Mortgage Managers
Mortgage Managers is a Hobsonville, Auckland-based mortgage advisory firm founded in 2004 that brokers residential, investment, specialty, and business finance through NZ banks and non-bank lenders for first home buyers, existing homeowners, investors, and non-standard borrowers across New Zealand.
- Company typePrivate
- Founded2004
- HeadquartersHobsonville, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mortgage Managers does
Mortgage Managers (operating as North West Group Holdings Limited) is a New Zealand mortgage advisory and brokerage firm headquartered in Hobsonville, Auckland, and founded in 2004. The firm operates as an intermediary connecting borrowers with major trading banks and non-bank lenders (Resimac, Pepper Money, Liberty Financial) across residential mortgages, refinancing, specialty lending (bad credit, low deposit, bridging, reverse mortgages, equity release), property investment and development finance, business finance, personal and vehicle loans, and KiwiSaver/government scheme facilitation. Its core distribution advantage is multi-lender access under a Class 2 Financial Adviser Provider Licence issued by the Financial Markets Authority (FSP number 682791, 28 September 2022).
The business model is transaction-based with a recurring component. Revenue derives from upfront bank commissions of 0.45%-0.88% of the settled mortgage balance, ongoing trail commissions of 0.00%-0.30%, non-bank adviser fees of NZD 2,400-9,000, personal loan adviser fees of NZD 300-900, second mortgage and business finance fees of NZD 900-3,600, and a deferred adviser fee of NZD 2,400 for loans repaid or refinanced within 24 months. Initial consultations are free, and bank-sourced mortgages carry no upfront client fee. The principal is Stuart Wills, supported by a small team of named mortgage advisers (Jess Muliawan, Jan Jensen, James Puah, Nicola Petersen) and operating with 1-10 total employees.
The firm's go-to-market combines direct advisory engagement, a content-led digital presence including free online financial calculators, an organic social/community flywheel built around the principal's ~200,000-member Kiwi First Home Buyers Facebook Group, and an EXCELLENT-rated Google review profile (113 reviews). Supplementary referral partnerships with Aon Insurance, Wise, and Hnry extend the offering beyond pure mortgage broking. There is no mobile app, no disclosed API, and no proprietary technology beyond standard web calculators; the underlying platform is a traditional adviser-mediated service delivered remotely across New Zealand and to overseas clients seeking NZ property finance.
Mortgage Managers firmographics
Firmographics- Name
- Mortgage Managers
- Legal name
- North West Group Holdings Limited
- Website
- https://mortgagemanagers.co.nz
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mortgage Managers is a Hobsonville, Auckland-based mortgage advisory firm founded in 2004 that brokers residential, investment, specialty, and business finance through NZ banks and non-bank lenders for first home buyers, existing homeowners, investors, and non-standard borrowers across New Zealand.
- Ownership category
- akta.pro rank
Mortgage Managers industry classification
Industry- Product category
- Mortgage Brokerage and Advisory Services
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231)
- SIC
- Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)
- akta.pro secondary industries
- Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA), Commercial Mortgage Brokerage (FSAEAEAB)
Keywords
Where Mortgage Managers is headquartered
LocationHeadquarters
- HQ city
- Hobsonville
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Mortgage Managers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Upfront Commission from Banks: Commission received at settlement from banks when mortgages are arranged. Commission ranges from 0.45% to 0.88% of the initial mortgage balance or amount funded.
- Ongoing Commission: Recurring commission of 0.00% to 0.30% of the mortgage balance on an ongoing basis, plus payments for refixing or restructuring of loans.
- Non-Bank Mortgage Adviser Fees: Fees charged for applications to non-bank lenders, typically between $2,400 and $9,000, often included in the loan offer and paid to the company by the lender.
- Personal Loan Adviser Fees: Fees for personal loan applications ranging from $300 to $900.
- Second Mortgage Adviser Fees: Fees for second mortgage applications ranging from $900 to $3,600.
- Business Finance Adviser Fees: Fees for business finance applications ranging from $900 to $3,600.
- Deferred Adviser Fee: A deferred adviser fee of $2,400 charged if a bank mortgage is repaid or refinanced within 24 months, to cover potential commission clawback from banks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Initial Consultation |
| Transaction based/ take rate | Pay-as-you-go | Bank Mortgage Advisory |
| Transaction based/ take rate | Pay-as-you-go | Non-Bank Mortgage Advisory |
| Transaction based/ take rate | Pay-as-you-go | Personal Loan Advisory |
| Transaction based/ take rate | Pay-as-you-go | Second Mortgage Advisory |
| Transaction based/ take rate | Pay-as-you-go | Business Finance Advisory |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Mortgage Managers product offering
Product offeringCore offering
Mortgage Managers is a New Zealand mortgage advisory and brokerage firm that arranges residential mortgages, refinancing, specialty lending, property investment finance, business and development finance, personal/vehicle loans, insurance referrals, and KiwiSaver guidance for individual consumers and small businesses. The firm acts as an intermediary between clients and a panel of major banks and non-bank lenders (Resimac, Pepper Money, Liberty Financial), earning commissions and adviser fees on settled loans.
Product overview
Mortgage Managers is a mortgage advisory/brokerage firm offering a comprehensive suite of financial services primarily focused on residential mortgage lending. Their core offering centers on mortgage brokering services for first home buyers, existing homeowners, property investors, and borrowers with non-standard financial situations. The product portfolio includes mortgage products (first home loans, refinancing, non-standard loans, investment property loans), specialty lending (bridging finance, equity release, reverse mortgages), business and development finance, personal/vehicle loans, insurance advisory, and KiwiSaver guidance. Supplementary digital tools include mortgage calculators, refinance calculators, equity calculators, and budgeting software. The firm operates as a broker intermediary, connecting clients with major banks and non-bank lenders across New Zealand.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Common mortgage adviser fees of 0.45% to 0.88% upfront commission from banks on mortgage balance
- +1 more outcomes
Companies that use Mortgage Managers
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles4 records
Mortgage Managers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Mortgage Managers partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- Major BankscoreMortgage Managers works with major banks as a mortgage broker, receiving commission (0.45%-0.88% upfront, 0.00%-0.30% ongoing) when arranging residential mortgages. Banks include major trading banks for both standard and non-standard lending situations.
- Non-Bank LenderscorePartnership with non-bank lenders including Resimac, Pepper Money, and Liberty Financial for clients who don't fit standard bank criteria. Non-bank applications incur adviser fees of $2,400-$9,000.
- Kiwi First Home Buyers GroupflagshipCommunity ecosystem created by principal Stuart Wills. Facebook Group with approximately 200,000 members, described as New Zealand's most popular dedicated group for first home buyers. Serves as both community resource and marketing/referral channel.
- Aon InsuranceminorInsurance referral partnership for house insurance, contents cover, and vehicle insurance products. Part of broader financial services offering.
- Wise (TransferWise)minorReferral partnership for multi-currency account services, recommended as part of their financial tool suite for clients.
- HnryminorReferral partnership for accounting services for sole traders, recommended for self-employed clients managing their finances.
- Kāinga OracorePartnership to facilitate government schemes including First Home Loan and First Home Grant for eligible buyers. Also offers AffordAssist for new build finance.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mortgage Managers competitors and assessment
Company assessmentDirect peers
- Mortgage Express: New Zealand mortgage advisory firm offering residential and commercial finance brokering with access to multiple lenders; closely aligned with Mortgage Managers' dual bank/non-bank distribution approach.
- Mike Pero Mortgages: Established NZ mortgage broker franchise with nationwide adviser network and access to multiple lenders; comparable to Mortgage Managers in residential brokerage but with materially larger adviser count and brand reach.
- New Zealand Home Loans (NZHL): One of New Zealand's largest mortgage broker networks, providing residential mortgage brokerage across bank and non-bank lenders; comparable to Mortgage Managers in core service but materially larger scale and broader adviser footprint.
- Loan Market NZ: Franchise-based mortgage brokerage operating across New Zealand, brokering residential and investment loans with multiple lenders; comparable business model and lender-agnostic positioning to Mortgage Managers.
- Squirrel Mortgages: New Zealand mortgage brokerage offering personalized residential and investment mortgage advice across multiple lenders; directly comparable to Mortgage Managers in customer segment, lender relationships, and adviser-led service model.
- Choice Loans: New Zealand mortgage and finance brokerage working with bank and non-bank lenders, including specialist lending for non-standard borrowers; overlapping service portfolio with Mortgage Managers across residential and specialty lending.
Emerging players
- Opes Partners: New Zealand property investment advisory that connects buyers to mortgages and investment properties; overlapping with Mortgage Managers on property investment finance, but with a stronger property-buying focus and a younger, digital-first proposition.
Peers
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Mortgage Managers social profiles
Digital presenceMortgage Managers compliance and trust
Trust signalCompliance1 record
Mortgage Managers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mortgage Managers leadership team
Management profileNumber of profiles
Profiles5 records
Mortgage Managers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mortgage Managers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mortgage Managers
What does Mortgage Managers do?
Mortgage Managers is a New Zealand mortgage advisory and brokerage firm that arranges residential mortgages, refinancing, specialty lending, property investment finance, business and development finance, personal/vehicle loans, insurance referrals, and KiwiSaver guidance for individual consumers and small businesses. The firm acts as an intermediary between clients and a panel of major banks and non-bank lenders (Resimac, Pepper Money, Liberty Financial), earning commissions and adviser fees on settled loans.
Is Mortgage Managers a public or private company?
Mortgage Managers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mortgage Managers founded?
Mortgage Managers was founded in 2004. It employs 1 to 10 people.
Where is Mortgage Managers based?
Mortgage Managers is headquartered in Hobsonville, New Zealand, in the Oceania region.
How does Mortgage Managers make money?
Seven revenue lines are on record. Upfront Commission from Banks are the primary driver. The others are ongoing Commission, non-Bank Mortgage Adviser Fees, personal Loan Adviser Fees, second Mortgage Adviser Fees, business Finance Adviser Fees and deferred Adviser Fee.
Who are Mortgage Managers's main competitors?
Direct peers on record are Mortgage Express, Mike Pero Mortgages, New Zealand Home Loans (NZHL), Loan Market NZ, Squirrel Mortgages and Choice Loans. Opes Partners is listed as an emerging player. Aussie Home Loans is listed as a peer.
Does Mortgage Managers have an API?
No public API is recorded for Mortgage Managers.
What industry is Mortgage Managers in?
Mortgage Managers's product category is Mortgage Brokerage and Advisory Services. Its primary akta.pro industry code is FSALABAA, Retail Residential Mortgage Brokers (Purchase & Refinance), with a secondary code of FSAEAEAA, Residential Mortgage Brokerage (Purchase & Refinance). Its NAICS code is 522310 and its SIC code is 6163.