Factum

What Factum does

Factum Direktmarketing GmbH is a privately held German direct marketing services company headquartered in Heilbad Heiligenstadt, Thuringia, operating under the trade name factum-direktmarketing GmbH with a headcount in the 11-50 employee range. The company delivers end-to-end physical direct mail services for B2B customers, spanning print prepress, offset and digital printing, personalization, enveloping, and port-optimized hand-off to Deutsche Post AG. Its primary customer segment is B2B companies executing targeted direct mail campaigns for customer acquisition, retention, and reactivation, with an emphasis on cost-effective outreach through personalized and partially addressed mailings. The firm is registered at Amtsgericht Jena under registration number 405298 and is led by Frank Rehfeldt as the responsible person per its legal disclosure.

Factum's product portfolio comprises six core mailing products - Standardmailing (standard advertising letters), Postkarte (postcards in DIN-long, MaxiCard, and A4 formats), Selfmailer (envelope-free mailings enabled by specialized sealing techniques), Scheckkarten-Mailing (personalized check-style cards with optional magnetic stripe), Postwurfspezial (partially addressed mailings to selected households via Deutsche Post's Postwurf Spezial), and Postwurfsendung (unaddressed bulk mailings) - supported by two service modules, Adressdatenmanagement (B2B address selection, deliverability checks, duplicate checks, and qualification) and Komplett-Service (full-service production from prepress through postage-optimized delivery). The company holds DIALOGPOST certification from Deutsche Post AG as a certified inserter, which provides quality assurance and preferential positioning in regulated postal distribution.

The business model is professional services-based with quote-based pricing on individual campaigns and the option of multi-year contracts. The go-to-market is sales-led, relying on direct phone, email, and website inquiry forms rather than digital advertising or channel resellers. Distribution is single-country (Germany), and revenue is generated exclusively through direct service delivery without intermediaries. The company maintains strategic technology and channel partnerships with Deutsche Post AG (core distribution and certification partner) and Xerox (printing technology), and lists on the findd.de business directory platform. No funding rounds, acquisitions, subsidiaries, or public listings are associated with the company.

Name

Factum

Legal name

Factum Direktmarketing GmbH

Website

https://factum-direktmarketing.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Factum Direktmarketing GmbH is a privately held German lettershop in Heilbad Heiligenstadt that produces and distributes physical direct mail campaigns (letters, postcards, selfmailers, check-card mailings) for B2B customers as a Deutsche Post AG-certified DIALOGPOST inserter.

Ownership category

akta.pro rank

Product category

Direct Mail Services

NAICS

Direct Mail Advertising (541860), Advertising Material Distribution Services (541870)

SIC

Services-Direct Mail Advertising Services (7331), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Direct Mail Marketing Services (Print, Postcard, Dimensional Mail) (BPAFAKAH)

Keywords

• Direct mail services
• Printed mailing production
• Postcard printing
• Address data management
• Postal distribution services

Headquarters

HQ city

Heiligenstadt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Direct Marketing Mailing Services: Professional mailing services including production of standard letters, postcards, selfmailers, check card mailings, and postal distribution. Services include print prepress, printing (offset/digital), personalization, enveloping, and port-optimized delivery to Deutsche Post AG.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Factum - direktmarketing GmbH is a B2B lettershop that produces, personalizes, and delivers physical direct-marketing mailings for business customers in Germany. Services span design/prepress, offset and digital printing, personalization, enveloping or selfmailer sealing, and port-optimized postal delivery via Deutsche Post AG, including DIALOGPOST, Postwurfspezial, and Postwurfsendung distribution. As a certified DIALOGPOST inserter, the company bundles address data management, full-service lettershop execution, and postal hand-off into a single end-to-end offering.

Product overview

Factum - direktmarketing GmbH offers a comprehensive direct marketing service portfolio centered on physical mail production and delivery. The core offering consists of six distinct mailing products: Standardmailing (standard advertising letters), Postkarte (postcards in various formats), Selfmailer (self-sealing mailers without envelopes), Scheckkarten-Mailing (personalized check-style cards with optional magnetic stripes), Postwurfspezial (partially addressed mailings to selected households), and Postwurfsendung (unaddressed bulk mailings). These products are supported by two service modules: Adressdatenmanagement (address data management for B2B target group selection, validation, and maintenance) and Komplett-Service (full-service printing, personalization, and postal delivery). As a Deutsche Post AG certified DIALOGPOST inserter, the company provides end-to-end direct marketing solutions from address selection through to postal delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Standardmailing The classic advertising letter and most frequently used customer mailing format, produced as a single letter or with second page, enclosed flyer, or response card, intended for B2B campaigns needing personalized addressed mailings.
• Postkarte Postcards in DIN-long, MaxiCard, or A4 formats used to convey short, clear, and memorable messages in a cost-efficient format.
• Selfmailer An attention-grabbing advertising medium that, thanks to special sealing techniques, requires no envelope; produced, personalized, and delivered as a single-source solution including printing and postal delivery.
• Scheckkarten-Mailing Personalized check-style cards, with or without magnetic stripe, designed to bind customers, convey belonging and value (e.g., discounts), and enable analysis of customer behavior.
• Postwurfspezial Partially addressed advertising mailings to selected households via Deutsche Post AG's Postwurf Spezial service, suitable for reaching potential new customers using addresses provided by Deutsche Post AG.
• Postwurfsendung Unaddressed advertising mailings distributed via Deutsche Post AG, targetable down to specific delivery districts, used as an instrument for new customer acquisition.
• Adressdatenmanagement Address data management service offering B2B target group selection, address provision, deliverability checks, telephone reachability verification, duplicate checking, and data qualification with phone numbers, employee counts, or other individual characteristics.
• Komplett-Service Full-service offering encompassing prepress handling of print templates, quality offset or digital printing, personalization and envelope stuffing, and postage-optimized delivery to Deutsche Post AG.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Deutsche Post AGcoreStrategic or Co-development PartnerStrategic partnership as certified DIALOGPOST inserter. Company is verified and certified by Deutsche Post AG for highest standards in execution and delivery of direct marketing campaigns. Provides access to DIALOGPOST services, address data for Postwurfspezial, and port-optimized delivery.
• findd.deminorChannel Partner/ Reseller/ Distributorfindd.de is a business directory platform where the company's profile is hosted. The website template includes findd.de branding and links.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lob: US-based programmatic direct mail API platform that enables businesses to send personalized physical mail at scale via integration with USPS. Comparable to Factum in core direct mail execution, differing primarily by geography and a software/API-first go-to-market.
• Spring Global Mail: International mailhouse and direct mail services provider operating across multiple European and global markets. Comparable to Factum in offering outsourced mail production, personalization, and postal distribution for B2B marketing clients.
• Letts Group: UK-based direct mail and print management group offering end-to-end campaign execution including data, printing, personalization, and postal distribution. Comparable to Factum in operating model and product scope, serving similar B2B marketing clients in a different geography.
• Optilyz: Berlin- and Paris-based programmatic direct mail platform that automates personalized physical mail campaigns for B2C and B2B marketers. Directly comparable to Factum in offering end-to-end direct mail execution, with a more digitized, software-led approach.

Broad incumbents

• DHL Group (Deutsche Post AG): National postal incumbent and parent of the DIALOGPOST product on which Factum's certification depends. While not a direct lettershop competitor at SMB scale, it controls the underlying infrastructure, pricing, and certification framework that govern Factum's service offering.
• Adare International: UK-headquartered marketing services group providing direct mail, print management, and customer communications services. Comparable to Factum in core direct mail execution but with a broader portfolio and larger enterprise client base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Factum