KOLHUB

What KOLHUB does

KOLHUB (legal entity KOLhub Sdn. Bhd.) is a Malaysia-based, privately held influencer marketing and social commerce company founded in 2020 and headquartered at KL Gateway, Kuala Lumpur. The company operates an AI-driven platform centered on its proprietary iManager tool, which matches brands with Key Opinion Leaders (KOLs) based on audience relevance, content style, platform behavior, category fit, and campaign objectives. Its core offering is structured around three functional tools — Discover (AI-driven influencer analytics and selection), Manage (campaign coordination and briefing), and Measure (real-time KPI tracking and reporting) — supplemented by an advanced fraud detection system that screens influencers for fake followers. Beyond influencer matching, KOLHUB positions itself as a full-stack social commerce specialist through Official TikTok Shop Partner status, Shopee and Lazada e-commerce enabler services, and adjacent offerings branded as DigitalHub (digital marketing), ShopHub (e-commerce enablement), CreatorHub (creator tooling), Ambassador Hub (ambassador management), and VentureHub (influencer-led venture creation).

The company serves three primary customer segments — brands, e-commerce businesses, and creators — with named enterprise engagements including Curvena (Health & Wellness), BioGaia (Healthcare), and KAFEN (Haircare), and claims a network spanning 1,000+ brands, 300+ active brand partnerships, and 3,000+ influencers across Malaysia and Southeast Asia. Revenue is generated through three streams: professional services for managed influencer campaigns, subscription-style platform access to iManager, and managed services for TikTok Shop and marketplace enablement. Pricing is quote-based with multi-year contract options, and the company is led by Co-Founder Qian Yee Cheng alongside an Influencer Marketing Manager, Senior Talent Specialist, and Senior Campaign Specialist.

KOLHUB has raised a single disclosed funding round of approximately $265,561 in May 2022 and otherwise appears bootstrapped, with no institutional investors, parent company, or M&A activity disclosed. It has received industry recognition as one of Malaysia's top 10 influencer marketing agencies (top10asia.org) and earned media coverage in BFM, The Edge Malaysia, Kosmo, and Marketing Magazine. The company is PDPA-compliant under Malaysian data protection law and operates across Instagram, TikTok, YouTube, LinkedIn, and Xiaohongshu.

Name

KOLHUB

Legal name

KOLhub Sdn. Bhd.

Website

https://kolhub.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

KOLHUB is a Malaysia-based AI-driven influencer marketing and social commerce platform founded in 2020, serving brands, e-commerce businesses, and creators across Southeast Asia and China through iManager matching tools and TikTok Shop, Shopee, and Lazada enablement services.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

akta.pro secondary industries

Influencer Measurement, Attribution & Analytics (BPAFAHAI), Influencer Strategy & Campaign Management (MPAAAHAA), Influencer Campaign Strategy & Planning (BPAFAHAC)

Keywords

• Influencer marketing services
• KOL campaign management
• Social commerce enablement
• AI influencer analytics
• Creator brand partnerships

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Influencer Marketing Services: KOLHUB connects brands with influencers for marketing campaigns. The company manages the full campaign lifecycle including discovery, briefing, monitoring, and reporting. Revenue is generated through service fees for campaign management and influencer coordination.
2. Platform Services: SaaS-style access to iManager platform for influencer discovery, campaign management, and analytics. Brands can use the platform tools to manage their own influencer marketing activities.
3. TikTok Shop Partner Services: Social commerce services helping companies expand on TikTok Shop. Includes strategy, planning, and operations support for brands selling on TikTok.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

KOLHUB is a Malaysia-based data-driven influencer marketing agency and SaaS platform that connects brands with relevant influencers using its proprietary AI tool 'iManager'. The offering centers on three core tools — Discover (AI-driven influencer selection and competitor analysis), Manage (campaign briefing, coordination, and monitoring), and Measure (real-time KPI tracking and reporting) — complemented by managed services for TikTok Shop, Shopee, and Lazada social commerce enablement.

Product overview

KOLHUB is a data-driven influencer marketing and social commerce specialist based in Malaysia, founded in 2020. The company offers a unified platform centered on its proprietary AI-driven tool called 'iManager' for influencer matching and analytics, supplemented by modular services including DigitalHub for digital marketing, TikTok Shop Partner for social commerce, ShopHub for e-commerce enablement, CreatorHub for creator tools, Ambassador Hub for ambassador management, and VentureHub for business venture creation. The core offering provides brands with Discover (AI-powered influencer discovery), Manage (campaign management), and Measure (real-time analytics) capabilities. KOLHUB operates across Instagram, TikTok, YouTube, LinkedIn, and Xiaohongshu platforms, with partnerships including TikTok Shop Partner and Shopee/Lazada e-commerce enabler status.

Differentiator

Problem solved

Functional benefit

Brands

• iManager: AI-driven matching and analytics tool that connects brands with the right KOLs based on audience relevance, content style, platform behavior, category fit, and campaign objectives.
• DigitalHub
• TikTok Shop Partner
• ShopHub
• CreatorHub
• Ambassador Hub
• VentureHub

Products and services

• iManager Proprietary AI-driven matching and analytics platform that connects brands with the right KOLs based on audience relevance, content style, platform behavior, category fit, and campaign objectives. Includes Discover (influencer and competitor analytics), Manage (campaign coordination), and Measure (real-time KPI tracking and reporting) capabilities.
• Influencer Marketing Services Full-service influencer marketing offering covering tailored content strategies, influencer discovery and selection, campaign briefing and management, and post-campaign reporting for brands in Malaysia.
• DigitalHub Digital marketing service offering strategy, planning, operations support, creative video production, and social media management for brands seeking expanded online reach.
• TikTok Shop Partner Services Social commerce enablement service helping brands sell products on TikTok Shop through strategy, planning, and operations support, delivered as an official TikTok Shop Partner.
• ShopHub (Shopee & Lazada Enabler) E-commerce marketplace enablement service providing store setup, page optimization, and advertising support for brands selling on Shopee and Lazada marketplaces.
• CreatorHub Creator support service providing tools and resources for content creation, strategy development, monetization, and channel growth for influencers in KOLHUB's network.
• Ambassador Hub Brand ambassador management service that coordinates ambassador programs where representatives promote brands online and offline, building brand credibility and customer relationships.
• VentureHub Business venture partnership service where KOLHUB partners with influencers to create and promote branded business ventures, leveraging influencer audiences for growth.

Quantifiable outcome

• Real-time KPI tracking enables transparent campaign monitoring
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• TikTok ShopcoreGTM or Marketing PartnerKOLHUB is an official TikTok Shop Partner, helping companies expand and enhance their social commerce presence on TikTok. They provide strategy, planning, and operations support for brands selling on TikTok Shop.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Phyllo: Phyllo is a creator economy data infrastructure API enabling platforms to access creator audience and performance data. It is an adjacent emerging player that overlaps with KOLHUB's analytics and discovery value proposition at the data layer.

Direct peers

• CreatorIQ: CreatorIQ is an enterprise influencer marketing platform used by global brands for creator discovery, workflow, and measurement. It is a direct competitor to KOLHUB's iManager in the data-driven, brand-side influencer platform category.
• HypeAuditor: HypeAuditor provides AI-based influencer analytics, including fake follower detection and audience quality scoring. It overlaps directly with KOLHUB's fraud detection and analytics capabilities and serves a similar brand-side buyer.
• Aspire: Aspire (formerly AspireIQ) is a leading global influencer marketing platform offering creator discovery, campaign management, and analytics. It is a direct peer to KOLHUB, serving the same brand and creator segments with an AI-driven SaaS plus managed services model.
• Upfluence: Upfluence is an influencer marketing software platform combining creator discovery, outreach, and affiliate/analytics tools. It competes directly with KOLHUB in the platform-led, data-driven influencer marketing category.
• Klear: Klear (now part of Meltwater) is an influencer marketing platform offering creator discovery, campaign management, and analytics. It is a direct competitor to KOLHUB, particularly in the analytics and measurement layer.
• Traackr: Traackr is an influencer marketing platform focused on creator discovery, relationship management, and performance measurement for global brands. It overlaps directly with KOLHUB's Discover, Manage, and Measure toolset.

Regional players

• Vamp: Vamp is an Australia-headquartered influencer marketing and creator commerce platform serving brands across Asia-Pacific. It is a regional peer competing for the same brand-side budgets as KOLHUB in APAC markets.
• Affable: Affable is a Singapore-based influencer marketing platform focused on the Asia-Pacific market with AI-driven creator discovery and analytics. It is a regional competitor to KOLHUB in Southeast Asia, serving overlapping brand customers.
• Partnar: Partnar is a Southeast Asia-focused influencer marketing agency and platform operating across Thailand and regional markets. It is a regional peer that competes for similar brand and creator relationships in SEA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/KOLHUB
• Facebookfacebook.com/kolhubMY
• LinkedInlinkedin.com/company/kolhub
• Instagraminstagram.com/kolhub_my
• TikToktiktok.com/@kolhub_my

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KOLHUB