Pets Egypt

What Pets Egypt does

Pets Egypt (legal name: PetsEgypt) is a privately held, Egypt-domiciled direct-to-consumer e-commerce retailer specializing in pet supplies. The company operates a single online storefront at petsegypt.com together with native iOS and Android applications, serving Egyptian pet owners primarily in Cairo and Giza. Its catalog spans approximately 2,297 core SKUs, distributed across dogs (1,163 products), cats (1,062 products), birds (50 products), and small pets (22 products), with an additional 207-item Summer Collection and a 423-product promotional "Today's Deals" rotation. The assortment emphasizes pet food (dry, wet, veterinary diet, and frozen), cat litter, pharmacy and parasite-control products, grooming supplies, and accessories.

The business operates on a unit-pricing model in Egyptian Pounds, with products ranging from EGP 36 wet cat food pouches to EGP 9,450 large dog travel carriers, and regular promotional discounting of 5–50%. Revenue is generated through one-time direct product sales with no subscription tier disclosed. A tiered loyalty program offers up to 5% cashback redeemable for EGP discounts (up to 100 EGP), free shipping, or product rewards. Distribution is fulfilled exclusively online, with same-day delivery in Cairo for orders placed by 1 PM and free delivery on orders above 2,000 EGP across Cairo and Giza. Pets Egypt holds authorized retail and exclusive distribution relationships with multiple international and regional brands, including Royal Canin (major), Hill's Pet Nutrition, Purina/Nestlé, Bravecto, Frontline, Club 4 Paws, and Cat's Way, alongside a Brazil-sourced private-label portfolio comprising Danes, Doglly, Catlly, Begacao, Begacat, and Viking.

No funding rounds, parent company, headcount, revenue, or incorporation date are disclosed in the available material. The company is independently operated, with no management team, certifications, patents, or regulatory actions on record. Its principal forward-looking differentiators are (i) the breadth of authorized premium brand assortment relative to other Egyptian online pet retailers, (ii) the launch of an own-brand private label portfolio aimed at capturing higher margin and price flexibility, and (iii) a localized last-mile service layer anchored on same-day Cairo delivery. The principal constraints are geographic — last-mile service is effectively limited to two governorates — and the absence of disclosed financial or capital structure data.

Name

Pets Egypt

Legal name

PetsEgypt

Website

https://petsegypt.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Pets Egypt is a privately held Egyptian direct-to-consumer e-commerce retailer selling pet food, litter, pharmacy, and accessory products across dog, cat, bird, and small-pet categories, with same-day delivery in Cairo and authorized distribution of premium brands such as Royal Canin and Hill's.

Ownership category

akta.pro rank

Product category

Pet Retail

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)

akta.pro industry

PRIMARYCRAFABAH

Pet & Animal Supplies Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Vertical/Specialist Marketplaces

SECONDARYCRALAHAF

Pet Bedding, Crates & Carriers Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Pet Supplies Retail

SECONDARYCRALAHAM

Pet Apparel & Accessories Retail (Leashes, Collars, Clothing)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Pet Supplies Retail

SECONDARYCRALAHAL

Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Pet Supplies Retail

Keywords

• Pet food retail
• Pet supplies ecommerce
• Pet accessories
• Pet pharmacy products
• Online pet store

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Pets Egypt generates revenue through direct product sales of pet food, supplies, accessories, and pharmacy products via its e-commerce platform. The company sells products from multiple brands including Royal Canin, and offers its own private label products. Revenue is generated through one-time transaction sales with no subscription model mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Pets Egypt is an online pet supplies retailer operating in Egypt, selling pet food, supplies, accessories, litter, and pharmacy products for dogs, cats, birds, and small pets through its e-commerce website and mobile apps. The platform offers same-day delivery in Cairo for orders placed by 1PM, free delivery on orders over 2000 EGP in Cairo and Giza, and a loyalty program with cashback rewards. The company carries over 2,000 SKUs across its four main pet categories and serves as an authorized retailer for multiple international brands including Royal Canin, Hill's Pet Nutrition, Purina, and Bravecto.

Product overview

Pets Egypt operates as Egypt's leading online pet supply e-commerce platform offering a comprehensive product portfolio across four main pet categories: Dogs (1163 products), Cats (1062 products), Birds (50 products), and Small Pets (22 products). The core offerings center around pet food products including specialized dry food, wet food, and veterinary diets for both cats and dogs, complemented by cat litter products and a full range of pet supplies including grooming, pharmacy, and wellness items. The platform features seasonal collections like the Summer Collection (207 products) and promotional Today's Deals section (423 products). Additionally, Pets Egypt provides a loyalty program offering up to 5% cashback and operates mobile applications for iOS and Android. The business model combines direct-to-consumer e-commerce with same-day delivery in Cairo and free delivery on orders over 2000 EGP in Cairo and Giza.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Products Comprehensive range of dog supplies including food (dry, wet, frozen, puppy, and veterinary diet formulas), treats, pharmacy and health products, walking and travel essentials, grooming and care supplies, and general accessories. The store offers 1,163 dog products across multiple premium brands including Royal Canin, OZZO, Silver, Alpha, Club 4 Paws, Super Canido, Hill's Pet Nutrition, Bravecto, Frontline, and Flexi.
• Cat Products Complete cat care offering including litter and accessories, pharmacy and supplements, cat trees/condos/scratchers, grooming and care products, and food variants (wet, dry, fresh/frozen, kitten, and veterinary diet formulas). The store carries 1,062 cat products including brands such as Royal Canin, Purina Felix, Purina Friskies, Purina Cat Chow, Silver, Alpha, ProCat, Club 4 Paws, Cat's Way, Kiki Kat, Sanicat, and Leonardo.
• Bird Products Bird supplies including cages, food (Pablo and Birdo brands), toys, swings, perches, and accessories. Features 50 products for birds covering nutrition, housing, and enrichment needs for pet bird owners in Egypt.
• Small Pet Products Supplies for small animals including hamster cages, travel carriers, exercise wheels, bedding, food, and accessories. Offers 22 small pet products for owners of hamsters and similar small pets in Egypt.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered major, core and standard.

• Royal CaninmajorChannel Partner/ Reseller/ DistributorPets Egypt serves as an authorized retailer and distributor for Royal Canin pet food products in Egypt, offering their complete range of veterinary diets, breed-specific foods, and health nutrition products.
• Cat's WaymajorChannel Partner/ Reseller/ DistributorExclusive distributor of Cat's Way cat litter products in Egypt, featuring white bentonite clumping litter in various scents including lavender, baby powder, and Marseille soap.
• BravectocoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Bravecto flea and tick protection products for dogs, including chewable tablets in various weight categories.
• Hill's Pet NutritioncoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Hill's prescription diet and Science Plan pet food products.
• SilvercoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Silver pet food brand, offering dry dog and cat food products.
• MigmastandardChannel Partner/ Reseller/ DistributorRetailer of Migma pet food products including basic and premium formulas for dogs.
• SanicatstandardChannel Partner/ Reseller/ DistributorRetailer of Sanicat cat litter products including clumping, non-clumping, and scented varieties.
• Purina (Nestlé)coreChannel Partner/ Reseller/ DistributorAuthorized retailer of Purina pet food products including Felix, Friskies, Cat Chow, and Purina One brands.
• FrontlinecoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Frontline flea and tick spray products for dogs and cats.
• LeonardostandardChannel Partner/ Reseller/ DistributorRetailer of Leonardo premium cat food products, including grain-free options.
• Club 4 PawscoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Club 4 Paws premium cat and dog wet and dry food products.
• BewistandardChannel Partner/ Reseller/ DistributorRetailer of Bewi cat food products including delicacies and adult formulas.
• Alpha Pet FoodstandardChannel Partner/ Reseller/ DistributorRetailer of Alpha brand pet food products for dogs and cats.
• SavicstandardChannel Partner/ Reseller/ DistributorRetailer of Savic pet accessories including crates, gates, and exercise pens for dogs.
• FlexistandardChannel Partner/ Reseller/ DistributorRetailer of Flexi retractable dog leashes and leads.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PetSmart: Large specialty pet retailer in North America with strong private-label portfolio (e.g., Simply Nourish) and online channel. Comparable in assortment breadth and brand-authorized distribution, but operates omnichannel rather than pure e-commerce.
• Amazon (Pet Supplies): Global marketplace and 1P retailer of pet food, supplies, and pharmacy including Royal Canin, Hill's, and Purina. Represents the structural competitive ceiling for any online pet supplies specialist, including Pets Egypt.
• Petco: Major omnichannel pet retailer offering food, pharmacy, grooming, and training across physical stores and online. Overlaps with Pets Egypt's product categories and brand-authorized distribution model at much larger scale.

Emerging players

• Petsy: India-focused online pet supplies marketplace offering food, accessories, and vet products. Comparable emerging-market specialist model with multi-category pet coverage and own e-commerce storefront.
• BarkBox: US-based DTC subscription pet products company (toys, treats, chews). Comparable on DTC e-commerce DNA and direct-to-pet-owner brand engagement, though narrower in assortment and primarily subscription-driven.

Direct peers

• Chewy: Largest pure-play online pet supplies retailer in the US, selling food, supplies, pharmacy, and accessories DTC via own storefront with autoship/subscription. Closest functional analog to Pets Egypt at significantly larger scale.
• Zooplus: Leading online pet supplies retailer in Europe, operating as a vertical specialist across food, accessories, and pharmacy. Directly comparable business model and category focus to Pets Egypt, differing primarily by geography and scale.

Regional players

• Tabby (Saudi pet retailer): Saudi Arabia-based online pet supplies retailer offering food, accessories, and pharmacy for dogs, cats, and small pets. Closest geographic/cultural analog to Pets Egypt in the MENA region with similar online-only GTM.
• Jumia: Pan-African e-commerce marketplace with strong Egypt presence (Jumia Egypt) carrying pet food and accessories from the same international brands Pets Egypt sells. Most relevant regional competitive threat in the Egyptian market.
• Noon: Middle East e-commerce platform operating in Egypt with pet supplies category. Comparable as a regional multi-category e-commerce player competing for the same Egyptian pet-owner wallet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@petsegypt
• Facebookfacebook.com/petsegypt
• Instagraminstagram.com/petsegypt
• TikToktiktok.com/@petsegypt
• LinkedInlinkedin.com/company/petsegypt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pets Egypt