L.A. Casting
L.A. Casting, Inc. is a Los Angeles-based private casting services firm that operates an online talent portal connecting performers (actors, models, voice-over artists) with production companies for film, television, commercials, music videos, and live events. It monetizes via performer subscriptions and project-based production bookings.
- Company typePrivate
- Founded-
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What L.A. Casting does
L.A. Casting, Inc. is a privately held Los Angeles-based casting services firm operating from 8335 W. Sunset Blvd., Ste 332, Los Angeles, with claims of over 20 years of experience in the entertainment industry. The company operates a two-sided talent marketplace connecting production companies (film studios, television networks, advertising agencies, and independent producers) with actors, models, voice-over artists, and other performers for feature films, independent films, television, commercials, music videos, industrial videos, voice-overs, print work, and live events.
The core product is an online talent portal where independent performers self-register, create profiles with photos and media, and pay recurring subscription fees (Monthly, Quarterly, or Semi-Annual, processed via Stripe), while production-side clients (producers and directors) can view talent directly through the portal, request quotes, schedule interviews, and book talent. The Terms of Use explicitly disclaim any guarantee of employment and frame the production services as provided on a "best efforts basis," signaling a marketplace rather than employer relationship.
The company maintains relationships with several large entertainment brands — Fox, Disney, Warner Bros., Universal, Cartoon Network, Travel Channel, e! Entertainment, and IFC East — whose logos are displayed on the public website. The legal entity is L.A. Casting, Inc., a California corporation; there is no parent company, no disclosed venture or private equity backing, and no public listing. The website is currently displaying a brief site-maintenance notice but remains otherwise operational.
L.A. Casting firmographics
Firmographics- Name
- L.A. Casting
- Legal name
- L.A. Casting, Inc.
- Website
- https://lacgroup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- L.A. Casting, Inc. is a Los Angeles-based private casting services firm that operates an online talent portal connecting performers (actors, models, voice-over artists) with production companies for film, television, commercials, music videos, and live events. It monetizes via performer subscriptions and project-based production bookings.
- Ownership category
- akta.pro rank
L.A. Casting industry classification
Industry- Product category
- Talent Casting Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Independent Artists, Writers, and Performers (7115), Independent Artists, Writers, and Performers (711510)
- SIC
- Services-Allied To Motion Picture Production (7819), Services-Employment Agencies (7361), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Talent Casting & Auditions (Casting Directors, Open Calls) (HSACAHAL)
- akta.pro secondary industries
- Casting & Talent Services (Casting, Background, Talent Holding) (MPADAFAI), Talent Agency & Representation Services (HSACAHAK), Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF)
Keywords
Where L.A. Casting is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
L.A. Casting business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Performer Subscriptions: Independent performers pay subscription fees (Monthly, Quarterly, and Semi-Annual plans) to host their photos and media online for promotional purposes. Payments processed securely through Stripe.
- Production Company Services: Production companies seeking talent use the website to request quotes, schedule interviews, and/or book talent directly. Services provided on a best efforts basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based plans for performers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
L.A. Casting product offering
Product offeringCore offering
L.A. Casting provides actors, actresses, and voice-over artists for feature films, independent films, television, commercials, music videos, industrial videos, voice-overs, print work, and live events. Production companies use the website to request quotes, schedule interviews, and book talent directly, while independent performers subscribe to host profiles with photos and media for promotional purposes viewable by producers and production companies.
Product overview
L.A. Casting operates as a talent casting platform with over 20 years of experience, offering a unified online portal where performers create profiles with photos and media for casting purposes, and producers can view talent, request quotes, schedule interviews, and book talent directly. The platform serves casting for feature and independent films, television, commercials, music videos, industrial videos, voice-overs, print work, and live events, with subscription-based access for performers and quote-based services for production companies.
Differentiator
Problem solved
Functional benefit
Products and services
- L.A. Casting Online Talent Portal An online platform enabling independent performers (SAG-AFTRA union and non-union) to create profiles and host photos and media for promotional purposes, viewable by producers and production companies for casting purposes. Subscriptions are sold on Monthly, Quarterly, and Semi-Annual plans processed via Stripe.
- Casting Services for Film, Television, and Productions Casting services for feature films, independent films, television, commercials, music videos, industrial videos, voice-overs, print work, and live events, backed by an online portal for producers to view talent directly from photos and videos. Services are provided on a best efforts basis.
- Talent Booking and Quote System Production companies can use the website to request quotes, schedule interviews, and book talent directly through the platform. Services are available beyond Los Angeles upon inquiry.
Companies that use L.A. Casting
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
L.A. Casting technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
L.A. Casting partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
L.A. Casting competitors and assessment
Company assessmentDirect peers
- Casting Frontier: Online casting platform used by casting directors and producers to post roles and review actor submissions. Directly comparable two-sided marketplace with overlap in production-company customers and performer self-registration.
- Central Casting: Background casting service for SAG-AFTRA extras across major film and TV productions. Overlaps with L.A. Casting in providing union talent for major studios, though focused specifically on background/extra roles.
- Now Casting: Online casting platform that posts casting calls and hosts performer profiles for film, TV, and commercial projects. Comparable to L.A. Casting as a self-serve marketplace for performers and production companies in the same format mix.
- Backstage: Long-running casting and audition platform (now affiliated with Casting Networks) that hosts performer profiles and connects them to casting opportunities. Competes head-to-head with L.A. Casting for both performer subscriptions and producer casting demand.
- Breakdown Services (Actor's Access): Industry-standard casting notice and submission service used by major productions and casting directors. Directly comparable in core service (online casting for actors and producers) and in the types of enterprise customers it serves.
- Explore Talent: Online talent discovery platform for actors, models, and performers. Comparable to L.A. Casting's subscription-based performer marketplace model and its goal of connecting talent with production opportunities.
- Casting Networks: Largest online casting platform serving actors, casting directors, and producers across film, TV, and theater. Directly comparable to L.A. Casting as a two-sided talent marketplace for the same buyer and seller segments.
Broad incumbents
- Warner Bros. Discovery (in-house casting): Major studio with internal casting operations that also purchases external casting services. Overlaps with L.A. Casting as both a customer (per its listed roster) and a competitor for in-studio productions.
- The Walt Disney Company (in-house casting): Major entertainment conglomerate with internal casting capabilities across film, TV, and streaming. Listed as an L.A. Casting customer but also operates its own casting infrastructure at scale, making it both buyer and adjacent competitor.
- NBCUniversal (in-house casting): Major studio with internal casting across film, broadcast, and streaming. Comparable to L.A. Casting's enterprise customer profile and partially overlapping in format coverage (film, TV, commercials).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
L.A. Casting social profiles
Digital presenceL.A. Casting financial estimates
Financial estimateRevenue estimate
Valuation estimate
L.A. Casting leadership team
Management profileNumber of profiles
L.A. Casting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
L.A. Casting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about L.A. Casting
What does L.A. Casting do?
L.A. Casting provides actors, actresses, and voice-over artists for feature films, independent films, television, commercials, music videos, industrial videos, voice-overs, print work, and live events. Production companies use the website to request quotes, schedule interviews, and book talent directly, while independent performers subscribe to host profiles with photos and media for promotional purposes viewable by producers and production companies.
Is L.A. Casting a public or private company?
L.A. Casting is a private company. It is classified as unknown and is currently operating.
When was L.A. Casting founded?
L.A. Casting was founded in -1. It employs 11 to 50 people.
Where is L.A. Casting based?
L.A. Casting is headquartered in Los Angeles, United States, in the North America region.
How does L.A. Casting make money?
Two revenue lines are on record. Performer Subscriptions are the primary driver. The others are production Company Services.
Who are L.A. Casting's main competitors?
Direct peers on record are Casting Frontier, Central Casting, Now Casting, Backstage, Breakdown Services (Actor's Access), Explore Talent and Casting Networks. Broad incumbents are Warner Bros. Discovery (in-house casting), The Walt Disney Company (in-house casting) and NBCUniversal (in-house casting).
Does L.A. Casting have an API?
No public API is recorded for L.A. Casting.
What industry is L.A. Casting in?
L.A. Casting's product category is Talent Casting Services. Its primary akta.pro industry code is HSACAHAL, Talent Casting & Auditions (Casting Directors, Open Calls), with a secondary code of MPADAFAI, Casting & Talent Services (Casting, Background, Talent Holding). Its NAICS code is 71141 and its SIC code is 7819.