaodiaadia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atacadao Day by Day