EZ Lite Cruiser
EZ Lite Cruiser designs and sells FDA-cleared lightweight foldable electric power wheelchairs direct-to-consumer via Shopify, serving elderly and mobility-impaired users across 50+ countries through a patented quick-release motor system and global airline-approved distribution.
- Company typePrivate
- Founded2023
- HeadquartersChatsworth, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What EZ Lite Cruiser does
EZ Lite Cruiser is a Chatsworth, California-based designer and direct-to-consumer retailer of lightweight foldable electric power wheelchairs aimed at elderly and mobility-impaired users. Its core product is a sub-62 lb aluminum-frame chair built around a patented quick-release detachable motor system that splits the frame into three sub-37 lb components for easier vehicle, airline, and cruise transport. The lineup spans three width tiers (Slim, Regular, Wide) × three rear-wheel configurations (8", 10", 12"), priced between $2,395 and $2,939, plus an aftermarket of lithium-ion batteries (10 Ah airline-approved at $499.95 and 15 Ah at $724.95), chargers, leg rests, headrests, and caregiver joystick mounts.
The chair is FDA 21 CFR Part 11 cleared as a Class medical device, which opens health-insurance reimbursement and clinical-procurement pathways that pure consumer hardware competitors cannot access. The company has accumulated regulatory and institutional endorsements including inclusion on the approved mobility-aid lists of 25+ global airlines (American, Delta, United, Southwest, Lufthansa, Singapore Airlines, Qantas, etc.), an NYT Wirecutter feature, and a CBS The Doctors TV placement.
EZ Lite Cruiser operates a Shopify-powered DTC storefront shipping globally to 50+ countries from a Los Angeles parts-and-fulfillment warehouse, supported by Affirm/Shop Pay Installments financing, an extensive YouTube/Vimeo how-to library, an "EZ Lite Cruiser blog," and a 7,820+ review testimonial base. The business is privately held, bootstrapped (no disclosed funding rounds), and operates with a 1-10 person team. Pio Jang is listed as co-founder. Revenue is generated almost entirely through one-time hardware purchases plus high-margin replacement parts and accessories, with no subscription or service-contract revenue stream.
EZ Lite Cruiser firmographics
Firmographics- Name
- EZ Lite Cruiser
- Legal name
- EZ Lite Cruiser
- Website
- https://ezlitecruiser.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EZ Lite Cruiser designs and sells FDA-cleared lightweight foldable electric power wheelchairs direct-to-consumer via Shopify, serving elderly and mobility-impaired users across 50+ countries through a patented quick-release motor system and global airline-approved distribution.
- Ownership category
- akta.pro rank
EZ Lite Cruiser industry classification
Industry- Product category
- Power Wheelchairs
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)
- akta.pro secondary industry
- Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)
Keywords
Where EZ Lite Cruiser is headquartered
LocationHeadquarters
- HQ city
- Chatsworth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EZ Lite Cruiser business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Power Wheelchair Sales: Primary revenue stream from the sale of lightweight foldable power wheelchairs across multiple model lines (Standard, Deluxe Slim, Deluxe Regular, Deluxe Wide). Each model is available in multiple configurations (8, 10, 12 variants based on wheel sizes).
- Accessories and Replacement Parts: Secondary revenue from add-on accessories including batteries, chargers, leg rests, headrests, travel bags, push handles, joystick mounts, and replacement parts for maintenance and repairs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Deluxe Regular DX8 - Base model with 6/8 inch wheels |
| One time/ perpetual license | Pay-as-you-go | Deluxe Regular DX10 - Mid-range with 7.5/10 inch wheels |
| One time/ perpetual license | Pay-as-you-go | Deluxe Regular DX12 - Premium with 7.5/12 inch wheels |
| One time/ perpetual license | Pay-as-you-go | Deluxe Slim SX8 - Compact with 6/8 inch wheels |
| One time/ perpetual license | Pay-as-you-go | Deluxe Slim SX12 - Premium compact with 7.5/12 inch wheels |
| One time/ perpetual license | Pay-as-you-go | Deluxe Wide WX10 - Wider frame with 7.5/10 inch wheels |
| One time/ perpetual license | Pay-as-you-go | Deluxe Wide WX12 - Wider premium with 7.5/12 inch wheels |
| One time/ perpetual license | Pay-as-you-go | Standard Model 2nd Generation - Entry-level |
| Unit Pricing | Pay-as-you-go | 10 Ah Airline-Approved Battery |
| Unit Pricing | Pay-as-you-go | 15 Ah Higher Capacity Battery |
| Unit Pricing | Pay-as-you-go | Adjustable Leg Rests |
| Unit Pricing | Pay-as-you-go | Headrest |
| Unit Pricing | Pay-as-you-go | Push Handles |
| Unit Pricing | Pay-as-you-go | Caregiver (Rear) Joystick Mount |
| Unit Pricing | Pay-as-you-go | Dual Battery Connector |
| Unit Pricing | Pay-as-you-go | Car Charger |
| Unit Pricing | Pay-as-you-go | Umbrella Holder |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
EZ Lite Cruiser product offering
Product offeringCore offering
EZ Lite Cruiser manufactures and sells lightweight, foldable electric power wheelchairs directly to consumers through its e-commerce website. The product line includes the Standard Model 2nd Generation and Deluxe models in Slim, Regular, and Wide widths, each with multiple wheel configurations, along with rechargeable lithium-ion battery packs and a range of accessories such as leg rests, headrests, caregiver joystick mounts, and travel gear. All Deluxe models feature patented quick-release detachable motors that split the chair into three lighter components for transport, and the chairs are FDA-cleared medical devices approved for airline and cruise travel.
Product overview
EZ Lite Cruiser offers lightweight foldable power wheelchairs designed for travel and mobility. The product portfolio consists of two main lines: the Standard Model (2nd Generation) and the Deluxe Models. The Deluxe line is further segmented into three width categories—Slim (SX series), Regular (DX series), and Wide (WX series)—each available in three wheel configurations (8", 10", and 12" rear wheels). All Deluxe Models feature patented quick-release detachable motors, 5-position reclining back support, adjustable arm rests and foot rests, and fold/unfold in approximately one second. The Slim models are narrow-width variants for smaller homes; Regular models are mid-range width for users up to 305 lbs; Wide models accommodate users up to 330 lbs with widened arm rests. Battery options include 10 Ah (airline-approved, up to 10 miles range) and 15 Ah (up to 15 miles range, not airline-approved), with Dual Battery Connectors available for extended range. The company also offers a comprehensive accessories line including comfort accessories (headrests, leg rests), travel accessories (travel bags, car chargers), and replacement parts. All products are FDA-cleared medical devices marketed primarily through e-commerce.
Differentiator
Problem solved
Functional benefit
Products and services
- EZ Lite Cruiser Deluxe Regular DX12 Mid-range width foldable power wheelchair with 7.5" front wheels and 12" rear wheels for indoor/outdoor use, supporting users up to 305 lbs, with patented quick-release detachable motors, one-second folding, and 5-position reclining back support. Priced at $2,899.00 USD (sale from $3,699.00).
- EZ Lite Cruiser Deluxe Regular DX10 Mid-range width foldable power wheelchair with 7.5" front and 10" rear wheels for indoor/outdoor use, supporting users up to 305 lbs with detachable motors and adjustable comfort features. Priced at $2,879.00 USD (sale from $3,679.00).
- EZ Lite Cruiser Deluxe Regular DX8 Mid-range width foldable power wheelchair with 6" front and 8" rear wheels, primarily for indoor use, supporting users up to 305 lbs with the detachable motor system and reclining back. Priced at $2,859.00 USD (sale from $3,659.00).
- EZ Lite Cruiser Deluxe Slim SX12 Narrow-width foldable power wheelchair with 7.5" front and 12" rear wheels, supporting users up to 280 lbs, designed for narrow doorways and pathways with detachable motors and one-second folding.
- EZ Lite Cruiser Deluxe Slim SX10 Narrow-width foldable power wheelchair with 7.5" front and 10" rear wheels, supporting users up to 280 lbs, designed for narrow doorways and pathways with detachable motors and reclining back support.
- EZ Lite Cruiser Deluxe Slim SX8 Narrow-width foldable power wheelchair with 6" front and 8" rear wheels, primarily for indoor use, supporting users up to 280 lbs with detachable motors and 5-position reclining back support.
- EZ Lite Cruiser Deluxe Wide WX12 Wide-frame foldable power wheelchair with 21" arm rest distance and 7.5" front/12" rear wheels, supporting users up to 330 lbs with detachable motors and reclining back support. Priced at $2,939.00 USD (sale from $3,739.00).
- EZ Lite Cruiser Deluxe Wide WX10 Wide-frame foldable power wheelchair with 21" arm rest width and 7.5" front/10" rear wheels, supporting users up to 330 lbs with detachable motors for indoor and outdoor use. Priced at $2,919.00 USD (sale from $3,719.00).
- EZ Lite Cruiser Standard Model 2nd Generation Entry-level lightweight foldable power wheelchair from EZ Lite Cruiser, positioned as the lower-priced option in the lineup at $2,395.00 USD (sale from $2,995.00).
- EZ Lite Cruiser 10 Ah Battery Pack Lithium-ion replacement/upgrade battery providing up to 10 miles of driving range, FAA/TSA approved for airline travel, weighing approximately 5 lbs at $499.95 USD.
- EZ Lite Cruiser 15 Ah Higher Capacity Battery Pack Higher-capacity 360 Wh lithium-ion battery providing up to 15 miles of driving range, weighing approximately 6.5 lbs at $724.95 USD; not approved for airline travel.
- EZ Lite Cruiser Dual Battery Connector Enables connection of two batteries simultaneously to double the available power and driving distance, sold at $29.95 USD.
- EZ Lite Cruiser Car Charger Compact vehicle power outlet charger for recharging EZ Lite Cruiser batteries while traveling, priced at $109.95 USD.
- EZ Lite Cruiser Headrest Adjustable cushioned neck and head support accessory with multiple positioning options for enhanced comfort during extended use, priced at $199.95 USD.
- EZ Lite Cruiser Caregiver (Rear) Joystick Mount Mounting accessory that relocates the joystick control from the armrest to the back of the chair, allowing caregivers to operate and maneuver the wheelchair, priced at $49.95 USD.
- EZ Lite Cruiser Adjustable Leg Rests Adjustable-length footrests (17"-19") with calf rest pads and flip-up functionality providing customizable leg support, sold as a Left & Right set at $274.95 USD.
- EZ Lite Cruiser Umbrella Holder Attachable umbrella holder providing hands-free shade and weather protection, with adjustable design compatible with most standard umbrellas, priced at $39.95 USD.
Quantifiable outcome
- Lightest and most portable power chair available, with frame weights as low as 34-37 lbs
- +3 more outcomes
Companies that use EZ Lite Cruiser
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
EZ Lite Cruiser technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature7 records
EZ Lite Cruiser partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- American AirlinesminorAmerican Airlines lists EZ Lite Cruiser as an approved mobility aid on their website. Customers can bring the wheelchair with 10Ah airline-approved battery on flights.
- Delta Air LinesminorDelta Air Lines lists EZ Lite Cruiser as an approved mobility aid. The wheelchair meets their requirements for battery-powered mobility devices.
- United AirlinesminorUnited Airlines mobility assistance policy includes EZ Lite Cruiser as an approved device for passengers with disabilities.
- Southwest AirlinesminorSouthwest Airlines lists EZ Lite Cruiser as an approved mobility aid for battery-powered wheelchairs.
- Air CanadaminorAir Canada includes EZ Lite Cruiser in their battery-powered mobility aid policies for air travel.
- British AirwaysminorBritish Airways lists EZ Lite Cruiser in their disability and mobility assistance guidelines.
- JetBlue AirwaysminorJetBlue Airways wheelchair assistance policies include EZ Lite Cruiser as an approved mobility device.
- LufthansaminorLufthansa dangerous goods and battery policies include EZ Lite Cruiser as an approved device.
- Alaska AirlinesminorAlaska Airlines special services for wheelchairs page includes EZ Lite Cruiser as an approved mobility aid.
- QantasminorQantas dangerous goods policy for non-spillable batteries includes EZ Lite Cruiser as an approved collapsible mobility aid.
- Singapore AirlinesminorSingapore Airlines lists EZ Lite Cruiser in their special assistance mobility aids section.
- ShopifycoreE-commerce platform powering the company website with integrated POS and payment processing including Shop Pay Installments financing option.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
EZ Lite Cruiser competitors and assessment
Company assessmentBroad incumbents
- Karman Healthcare: Manufacturer of manual and power wheelchairs with a long-standing reputation for lightweight designs. Sells via dealers and online with broader product breadth than EZ Lite Cruiser's focused foldable lineup.
- Pride Mobility / Jazzy: One of the largest U.S. power wheelchair manufacturers, with a broad portfolio including the Jazzy travel line. Wider distribution through dealers and DME channels; competes indirectly on travel-mobility segment.
- Invacare: Established medical equipment manufacturer with a full power wheelchair line and Medicare-reimbursed distribution. Operates at much larger scale across the same mobility-aid category.
- Drive Medical: Major DME manufacturer and distributor offering portable power wheelchairs alongside a much broader mobility and medical equipment portfolio. Sells through DME dealers and online, providing scale and reimbursement infrastructure that EZ Lite Cruiser lacks.
- Golden Technologies: U.S.-based mobility products manufacturer with power wheelchairs, lift chairs, and scooters. Competes in the broader powered-mobility category with established dealer distribution.
Direct peers
- ComfyGo Mobility: DTC brand offering a broad line of foldable electric wheelchairs, including airline-approved lithium-battery models with similar portability claims. Directly comparable on product, channel, and target customer.
- Porto Mobility: DTC seller of lightweight foldable power wheelchairs with detachable batteries and airline approval. Closely comparable price points and target market to EZ Lite Cruiser.
- Feather Mobility: Premium lightweight wheelchair brand specializing in ultra-light power chairs (~33 lbs). Directly competes on the "lightest portable power chair" positioning that EZ Lite Cruiser also emphasizes.
- Fold & Go Wheelchairs: Direct DTC competitor selling lightweight foldable magnesium power wheelchairs in the same price band (~$2,000–$3,000). Competes head-to-head with EZ Lite Cruiser on portability, airline approval, and online reviews.
- Electric Wheelchairs USA: Online-first retailer of folding and travel power wheelchairs with airline-approved battery options. Comparable channel strategy and target buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
EZ Lite Cruiser social profiles
Digital presenceEZ Lite Cruiser compliance and trust
Trust signalCompliance3 records
EZ Lite Cruiser financial estimates
Financial estimateRevenue estimate
Valuation estimate
EZ Lite Cruiser leadership team
Management profileNumber of profiles
Profiles1 record
EZ Lite Cruiser funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EZ Lite Cruiser M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EZ Lite Cruiser
What does EZ Lite Cruiser do?
EZ Lite Cruiser manufactures and sells lightweight, foldable electric power wheelchairs directly to consumers through its e-commerce website. The product line includes the Standard Model 2nd Generation and Deluxe models in Slim, Regular, and Wide widths, each with multiple wheel configurations, along with rechargeable lithium-ion battery packs and a range of accessories such as leg rests, headrests, caregiver joystick mounts, and travel gear. All Deluxe models feature patented quick-release detachable motors that split the chair into three lighter components for transport, and the chairs are FDA-cleared medical devices approved for airline and cruise travel.
Is EZ Lite Cruiser a public or private company?
EZ Lite Cruiser is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EZ Lite Cruiser founded?
EZ Lite Cruiser was founded in 2023. It employs 1 to 10 people.
Where is EZ Lite Cruiser based?
EZ Lite Cruiser is headquartered in Chatsworth, United States, in the North America region.
How does EZ Lite Cruiser make money?
Two revenue lines are on record. Power Wheelchair Sales are the primary driver. The others are accessories and Replacement Parts.
Who are EZ Lite Cruiser's main competitors?
Broad incumbents on record are Karman Healthcare, Pride Mobility / Jazzy, Invacare, Drive Medical and Golden Technologies. Direct peers are ComfyGo Mobility, Porto Mobility, Feather Mobility, Fold & Go Wheelchairs and Electric Wheelchairs USA.
Does EZ Lite Cruiser have an API?
No public API is recorded for EZ Lite Cruiser.
What industry is EZ Lite Cruiser in?
EZ Lite Cruiser's product category is Power Wheelchairs. Its primary akta.pro industry code is HLAHAMAA, Mobility Aids (Wheelchairs, Scooters, Walkers, Canes), with a secondary code of HSABAKAC, Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers). Its SIC code is 3842.