Páramo Presenta
- Company typePrivate
- Founded2004
- HeadquartersBogotá, Colombia
- Headcount101–250
- GTM typeB2C
- OfferingServices
Páramo Presenta firmographics
Firmographics- Name
- Páramo Presenta
- Legal name
- Promotora Colombia SAS
- Website
- https://paramopresenta.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Páramo Presenta industry classification
Industry- Product category
- Live Music Promotion & Event Production
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Concert & Tour Promoters (MPAIAFAA)
- akta.pro secondary industries
- Festival & Event Producers/Organizers (MPAIAFAC), Music Festival Organizers & Promoters (MPAGAAAB), Concerts & Music Festivals (THAJAFAA)
Keywords
Where Páramo Presenta is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Páramo Presenta business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Ticket Sales: Revenue generated from selling tickets to concerts, festivals, and live music events organized or hosted by Páramo Presenta across Colombia
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Event-specific ticket pricing varies by artist, venue, and seat category |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Páramo Presenta product offering
Product offeringCore offering
Páramo Presenta is a live music promoter and event organizer that brings major international touring artists to Colombia and produces large-scale music festivals across multiple Colombian cities. The company operates three flagship festivals (Festival Estéreo Picnic, Festival Cordillera, Baum Festival) and individual concerts at venues such as Movistar Arena and Teatro Jorge Eliécer Gaitán, selling tickets directly to consumers through its website and authorized ticketing partners.
Product overview
Páramo Presenta is the core live music promotion and events brand of Grupo Páramo, operating as a platform for bringing major international tours to Colombia and managing individual concert ticketing. The portfolio includes three major festival sub-brands: Festival Estéreo Picnic (the country's largest music festival), Festival Cordillera (Latin American music festival), and Baum Festival (electronic music festival). Complementary brands include Páramo Impacta (social/environmental initiatives) and Páramo Lab (advertising/creative agency). The company has operated since 2004 and has gathered over 4.3 million attendees across more than 2,000 artists presented.
Differentiator
Problem solved
Functional benefit
Brands
- Páramo LAB: 360 advertising agency of Grupo Páramo, creator of brands Vassar and Moneycon, ranked in Top 10 of Colombian experiential marketing agencies
- Páramo Impacta
- Festival Estéreo Picnic
- Festival Cordillera
- Baum Festival
- EDC Colombia
Products and services
- Páramo Presenta Concerts and Tours Core live music promotion offering of Grupo Páramo: organization, production, and ticket sales for major international touring artist concerts held across Colombian venues (Movistar Arena, Teatro Jorge Eliécer Gaitán, Arena Cañaveralejo, Unidad Deportiva Atanasio Girardot). Targeted at individual concert-goers in Colombia seeking access to world-class international and national artist performances.
- Festival Estéreo Picnic Annual multi-day music festival held at Parque Simón Bolívar in Bogotá, considered Colombia's largest music festival, featuring international headliners and multi-genre programming. Targeted at music fans in Colombia seeking a major festival experience.
- Festival Cordillera Annual music festival held at Parque Simón Bolívar in Bogotá, celebrating Latin American sounds across multiple genres. Targeted at fans of Latin American music.
- Baum Festival Electronic and alternative music festival held at Corferias in Bogotá, organized as part of Páramo Presenta's festival portfolio. Targeted at fans of electronic and alternative music in Colombia.
- EDC Colombia (Electric Daisy Carnival) Electric Daisy Carnival festival hosted by Páramo Presenta in Colombia, typically held at Unidad Deportiva Atanasio Girardot in Medellín. Targeted at electronic dance music fans.
Quantifiable outcome
- Gathered over 4.3 million attendees across more than 20 years
- +2 more outcomes
Companies that use Páramo Presenta
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
Páramo Presenta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Páramo Presenta partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor, core and major.
- SaycominorSayco (Sociedad de Autores y Compositores) is referenced as a partner organization, likely related to music rights and royalties management for live events.
- Páramo ImpactacorePart of Grupo Páramo ecosystem. Páramo Impacta is the social and environmental arm of Páramo Presenta, working on sustainability, inclusion, community development, and environmental regeneration at events.
- Páramo LabcorePart of Grupo Páramo ecosystem. Páramo Lab is the 360 advertising agency of the group, creator of brands like Vassar and Moneycon, handling marketing experiences for festivals, digital content, and brand activations.
- TuboletamajorPrimary ticketing partner for ticket sales across Colombia. Processes ticket transactions for Páramo Presenta events.
- TicketmastermajorInternational ticketing platform partner for select events including Caifanes, Carlos Vives, EDC Colombia, and other major concerts.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Páramo Presenta competitors and assessment
Company assessmentEmerging players
- ID&T: European festival organizer (Tomorrowland, Mysteryland, Defqon.1) with similar strategy of exporting flagship electronic festival brands to new markets — a useful benchmark for Páramo's EDC Colombia expansion playbook.
- Wassabi Entertainment: LATAM-focused concert and event promotion platform serving Spanish-speaking markets; comparable mid-sized regional promoter pursuing international artist bookings across multiple LATAM countries.
Regional players
- OCESA (CIE): Mexico's largest concert promoter and venue operator under CIE; the most directly comparable Spanish-language LATAM promoter with a similar festival-and-tour mix and a multi-country footprint that Páramo could benchmark against for regional expansion.
- Move Concerts (Brazil): Leading Brazilian concert promoter bringing international artists to Brazil; operates in a neighboring LATAM market with similar dynamics in international tour routing and large-venue partnerships.
- T4F (Time For Fun): Brazilian promoter of large concerts and festivals (including Lollapalooza Brazil) under the same GEO/América paradigm as Páramo; comparable business model of international artist booking plus owned festival IP.
- Pepsi Center / Codiscos related local promoters: Other Colombia- and Andean-region promoters handling international tours that compete with Páramo for routing priority and venue access at venues like Movistar Arena.
Broad incumbents
- AEG Presents: One of the world's largest live music promoters and venue operators (Coachella, The O2, etc.); competes for international tour routing and festival IP at a global scale similar to Live Nation.
- Live Nation Entertainment: Global concert and live entertainment giant that operates the international distribution network on which Páramo Presenta's site and ticketing infrastructure appear to be hosted; the closest large-scale comparator for venue-agnostic concert promotion and festival IP ownership.
Direct peers
- Insomniac Events: Creator and operator of EDC, which Páramo Presenta brings to Colombia as EDC Colombia; directly comparable as an electronic-music festival IP owner and partner-promoter model.
Others
- Superboletos: Mexico-headquartered ticketing platform competing with Tuboleta/Ticketmaster for the LATAM live-event ticketing layer that Páramo relies on; relevant ecosystem peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Páramo Presenta social profiles
Digital presencePáramo Presenta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Páramo Presenta leadership team
Management profileNumber of profiles
Páramo Presenta subsidiaries and ownership
Company hierarchySubsidiaries3 records
Páramo Presenta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Páramo Presenta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Páramo Presenta
What does Páramo Presenta do?
Páramo Presenta is a live music promoter and event organizer that brings major international touring artists to Colombia and produces large-scale music festivals across multiple Colombian cities. The company operates three flagship festivals (Festival Estéreo Picnic, Festival Cordillera, Baum Festival) and individual concerts at venues such as Movistar Arena and Teatro Jorge Eliécer Gaitán, selling tickets directly to consumers through its website and authorized ticketing partners.
Is Páramo Presenta a public or private company?
Páramo Presenta is a private company. It is classified as corporate owned and is currently operating.
When was Páramo Presenta founded?
Páramo Presenta was founded in 2004. It employs 101 to 250 people.
Where is Páramo Presenta based?
Páramo Presenta is headquartered in Bogotá, Colombia, in the Latin America region.
How does Páramo Presenta make money?
One revenue line is on record: ticket Sales.
Who are Páramo Presenta's main competitors?
Emerging players on record are ID&T and Wassabi Entertainment. Regional players are OCESA (CIE), Move Concerts (Brazil), T4F (Time For Fun) and Pepsi Center / Codiscos related local promoters. Broad incumbents are AEG Presents and Live Nation Entertainment. Insomniac Events is listed as a direct peer. Superboletos is listed as an others.
Does Páramo Presenta have an API?
No public API is recorded for Páramo Presenta.
What industry is Páramo Presenta in?
Páramo Presenta's product category is Live Music Promotion & Event Production. Its primary akta.pro industry code is MPAIAFAA, Concert & Tour Promoters, with a secondary code of MPAIAFAC, Festival & Event Producers/Organizers. Its NAICS code is 71132 and its SIC code is 7900.