What MeTV2 does

MeTV2 (legally Maranatha Broadcasting Company, Inc., operating as WDPN-TV) is a regional broadcast television station headquartered in Allentown, Pennsylvania, founded in 2005. The station operates as the Delaware Valley and Lehigh Valley affiliate of the national MeTV (Memorable Entertainment Television) network — branded as "America's #1 all classic television network." MeTV2 broadcasts more than 50 classic television series from the 1950s through the 1980s on channel 2.1 over-the-air, with carriage on DirecTV, DISH, and a broad set of cable providers including Comcast, Verizon FiOS, RCN, Service Electric, and others across the Wilmington/Philadelphia, Lehigh Valley, and Reading/Berks County markets.

The core product is linear broadcast television programming, supplemented by website content (powered by a third-party BLOX CMS) featuring entertainment news, a program schedule, a consumer-technology section ("What The Tech?"), a community talk show ("The 302," currently in Season 9), a Veterans Day Salute programming initiative, and an Evvnt-powered local events calendar. MeTV2 generates revenue primarily through television advertising sold via direct sales outreach to local and regional businesses (contact channel: [email protected]), with a secondary minor revenue stream from affiliate referral fees via Evvnt's paid promotional features. Pricing is quote-based and not publicly disclosed. The company employs 51–100 people and has no external investment, M&A, or public-market exposure.

Name

MeTV2

Legal name

Maranatha Broadcasting Company, Inc.

Website

https://metv2.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

MeTV2 (WDPN-TV) is a regional broadcast television station in Allentown, Pennsylvania, affiliated with the national MeTV classic-TV network. It airs 50+ vintage series across the Delaware Valley and Lehigh Valley markets and generates revenue primarily through local television advertising sales.

Ownership category

akta.pro rank

Product category

Broadcast Television

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

Keywords

• Classic television broadcasting
• Broadcast television network
• Over-the-air broadcasting
• Television advertising sales
• Regional broadcast affiliate

Headquarters

HQ city

Allentown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Television Advertising: MeTV2 generates revenue through television advertising sales. Local and regional businesses can advertise on the station to reach their highly engaged audience of classic television viewers in the Wilmington/Philadelphia and Lehigh Valley markets.
2. Event Calendar Promotion: The station offers event calendar listings with promotional features through Evvnt partnership, including featured event placement, syndication through listing partners, and analytics reporting for additional exposure.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MeTV2 (WDPN-TV) is a regional broadcast television station that delivers more than 50 classic television series from the 1950s through the 1980s across channel 2.1 over-the-air and a broad set of cable and satellite providers in the Wilmington/Philadelphia, Lehigh Valley, and Reading/Berks County markets. The station pairs the MeTV national network feed with locally produced content such as the "The 302" community talk show, the "What The Tech?" consumer-technology feature, a Veterans Day Salute programming initiative, and a local events calendar. Advertising airtime on this engaged classic-TV audience is sold to local and regional businesses as the primary commercial offering.

Product overview

MeTV2 (WDPN-TV) is a local television station serving the Delaware Valley and Lehigh Valley areas as an affiliate of the MeTV (Memorable Entertainment Television) network, America's #1 all classic television network. The station operates as a single channel product offering broadcast television programming, not a software platform. The core offering consists of MeTV2 broadcast on channel 2.1, delivering classic TV shows from the 1950s through 1980s including programs like Svengoolie, The Golden Girls, and other iconic series. Supporting content features include The 302 (a local community talk show), What The Tech? (consumer technology news), a Local Events Calendar powered by Evvnt, Veterans Day Salute programming, and the MeTV2 Program Schedule. The station is owned by Maranatha Broadcasting Company and distributed through multiple cable, satellite, and over-the-air providers across the Wilmington/Philadelphia and Lehigh Valley markets.

Differentiator

Problem solved

Functional benefit

Products and services

• MeTV2 (WDPN-TV) Broadcast Channel The Delaware Valley's affiliate of MeTV (Memorable Entertainment Television), America's #1 all-classic-television network, broadcasting more than 50 of the greatest TV series ever made from the 1950s through the 1980s on channel 2.1 over-the-air and on multiple cable and satellite providers, for general viewers seeking nostalgic classic-TV entertainment.
• The 302 A community-interest talk show focused on the Wilmington, Delaware area, featuring episodes that highlight local attractions, community events, and uplifting stories from the Delaware Valley region, in Season 9 at time of data capture.
• MeTV2 Local Events Calendar An Evvnt-powered event calendar that allows users to list local community events for free, with optional paid promotional features including featured placement and syndication through Evvnt's listing partners.

Quantifiable outcome

• Over-the-air availability on channel 2.1 (OTA) for free broadcast viewing
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• EvvntminorGTM or Marketing PartnerMeTV2 uses Evvnt's event calendar platform to power their local events calendar. Evvnt provides syndication through their listing site partners and analytics reporting. Promotional features require a payment plan or subscription with Evvnt.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• KYW-TV (CBS Philadelphia): Major network affiliate serving the Philadelphia DMA, the same primary market as MeTV2. Directly comparable as a network-affiliated local TV station competing for advertising budgets and audience in the Wilmington/Philadelphia market.
• WFMZ-TV: Independent local TV station serving the Lehigh Valley and broader Pennsylvania region. Same operator family references MeTV2's closed-captioning contact, and both share Allentown-area roots serving overlapping geographic markets with linear broadcast distribution.
• Antenna TV: Nostalgia-focused broadcast subchannel network airing classic TV programming via local affiliates. Closest direct competitor to MeTV2 in content positioning (classic 1950s–1980s shows) and linear broadcast distribution model.
• Decades (CBS-owned classic TV network): Classic television-focused broadcast network distributed via local affiliates. Competitor to MeTV in the nostalgia-programming niche, with similar affiliate economics but a different parent ecosystem.
• MeTV (national network): The national Memorable Entertainment Television network of which MeTV2 is the local affiliate. Directly comparable in programming (same classic-TV library) and audience positioning; differs in being a national network rather than a single local station.

Regional players

• WLVT-TV (PBS39): Lehigh Valley PBS station operating in the same regional broadcast market as MeTV2. Comparable as a local broadcast television station serving the Allentown/Bethlehem DMA with advertising-free public-broadcasting content.
• WHYY (Philadelphia PBS/NPR): Philadelphia-area public broadcaster providing local news and community programming. Competes for viewer attention and regional sponsorship dollars in the same Delaware Valley footprint.

Broad incumbents

• Sinclair Broadcast Group: One of the largest U.S. local TV station operators, owning network affiliates and independent stations across many DMAs including the Mid-Atlantic. Highly comparable business model (broadcast + advertising + retransmission) at vastly greater scale.
• Tegna Inc. Major U.S. local broadcast TV station group operating network affiliates across many markets including the Mid-Atlantic. Comparable broadcast station business model and local advertising revenue dynamics.
• Nexstar Media Group: Largest U.S. owner of local TV stations with extensive network-affiliate and CW/MyNetworkTV holdings. Comparable broadcast economics and local advertising revenue model, but operates at national scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wdpntv
• Facebookfacebook.com/metv2

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MeTV2