Kristeligt Dagblad
Kristeligt Dagblad is a privately held Danish national daily newspaper, founded in 1896 and headquartered in Copenhagen. It publishes print and digital editions covering religion, culture, and society, reaching about 105,000 daily readers and 800,000 monthly digital uniques, with revenue from subscriptions and diversified advertising streams.
- Company typePrivate
- Founded1896
- HeadquartersKøbenhoved, Denmark
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Kristeligt Dagblad does
Kristeligt Dagblad is a privately held Danish national daily newspaper founded in 1896, headquartered at Vimmelskaftet 47 in Copenhagen. The publication operates across print and digital formats, covering religious and cultural topics (Kirke & Tro / Church & Faith, Liv & Sjæl / Life & Soul), society (Samfund), and culture (Kultur). It distributes content to approximately 105,000 daily readers, reaches roughly 800,000 unique browsers monthly on k.dk with about 2 million page views, and sends digital newsletters to approximately 100,000 subscribers on a weekly cadence. Adjacent digital assets include the e-avis (e-newspaper), podcasts including the 'Statsminister' series, and a kirke.dk sub-brand. The company is run by Managing Director Hans-Christian Kock and Editor-in-Chief Jeppe Duvå and falls in the 101-250 employee band.
The business operates a dual-revenue model. Subscription revenue comes from print and digital subscriptions with a 4-week free trial offer positioned as the primary acquisition mechanism. Advertising revenue is highly diversified across at least seven streams: print display advertising (rate card from DKK 5,052 for smaller formats up to DKK 61,152 for the back cover, with broadsheet full pages at DKK 30,576), digital display advertising (CPM DKK 200 across panorama, rectangle, and skyscraper formats with 100% viewability guarantee), job advertising (Digital DKK 8,750, Basis DKK 10,950, Classic DKK 15,650, Executive DKK 23,550), obituary and thanksgiving notices (DKK 13.50 per millimeter), newsletter banner advertising (DKK 3,000 per edition), inserts (DKK 1.65-1.82 per insert by weight), and personal announcements. Distribution is nationwide across all major Danish regions, with a separate self-serve digital subscription channel via k.dk.
The reader base skews older (average print reader age 62-63), female (59%), and culturally engaged (84% visit museums monthly, 87% donate to charity, 78% read fiction monthly) per Kantar Gallup data cited by the publisher, making the audience a valuable proposition for advertisers in culture, travel, publishing, and senior-living categories. No parent company, venture capital, or private equity ownership was identified, and no app, AI/ML capabilities, patents, M&A activity, or funding rounds are disclosed.
Kristeligt Dagblad firmographics
Firmographics- Name
- Kristeligt Dagblad
- Legal name
- Kristeligt Dagblad
- Website
- https://k.dk
- Company type
- Private
- Founded year
- 1896
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kristeligt Dagblad is a privately held Danish national daily newspaper, founded in 1896 and headquartered in Copenhagen. It publishes print and digital editions covering religion, culture, and society, reaching about 105,000 daily readers and 800,000 monthly digital uniques, with revenue from subscriptions and diversified advertising streams.
- Ownership category
- akta.pro rank
Kristeligt Dagblad industry classification
Industry- Product category
- Daily Newspaper Publishing
- NAICS
- Newspaper Publishers (513110), Newspaper Publishers (51311)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising (7310)
- akta.pro primary industry
- National & General-Interest Newspapers (Print & Digital) (MPAJADAA)
Keywords
Where Kristeligt Dagblad is headquartered
LocationHeadquarters
- HQ city
- Københoved
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Kristeligt Dagblad business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Subscription Revenue: Physical and digital newspaper subscriptions with free trial offers
- Print Advertising: Print advertisement placements across various sections including front page, back page, and inside pages in Broadsheet and Tabloid formats
- Digital Display Advertising: Banner advertising on k.dk website with 100% viewability guarantee, approximately 800,000 monthly unique browsers
- Job Advertising: Job packages ranging from digital-only to full-service executive placements with pricing from DKK 8,750 to DKK 23,550
- Obituary and Death Notices: Death announcements and thanksgiving notices priced at DKK 13.50 per advertisement millimeter
- Newsletter Advertising: Banner placement in digital newsletters, approximately 100,000 newsletters sent weekly, priced at DKK 3,000 per edition per day
- Insert Advertising: Paper inserts in the newspaper, pricing based on weight from DKK 1.65 to DKK 1.82 per insert
- Personal Advertisements: Personal announcements published in the newspaper
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Digital Display Advertising - CPM based |
| Unit Pricing | Pay-as-you-go | Job Package Tiers |
| Unit Pricing | Pay-as-you-go | Death and Thanksgiving Notices |
| Unit Pricing | Pay-as-you-go | Print Ad Formats |
| Unit Pricing | Pay-as-you-go | Newsletter Advertising |
| Unit Pricing | Pay-as-you-go | Insert Pricing by Weight |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Kristeligt Dagblad product offering
Product offeringCore offering
Kristeligt Dagblad is a Danish national daily newspaper founded in 1896 that publishes news, commentary, and feature journalism in print and digital formats. It covers society, church and faith, life and soul, and culture topics for individual readers, supported by a subscription-based model (print and e-avis) and advertising sales across print, digital, newsletter, job, obituary, and insert channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Print Newspaper Subscription
- Digital Subscription (E-avis)
Companies that use Kristeligt Dagblad
Customer profileSegments2 records
Ideal customer profiles2 records
Kristeligt Dagblad technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kristeligt Dagblad partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights5 records
Kristeligt Dagblad competitors and assessment
Company assessmentDirect peers
- Weekendavisen: Weekendavisen is a Danish weekly paid newspaper known for culture, debate, and long-form journalism. It competes for the same intellectually engaged readers and cultural-section ad budgets as KD.
- Jyllands-Posten: Jyllands-Posten is a nationwide Danish paid newspaper (print + digital) covering news, culture, and opinion. It targets similar national advertisers and paid subscribers, with a comparable broadsheet/subscription model.
- Information (Danish daily): Information is a paid Danish national newspaper with a left-leaning cultural and intellectual positioning, mirroring KD's 'depth over speed' editorial stance. Overlaps directly with KD's premium reader and advertiser segments.
- Politiken: Politiken is a Copenhagen-based national Danish daily competing in the same paid broadsheet segment, with editorial focus on culture, society, and politics. Direct overlap with KD for both readers and display/native ad budgets.
- Børsen: Børsen is Denmark's main paid financial daily with a broadsheet subscription model, comparable print/digital advertising products, and a high-income reader demographic similar to KD's advertiser base.
- Berlingske: Berlingske is a major paid national Danish daily newspaper with a similar mix of print, e-avis, and digital subscriptions, plus display and classified advertising. It competes directly for national advertiser spend and paid subscribers across Denmark.
Broad incumbents
- BT: BT is a Danish tabloid daily with print, e-avis, and a large digital reach. Wider editorial scope than KD, but directly comparable in product surface (daily newspaper, digital subscription, programmatic display) and ad inventory.
- DR (Danmarks Radio): DR is Denmark's public service broadcaster running a major online newsroom that competes for reader attention and digital ad budgets. Overlap is broad-incumbent rather than direct: same news vertical, but DR is free-to-air/publicly funded and much larger.
- Ekstra Bladet: Ekstra Bladet is a high-circulation Danish tabloid in the same print + digital subscription lineage. It competes more for mass-market attention than KD's niche, but draws from the same Danish paid-news ad pool.
Regional players
- Nordjyske Medier: Nordjyske Medier is a Danish regional newspaper group covering North Jutland in print and digital. It shares KD's subscription + advertising model but is geographically focused, making it a regional rather than direct competitor for national ad budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kristeligt Dagblad social profiles
Digital presenceKristeligt Dagblad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kristeligt Dagblad leadership team
Management profileNumber of profiles
Profiles2 records
Kristeligt Dagblad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kristeligt Dagblad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kristeligt Dagblad
What does Kristeligt Dagblad do?
Kristeligt Dagblad is a Danish national daily newspaper founded in 1896 that publishes news, commentary, and feature journalism in print and digital formats. It covers society, church and faith, life and soul, and culture topics for individual readers, supported by a subscription-based model (print and e-avis) and advertising sales across print, digital, newsletter, job, obituary, and insert channels.
Is Kristeligt Dagblad a public or private company?
Kristeligt Dagblad is a private company. It is classified as unknown and is currently operating.
When was Kristeligt Dagblad founded?
Kristeligt Dagblad was founded in 1896. It employs 101 to 250 people.
Where is Kristeligt Dagblad based?
Kristeligt Dagblad is headquartered in Københoved, Denmark, in the Europe region.
How does Kristeligt Dagblad make money?
Eight revenue lines are on record. Subscription Revenue is the primary driver. The others are print Advertising, digital Display Advertising, job Advertising, obituary and Death Notices, newsletter Advertising, insert Advertising and personal Advertisements.
Who are Kristeligt Dagblad's main competitors?
Direct peers on record are Weekendavisen, Jyllands-Posten, Information (Danish daily), Politiken, Børsen and Berlingske. Broad incumbents are BT, DR (Danmarks Radio) and Ekstra Bladet. Nordjyske Medier is listed as a regional player.
Does Kristeligt Dagblad have an API?
No public API is recorded for Kristeligt Dagblad.
What industry is Kristeligt Dagblad in?
Kristeligt Dagblad's product category is Daily Newspaper Publishing. Its primary akta.pro industry code is MPAJADAA, National & General-Interest Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.