Pepsi Center

What Pepsi Center does

Pepsi Center is a multi-functional event venue operated by Origina Producciones within the World Trade Center complex in the Benito Juárez delegation of Mexico City. The single physical asset reconfigures across three formats — auditorium (3,342 seats), concert (6,486–8,000), and mixed (3,478–7,500) — and combines a 4,800 m² ground-floor exhibition hall with a 1,469 m² upper-floor congress and convention area, supported by VIP and general dressing rooms, a kitchen capable of banquets for 2,500+ guests (serving 420,000+ diners annually), and 3,000+ on-site parking spaces at 120 MXN per vehicle.

The venue serves three customer sets: concert and festival promoters and their attendees, corporate event organizers running congresses and conventions, and exhibition/fair organizers. Its core product is space rental, with an integrated box office at Dakota s/n, Col. Náples, primary ticketing through Ticketmaster, and secondary channels including Boletia, E-ticket, Ticketplate, and Superboletos. A standardized access-tier menu (General, General A/B, Zona Fan standing, Lounge VIP, Box Superior, Sección C assigned, and Discap accessibility) is applied across formats.

Revenue is generated through five streams: venue rental to promoters, ticketing commissions and direct box-office sales, on-site food and beverage concessions and catering, parking services, and sponsorship/advertising. Sponsorship partners include Pepsi (Gepp, naming-rights-style anchor), Sting Energy, Suzuki, Corona, Banamex, Doritos, and Alestra, with outreach supported by an owned website and active Facebook, Instagram, TikTok, and LinkedIn profiles. The asset is privately held by Origina Producciones with no disclosed institutional shareholders, funding rounds, or expansion beyond the Mexico City site.

Name

Pepsi Center

Legal name

Origina Producciones

Website

https://pepsicenterwtc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pepsi Center is a multi-functional event venue in Mexico City's World Trade Center complex, operated by Origina Producciones, hosting concerts, festivals, corporate events, and exhibitions for capacities up to 8,000. It monetizes through venue rental, ticketing commissions, food and beverage, parking, and sponsorships.

Ownership category

akta.pro rank

Product category

Live Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)

akta.pro secondary industry

Conference Centers & Dedicated Meeting Venues (THAHAAAB)

Keywords

• Live event venue
• Concert hosting services
• Corporate event spaces
• Exhibition and conventions
• Venue rental services

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Event Venue Rental: The venue generates revenue by renting its spaces to event promoters and organizers for concerts, conventions, exhibitions, and corporate events. The venue offers multiple configurations to accommodate different types of events.
2. Ticket Sales: As a commission-earning partner with Ticketmaster and other ticketing platforms, the venue earns revenue from ticket transactions. Box office sales at the venue also generate revenue without service charges when purchased directly.
3. Food and Beverage Sales: On-site food and beverage concessions generate revenue during events. The venue has a snack and beverage area, with catering services for events serving over 2,500 people.
4. Parking Services: The venue operates a parking facility with over 3,000 spaces, charging 120 MXN per vehicle for events.
5. Sponsorship and Advertising: The venue hosts brand sponsors including Pepsi, Sting Energy, Suzuki, Corona, Banamex, Doritos, and Alestra, who advertise on the venue's website and physical spaces.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Pepsi Center is a multi-functional event venue in Mexico City's World Trade Center complex that hosts concerts, festivals, corporate events, conventions, and exhibitions. The venue offers flexible configurations accommodating 3,342 to 8,000 attendees, supported by on-site catering services, parking for 3,000+ vehicles, and ticketing through multiple authorized platforms. It operates as a single integrated venue offering space rental, hospitality services, and event production support to event promoters, corporate clients, and individual ticket buyers.

Product overview

Pepsi Center is a multi-functional event venue located in Mexico City's World Trade Center. The venue operates as a single unified offering providing space for concerts, exhibitions, congresses, conventions, and social events. It offers various configurations: auditorium format (3,342 people), concert configuration (6,486-8,000 people), and mixed format (3,478-7,500 people). The venue provides integrated services including ticketing through authorized platforms (Ticketmaster, Boletia, E-ticket, Ticketplate, Superboletos), catering services for up to 2,500 guests, and parking for over 3,000 vehicles. Multiple seating sections serve different audience preferences.

Differentiator

Problem solved

Functional benefit

Products and services

• Pepsi Center Venue Services

Quantifiable outcome

• 420,000+ diners served annually through catering services
• +1 more outcomes

Named customers26 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary ticketing partner for all events at Pepsi Center. Handles online ticket sales, box office operations, and Will Call services. Customers can purchase tickets directly through Ticketmaster's platform and website.
• Pepsi (Gepp)flagshipGTM or Marketing PartnerBrand naming sponsor of the venue. Pepsi branding is featured prominently throughout the venue and its promotional materials. The partnership extends to co-marketing initiatives on the venue's website.
• Sting EnergyminorGTM or Marketing PartnerEnergy drink brand advertising on the Pepsi Center website through banner placements.
• SuzukiminorGTM or Marketing PartnerAutomobile brand advertising on the Pepsi Center website and digital properties.
• CoronaminorGTM or Marketing PartnerBeer brand advertising on the Pepsi Center website through banner placements.
• BanamexminorGTM or Marketing PartnerFinancial institution with ATM services on-site at the venue. Brand advertising on digital properties.
• DoritosminorGTM or Marketing PartnerSnack brand advertising on the Pepsi Center website through banner placements.
• WTC Mexico ParkingminorOthersParking services partner located adjacent to the venue with over 3,000 spaces available for event attendees.
• Partner HotelsminorOthersRecommended nearby hotels for out-of-town concert attendees, featured on the venue's Hotels page.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Foro Sol: Massive open-air venue in Mexico City for stadium-scale concerts. Competes for the largest tour routing decisions in the same metro.
• Auditorio Nacional: Iconic Mexico City concert and event auditorium with ~10,000 capacity. Direct competitor for mid-to-large concerts and cultural events in the same metropolitan market.
• Arena CDMX: Large multi-purpose indoor arena in Mexico City hosting concerts and major live events. Closest capacity competitor to Pepsi Center's concert configuration.
• Palacio de los Deportes: Mexico City indoor arena hosting concerts, sports, and family events. Comparable multi-format venue targeting similar promoters and audiences.
• Teatro Metropólitan: Mid-sized Mexico City theater/concert hall (~3,000 capacity). Competes for the same mid-tier concerts and cultural events.
• Centro Citibanamex: Major Mexico City convention and exhibition complex. Direct competitor for corporate events, congresses, and trade shows that Pepsi Center also targets.

Others

• Pepsi Center (Denver): Original 'Pepsi Center' arena in Denver (now Ball Arena). Operated by Kroenke Sports; only a name-sharing peer, not commercially related, but a useful North American benchmark for venue economics.

Broad incumbents

• CIE / Ocesa: Mexico's dominant live entertainment promoter (Ocesa is part of CIE). Major counterparty/competitor that books tours into Pepsi Center and other Mexico City venues.

Regional players

• World Trade Center Mexico City: Parent/host complex in which Pepsi Center operates. Adjacent infrastructure (offices, parking, expo halls) shapes the venue's addressable corporate and exhibition market.
• Expo Guadalajara: Major convention and exhibition venue in Guadalajara. Comparable in format for trade shows and corporate events, but competes in a different Mexican metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pepsicentermx
• LinkedInlinkedin.com/company/pepsicenter
• Instagraminstagram.com/pepsicentermx
• TikToktiktok.com/@pepsicentermx

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pepsi Center