Brasserie Lancelot

What Brasserie Lancelot does

Brasserie Lancelot is a French craft brewery founded in 1990 by Bernard Lancelot, a former nuclear engineer turned beekeeper, and headquartered in the rehabilitated Mine d'Or at Roc-Saint-André in Brittany, near the mythical forest of Brocéliande. The brewery produces an organic, seasonal, and assorted portfolio of beers built around Breton history and Celtic legend narratives, including flagship family Duchesse Anne (Belgian-style triple), Cervoise (honey and seven aromatic plants), Morgane Bio (organic line), Blanche Hermine (wheat beers), and Lancelot Breizh Ale, alongside specialty beers (Bonnets Rouges, XI.I Samhain), collaboration beers (Breizh Amerika, Pebrenn, Celtic Storm), seasonal fresh-hop releases, hydromels (Chouchens), and the Breizh Cola soft-drink brand. Production relies on traditional fermentation methods and a localized organic supply chain via the founding membership in the 'De La Terre à la Bière' association.

The brewery operates a hybrid B2B2C model: direct-to-consumer sales through an on-site boutique open Monday to Friday, distribution to Breton bars, taverns, and specialty caves (La Tavarn Ar Roue Morvan, Ty Anna, Tara Inn), placement in French retail outlets and supermarkets, and draft keg rental services for events and venues. Marketing is anchored on cultural event sponsorship (Festival Interceltique de Lorient, Les Vieilles Charrues, regional sports teams), editorial recognition (Gault & Millau, Barmag, Ouest France), and competition performance, with six medals awarded in early 2025 (three at Concours Général Agricole, three at France Bière Challenge). The customer base spans individual consumers seeking authentic regional beers and horeca partners seeking differentiated tap offerings, supported by formats ranging from 25cl bottles to 30L kegs.

Since January 2021, Brasserie Lancelot has been majority-owned by Agrial, France's largest agricultural cooperative, via its Phare Ouest subsidiary. A €3M+ investment plan over 2023–2025 is funding new brewing vats, brewing station, and packaging lines to expand capacity. The brewery has professionalized its management (Yoann Emery, commercial and marketing director; Simon Joly, operations director, both appointed 2024), entered the non-alcoholic segment with Lancelot Breizh Ale Blonde 0.0% (August 2025), launched collaborations including Celtic Storm with Brasserie Skumenn (July 2025) and Breizh Amerika Session IPA, and joined the CITEO/GO Réemploi reusable packaging experiment and Distro Breton reemployment network, positioning ahead of incoming French packaging regulations.

Name

Brasserie Lancelot

Legal name

BRASSERIE LANCELOT

Website

https://brasserie-lancelot.bzh

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Brasserie Lancelot is a Breton craft brewery founded in 1990 that produces organic, seasonal, and legend-themed beers and hydromels for individual consumers and horeca partners across France, with on-site retail, bar distribution, and draft keg rental, majority-owned by Agrial cooperative since 2021.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (31212)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Cideries & Meadery Tasting Rooms (THAFALAI)

akta.pro secondary industry

Craft & Specialty Beverage Wholesale (Local/Artisanal) (AFAIAGAH)

Keywords

• Craft brewery
• Organic beers
• Breton craft beers
• Mead production
• Seasonal beers

Headquarters

HQ city

Val-d'isere

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Brewery product sales: The company generates revenue through the sale of its beer portfolio (core legend beers, seasonal/ephemeral beers, collaborations, and chouchens/mead) and non-alcoholic offerings (Breizh Cola, Breizh Lim, Breizh Thé Glacés) via its retail boutique, bar/retail distributors, and direct draft keg rentals.
2. Draft equipment rental: The brewery offers beer tap/keg rental services (tireuse), allowing professionals and events to serve draft beer, generating additional revenue streams.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Brasserie Lancelot is a craft brewery that manufactures and sells a portfolio of organic, seasonal and specialty beers inspired by Breton history and Celtic legends. Core offerings include flagship legend-themed beers (Duchesse Anne, Cervoise, Morgane Bio, Blanche Hermine, Lancelot), specialty beers (Bonnets Rouges, XI.I Samhain), collaboration beers (Breizh Amerika, Pebrenn, Celtic Storm), limited Ephémères editions, Chouchen meads, and Breizh Cola soft drinks — distributed in bottles (25cl/33cl/75cl) and kegs (20L/30L) via an on-site boutique, Breton bars/caves, French retail, and draft keg rentals.

Product overview

Brasserie Lancelot is a historic Breton brewery founded in 1990, producing a portfolio of legend-themed beers inspired by Breton history and Celtic culture. The core product families include: Duchesse Anne (flagship Belgian-style triple beers), Cervoise (traditional Celtic honey beer), Morgane Bio (organic beer family), Blanche Hermine (wheat beers), and Lancelot (iconic Breton ale). The portfolio extends to specialty beers (Bonnets Rouges, XI.I Samhain beer), collaboration beers (Breizh Amerika IPA series, Pebrenn, Celtic Storm), seasonal limited editions (Ephémères series, Seasonal Fresh Hops), and hydromels (Chouchens). The company also produces Breizh Cola soft drinks. Products range from traditional blonde and white beers to organic variants, non-alcoholic options (Lancelot 0.0%), and high-ABV specialty beers. The brewery operates a boutique near Brocéliande forest and participates in packaging reemployment initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Duchesse Anne: Breton triple beer inspired by Duchess Anne of Brittany, includes Triple, Triple Hops, d'Automne, and d'Hiver varieties
• Blanche Hermine
• Lancelot Breizh Ale
• Cervoise
• Morgane Bio
• Bonnets Rouges
• XI.I
• Breizh Amerika
• Pebrenn
• Seasonal Fresh Hops
• Chouchens
• Celtic Storm
• Ephémères

Products and services

• Duchesse Anne
• Cervoise
• Morgane Bio
• Blanche Hermine
• Lancelot Breizh Ale
• Bonnets Rouges
• XI.I
• Breizh Amerika
• Pebrenn
• Seasonal Fresh Hops
• Chouchens
• Celtic Storm
• Ephémères
• Breizh Cola

Quantifiable outcome

• 6 competition medals in early 2025: 3 at the Concours Général Agricole (gold for Duchesse Anne Triple, silver for Breizh Amerika, bronze for Seasonal Fresh Hops) and 3 at France Bière Challenge (silver for Duchesse Anne Triple Hops and Seasonal Fresh Hops, bronze for Cervoise).

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Brasserie SkumennminorStrategic or Co-development Partner · 4 July 2025Collaboration with the Rennes-based Brasserie Skumenn to produce Celtic Storm, a 100% Breton IPA brewed with local organic barley and hops from the 'De La Terre à la Bière' supply chain. The beer is distributed in kegs in Breton bars and in cans at specialty caves.
• CITEO / GO RéemploiminorStrategic or Co-development Partner · 1 June 2025Brasserie Lancelot joined the 4-region reemployment experiment (Bretagne, Pays de la Loire, Normandie, Hauts-de-France) led by CITEO and GO Réemploi. The experiment tests standardized reusable 75cl bottles (RCOEUR) for Duchesse Anne Triple, Blanche Hermine, and Morgane products.
• Distro (Réseau Vrac et Réemploi)minorStrategic or Co-development Partner · 1 June 2025Brasserie Lancelot participates in the Distro operator's Breton bottle reemployment network, with its 75cl beer range in standardized reusable bottles compatible with the Breton Réemploi network.
• Festival Interceltique de Lorient (FIL)coreGTM or Marketing Partner · 1 January 2022Long-standing partnership with the Festival Interceltique de Lorient (20+ years). The festival-inspired Pebrenn beer (breton for 'pepper') commemorates the partnership, paying homage to the ship Le Soleil d'Orient built at Lorient's port. The brewery is a major sponsor and participant, hosting the Kitchen Music competition and serving beers throughout the festival.
• A l'Air Houblonnée (Romain Chemin)coreStrategic or Co-development Partner · 1 January 2019Partnership with Romain Chemin, a Morbihan hop grower (Allaire, 56), to produce Seasonal Fresh Hops, a seasonal beer using fresh hop flowers harvested in Brittany and added to the beer within hours of harvest. The collaboration supports local Breton agricultural supply chains.
• Breizh AmerikacoreStrategic or Co-development Partner · 1 January 2018Brasserie Lancelot collaborates with the Breizh Amerika association to create beers that strengthen cultural ties between Brittany and the United States. The collaboration has produced multiple beers including Breizh Amerika Blonde IPA and Breizh Amerika Session IPA, blending US hops with Breton brewing know-how.
• De La Terre à la BièrecoreStrategic or Co-development Partner · 1 January 2006Brasserie Lancelot is the founding member of the 'De La Terre à la Bière' association (created 2006), which brings together organic barley producers, Breton brewers, and grain collectors to create a unique Breton organic barley supply chain from field to malt. The brewery sources its organic barley through this association.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Brasserie Skumenn: Rennes-based Breton craft brewery and direct collaboration partner with Lancelot (Celtic Storm, 2025). Same craft positioning, regional Breton focus, and comparable scale, with overlapping distribution through Breton bars.
• Brasseries de Bretagne: Brittany-based craft brewery operating in the same regional market with similar size and craft product mix; direct overlap on horeca tap distribution in Breton venues.
• Brasserie Thiriez: French craft brewery in Esquelbecq (Northern France) producing a wide range of craft beers including IPAs and saisons; similar family-run microbrewery scale and craft identity.
• Coreff (Brasserie de Bretagne): Established Breton craft brewery founded in 1985 in Brest, with similar regional identity, traditional Breton beer portfolio, and B2B horeca distribution model across Brittany.
• Brasserie Castelain: Independent family-run French craft brewery in Bénifontaine (Pas-de-Calais), with comparable craft/traditional beer mix and similar mid-scale independent brewer positioning.
• Brasserie Loup Blanc: Independent French craft brewer offering a comparable product portfolio (IPAs, triples, organic variants) and direct-to-consumer craft distribution, similar in size and craft positioning.

Regional players

• Brasserie 3 Monts: Regional brewery in Saint-Sylvestre-Cappel (Nord) with broader geographic reach, comparable to Lancelot's identity-driven positioning and Belgian-style brewing tradition.

Broad incumbents

• Kronenbourg (Carlsberg Group): France's largest brewer (1664) competing for French retail and horeca shelf space. Mass-market incumbent versus Lancelot's craft/regional positioning, relevant as scale comparison.
• Heineken Entreprise (France): Major French brewery operator (Desperados, Affligem, Heineken) competing for French on-premise taps and retail shelf space; relevant broad-incumbent scale benchmark.
• Duvel Moortgat (Brasserie d'Achouffe / Chouffe): Belgian craft-brewing incumbent (Chouffe, Duvel, Vedett) with established distribution in France. Comparable on Belgian-style triples and craft positioning but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/brasserie-lancelot

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brasserie Lancelot