Humane Animal Welfare Society

What Humane Animal Welfare Society does

Humane Animal Welfare Society of Waukesha County (HAWS) is a 501(c)(3) nonprofit animal welfare organization headquartered at 701 Northview Road in Waukesha, Wisconsin. Founded in 1965 and currently celebrating its 60th anniversary, HAWS operates as a no-kill shelter with an open-admission policy, accepting all animals regardless of breed, age, or health condition. The organization serves pet owners, underserved families needing subsidized veterinary care, youth through humane education programs, and municipalities across Waukesha County, with active social media presence on Facebook, TikTok, Instagram, YouTube, and LinkedIn supporting community-driven adoption and outreach.

HAWS delivers a comprehensive portfolio of animal welfare services built on a physical shelter infrastructure augmented by satellite programming. Core products and services include pet adoption with online listings; the SNIP Clinic for spay/neuter surgery; a Wellness Clinic for general veterinary care; surrender, lost pet, and end-of-life services; wildlife and animal rescue; behavior and training programs; microchipping; the HAWS Safe Keep Program; a Foster Program; and the Seeking Sanctuary working cat placement initiative. Education is delivered through the Schallock Center for Animals and includes summer camps, after-school clubs, in-school and family programs, scout tours, and field trips. Technology stack references cloud-based data management via AWS and an e-commerce/donation portal built on Givecloud. Strategic partnerships include a 10-year municipal contract with the City of Rogers for a dedicated spay/neuter facility in Benton County, a technology alignment with AWS for data management tooling, and corporate sponsorships tied to the More Than a Pet campaign.

HAWS' business model is multi-stream and donation-led. Revenue sources include individual and corporate donations routed through its Givecloud portal, annual membership subscriptions with member-only perks such as the private dog park and dock, clinical fees from the SNIP and Wellness Clinics, program fees for training classes and summer camps, and corporate sponsorship and grant funding. Distribution is primarily direct-to-consumer via the Waukesha shelter, with regional community events (160+ annually), a second education site in Delafield, and channel-partner expansion through the Rogers municipal facility. Go-to-market is community-led, relying on volunteer engagement, corporate giving programs, and recurring memberships rather than a formal sales function.

Name

Humane Animal Welfare Society

Legal name

Humane Animal Welfare Society of Waukesha County

Website

https://hawspets.org

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Humane Animal Welfare Society is a 60-year-old no-kill shelter in Waukesha County, Wisconsin offering pet adoption, spay/neuter and wellness clinics, training, wildlife rescue, and humane education programs to community pet owners and underserved families.

Ownership category

akta.pro rank

Product category

Animal Welfare Services

NAICS

Pet Care (except Veterinary) Services (812910), Veterinary Services (54194)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Animal Shelters & Rescue Operations (AFAEALAB), Veterinary Charity Clinics & Medical Aid (BPAGAIAD), Spay/Neuter & Population Control Programs (BPAGAIAE)

Keywords

• Animal shelter services
• Pet adoption programs
• Spay and neuter services
• Veterinary wellness care
• Humane education

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Charitable Contributions: Primary revenue stream from individual donors, corporate giving, and community donations. The organization operates a donation portal (Givecloud) and receives support through corporate giving programs.
2. Corporate Sponsorships and Grants: Corporate partnerships and grants such as ACE Cash Express donations ($74,192 raised) and Mars Impact Fund grants ($726,000 to Humane World for Animals for India and Mexico programs).
3. Membership Program: Annual membership program offering benefits to supporters with recurring revenue component.
4. Spay/Neuter and Veterinary Services: SNIP Clinic and Wellness Clinic providing spay-neuter procedures and veterinary services for shelter and community animals.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

HAWS is a no-kill, open-admission animal shelter that operates a comprehensive animal welfare portfolio including pet adoption, spay/neuter surgery (SNIP Clinic), general veterinary wellness care, behavior and training classes, wildlife rescue, lost pet services, end-of-life care, and humane education programs. The organization also runs the Schallock Center for Animals, a multi-purpose facility with a private dog park and dock for members, and supports foster and community cat placement programs.

Product overview

HAWS (Humane Animal Welfare Society of Waukesha County) operates as a comprehensive animal shelter and welfare organization offering a unified portfolio of shelter, medical, education, and community services. The core offerings include pet adoption, veterinary clinics (SNIP Clinic for spay/neuter and Wellness Clinic for general care), animal behavior and training programs, and humane education initiatives. The organization also operates the Schallock Center for Animals as a multi-purpose facility, provides wildlife rescue services, and offers various support programs including lost pet services, surrender assistance, microchipping, end-of-life services, and foster care placements.

Differentiator

Problem solved

Functional benefit

Brands

• Schallock Center for Animals: A dedicated facility operated by HAWS offering a private dog park and dock services for community members and their pets.

Products and services

• Pet Adoption Services
• SNIP Clinic (Spay/Neuter Services)
• Wellness Clinic
• Private Dog Park and Dock
• Surrender a Pet
• Lost Pet Services
• Wildlife and Animal Rescue
• Training and Behavior Classes
• Humane Education Programs
• Microchipping
• End of Life Services
• HAWS Safe Keep Program
• Foster Program
• Seeking Sanctuary – Working Cat Placement
• Planning Your Pet's Future

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and major.

• Partnership With Native AmericanscoreStrategic or Co-development Partner · 9 April 2026Nominating organization for More Than a Pet Community Hero Award recipient Chantal Wadsworth. PWNA will receive $10,000 grant to continue supporting pets and families in underserved communities on Navajo Nation where only two clinics serve over 27,000 square miles.
• ACE Cash ExpresscoreGTM or Marketing Partner · 1 April 2026ACE Cash Express (Populus Financial Group brand) raised $74,192 for Humane World for Animals through its Flare Account Chip In For Charity initiative and Porte's #DoorToChange charitable giving program. Expanded relationship to become More Than a Pet campaign sponsor. Employees also volunteered at LA events distributing over 17,000 pounds of pet food.
• City of Rogers / Rogers Animal ServicesmajorStrategic or Co-development Partner · 25 February 202610-year partnership approved by Rogers City Council to provide free spay and neuter services including rabies vaccinations for verified Rogers residents. Humane Society constructs dedicated facility in Benton County with City paying $2,000 monthly facility support fee plus per-procedure costs. Formalizes longstanding collaboration to address pet overpopulation.
• Amazon Web Services (AWS)coreTechnology or IntegrationHumane World for Animals utilizing AWS cloud technology to enhance global animal welfare programs. A new data management app improved dog sterilization rates in India during beta phase. Organization aims to scale these solutions worldwide to better manage street animal populations and improve public health.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Petco Love: National pet welfare foundation (formerly Petco Foundation) that funds shelter and rescue partners — a potential funding partner and adjacent operator for adoption and spay/neuter programs.
• PetSmart Charities: Major national funder of animal welfare initiatives including adoption, spay/neuter, and emergency sheltering; a primary grant-making counterpart for shelters of HAWS's profile and size.
• Best Friends Animal Society: Leading national no-kill animal welfare organization that shares HAWS's no-kill philosophy and runs regional pet-lifesaver programs targeting shelter overpopulation nationwide.
• Humane Society of the United States: Largest U.S. animal welfare advocacy organization with broader national policy and fundraising scope than HAWS; overlaps in mission, donor base, and dissemination of shelter best practices.
• Humane World for Animals: International affiliate network (formerly Humane Society International) executing global dog and cat population management programs; directly connected to HAWS through More Than a Pet campaign partnerships and the AWS data app program.
• ASPCA: National animal welfare organization operating shelters, veterinary services, and advocacy; competes with HAWS for donor dollars and corporate partnerships within the broader animal welfare category.

Others

• Adopt-a-Pet: Largest U.S. non-profit pet adoption website; an enabling platform that complements HAWS's adoption funnel while competing indirectly for adopter attention rather than sheltering services.

Direct peers

• Wisconsin Humane Society: Largest regional animal welfare organization in Wisconsin operating multiple shelter locations, adoption, spay/neuter, and veterinary services — the closest comparable service mix and operating model to HAWS within the same state.
• Elmbrook Humane Society: Local animal shelter based in nearby Brookfield, WI serving the greater Waukesha County area with adoption, veterinary, and education services — the most direct local competitor to HAWS.
• Dane County Humane Society: Wisconsin open-admission shelter in Madison offering adoption, training, and veterinary services — directly comparable community-based animal welfare scope and operational model to HAWS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCBYKWiK0c4RYZuH9EMm37iA
• Facebookfacebook.com/HAWSofWaukesha
• LinkedInlinkedin.com/company/humane-animal-welfare-society---haws-of-waukesha
• Instagraminstagram.com/haws_waukesha
• TikToktiktok.com/@hawswaukesha
• Xx.com/HAWS_Waukesha

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humane Animal Welfare Society