Deroma

Name

Deroma

Legal name

Nuova Deroma S.p.A.

Website

https://deroma.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Garden Plant Containers

NAICS

Plastics and Rubber Products Manufacturing (326)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Container Gardening Design, Planting & Maintenance (HSAIAFAN)

akta.pro secondary industry

Compostable & Bio-based Rigid Packaging (injection/blow/thermoform) (IMANANAD)

Keywords

• Terracotta plant pots
• Garden containers
• Recycled plastic planters
• Fiber garden pots
• Professional garden supplies

Headquarters

HQ city

Malo

HQ country

Italy

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. B2B Product Sales: Deroma generates revenue through B2B sales of terracotta pots, plant containers, and related gardening products to professional customers including garden centers, retailers, and landscaping professionals. The company sells through multiple distribution channels including direct sales, showrooms, and events.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Deroma manufactures and wholesale-distributes plant pots and garden containers in four material families (terracotta, fiber/Polystone, geomaterials, and recycled & recyclable plastic) across 7 collections and more than 415 stock-keeping units. Products include self-watering planters (Modul'O for outdoor use, AquaDo for indoor use), glazed terracotta lines, and a recycled plastic range engineered for recyclability, supplied to garden centers, specialty retailers, and professional landscaping/horticulture buyers across Europe, the USA, and Asia.

Product overview

Deroma is a manufacturer of plant pots and garden containers organized into seven main collections: Terracotta (natural), Terracotta Tuscany (premium regional), Terracotta Handmade (artisanal), Terracotta Glazed (colored finishes), Geomaterials (eco-friendly innovative), Fiber (Polystone - resin/stone composite), and Recycled & Recyclable Plastic. The portfolio includes over 415 products across multiple material types, featuring sub-product lines like Modul'O (natural irrigation system integrating pot, saucer, and wick) and AquaDo (terracotta irrigation system), alongside named lines such as Day, Origin, Like, Save, Millennium, Cosmo, Songdo, Link, Geomineral, Azahar, and Avaya. The products serve both indoor and outdoor gardening applications, with variations in size, color, and functionality including water reserves and wheeled bases.

Differentiator

Problem solved

Functional benefit

Brands

• Deroma: Main brand for terracotta, glazed terracotta, and plant pots for gardening
• Recycled & Recyclable Plastic Collection
• Fiber Collection
• Geomaterials Collection
• Terracotta Glazed Collection
• Deroma Academy

Products and services

• Terracotta Collection

Quantifiable outcome

• Ecovadis Silver rating with 72/100 score, placing Deroma in top 9% of companies evaluated
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BeSoGreat Project (Interreg Italia - Austria)coreStrategic or Co-development Partner · 1 January 2025Deroma participated as a technical partner in the BeSoGreat European project, co-funded by the European Union under the Interreg Italy-Austria program. The project focused on valorizing waste from beer production (specifically brewers' spent grain) to develop bioplastics as sustainable raw materials. Deroma contributed to transitioning research into concrete solutions, strengthening commitment to innovation and environmental sustainability.
• ADHR GroupcoreStrategic or Co-development PartnerADHR Group is an employment agency that collaborated with Deroma to launch the Deroma Academy, a free training program created to celebrate Deroma's 70th anniversary. The initiative focuses on people development, growth opportunities, and values of responsibility, innovation, development, and support for the local community.
• P3 FranceminorOthersP3 is a logistics platform operator that entered a lease agreement with Deroma for a new 5,435 m2 warehouse at their Saulce-sur-Rhône facility starting January 1, 2025, strengthening Deroma's logistics capabilities in France.
• BNP Paribas Real EstateminorOthersBNP Paribas Real Estate provided support in the transaction for Deroma's new warehouse lease at the P3 logistics platform in Saulce-sur-Rhône.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Regional players

• EMSCO Group: US-based manufacturer of resin and plastic outdoor products including planters and garden accessories. Comparable on product category and material, but focused on the North American market.
• Novelty Manufacturing: US producer of plastic horticultural containers and planters serving greenhouse and retail channels. Comparable in molded planter manufacturing but concentrated in North America.
• Bloem Living: US designer and manufacturer of plastic and resin planters and garden containers sold through big-box retail. Comparable in product (molded planters) but operates primarily in North America.

Direct peers

• Plastiken: Italian plastic products manufacturer serving garden, DIY, and home markets across Europe. Comparable in product mix (plastic planters and containers), channel (garden centers, DIY), and Southern European manufacturing base.
• Artevasi: Portuguese manufacturer of indoor and outdoor planters and self-watering pots. Comparable in product range, Iberian/European distribution model, and focus on design-led plastic and fiber containers.
• elho: Dutch designer and manufacturer of plastic indoor and outdoor planters. Closely comparable to Deroma's Fiber/Polystone and Recycled Plastic collections in target market (home gardeners) and distribution through European garden centers and DIY chains.
• Scheurich: German manufacturer of ceramic indoor planters and pots, with a strong European garden-center footprint. Highly comparable to Deroma in product category (decorative plant pots), material focus (ceramic/terracotta), and B2B go-to-market through garden retailers.
• Lechuza (Geobra Brandstätter): Premium plastic planter brand under Geobra Brandstätter, known for integrated self-watering systems analogous to Deroma's Modul'O and AquaDo. Directly comparable on product functionality, design positioning, and channel.
• Stefanplast: Italian producer of plastic planters, garden products, and household items. Direct Italian B2B competitor with overlapping garden-center channel and similar recycled-plastic product lines.

Broad incumbents

• Pöppelmann: Large German family-owned plastics manufacturer serving horticulture among many industries (automotive, healthcare, consumer). Relevant comparable for Deroma's Fiber/Polystone and recycled-plastic production capabilities at industrial scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/deromagroup
• LinkedInlinkedin.com/company/deroma

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deroma