optilyz
optilyz is a Berlin-based B2B SaaS company founded in 2015 that sells direct mail automation software to marketing and CRM teams, enabling them to integrate letters, self-mailers and postcards into cross-channel campaigns via API, webhooks and a managed print-and-delivery network spanning 10 countries.
- Company typePrivate
- Founded2015
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What optilyz does
optilyz is a Berlin-based B2B software company founded in 2015 that sells direct mail automation software to marketing and CRM teams at mid-to-large European enterprises. The platform lets customers integrate letters, self-mailers and postcards into cross-channel marketing campaigns through trigger-based automation, A/B testing, hyper-personalisation (including 1:1 image personalisation and individual product recommendations) and managed printing plus delivery. The product is built API-first, exposing a RESTful API with Bearer authentication, semver versioning, webhook support and bulk recipient enqueueing of up to 2,500 recipients per call, and is offered alongside a no-code integration option for non-technical users.
Underlying technology consists of an automation engine, a recipient management API, configurable data mapping fields, and integration modules connecting to major marketing clouds and CDPs including Iterable, Emarsys, SAP, Braze, Bloomreach and DynaCampaign by Datrix. The company holds ISO 27001 certification for information security management and a ClimatePartner carbon-neutral certification, and operates local printing and delivery in 10 countries (Germany, Austria, Netherlands, Belgium, Switzerland, UK, Canada, Australia, New Zealand and USA).
optilyz earns revenue through a hybrid model combining a SaaS subscription (recurring software access) with usage-based fees tied to the volume of physical mail pieces produced and delivered. Pricing is not publicly disclosed; quotes are provided on a custom, volume-based basis following a demo. The go-to-market is primarily enterprise field sales complemented by a self-serve API channel and indirect distribution through marketing-cloud partners. Backed by seed and Series A investors DN Capital, ApolloCapital, FJ Labs and Swiss Post Ventures, the company serves a horizontal customer base across retail, food/subscription, financial services, sports and DIY, with named reference customers including HelloFresh, OBI, GRENKE, Manor, Fressnapf, Palmers, Marc O'Polo, Marley Spoon and Outfittery.
optilyz firmographics
Firmographics- Name
- optilyz
- Legal name
- optilyz
- Website
- https://optilyz.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- optilyz is a Berlin-based B2B SaaS company founded in 2015 that sells direct mail automation software to marketing and CRM teams, enabling them to integrate letters, self-mailers and postcards into cross-channel campaigns via API, webhooks and a managed print-and-delivery network spanning 10 countries.
- Ownership category
- akta.pro rank
optilyz industry classification
Industry- Product category
- Direct Mail Automation Software
- NAICS
- Direct Mail Advertising (541860), Software Publishers (513210)
- SIC
- Services-Direct Mail Advertising Services (7331), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industry
- Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)
Keywords
Where optilyz is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
optilyz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Software Subscription: SaaS platform subscription for direct mail automation. Customers pay for software access enabling campaign configuration, automation, integration, and tracking capabilities. Pricing based on volume and feature tiers.
- Direct Mail Production & Delivery: Print and delivery of letters, self-mailers, and postcards. Managed printing and worldwide delivery included. Revenue derived from volume of physical mail pieces produced and shipped.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on volume and requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
optilyz product offering
Product offeringCore offering
optilyz provides a direct mail automation SaaS platform that enables businesses to integrate letters, self-mailers, and postcards into cross-channel marketing campaigns. The software offers campaign configuration, trigger-based automation, A/B testing, hyper-personalisation, and integrates with marketing clouds and CDPs via API or WebHooks. Managed worldwide printing and delivery is bundled with the software across 10 countries.
Product overview
optilyz offers a single unified direct mail automation platform that enables businesses to integrate letters, self-mailers, and postcards into cross-channel marketing strategies. The platform consists of the core optilyz software which provides campaign configuration, trigger-based automation, A/B testing, and hyper-personalization capabilities. The software connects via API or WebHooks to marketing clouds (Iterable, Emarsys, SAP, Braze, Bloomreach) and CDPs for seamless data integration. The platform manages printing and delivery globally, with local operations in Germany, Austria, Netherlands, Belgium, Switzerland, UK, Canada, Australia, New Zealand, and the USA.
Differentiator
Problem solved
Functional benefit
Products and services
- optilyz Direct Mail Automation Platform End-to-end direct mail automation software for marketing and CRM teams at mid-to-large enterprises. Enables configuration, triggering, personalisation, A/B testing, and integration with marketing clouds/CDPs; bundled with managed print and delivery of letters, self-mailers, and postcards in 10 countries.
- Managed Direct Mail Production & Delivery Print and postal delivery service for direct mail pieces produced via the optilyz platform. Supports carbon-neutral operations and sustainable paper options (FSC and recycled). Available globally with local presence in 10 countries.
Quantifiable outcome
- Conversion rates increase of 3-15% through targeted segmentation based on personal interests and customer behavior
- +7 more outcomes
Companies that use optilyz
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
optilyz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature5 records
optilyz partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- EmarsyscoreNative integration partnership with Emarsys marketing cloud platform, enabling seamless data sync and two-way communication for direct mail campaigns within the Emarsys ecosystem.
- SAPcoreIntegration with SAP marketing cloud solutions enabling optilyz customers to incorporate direct mail into SAP-based marketing automation workflows.
- BrazecoreIntegration partnership with Braze customer engagement platform, allowing joint customers to trigger personalised direct mail from Braze customer journeys.
- BloomreachcoreIntegration with Bloomreach customer data and experience platform, enabling direct mail automation within Bloomreach-powered customer experiences.
- IterablecoreIterable integration referenced in customer testimonials. Seamless API integration with Iterable marketing cloud enabling data entry and two-way webhook communication for cross-channel campaigns.
- ClimatePartnerminorCarbon neutral certification partnership. ClimatePartner verifies and certifies optilyz as a carbon-neutral company, enabling customers to run carbon-neutral direct mail campaigns.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
optilyz competitors and assessment
Company assessmentDirect peers
- Lob: US-based direct mail automation API platform enabling programmatic postcards, letters, and check mailings with native martech integrations. Directly comparable as an API-first direct-mail-as-a-service offering for enterprise marketing teams.
- Click2Mail: Long-standing direct mail services platform offering programmatic mail production with API access. Comparable SaaS-plus-print model, though broader SMB orientation.
- Postalytics: Direct mail automation platform with marketing automation integrations (HubSpot, Salesforce, Marketo) targeting B2B and B2C campaigns. Closely comparable product surface to optilyz, though more US-centric.
- Postable: Direct mail automation platform for marketers enabling programmatic postcard and letter campaigns via integrations. Comparable functionality at smaller scale, primarily US-focused.
- Reachdesk: Direct mail and corporate gifting platform integrated with marketing automation tools (Marketo, HubSpot, Salesforce). Competes in the same 'offline-channel-via-API' category serving enterprise demand-gen and ABM teams.
Emerging players
- Inkit: Document generation and direct mail automation platform with API-first capabilities. Overlaps optilyz on automated document-to-mail workflows for marketing and customer communications.
- Sendoso: Sending platform combining direct mail, gifts, and physical touchpoints with sales-tech integrations. Adjacent category with overlapping buyer personas (marketing/ABM leaders) and similar gifting-and-mail product surface.
Broad incumbents
- HH Global: Global marketing services provider with significant direct mail, print, and outsourced marketing execution capabilities. Comparable through service overlap (print production, mail execution) but operates as an end-to-end agency rather than a SaaS platform.
- Iterable: Cross-channel marketing platform (email, SMS, push, in-app) that optilyz integrates with. Comparable through serving the same enterprise marketing/CRM buyer, though Iterable owns the orchestration layer where optilyz is a downstream channel.
- Klaviyo: Marketing automation platform with deep e-commerce martech ecosystem presence and cross-channel orchestration. Adjacent category — competitors for the same CMO budget allocation rather than the same product.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
optilyz social profiles
Digital presenceoptilyz compliance and trust
Trust signalCompliance1 record
optilyz financial estimates
Financial estimateRevenue estimate
Valuation estimate
optilyz leadership team
Management profileNumber of profiles
Profiles3 records
optilyz funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
optilyz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about optilyz
What does optilyz do?
optilyz provides a direct mail automation SaaS platform that enables businesses to integrate letters, self-mailers, and postcards into cross-channel marketing campaigns. The software offers campaign configuration, trigger-based automation, A/B testing, hyper-personalisation, and integrates with marketing clouds and CDPs via API or WebHooks. Managed worldwide printing and delivery is bundled with the software across 10 countries.
Is optilyz a public or private company?
optilyz is a private company. It is classified as venture growth investor backed and is currently operating.
When was optilyz founded?
optilyz was founded in 2015. It employs 11 to 50 people.
Where is optilyz based?
optilyz is headquartered in Berlin, Germany, in the Europe region.
How does optilyz make money?
Two revenue lines are on record. Software Subscription is the primary driver. The others are direct Mail Production & Delivery.
Who are optilyz's main competitors?
Direct peers on record are Lob, Click2Mail, Postalytics, Postable and Reachdesk. Emerging players are Inkit and Sendoso. Broad incumbents are HH Global, Iterable and Klaviyo.
Does optilyz have an API?
Yes. RESTful API for direct mail automation. Supports automations management (get all, get data, get visuals), configuration (data mapping fields), and recipient management (enqueue single/multiple recipients). Uses Bearer authentication with API key. Supports semver versioning via Accept-Version header. Webhooks enabled for two-way communication. Maximum 2500 recipients per batch request. Developer documentation is at www.optilyz.com/doc/api.
What industry is optilyz in?
optilyz's product category is Direct Mail Automation Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms. Its NAICS code is 541860 and its SIC code is 7331.