DuluxGroup
DuluxGroup is a privately-held Australian manufacturer and marketer of branded paints, coatings, sealants/adhesives, garden care, garage doors and architectural hardware, selling through Bunnings, 100+ trade stores and direct field sales across ANZ, the UK and Europe under Nippon Paint Holdings ownership.
- Company typePrivate
- Founded1918
- HeadquartersClayton, Australia
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What DuluxGroup does
DuluxGroup is an Australia-headquartered manufacturer and marketer of branded consumer and trade products across five business streams: paints and coatings (Dulux, Cabot's, British Paints, Porter's, Berger, Walpamur, Dulux AcraTex, Dulux Powder & Industrial Coatings, Dulux Protective Coatings); sealants, adhesives and fillers (Selleys, Liquid Nails, No More Gaps, NPT, Pental); garage doors and openers (B&D, ATA, Garador, Dominator); consumer garden care (Yates, Seasol, Dynamic Lifter, Thrive, Munns, Zero, Ratsak); and cabinet and architectural hardware distribution (Lincoln Sentry distributing Blum, HEXFIX, Finista, Oliveri). The company sells into retail DIY consumers via Bunnings and independent hardware stores, trade professionals via direct field sales and 100+ company-owned trade stores, and commercial/industrial customers via protective and powder coatings. Operations span Australia, New Zealand, Papua New Guinea, China, the United Kingdom and continental Europe, with 22 main manufacturing sites, more than a dozen distribution centres, and approximately 8,000 employees. Post-2019 ownership by Nippon Paint Holdings has driven a European expansion centered on the Cromology (France, 2022) and JUB Group (Slovenia, 2022) acquisitions.
Underlying technical capability rests on a domain-specialized R&D model: the Coatings Innovation Centre at Clayton (Victoria), additional coatings R&D centres in France (Cromology) and Slovenia (JUB), and the Yates and Selleys research centre at Padstow (NSW), staffed by approximately 250 chemists and technologists supporting formulation, color systems, and protective-coatings development. There is no disclosed software platform, AI/ML capability, or API layer in the input data; technology is concentrated in physical-product formulation, manufacturing process control, and brand/visual content assets (e.g., the Yates Garden Guide in continuous print for over 120 years).
DuluxGroup's revenue model is predominantly physical-goods sales through retail and trade channels. The company manufactures and markets premium-branded products that flow through Bunnings (anchor retail partner), independent hardware stores, 100+ company-owned trade stores, direct trade field sales, and distribution centres — pricing is determined by retail partners and not publicly disclosed. Diversification spans consumer DIY, trade professional, commercial construction, industrial coatings, and the recently expanded DGL International business; the company is privately held by Nippon Paint Holdings and no longer discloses consolidated revenue.
DuluxGroup firmographics
Firmographics- Name
- DuluxGroup
- Legal name
- DuluxGroup Limited
- Website
- http://www.duluxgroup.com.au
- Company type
- Private
- Founded year
- 1918
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- DuluxGroup is a privately-held Australian manufacturer and marketer of branded paints, coatings, sealants/adhesives, garden care, garage doors and architectural hardware, selling through Bunnings, 100+ trade stores and direct field sales across ANZ, the UK and Europe under Nippon Paint Holdings ownership.
- Ownership category
- akta.pro rank
DuluxGroup industry classification
Industry- NAICS
- Paint, Varnish, and Supplies Merchant Wholesalers (424950), Other Building Material Dealers (44418), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Lumber & Other Construction Materials (5030)
- akta.pro primary industry
- Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)
- akta.pro secondary industry
- Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care) (AFAIABAL)
Keywords
Where DuluxGroup is headquartered
LocationHeadquarters
- HQ city
- Clayton
- HQ country
- Australia
- HQ region
- Oceania
Offices10 records
Markets served
DuluxGroup business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Paints and Coatings: Manufacturing and marketing of premium branded decorative paints, texture coatings, protective coatings, industrial coatings, powder coatings and woodcare coatings for existing home, new housing, commercial construction, infrastructure and industrial markets.
- Sealants, Adhesives & Fillers: Manufacturing and marketing of sealants, adhesives, fillers, household cleaning products under brands including Selleys, Liquid Nails, No More Gaps, Spakfilla, Poly, White King, Lux, Velvet and Softly.
- Garden Care Products: Marketing and manufacturing of consumer garden care products including fertilisers, weed control, plant protection, lawn care, packet seeds, potting mix, garden accessories, and home pest control solutions under brands including Yates, Weed'n'Feed, Thrive, Dynamic Lifter, Zero, Munns, OCP, Ratsak, and Seasol.
- Garage Doors & Openers: Manufacturing and marketing of premium branded garage doors and automatic openers for residential and commercial use under brands including B&D, Automatic Technology, Garador and Dominator.
- Cabinet and Architectural Hardware: Distribution of specialty hardware and components to cabinet and furniture making industry, window, door and glazing industries under brands including Blum, HEXFIX, Finista, Oliveri, Breezway and ASSA ABLOY.
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
DuluxGroup product offering
Product offeringCore offering
DuluxGroup manufactures and markets premium branded paints, coatings, sealants, adhesives, fillers, garden care products, garage doors and openers, and specialty hardware for residential, commercial, industrial, and infrastructure markets across Australia, New Zealand, Papua New Guinea, China, the UK, and Europe. Its portfolio includes iconic brands such as Dulux, Selleys, Yates, B&D, Cabot's, Lincoln Sentry, British Paints, Porter's Paints, Intergrain, Feast Watson, Seasol, Cromology, JUB Group, and Craig & Rose. The company operates 22 main manufacturing sites, more than a dozen distribution centres, and more than 100 company-owned trade stores.
Product overview
DuluxGroup is a diversified manufacturer and marketer of premium branded products operating across multiple business segments. The portfolio is organized into six core divisions: Paint & Coatings (featuring Dulux as the flagship paint brand since 1918, alongside sub-brands like Dulux AcraTex, Dulux Powder & Industrial Coatings, Dulux Protective Coatings, Cabot's, British Paints, Berger, Porter's Paints, and woodcare brands Feast Watson and Intergrain); Sealants, Adhesives & Fillers (centered on Selleys since 1939 with brands like Poly, NPT, Pental); Garage Doors & Openers (B&D brand since 1956 with ATA/Garador/Dominator); Garden Care (Yates since the 1890s including Thrive, Dynamic Lifter, Seasol, Weed'n'Feed, Munns, Ratsak); Cabinet and Architectural Hardware (Lincoln Sentry distributing Blum, HEXFIX, Finista, Oliveri); and DGL International (acquired European businesses including Cromology, JUB Group, Craig & Rose, Maison Deco, Pure & Paint). The company became part of Nippon Paint Holdings in 2019 and operates across Australia, New Zealand, Papua New Guinea, UK, and Europe.
Differentiator
Problem solved
Functional benefit
Brands
- Dulux: Australia's leading and most trusted paint brand with a heritage going back to 1918.
- Dulux AcraTex
- Dulux Powder & Industrial Coatings
- Dulux Protective Coatings
- Envirosolutions
- Cabot's
- Feast Watson
- Intergrain
- British Paints
- Porter's Paints
- Berger
- Walpamur
- Specialized
- Dryden
- Dulux Avista
- Flextool
- Emer
- Concrete Plus
- Selleys
- Hillmark
- Poly
- Admil
- Sealants Australasia
- Pental
- NPT
- B&D
- ATA (Automatic Technology)
- Garador
- Dominator
- Yates
- Hortico
- Eco Organic Garden
- Seasol
- Dynamic Lifter
- Thrive
- Munns
- Zero
- Weed'n'Feed
- OCP
- Ratsak
- Lincoln Sentry
- Blum
- HEXFIX
- Finista
- Oliveri
- Cromology
- JUB Group
- Craig & Rose
- Maison Deco
- Pure & Paint
Products and services
- Dulux Decorative Paints
Quantifiable outcome
- More than 6,000 people trained annually at training academies
- +2 more outcomes
Companies that use DuluxGroup
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
DuluxGroup technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
DuluxGroup partnerships and signals
Strategic signalScale indicators7 records
Recent moves11 records
Expansion highlights6 records
DuluxGroup competitors and assessment
Company assessmentDirect peers
- Akzo Nobel: Global Dutch paints and coatings manufacturer, owner of the Dulux brand in regions outside DuluxGroup's territories. Direct competitor in decorative paints, protective coatings, and specialty finishes serving trade and retail channels across multiple geographies.
- Bostik: Global adhesives and sealants business owned by Arkema, serving construction, industrial, and DIY markets. Direct comparable to DuluxGroup's Selleys, Liquid Nails, Poly, and NPT adhesive and sealant brands across multiple regions.
- Hempel: Danish global coatings manufacturer serving decorative, protective, marine, and industrial markets. Direct comparable in protective coatings and powder coatings competing for infrastructure and commercial projects similar to Dulux Protective Coatings and Dulux Powder & Industrial Coatings.
- Sika AG: Swiss specialty chemicals company focused on sealants, adhesives, waterproofing, and concrete admixtures for construction. Direct comparable to DuluxGroup's Selleys, NPT, and Emer waterproofing/coating product lines for trade and commercial customers.
- Jotun: Norwegian paints and coatings manufacturer with strong positions in decorative, marine, protective, and powder coatings. Comparable to DuluxGroup across multiple coatings segments and competing for similar commercial and industrial customers.
Regional players
- Kansai Paint: Major Japanese paint manufacturer with strong Asian and African decorative and industrial coatings presence. Sister company of sorts via the broader Japanese paint sector; competes with Nippon Paint's wider portfolio and could overlap with DuluxGroup's expanding Asia-Pacific exposure.
- Asian Paints: India's largest decorative paints company with expanding international footprint in the Middle East, Africa, and Asia. Comparable brand-led, trade-channel-driven decorative paints business model relevant to DuluxGroup's core retail and trade positioning.
Broad incumbents
- Sherwin-Williams: World's largest paints and coatings company with extensive retail and trade distribution across the Americas, Europe, and Asia. Competes broadly with DuluxGroup in decorative paints, protective coatings, and trade-channel programs.
- PPG Industries: Large US-based global paints, coatings, and specialty materials company with overlapping architectural, industrial, and protective coatings portfolios. Competes with DuluxGroup in commercial construction and industrial segments across multiple regions.
- RPM International: US-based specialty coatings and sealants company with a portfolio of niche brands in roofing, waterproofing, sealants, and corrosion coatings. Comparable to DuluxGroup's sealants/adhesives (Selleys) and protective coatings businesses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
DuluxGroup social profiles
Digital presenceDuluxGroup financial estimates
Financial estimateRevenue estimate
Valuation estimate
DuluxGroup leadership team
Management profileNumber of profiles
Profiles14 records
DuluxGroup subsidiaries and ownership
Company hierarchySubsidiaries19 records
DuluxGroup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DuluxGroup M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DuluxGroup
What does DuluxGroup do?
DuluxGroup manufactures and markets premium branded paints, coatings, sealants, adhesives, fillers, garden care products, garage doors and openers, and specialty hardware for residential, commercial, industrial, and infrastructure markets across Australia, New Zealand, Papua New Guinea, China, the UK, and Europe. Its portfolio includes iconic brands such as Dulux, Selleys, Yates, B&D, Cabot's, Lincoln Sentry, British Paints, Porter's Paints, Intergrain, Feast Watson, Seasol, Cromology, JUB Group, and Craig & Rose. The company operates 22 main manufacturing sites, more than a dozen distribution centres, and more than 100 company-owned trade stores.
Is DuluxGroup a public or private company?
DuluxGroup is a private company. It is classified as corporate owned and is currently operating.
When was DuluxGroup founded?
DuluxGroup was founded in 1918. It employs 5,001 to 10,000 people.
Where is DuluxGroup based?
DuluxGroup is headquartered in Clayton, Australia, in the Oceania region.
How does DuluxGroup make money?
Five revenue lines are on record. Paints and Coatings are the primary driver. The others are sealants, Adhesives & Fillers, garden Care Products, garage Doors & Openers and cabinet and Architectural Hardware.
Who are DuluxGroup's main competitors?
Direct peers on record are Akzo Nobel, Bostik, Hempel, Sika AG and Jotun. Regional players are Kansai Paint and Asian Paints. Broad incumbents are Sherwin-Williams, PPG Industries and RPM International.
Does DuluxGroup have an API?
No public API is recorded for DuluxGroup.
What industry is DuluxGroup in?
Its primary akta.pro industry code is CRAIAEAK, Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks), with a secondary code of AFAIABAL, Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care). Its NAICS code is 424950 and its SIC code is 5040.