ITA Travel Insurance

What ITA Travel Insurance does

ITA Travel Insurance (legal name ITA SEGUROS VIAGENS LTDA, operating as ITA Seguro Viagem) is a privately held Brazilian travel insurance provider headquartered in Rio de Janeiro, with additional offices in São Paulo and Orlando, Florida. Founded in 2009 and operating for approximately 15 years, the company sells international and domestic travel insurance policies directly to Brazilian consumers through a website-based quotation and purchase flow, supplemented by call centers, WhatsApp, an affiliate program, and physical offices. Its product portfolio includes Schengen-compliant plans (from EUR 35,000), US-targeted Smart plans (from US$ 35,000), a student plan (up to US$ 60,000 for 365 days), domestic coverage, and add-on modules including the Ambulatório Virtual telemedicine service co-developed with Hospital Israelita Albert Einstein and a Protec BAG luggage protection partnership. Walgreens pharmacy network access in the USA and 24/7 Portuguese-language assistance are positioned as core value propositions, along with coverage for pre-existing conditions without surcharges and installment payment up to 6x without interest.

The business model is one-time premium revenue per trip, priced per traveler based on destination, duration, age, and coverage limits. Group discounts accommodate up to six passengers, and travelers aged 81–85 pay a 75% surcharge. Customer segments are predominantly individual Brazilian travelers with international or domestic trip exposure, including a dedicated student segment; no enterprise or B2B anchor accounts are disclosed. Strategic partnerships with Hospital Israelita Albert Einstein, Walgreens, Protec BAG, and the ABAV industry association provide service-layer differentiation and distribution leverage. No external funding rounds, parent company, or M&A activity have been disclosed, indicating independent, privately financed operation.

Name

ITA Travel Insurance

Legal name

ITA SEGUROS VIAGENS LTDA

Website

https://itaseguroviagem.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

ITA Travel Insurance (ITA Seguro Viagem) is a Brazilian privately held travel insurer selling international and domestic travel policies — including Schengen, USA, and student plans — to individual Brazilian travelers via direct-to-consumer website, call centers, and partner distribution, supported by a co-developed telemedicine service with Hospital Israelita Albert Einstein.

Ownership category

akta.pro rank

Product category

Travel Insurance

NAICS

Travel Arrangement and Reservation Services (5615), All Other Travel Arrangement and Reservation Services (561599)

SIC

Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)

akta.pro primary industry

Medical Travel Insurance (Emergency Medical, Evacuation & Repatriation) (FSAJAJAB)

akta.pro secondary industry

Travel Medical & Health Insurance Platforms (THALALAC)

Keywords

• Travel insurance
• International travel coverage
• Schengen visa insurance
• Trip cancellation coverage
• Travel medical insurance

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Travel Insurance Premiums: ITA Seguro Viagem generates revenue through the sale of travel insurance policies. Customers purchase coverage for international or national travel, paying premiums based on trip duration, destination, traveler age, and selected coverage limits. Plans are priced per person per trip, with coverage amounts ranging from EUR 35,000 for Europe/Schengen to US$ 60,000 for student plans. Payment is available in up to 6 installments without interest on credit card.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ITA Seguro Viagem sells travel insurance policies for Brazilian travelers taking international or domestic trips. Plans include medical/hospital/dental assistance, trip cancellation, baggage loss/damage, repatriation, evacuation, pharmacy, and funeral coverage, with standalone plans tailored to Schengen-zone visa requirements, USA travel, students, and domestic Brazil travel. A distinguishing element is the Ambulatorio Virtual telemedicine service (developed with Hospital Israelita Albert Einstein) that policyholders can use for 24/7 worldwide medical orientation during their trip. Pricing is per person per trip, with installment billing and group/coupon discounts available.

Product overview

ITA Seguro Viagem is a travel insurance platform offering international and domestic coverage. The core product is the ITA Seguro Viagem Internacional plan, complemented by specialized sub-products including Europa Schengen (for European travel with EUR 35,000+ coverage meeting visa requirements), Planos Smart US (for USA travel from USD 35,000), and Estudante (for students with USD 60,000 coverage valid 365 days). Add-on services include the Ambulatório Virtual telemedicine service (developed with Hospital Albert Einstein) and Protec Bag luggage protection. Plans cover medical expenses, trip cancellation, baggage loss, and emergency assistance with worldwide coverage for travelers up to 85 years old. Payment options include installment plans up to 6x without interest.

Differentiator

Problem solved

Functional benefit

Products and services

• ITA Seguro Viagem Internacional International travel insurance plan for travelers going outside Brazil, covering medical/hospital/dental emergencies, trip cancellation, baggage loss/damage, repatriation, and evacuation, with worldwide coverage for travelers up to 85 years of age and coverage for pre-existing conditions.
• Europa Schengen Travel insurance plan tailored to European Schengen-zone travel, meeting the EUR 30,000 mandatory minimum for Schengen visa applications. Plans start from EUR 35,000 coverage, are valid for 120 days, and accept travelers up to 85 years old with worldwide scope.
• Planos Smart US Travel insurance plan designed for travel to the United States, with coverage starting from US$ 35,000 and comprehensive medical assistance and emergency services, including access to the Walgreens pharmacy network.
• Planos Smart Standard travel insurance product line offering worldwide coverage with various coverage limits, including medical assistance, trip protection, and parcelamento (installment) payment options.
• Estudante (Student) Travel insurance designed for international students with coverage up to US$ 60,000, worldwide scope, and validity up to 365 days, covering student travelers up to 60 years of age.
• Ambulatório Virtual (Virtual Ambulatory) Remote medical consultation service developed with Hospital Israelita Albert Einstein, providing 24/7 worldwide telemedicine consultations, medical orientation via videoconference (general medicine), and self-service symptom reporting to insured travelers during international trips.
• Protec Bag Add-on luggage protection product offered in partnership with Protec Bag, providing enhanced baggage insurance coverage for travelers concerned about lost or damaged luggage, complementing ITA's standard baggage coverage.
• Seguro Viagem Nacional Domestic travel insurance plan for travel within Brazil, valid for trips up to 30 days outside the insured's city of residence, covering domestic medical emergencies and travel incidents.

Quantifiable outcome

• Coverage for pre-existing diseases without additional fees
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor, core and moderate.

• Protec BAGminorGTM or Marketing Partner · 15 July 2019ITA Seguro Viagem announced partnership with Protec BAG in July 2019. Protec BAG provides luggage protection solutions that complement ITA's travel insurance offerings, allowing customers to obtain double protection for their bags.
• Walgreens Pharmacy NetworkminorStrategic or Co-development PartnerITA Seguro Viagem offers its customers access to Walgreens pharmacy network in the USA, providing ambulatory care and pharmaceutical services to policyholders during their travels in the United States.
• Hospital Israelita Albert EinsteincoreStrategic or Co-development PartnerThe Ambulatório Virtual (Virtual Ambulatory) service was developed by professionals and doctors from Hospital Israelita Albert Einstein, one of Brazil's most renowned medical institutions. This partnership provides ITA customers with telemedicine services including medical guidance via videoconference, worldwide 24/7/365 assistance, and self-service symptom reporting during international travel.
• ABAV - Associação Brasileira de Agências de ViagensmoderateGTM or Marketing PartnerITA Seguro Viagem is affiliated with ABAV (Brazilian Association of Travel Agencies) and participates in ABAV Expo events to promote its products and build partnerships with travel agencies across Brazil.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Assist Card: LATAM-focused travel assistance and insurance provider with strong presence in Brazil, offering medical, baggage, and cancellation coverage for international travelers in a directly overlapping customer segment.
• Intermac Assistance: Brazilian travel assistance provider offering international travel insurance plans, including Schengen-compliant coverage, competing for the same Brazilian outbound customer base.
• Universal Assistance: Latin American travel assistance company providing medical and travel insurance products to Brazilian outbound travelers with comparable product structure (medical, baggage, cancellation).
• World Trip (formerly April Brasil): Major Brazilian travel insurance provider serving outbound Brazilian travelers with Schengen-compliant and worldwide plans, directly competing with ITA in product, target customer, and distribution model.
• Travel Ace Insurance: Travel insurance provider active in the Brazilian market with international plans covering medical emergencies, baggage, and cancellation for outbound travelers.
• Coris Seguros: Brazilian travel insurance specialist offering Schengen-compliant and worldwide coverage, directly competing with ITA for Brazilian outbound leisure and student travelers.

Regional players

• SafeTrip Assistance: Brazilian-focused travel assistance provider offering international travel insurance plans tailored to Brazilian travelers, with comparable coverage structure to ITA's offerings.

Broad incumbents

• World Nomads: Global direct-to-consumer travel insurance brand serving international travelers with comparable product categories (medical, cancellation, baggage) though primarily targeting non-Brazilian markets.
• IMG Global (International Medical Group): International travel and expatriate health insurer offering travel medical plans comparable to ITA's core product, competing for globally mobile travelers including Brazilian outbound.
• Allianz Travel: Global insurance incumbent offering travel insurance in Brazil as part of a wider P&C and life portfolio, providing comparable travel medical products but with substantially greater brand and capital scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ita.seguroviagem
• Instagraminstagram.com/ita.seguroviagem
• LinkedInlinkedin.com/company/ita-seguro-viagem

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITA Travel Insurance