B2S Marketing

What B2S Marketing does

B2S Marketing (legal entity B2S Marketing LTDA) is a privately held, full-service digital marketing agency headquartered at KoiHub in Americana, São Paulo, Brazil. Founded in 2010 and operating for approximately 13 years, the firm is privately held as a limitada with no disclosed external investment, no funding rounds, and a headcount in the 11-50 range. Its website framing (b2smarketing.com.br) emphasizes that it is a regional Brazilian agency rather than a national or global platform.

The company sells two primary service tracks: Campanha de Posicionamento, a medium-to-long-term engagement focused on branding, social media management, and graphic material creation; and Campanha de Conversão, a short-term engagement covering paid ad management, paid traffic, and marketplace optimization. Service delivery is built on industry-standard MarTech (Google Ads, Facebook Ads, RD Station, Google Analytics, Zendesk, Adobe Creative Suite, Power BI) with no proprietary platform or AI/ML component disclosed. A four-step methodology named "Business to Sales" — attract creatively, understand pain points and create storytelling, provoke action, build commercial relationships — is the firm's central playbook.

B2S generates revenue through professional-services fees (per-engagement, quote-based) plus two newly productized mentorship programs: Mentoria para Negócios (for in-house marketing teams) and Mentoria para Agências de Marketing (for agency operators). Go-to-market is WhatsApp-first direct sales with dedicated CTAs per service track, supplemented by social channels (Instagram, Facebook, LinkedIn) and event-driven activity such as the EXPOMAFE trade-show appearance with Weeare and Helukabel do Brasil. The client base spans enterprise accounts (USE Primicia, Pasteur Laboratórios, DAE Americana, Eudora Energia, FAM, Helukabel do Brasil, Esportivo Refrigerantes, Esplanada Móveis) and SMBs/long-tail accounts (Bom Pano, Dojo Fight, São Camilo Purificadores, Oricos Tecnologia, InvestMasters), with a publicly cited cumulative client-sales milestone of R$1+ billion via internet channels (May 2023).

Name

B2S Marketing

Legal name

B2S Marketing LTDA

Website

https://b2smarketing.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

B2S Marketing is a privately held Brazilian digital marketing agency in Americana, São Paulo, offering positioning and conversion campaign services, paid traffic, social media management, and two productized mentorship programs for businesses and marketing agencies across diversified enterprise and SMB clients in Brazil.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Digital marketing services
• Social media management
• Paid advertising management
• Brand positioning campaigns
• Marketing mentorship programs

Headquarters

HQ city

Americana

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency offering positioning campaigns (branding, social media management, graphic design) and conversion campaigns (paid ads, traffic management, marketplace optimization). Services are customized per client with personalized strategies.
2. Mentorship Programs: Two innovative mentorship programs: one for businesses managing internal marketing activities seeking to scale digitally, and another for marketing agencies looking to improve internal processes and increase sales.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

B2S Marketing is a Brazilian digital marketing agency that sells customized digital marketing services to businesses, organized around two campaign tracks: Positioning Campaigns (medium-to-long-term branding, social media management, graphic design) and Conversion Campaigns (short-term paid ads, traffic management, marketplace optimization). The agency also offers two mentorship programs—one for businesses managing internal marketing, and another for marketing agencies—built around its proprietary Business to Sales four-step methodology.

Product overview

B2S Marketing is a digital marketing agency offering a portfolio of marketing services organized around two primary campaign types: Campaigns for Positioning (medium-to-long-term branding, social media management, paid traffic, and graphic creation) and Campaigns for Conversion (short-term lead generation through sponsored ads and marketplace management). The company also provides two mentorship programs—Mentoria para Negócios for companies managing internal marketing, and Mentoria para Agências de Marketing for marketing agencies—all built around the company's Business to Sales methodology.

Differentiator

Problem solved

Functional benefit

Products and services

• Positioning Campaign (Campanha de Posicionamento) Medium-to-long-term marketing campaign service for businesses seeking brand authority and market presence. Includes branding strategy, social media management, graphic material creation, and additional positioning strategies tailored to each client.
• Conversion Campaign (Campanha de Conversão) Short-term marketing campaign service for businesses focused on lead generation and sales conversion. Includes sponsored ads management, paid traffic, marketplace optimization, and other conversion-focused strategies.
• Business Mentorship (Mentoria para Negócios) Mentorship program designed for companies that manage their own marketing activities and seek guidance to scale their digital business, developed by B2S partners.
• Marketing Agency Mentorship (Mentoria para Agências de Marketing) Mentorship program for marketing agencies looking to improve their internal and commercial processes and significantly increase sales, developed by B2S partners.

Quantifiable outcome

• 1 billion+ BRL in combined client sales generated via internet

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Brand2ScalecoreStrategic or Co-development Partner · 1 September 2023Strategic partnership between Brand2Scale (branding and design agency) and B2S Marketing for the USE Primicia rebranding project. Brand2Scale handled creative direction and logo design while B2S developed integrated marketing strategy including digital campaigns, advertising, and communication to position USE Primicia as a market reference.
• WeearecoreGTM or Marketing Partner · 1 September 2023Partnership with Weeare for event organization and marketing. Combined presence at EXPOMAFE trade show with Helukabel do Brasil. Weeare responsible for exhibition stand design and visitor experience while B2S contributed marketing expertise.
• KoiHubcoreStrategic or Co-development PartnerB2S Marketing is part of KoiHub, a Centro de Tecnologia e Comunicação Social (Social Technology and Communication Center) located in Americana, São Paulo. KoiHub serves as B2S's headquarters and provides a collaborative tech community ecosystem.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/b2smarketing
• LinkedInlinkedin.com/company/b2smarketing
• Instagraminstagram.com/b2s.aumar
• Xx.com/b2smarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B2S Marketing