What Recreational Services does

Recreational Services, trading as Green by Nature, is one of New Zealand's largest and most diversified parks, grounds, and facility management organizations, delivering integrated landscape and horticultural services across New Zealand and Australia. Founded in 1992 and headquartered in Auckland, the company employs 501-1,000 people and operates under Australian holding company Australasian Landscape Services HoldCo Pty Ltd. The business serves six primary verticals — government and council, commercial and retail, sports and leisure, education, community and health, and infrastructure and utilities — with named engagements spanning Manawatu District Council, Semenoff Stadium (Rugby World Cup 2021), and Auckland University of Technology.

The company's offering is organized around nine service lines: landscaping and horticulture management, sports turf construction and renovation, broad acre mowing and vegetation control, grounds/asset/facilities management, tree management and arboriculture, irrigation and water management, environmental management and consultancy, indoor plant services, and landscape construction. Technical differentiation is concentrated in sport surface design and management (SSDM), winter turf resilience programs, and environmental management of vulnerable sites, supported by specialized equipment and a credentialed workforce (e.g., Mark Burton's 2026 Auckland Groundsman of the Year). The firm is B Corp certified and accredited across ISO 9001, 14001, and 45001.

Revenue is generated primarily through long-term managed-service contracts with government and commercial clients, supplemented by project-based landscape and sports turf construction work. Pricing is tender- or quote-based and not publicly disclosed. The go-to-market is direct enterprise field sales targeting councils, educational institutions, sports venues, and large commercial accounts, with some client relationships reportedly spanning 30 years. Marketing is anchored on reputation, case studies, ESG credentials, and earned media rather than paid digital channels.

Name

Recreational Services

Legal name

Australasian Landscape Services HoldCo Pty Ltd

Website

https://rs.kiwi.nz

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Recreational Services (Green by Nature) is a New Zealand-founded, trans-Tasman landscape and grounds management provider serving government, commercial, sports, education, and community clients with nine integrated service lines.

Ownership category

akta.pro rank

Product category

Landscape and Grounds Management Services

NAICS

Landscaping Services (561730)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Agricultural Services (700)

akta.pro primary industry

Commercial Landscaping & Grounds Maintenance (BPABADAA)

akta.pro secondary industries

Tree Care & Arborist Services (BPABADAD), Groundskeeping, Landscaping & Athletic Field Maintenance (EDAEAAAC), Parks, Recreation & Cultural Services (BPAIACAI), Urban & Community Reforestation / Street Tree Planting (AFAMACAL)

Keywords

• Landscaping services
• Grounds management
• Facility maintenance
• Sports turf management
• Tree management

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Landscape and Horticultural Services: Recurring grounds maintenance, landscape management, and horticulture services under long-term contracts with government, commercial, and community clients.
2. Landscape Construction: One-time landscape design and construction services for new developments and renovations.
3. Sports Turf Construction and Renovation: Construction and renovation services for sports fields and turf surfaces.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Recreational Services, operating as Green by Nature, is a parks, grounds and outdoor facility management provider delivering landscaping, sports turf management, mowing, arboriculture/tree management, irrigation, environmental management, indoor plant services, and landscape construction across New Zealand and Australia. The company serves councils, government agencies, sports clubs, educational institutions, commercial property owners, and infrastructure operators under multi-year managed service contracts. Its offering combines ongoing maintenance with construction and project-based professional services for outdoor built assets.

Product overview

Green by Nature operates as a landscape services business offering a comprehensive portfolio of integrated services. The core offerings include Landscaping and Horticulture Management, Sports Turf Construction/Management/Renovation, Broad Acre Mowing and Vegetation Control, Grounds/Asset/Facilities Management, Tree Management and Arboriculture Services, Irrigation and Water Management, Environmental Management and Consultancy, Indoor Plant Services, and Landscape Construction. These services span across sectors including Education, Government, Commercial, Residential, Stadiums, Sports and Events, delivered throughout New Zealand and Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Maintenance and Mowing Services Routine mowing, edging, turf care, and reserve maintenance delivered under long-term contracts for councils, sports clubs, schools, and commercial property owners across New Zealand and Australia.
• Sports Turf Management Specialist preparation, renovation, and ongoing maintenance of sports turf surfaces for rugby, football, cricket, and multi-use grounds used by sports clubs, schools, and venue operators.
• Arboriculture and Tree Management Inspection, pruning, removal, and ongoing tree management delivered by qualified arborists for public reserves, street trees, schools, and commercial sites.
• Irrigation Design, Installation and Maintenance Design, installation, commissioning, and ongoing servicing of irrigation systems supporting water-efficient landscape and turf management across council, sports, and commercial assets.
• Environmental Management Environmental management of outdoor assets including biodiversity, waterways, pest plant control, and sustainability practices aligned with ISO 14001 environmental management system certification.
• Indoor Plants and Interior Plantscaping Supply, installation, and ongoing maintenance of indoor plants for corporate offices, retail environments, and commercial interiors.
• Landscape Construction Project-based landscape construction including earthworks, planting, hardscape, and civil landscape works for council, commercial, and infrastructure clients.
• Parks and Facilities Management (SSDM scope) Integrated parks, grounds, and outdoor facility management under managed service contracts for councils, government agencies, and large venue operators.

Quantifiable outcome

• Rugby World Cup 2021 venue received commendation for 'velvety field of play' by Match Commissioner

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• LandCare: Australia-based commercial landscaping and grounds maintenance company serving government, commercial, and infrastructure clients. Direct competitor in the Australian market that Green by Nature operates in, with overlapping municipal contract base.
• Davey Tree Expert Company: Major North American provider of tree care, utility vegetation management, and environmental consulting services. Highly relevant peer for Green by Nature's arboriculture and environmental management/consultancy service lines.
• Asplundh Tree Expert: Largest North American vegetation management and tree-care company serving utilities, municipalities, and commercial clients. Relevant peer for Green by Nature's arboriculture and infrastructure/utilities segment work.
• Yellowstone Landscape: Large US commercial landscape services firm providing maintenance, irrigation, tree care, and sports turf for HOAs, municipalities, and commercial properties. Closely comparable service mix to Green by Nature, especially on the irrigation and tree/arboriculture lines.
• BrightView Holdings: Largest commercial landscaping services company in the US, providing design, development, maintenance, and tree care to commercial, institutional, and government clients. Closest publicly traded analogue to Green by Nature's full-service landscape and grounds management model.
• SavATree: US-based tree, shrub, and lawn care service provider offering arboriculture, landscape health, and grounds maintenance. Comparable to Green by Nature's combined tree management and horticultural service portfolio.
• Idverde: Leading European provider of grounds maintenance, landscape construction, and environmental services for councils, utilities, and commercial clients. Highly comparable multi-country scale operator with municipal/government contract concentration similar to Green by Nature.

Broad incumbents

• Ventia: Large ASX-listed infrastructure services provider operating across Australia and New Zealand in facilities, environmental, and asset management. Competes with Green by Nature for government, infrastructure/utilities, and commercial grounds contracts in both countries.
• Programmed: Australia/NZ-based staffing, maintenance, and facility services group with property maintenance and grounds offerings. Broad incumbent that overlaps with Green by Nature's asset and facilities management service line for commercial and government clients.
• Spotless Group: Major Australian facilities and property services company providing integrated soft and hard services across commercial, infrastructure, and government sectors. Broader incumbent that competes with Green by Nature for facilities management contracts across the same ANZ customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recreational Services