What Concept Paints does

Concept Paints is an Australian family-owned manufacturer of automotive refinish and industrial coatings, founded in 1994 by Joseph Kaltoum and headquartered in St Marys, Sydney. The company develops, manufactures, and distributes paint systems, clearcoats, primers, aerosols, bodyfillers, and ancillary surface preparation products serving collision repair, commercial transport, marine, agricultural, timber, defence, and industrial customers. Its core technical differentiator is the proprietary NO MIX™ Basecoat System, described as a world-first technology that simplifies colour matching by eliminating the base-mixing step, supported by an in-house R&D function with on-site chemists and an extensive proprietary colour formulation database. The portfolio has been extended with complementary lines including the NO MIX LV Low VOC system, aerosol products, and the QBrands German-made bodyfiller range.

Concept Paints operates a B2B distribution model, selling through a network of distributors and company-operated Colour Labs across all Australian capital cities and exporting internationally, including a North American foothold established through a 2019 partnership with Transtar for a Training and Colour Development Centre in Michigan. Revenue is generated through product sales across multiple segments at varying price points, with technical services, training, and colour-matching support as ancillary value drivers. The company maintains memberships in industry associations including AMGC, APMF, and ASIG, and recently expanded physical capacity with a warehouse and distribution centre in Western Sydney.

Concept Paints is privately held by the founding family and does not disclose revenue; the business has compounded gradually over nearly three decades through product innovation, channel expansion, and selective internationalisation rather than via external capital or M&A.

Name

Concept Paints

Legal name

Concept Paints

Website

https://conceptpaints.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Concept Paints is an Australian family-owned manufacturer of automotive refinish and industrial coatings, founded in 1994. The company produces proprietary paint systems including the NO MIX™ Basecoat, serving collision repair, transport, marine, and industrial markets across Australia and internationally.

Ownership category

akta.pro rank

Product category

Automotive Refinish Coatings

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Automotive & Transportation Coatings (IMAEAHAC)

akta.pro secondary industries

Industrial & Protective Coatings (IMAEAGAB), Color Matching, Tinting & Colorant Systems (IMAEAHAL)

Keywords

• Automotive refinish coatings
• Industrial paint manufacturing
• Colour matching systems
• Timber finishes coatings
• Marine and industrial coatings

Headquarters

HQ city

Saint Marys

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Automotive Refinish Coatings: Sale of automotive paint products including NO MIX systems, Unicolour, Unicryl for vehicle refinishing. Products are sold through distribution network across Australia and internationally.
2. Industrial and Commercial Coatings: Commercial and industrial paint products including 2K Polyurethane, 2K Epoxy, Vinyl Paints, Heavy Industrial Epoxy, Acrylic Lacquer, Iso-Free 2K Paints for various commercial applications.
3. Agricultural and Marine Coatings: Specialised coatings for agricultural equipment and marine applications, providing cost-effective products for performance and long-lasting use.
4. Timber Finishes: Timber coating products including sealers, primers, colours, clears and thinners for woodworking tasks.
5. Ancillary Products: Supporting products including primers, fillers, hardeners, additives, aerosols, top coats, thinners and cleaners for paint application.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Concept Paints manufactures and distributes automotive refinish, industrial, marine, agricultural, and timber coating systems, anchored by its proprietary NO MIX™ Basecoat System. The company also provides spectrophotometer-based colour matching services through three Colour Labs worldwide and supplies a full range of ancillary consumables including primers, fillers, hardeners, aerosols, thinners, and cleaners.

Product overview

Concept Paints is an Australian family-owned paint manufacturer offering a comprehensive range of automotive refinish and industrial coating products. The portfolio centres on proprietary colour systems including the world-first NO MIX™ Basecoat System (available in standard, E, and Low VOC variants), Unicolour Systems (600 and 900 Series), and Unicryl 3000 Series. The product range spans automotive (basecoats, topcoats, clears, primers), commercial/industrial (Unicolour 600-IND, Unicote 300 universal coating system), marine coatings, timber finishes (sealers, primers, colours/clears, thinners), agricultural coatings, and comprehensive ancillary products (aerosols, hardeners, additives, cleaners). The company also provides colour matching services with global reach through three Colour Labs, and operates a Colour Retrieval System for customers. All products are manufactured in Sydney, Australia, with distribution across Australia and international markets.

Differentiator

Problem solved

Functional benefit

Brands

• QBrands: Bodyfiller and putty product brand featuring German-made quality products including fibre reinforced polyester putty and lightweight body fillers.
• Unicolour
• Unicote
• Eurolak
• UniCryl
• Uniguard
• No Mix
• Europrima

Products and services

• NO MIX™ Basecoat System Proprietary basecoat system that allows automotive refinishers to produce the full colour range without traditional multi-stage tinting, sold to collision repair shops and panel beaters.
• NO MIX E Variant of the NO MIX™ Basecoat System used in automotive refinish applications.
• NO MIX LV (Low VOC) Low-VOC variant of the NO MIX™ Basecoat System for automotive refinish applications requiring reduced emissions.
• UNICRYL 3000 Series Top coat system used for automotive refinish and industrial coating applications.
• UNICOLOUR 900 Series Automotive refinish top coat series sold through Concept Paints' automotive distribution network.
• UNICOLOUR 600 Series Automotive refinish top coat series sold through Concept Paints' automotive distribution network.
• OEM Finishes OEM-matched automotive finishes supplied to vehicle manufacturers and their authorised repair networks.
• UNICOLOUR 600-IND Series Industrial top coat series for heavy-duty protective and decorative industrial coatings.
• Unicote 300 Universal Coating System Universal industrial coating system for heavy-duty and general industrial surface protection.
• 701 Metal Clear (4:1) Industrial metal clear coating with 4:1 mix ratio for metal substrates.
• 760 1K Metal Clear Single-component industrial metal clear coating for metal substrates.
• Equipment Enamel 200 Series Industrial enamel coating series designed for application to equipment and machinery.
• 750 Concrete Sealer Concrete sealer for industrial and commercial concrete surface protection.
• Timber Colours and Clears Timber colour and clear coatings for wood finishing applications.
• Timber Sealers Sealers used to prepare and protect timber surfaces prior to finishing.
• Timber Primers Primers formulated for timber substrates to support top coat adhesion and finish quality.
• Timber Thinners Thinners formulated for use with Concept Paints' timber coating products.
• Primers and Fillers Ancillary primers and fillers used in automotive refinish and industrial coating applications.
• Hardeners and Additives Hardeners and additive products used alongside Concept Paints' coatings.
• Aerosols Aerosol spray products for touch-up and small-area coating applications.
• Top Coat Clears Clear top coat products for use over basecoats and finishes.
• Thinners Thinners for adjusting viscosity of Concept Paints' coatings.
• Cleaners Surface cleaners used to prepare substrates before coating application.
• Tyre Shine Aerosol Tyre shine aerosol product in the ancillary range.
• Cold Gal Aerosol Cold galvanising aerosol product for protective metal coatings.
• Bodyfiller Lightweight Lightweight bodyfiller product for automotive refinish surface preparation.
• QBrands Bodyfiller and Putty Bodyfiller and putty products under the QBrands line for surface preparation.
• Tack Cloth Tack cloth for surface preparation prior to coating application.
• Black Rocket Nitrile Gloves Black Rocket branded nitrile gloves used as PPE during coating application.
• Spray Adhesive 350g Spray adhesive 350g aerosol product for workshop and refinish use.
• Marine Coatings Range Coating range designed for marine vessel and marine equipment applications.
• Agriculture Coatings Range Coating range designed for agricultural equipment and related applications.

Quantifiable outcome

• NO MIX™ System eliminates need for expensive mixing equipment
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Transtar Automotive TechnologiescoreStrategic or Co-development Partner · 18 June 2019Transtar hosted groundbreaking ceremony for their new state-of-the-art Training and Colour Development Centre in Brighton, Michigan. Concept Paints is identified as their partner in this initiative for automotive coatings colour development. The building will be added to Transtar's headquarters and manufacturing plant.
• Frontier Racing Team (Pacific Hills Christian School)minorGTM or Marketing Partner · 26 March 2019Concept Paints partnered with Pacific Hills Christian School's Frontier Racing Team to sponsor the design and make of their miniature F1 Race Car. The team won NSW State Championships and received automatic entry into Australian National Finals, placing 4th overall with 'Best Newcomer' and 'Bosch Team Branding' awards.
• Advanced Manufacturing Growth Centre (AMGC)coreStrategic or Co-development Partner · 11 July 2018Concept Paints is a proud member of AMGC. The AMGC's role is to unlock new commercial opportunities and drive innovation in Australian manufacturing through collaboration between industry enterprises and scientific and research communities.
• Australian Manufacturing Growth CentreminorOthersListed as member of Australian Manufacturing Growth Centre (AMGC) on credentials page.
• Australian Paint Manufacturers' FederationminorOthersListed as member of Australian Paint Manufacturers' Federation (APMF) on credentials page.
• Australian Shipbuilding Industry GroupminorOthersListed as member of Australian Shipbuilding Industry Group (ASIG) on credentials page.
• Australasian Association of Progressive RepetitiveminorOthersListed as member of Australasian Association of Progressive Repetitive (AAPR) on credentials page.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AkzoNobel: Global paints and coatings major offering Sikkens and Lesonal automotive refinish brands alongside industrial, marine and protective coatings. Overlaps with Concept Paints' automotive, industrial, marine and timber ranges through a global distributor and OEM network.
• Hempel: Danish global coatings supplier focused on marine, protective and decorative segments. Directly comparable to Concept Paints' marine and industrial lines, particularly in export markets such as the Middle East and South Pacific where both companies have distribution presence.
• Jotun: Norwegian global coatings company with strong marine, protective and decorative product ranges. Comparable to Concept Paints' marine and industrial segments and present in many of the same export geographies including the Middle East and Asia-Pacific.
• Sherwin-Williams: Largest North American paints and coatings company with automotive refinish (Martin Senour, Dimension), industrial and marine product lines. Competes with Concept Paints across multiple end markets and would be a direct rival for Transtar-style distribution partnerships in the US.
• BASF Coatings: Division of BASF supplying automotive OEM and refinish coatings (Glasurit, R-M) plus industrial applications. A broad incumbent peer whose refinish technology, global service-network footprint and OEM relationships directly compete with Concept Paints' automotive offerings.
• RPM International: US-listed specialty coatings holding company with numerous industrial, marine and automotive refinish subsidiaries (e.g. Stonhard, Carboline, Rust-Oleum). Comparable as a multi-vertical specialty coatings platform that competes for the same mid-market industrial and refinish customers.
• PPG Industries: One of the world's largest coatings manufacturers with extensive automotive refinish (PPG Nexa Autocolor, PPG Envirobase) and industrial coating portfolios. Competes with Concept Paints across automotive, industrial, marine and timber segments but at vastly greater scale and geographic breadth.

Regional players

• DuluxGroup: Leading Australian decorative, protective and industrial coatings group (Dulux, Selleys, Cabot's). A regional peer headquartered in Australia with overlapping industrial and architectural coating categories, often sharing the same Australian distributor channels as Concept Paints.

Direct peers

• Axalta Coating Systems: Global automotive refinish coatings specialist with leading brands such as Cromax, Spies Hecker and Standox. Directly competes with Concept Paints' NO MIX and Unicolour basecoat systems in body shops, collision repair networks and OEM colour-matching applications worldwide.

Others

• Transtar Automotive Technologies: US-based automotive refinish distributor and partner of Concept Paints for the Brighton, Michigan Training and Colour Development Centre. Included as a strategic channel/ecosystem peer — Transtar's customer base and training infrastructure effectively become Concept Paints' route to North American body shops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/concept-paints

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concept Paints