What Petsy does

Petsy (petsy.mx) is a Spanish-language affiliate content platform that ranks and reviews online casinos for the Spanish market. The site organizes editorial content into four category verticals: new online casinos in Spain (Nuevos Casinos Online España 2025), registration-free casinos (Casinos Sin Registro), anonymous/no-KYC casinos (Casinos Sin KYC), and unlicensed operators (Casinos Sin Licencia). The underlying product is a content management system publishing SEO-optimized articles, ranking tables, detailed brand reviews, and educational guides, supported by tracked redirect links (e.g., /go/boomerang, /go/spinmama) that route user clicks to promoted casino brands. The company monetizes exclusively through affiliate referral commissions — when users register or deposit at the recommended casinos (Wild Tokio, Boomerang, Rolling Slots, Spinstar, Neon 54, Fat Pirate, Spinanga, Spinmama, BetAlice, Wonaco), Petsy earns a commission. The end user is an adult Spanish-speaking casino player evaluating platforms on criteria including licensing, bonus terms, payment methods, KYC requirements, and security features.

The business operates from a Mexico City corporate base but targets the Spain (ESP) consumer market exclusively, creating a geographic mismatch between corporate domicile and served market. The site displays third-party trust and responsible-gambling indicators in its footer (eCOGRA, EGBA, BeGambleAware, ADM), which are certification/association badges rather than operational partnerships. Historically the company raised approximately $2,024,115 across four reported funding events between October 2013 and January 2017, with Nazca Ventures, Hi Ventures, DILA Capital, Capital Invent, Capital Invest, SeedRocket, and Latam Capital participating. There is no disclosed revenue, no disclosed headcount trend, and no post-2017 funding or strategic move documented in the input. One named leader is Francisco Malfeito Paz (ecommerce manager).

Note: there is an internal inconsistency between the firmographics description (a 'premier online retailer that sells pet products and supplies') and the actual product content (an online casino affiliate site). The product, partnership, and content evidence all describe an iGaming affiliate business; this description is grounded in the latter.

Name

Petsy

Website

https://petsy.mx

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Petsy (petsy.mx) is a Spanish-language affiliate content site that ranks and reviews online casinos for the Spanish market, organized into four verticals covering new casinos, no-registration, no-KYC, and unlicensed operators. It monetizes through referral commissions from ten casino-brand partners including Boomerang, Wild Tokio, and Spinmama.

Ownership category

akta.pro rank

Product category

Online Casino Affiliate Content

NAICS

Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

akta.pro secondary industry

Player Acquisition & Affiliate Networks for iCasino (MPAEABAL)

Keywords

• Online casino reviews
• Casino comparison guides
• Affiliate marketing
• Gambling rankings
• Casino bonus comparison

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Affiliate Marketing / Referral Commissions: Petsy earns commissions when users click on tracked links (e.g., /go/boomerang, /go/spinmama) and register or deposit at recommended online casinos. The site promotes brands like Wild Tokio, Boomerang, Rolling Slots, Spinstar, Neon 54, Fat Pirate, Spinanga, Spinmama, BetAlice, and Wonaco through ranking pages and comparison guides.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Petsy operates an affiliate content website (petsy.mx) that publishes SEO-optimized rankings, reviews, and comparison guides for online casinos targeting Spanish-speaking users in Spain. The platform organizes content into four verticals — new online casinos (Nuevos Casinos Online España), registration-free casinos (Casinos Sin Registro), no-KYC casinos (Casinos Sin KYC), and unlicensed casinos (Casinos Sin Licencia) — and earns revenue by referring users via tracked affiliate links to casino brands such as Wild Tokio, Boomerang, Rolling Slots, Spinstar, Neon 54, Fat Pirate, Spinanga, Spinmama, BetAlice, and Wonaco.

Product overview

Petsy operates as a content aggregation and comparison platform for online casino information in Spain. The platform provides curated rankings and editorial guides organized into distinct verticals covering new online casinos, registration-free casinos (Casinos Sin Registro), anonymous casinos without KYC verification (Casinos Sin KYC), and unlicensed operators (Casinos Sin Licencia). Each guide offers comparative analysis of casino features, bonuses, payment methods, game catalogs, and security assessments to help users make informed decisions when selecting gambling platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Nuevos Casinos Online España Guide

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• eCOGRAminorOtherseCOGRA logo appears in Petsy footer as a displayed certification badge, indicating the site acknowledges responsible gaming standards and third-party testing organizations in the online gambling ecosystem.
• European Gaming and Betting Association (EGBA)minorOthersEGBA logo appears in Petsy footer, representing the European trade association for online gaming operators. The display suggests awareness of industry standards and self-regulation practices.
• BeGambleAwareminorOthersBeGambleAware logo displayed in Petsy footer as responsible gambling advocacy support, linking users to problem gambling help resources in alignment with ethical affiliate practices.
• ADM (Admiral Markets / Italian Gaming Authority)minorOthersADM logo appears in Petsy footer, representing Italy's gaming regulatory authority. Display indicates awareness of international regulatory frameworks in the online gambling space.
• Casino Brands (Wild Tokio, Boomerang, Rolling Slots, Spinstar, Neon 54, Fat Pirate, Spinanga, Spinmama, BetAlice, Wonaco)coreGTM or Marketing PartnerAffiliate marketing partnerships where Petsy promotes casino brands through tracked links and earns commissions when users register or play. The site features detailed reviews, rankings, and comparisons of these 10 casino brands across four category pages, earning referral fees for user conversions.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Top10Casinos.com: Casino review and ranking site targeting multiple regulated European markets. Comparable affiliate model and ranking-driven content, but smaller scale and narrower geographic footprint than Petsy's Spanish-market specialization.
• CasinoHawks: Niche casino review and affiliate site with localized market coverage. Comparable affiliate monetization and SEO content model to Petsy, but at an earlier stage with a more limited operator portfolio.

Direct peers

• BonusFinder: Affiliate site focused on casino and sportsbook bonus comparison across multiple regulated markets. Comparable SEO-driven affiliate model and bonus-comparison content, with similar vertical focus on new-operator discovery.
• AskGamblers: Long-running casino review and complaint-resolution affiliate site that ranks operators and earns referral commissions. Directly comparable in casino-affiliate content monetization, with a deeper operator database than Petsy.
• Better Collective: Publicly-listed sports betting and iCasino affiliate operator with strong European and Latin American presence. Compares to Petsy on affiliate commission revenue model and SEO content strategy, with overlapping category coverage.
• Gambling.com Group: Publicly-listed iGaming affiliate operator running country-specific review and comparison sites across multiple European markets. Directly comparable business model (SEO-driven casino content + affiliate commissions) to Petsy, but at vastly larger scale.
• Catena Media: Publicly-listed iGaming affiliate company operating hundreds of localized casino and sportsbook comparison sites. Directly comparable affiliate revenue model and SEO-led GTM, though with a much broader vertical and geographic footprint than Petsy.
• Casino.org: One of the largest English-language casino review and affiliate sites globally, monetized through operator referral commissions. Closely comparable affiliate GTM to Petsy, though primarily English-language and at significantly larger scale.

Others

• Affilka by SOFTSWISS: Affiliate tracking and management platform sold to casino operators, enabling them to run and manage their own affiliate programs. Adjacent ecosystem player — Petsy's casino partners use platforms like this to track and pay the commissions Petsy earns.
• iGamingBusiness: B2B trade publication and intelligence provider for the iGaming industry, covering operators, suppliers, and affiliates. Adjacent rather than directly competitive — informs the same ecosystem Petsy monetizes through consumer-facing affiliate content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/petsymx
• Facebookfacebook.com/280998105351092

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petsy